AirAsia Move unveils new travel strategy
BANGKOK: AirAsia Move, which is owned by Capital A Bhd, plans to reshape the travel experience across Asean through bold, forward-thinking strategies that go well beyond traditional booking platforms.
Chief executive officer Nadia Omer shared that the company is consistently enhancing its travel app by deepening customer engagement, strengthening regional collaborations, and offering unique, curated experiences tailored to the needs of today's discerning travellers.
With domestic and intra-Asean travel on the rise, she noted that AirAsia Move is also championing staycations and affordable regional getaways to meet the evolving preferences of modern explorers.
"We're focused on expanding travel opportunities within Thailand, Malaysia and throughout Asean. This year we are seeing a lot of growth in domestic travel and we are promoting staycation as an occasion.
"With inter-Asean travel steadily increasing, we are creating affordable shorter vacations and easy-on-the-pocket bundles," she told reporters, after launching AirAsia Move's new tagline 'Travel More for Less' and unveiling a symbolic aircraft livery at the Don Mueang Maintenance Centre in Thailand on Wednesday.
Nadia also noted that the company is exploring partnerships to tap into the growing intersection between travel and entertainment.
"We're seeing concerts becoming a major travel driver and we're working on partnerships to bundle concert tickets with flights and hotel stays," she said.
Nadia said AirAsia Move is partnering with organisations such as Asean Tourism Association and will launch a dedicated travel guide for Asean tourists soon.
"It will serve as a one-stop platform for information such as must-visit destinations and visa requirements while also inspiring visitors to discover the hidden gems scattered across Asean," she added.
Nadia said the company aspires to become the most loved travel app in Asean within five years by meeting unmet customer needs and creating memorable experiences.
"We have a big task ahead, not just to satisfy our customers but to truly delight them and address their needs. It's a challenge for me and my team, but we're ready for it as we want to earn a place in customers' hearts," she said.
On the new tagline, Nadia said the initiative underscores AirAsia Move's deepening commitment to Thailand as a core market and reinforces its vision of making travel more affordable and inclusive for all.
She noted that Thailand was chosen as the starting point for the new tagline, given its vibrant appeal and strategic role as a major travel hub in the region.
"Travellers today want more than just flights. They want flexibility, simplicity and value. And that's exactly what Move is built to deliver – travelling more for less."
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Focus Malaysia
an hour ago
- Focus Malaysia
ASEAN energy sector stays resilient amid global headwinds
IN ASEAN, upstream remain resilient, buoyed by regional collaboration and co-investment in local and international assets. Towards the local front, the initiatives on carbon capture and joint development areas continue to grow. To reiterate from Petronas Activity Outlook 2025-2027, 73 development wells are expected to be drilled in 2025 with an estimated RM50 mil capital expenditure (capex) allocated for brownfield and greenfield developments. For the sake of energy security, Petronas also expanded its footprint in Suriname, Angola, Brazil, UAE and Oman, while holding 15% stake in Indonesia's Masela LNG project. This signals that upstream would remain a long-term powerhouse, despite the convoluted environment in the oil market. Likewise, LNG saw temporary interferences from maintenance works on LNG terminals, as well as certain LNGCs being adrift due to saturated LNGCs at sea. 'However, in our local front, investments in gas pipelines and LNG regasification terminals continue to support the division,' said MIDF Research (MIDF). Additionally, MIDF noted that carbon transportation had seen a slight uptake in May 2025, with growing investments in CO2 pipeline networks and capture hubs in Canada and Europe. In ASEAN, transboundary carbon transport and storage had also seen a higher prioritisation post-ASEAN summit, which includes the development of a regional carbon market and blending of infrastructure for renewable gas and hydrogen. During this summit, Petronas, ADNOC and Storegga had signed a joint agreement to develop a CCS site in the Penyu Basin, targeting 5mT of CO2 per year by CY30. In May 2025, the tanker market saw volatility due to the weakening oil demand and shifting trade flows, prompting lesser utilisation for tankers. However, long term charters saw a stable rate, supported by: (i) regional demand for refined petroleum products. (ii) ongoing intra-ASEAN trades and trades with China and India. (iii) sustainable shipping solutions such as dual-fuel tankers and green corridors. Additionally, as of May 2025, the Mediterranean Sea was designated as an emission control area (ECA) which will require tankers to use low-sulphur fuel (0.1%). While this may lead to increasing bunker cost for traders in the long run, marine companies could leverage on the ECAs from retrofits and EPCC contracts. Malaysia had also shown interest in expanding ECA-compliant fuel availability, as part of its green shipping and sustainable fuel efforts. Global refining margins had reached a 12-month high in late Apr 2025, and had remain strong in May, driven by: (i) lower crude prices. (ii) strong demand for refined products in non-OECD countries. (iii) inventory build rising (>60mbl) in crude stocks. (iv) minimal disruptions in refineries. (v) energy efficiency and cost optimisation initiatives in refineries. Refineries in Europe and North America had accelerated fuel-switching and hydrogen integration and increased investments in biofuels to meet tightening emissions regulations. Likewise, ASEAN countries continue to modernise refining assets to meet clean fuel standards and carbon intensity targets, with emphasis on energy efficiency, carbon credit mechanism and renewables integration. 'In our local front, the downstream sector remained stable on retail fuels but was downcast by the bearish petrochemical subsector,' said MIDF. While downstream would benefit on the cheaper import of crude oil for refineries, the downside risks remain on a broader picture, including weaker MYR against USD impacting feedstocks and crude purchasing, and higher competition with China and other ASEAN countries for petrochemicals. While Petronas continue its aggressive E&P activities in the upstream despite the lower crude oil prices, midstream and downstream divisions are expected to turn towards sustainability and green energy solutions and integrating them into its operations. In the ASEAN summit concluded in the end of May 2025, LNG and CCS transportation and logistics were put forth as strategic priorities within the region. More focus was set on renewable energy and hydrogen projects to be integrated with the conventional oil and gas developments, providing a balanced and sound energy transition as highlighted in Malaysia's National Energy Transition Roadmap (NETR). Regional cooperation is likely to expand through energy security, carbon credit management, ECA compliance and CCS solutions. 'In addition, we opine that domestic demand and robust LNG exports will continue to locally support the sector,' said MIDF. Overall, MIDF retains their neutral view on the oil and gas sector. The sector continues to face challenges, primarily from oil price volatility, driven by output hikes from OPEC+ and non-OPEC producers, and sluggish global demand due to tariff-related uncertainties. The possibility of the lifting of sanctions from Iran also added into the unfavourable outlook on the oil price movement. The mixed results in quarter one 2025 alongside more cautious capital spending, have further clouded the short-term global outlook. 'However, in our regional and local front, decarbonization and green energy projects are expected to put a floor on the downtrends in the sector, as the US trade tariffs are anticipated to encourage more intra-ASEAN and ASEAN-China collaborations in the sector,' said MIDF. Nevertheless, downside risks remain on upcoming scheduled maintenance activities, lower production output, regulatory changes, and escalating cost pressures from increased feedstock and raw materials costs. —June 6, 2025 Main image: Vidya
Focus Malaysia
an hour ago
- Focus Malaysia
Arrival figures must be reported correctly
VNEXPRESS, an online newspaper based in Vietnam has done it again by publishing 'Malaysia beats Thailand to become Southeast Asia tourism champion' in its June 3 report that Malaysia received 10.1 million foreign arrivals in the first quarter of this year, and Thailand 9.55 million. But tourist arrivals to Malaysia from January to March this year was 6,366,801, and the 10.1 million came about by adding another 3,736,711 excursionist arrivals. For apple-to-apple comparison, tourist arrival figures are normally used, not excursionist or visitor arrivals. It started after I had written ' Malaysia recorded 29 million visitor arrivals in 2023 ', which was published by Focus Malaysia on Feb 20, 2024. It was picked up by VnExpress and published on Feb 23 under 'Malaysia beats Thailand to become most-visited country in Southeast Asia'. However, my first paragraph explicitly stated that in 2023, Malaysia recorded almost 29 million visitor arrivals and they comprised 20,141,846 foreign tourists and 8,822,462 foreign excursionists, or a total of 28,964,308 foreign visitors, without comparing with other countries. The number of tourists to Thailand that year was more than 28.15 million, far higher than the 20.1 million to Malaysia. Many tourism industry personnel and the media could not distinguish between tourists and visitors, and often made fatal mistakes when reporting arrival figures. Interestingly, Tourism Malaysia is up to speed by updating its Infographic on Visitor Performance to Malaysia until April this year. Tourist arrivals for the first four months of 2025 were 8,356,921 and 5.6% below that of 2019 in the same period. At this rate, the total number for this year will be around 25 million, way below the 31.3 million projected by Tourism Malaysia in February. Fortunately, excursionist arrivals surged by 64%, from 3,048,205 in the first four months of 2019 to 5,027,263. As such, total visitor arrivals to Malaysia in 2025 is likely to reach an historic high of 40 million, compared to 35 million in 2019. Asean countries, especially Singapore, Indonesia, Thailand and Brunei, will continue to provide the bulk of foreign visitors to Malaysia for a very long time. Nevertheless, the greatest growth potential is from the two most populous countries in the world, as long as citizens from China and India are granted visa-free entry to Malaysia, along with over 160 other countries around the globe that have long enjoyed this facility. While Tourism Malaysia continues to adjust its promotions and strategies to suit ever changing source markets, it is up to individual tourism industry players to exploit the full potential of their niche markets that they excel in. The performance of our inbound tourism is measured by two key factors, namely tourism expenditures and foreign arrivals. Both figures must be measured and reported correctly. ‒ June 5, 2025 YS Chan is master trainer for Mesra Malaysia and Travel and Tours Enhancement Course and an Asean Tourism Master Trainer. He is also a tourism and transport business consultant. The views expressed are solely of the author and do not necessarily reflect those of Focus Malaysia. Main image: AP Photo/Vincent Thian
The Sun
3 hours ago
- The Sun
MIDF Research: Oil prices under pressure as supply outpaces demand
KUALA LUMPUR: Crude oil prices are expected to remain under pressure and could fall below US$65 per barrel (pb) due to persistent oversupply and weaker demand projections, according to MIDF Amanah Investment Bank Bhd (MIDF Research). However, MIDF Research noted that prices may stabilise over the longer term, even as inventories continue to rise. Sentiment surrounding trade policy developments between the United States (US) and China remains a significant risk to market movements, it said in a note today. 'Natural gas and liquified natural gas (LNG) are expected to see a rebound after May 2025's maintenance round concluded for most of the global gas and LNG facilities. 'Nevertheless, the downside risks to the lower oil price remain on new exploration projects, but may be beneficial for onshore storage, long-term tankers and retail fuel,' it said. MIDF Research opines that the scenarios of the global oil market and global economy will continue to keep Brent crude oil price within the US$60-65 pb range, averaging around US$62 pb in June 2025. 'This lower expectation is considering the risks of post-US trade tariff pause, as well as the stockpiling of oil inventories in the near term,' said MIDF Research. Meanwhile, the investment bank said ASEAN collaborations have offered a brighter outlook for the oil and gas (O&G) sector. MIDF Research stated that Petroliam Nasional Bhd (Petronas) is continuing its aggressive exploration and production (E&P) activities in the upstream sector, despite lower crude oil prices. Meanwhile, the midstream and downstream divisions are expected to turn towards sustainability and green energy solutions, integrating these initiatives into their operations. 'During the ASEAN summit that concluded in May 2025, the transportation and logistics of LNG and carbon capture and storage (CCS) were highlighted as strategic priorities for the region. 'More focus was set on renewable energy and hydrogen projects to be integrated with the conventional O&G developments, providing a balanced and sound energy transition as highlighted in Malaysia's National Energy Transition Roadmap (NETR),' it noted. MIDF Research added that regional cooperation is likely to expand through energy security, carbon credit management, Environmental Corporation America (ECA) compliance and CCS solutions. 'In addition, we opine that domestic demand and robust LNG exports will continue to locally support the sector. 'Overall, we retain a 'Neutral' view on the O&G sector, as it continues to face challenges, primarily from oil price volatility, driven by output hikes from the Organisation of the Petroleum Exporting Countries plus (OPEC+) and non-OPEC producers, including sluggish global demand due to tariff-related uncertainties,' it added.
