AirAsia Move unveils new travel strategy
Chief executive officer Nadia Omer shared that the company is consistently enhancing its travel app by deepening customer engagement, strengthening regional collaborations, and offering unique, curated experiences tailored to the needs of today's discerning travellers.
With domestic and intra-Asean travel on the rise, she noted that AirAsia Move is also championing staycations and affordable regional getaways to meet the evolving preferences of modern explorers.
"We're focused on expanding travel opportunities within Thailand, Malaysia and throughout Asean. This year we are seeing a lot of growth in domestic travel and we are promoting staycation as an occasion.
"With inter-Asean travel steadily increasing, we are creating affordable shorter vacations and easy-on-the-pocket bundles," she told reporters, after launching AirAsia Move's new tagline 'Travel More for Less' and unveiling a symbolic aircraft livery at the Don Mueang Maintenance Centre in Thailand on Wednesday.
Nadia also noted that the company is exploring partnerships to tap into the growing intersection between travel and entertainment.
"We're seeing concerts becoming a major travel driver and we're working on partnerships to bundle concert tickets with flights and hotel stays," she said.
Nadia said AirAsia Move is partnering with organisations such as Asean Tourism Association and will launch a dedicated travel guide for Asean tourists soon.
"It will serve as a one-stop platform for information such as must-visit destinations and visa requirements while also inspiring visitors to discover the hidden gems scattered across Asean," she added.
Nadia said the company aspires to become the most loved travel app in Asean within five years by meeting unmet customer needs and creating memorable experiences.
"We have a big task ahead, not just to satisfy our customers but to truly delight them and address their needs. It's a challenge for me and my team, but we're ready for it as we want to earn a place in customers' hearts," she said.
On the new tagline, Nadia said the initiative underscores AirAsia Move's deepening commitment to Thailand as a core market and reinforces its vision of making travel more affordable and inclusive for all.
She noted that Thailand was chosen as the starting point for the new tagline, given its vibrant appeal and strategic role as a major travel hub in the region.
"Travellers today want more than just flights. They want flexibility, simplicity and value. And that's exactly what Move is built to deliver – travelling more for less."
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