Latest news with #NaiyaWhite
Metro
08-08-2025
- Business
- Metro
The Claire's downfall proves it: girls are skipping the ‘tween' phase
An entire generation of tweenagers could be missing out on a rite of passage: getting your ears pierced by a 20-year-old behind a Claire's shop window, while your mum hovers nervously nearby, and you agonise which studs are worth your pocket money. Claire's – the glittery, purple hued accessory wonder emporium – has filed for bankruptcy in the US for the second time in seven years. The retailer, which still has more than 2,700 stores globally, including in the UK, Spain and France, says a cocktail of factors are to blame including mounting debt, a slowdown in consumer spending, rising costs and tariffs, and the relentless shift from high street to online shopping. Although US stores remain open for now, plans are already underway to close up to 1,300 in America alone. But the slow demise of this once-ubiquitous tween mecca isn't just about money, it also speaks to a sad cultural shift. The tweenage stage is shrinking, if not disappearing entirely. These days, instead of hanging around Claire's debating which rainbow spike earrings to buy with their pocket money, many pre-teens are skipping straight to Sephora. They're filling their baskets with £40 serums, retinol-infused eye creams and dermatologically approved facewashes – often before they've had their first breakout. They're known as the 'Sephora Kids' – members of Gen Alpha, born from 2010 onwards, and they're a huge demographic. In 2023, a report by data firm NielsenIQ showed that US households with six to 12-year-olds spent nearly $4.7 billion on beauty products – more than any other age bracket and 27% more on skincare than the previous year. Social media platforms like TikTok and Instagram have turbocharged the movement. They've turned beauty aisles into playgrounds for nine year olds. Earlier this year, the LA Times interviewed 10-year-old Naiya White, a tweenage Skinfluencer who spends hundreds of dollars on products and posts reviews to her TikTok followers. Rather than barbies and friendship bracelets, her wish lists include hyaluronic balms and $28 avocado cleansers. She's one of the growing number of children who speak fluently in skincare, sharing double cleansing methods on TikTok before they've even entered high school. Type 'get ready with me' into TikTok's search bar and you'll find primary school age children filming elaborate 10-step nighttime routines, nestled between millions of similar posts from adults. Parents might be shocked to see such young faces on the apps, but tweens are already firmly established in the digital world. In the UK, there were an estimated 1.1 to 1.4 million children under 13 with TikTok accounts in 2020, despite the platform's age restriction. International studies show that 30% of children aged 5-7 use TikTok, and among kids aged 8–12 who do use social media, approximately 51% have their own TikTok profile, according to Ofcom. For older generations, the contrast is striking. Millennials and Gen Xers regularly post online about how grateful they are to have grown up without social media, without the pressure of filming a morning routine for public viewing, or needing to justify why they opted for a £2.25 Simple cleanser rather than a £50 one. Today's kids will never know the thrill of walking out of Claire's with a tiny bag of spare studs, ears throbbing slightly from the piercing guns and feeling like you've become a real teenager. Claire's bankruptcy is more than just a decline of bricks-and-mortar retail – it feels like the end of a whole generation of tweenagers. Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Sleepgasms are real — my climax wakes me up in the mornings MORE: Shocking photo reveals 'putrid' melon-sized hairball removed from teen's stomach MORE: I was 16 when the coercive control started – I want to keep teens safe
The Irish Sun
02-07-2025
- Entertainment
- The Irish Sun
People call me a ‘bad mum' for letting my 7-year-old get a spray tan – they need to mind their own business
A MUM has clapped back at trolls who slammed her for letting her seven-year-old daughter get a spray tan. The fiery parent took to TikTok to share a sweet moment between her and her little girl, explaining that her daughter had asked for a spray tan and so she booked them both in for one. Advertisement 2 Haters felt she was 'normalising' children spray tanning Credit: TIKTOK @_THE1STNOEL 2 A mum has come under fire after taking her seven-year-old for a spray tan In And while some viewers thought it was adorable, with comments like 'Mum goals!' and 'This is exactly what I want to do with my One wrote: 'Sorry but you're a bad mum. Let the child be a child.' Another snapped: 'Kids grow so fast nowadays – uhm idk, maybe because you let them? She's 7, she doesn't need a spray tan.' Advertisement Read more on superdrug Others chimed in: 'I didn't even know what a spray tan was at seven.', arguing 'She should be tanning by playing out in the sun' and that "It shouldn't even be a subject at that age.' But Noel wasn't having any of it. She clapped back, posting a follow-up video declaring: 'She's just a girlllll!!!' and reminding critics that her daughter's confidence matters more than their opinions. Her TikTok bio reads 'Mind your business' – a pretty clear message to anyone judging her parenting. Advertisement Most read in Fabulous Exclusive She even shared a behind-the-scenes clip of her daughter giggling as she got her tan sprayed on. I used tanning nasal sprays twice but they've left me with permanent skin damage, they made me feel dizzy & nauseous too - says former Miss GB Still, the backlash kept coming, with more parents commenting things like 'Please stop' and 'Why are we normalising this?' But some were quick to defend her, pointing out that a spray tan is a safer alternative to sunbathing, which exposes skin to dangerous UV rays. One supporter wrote: 'Spray tan better than getting a sun tan and skin cancer – I say go for it!' Advertisement Experts warn that there's no such thing as a 'safe' tan from the sun and any darkening of the skin is actually a sign of cell damage, which can even lead to skin cancer. So a spray tan seems like a safer option. But the row taps into a wider debate on whether kids are growing up too fast. According to a study by the Department for Education, 88% of parents believe children are being pressured to mature too early – pointing fingers at celebrity culture, adult-style clothing, and social media. Advertisement This mum isn't the first to come under fire for letting her child embrace beauty trends. One mum admitted she lets her And in the US, 10-year-old Naiya White, who Her mum, a former Ulta make-up artist, insists it's all about encouraging self-expression and looking after your skin. Advertisement As for this spray-tan-loving mum, she's made it clear, she's raising her daughter her way, and the haters can kindly scroll on. Why the 'Tanning Mitt Painting' trend isn't as good as it seems Painting door frames and banisters with a tanning mitt is a DIY trend everyone is obsessing over on social media. But Rebecca Miller, Fabulous' Associate Editor, and DIY-enthusiast reveals why you should put down the tanning mitt, and revert back to the old-fashioned paintbrushes and rollers for your next painting project. "A tanning mitt might be a cost-effective solution to painting your home, but it can't compete with a traditional paintbrush or roller. Tanning mitts offer a smooth, even application, but it doesn't compare to the professional and precise finish of a brush or roller. When it comes to painting detailed areas, like edges and corners, a paintbrush is the best tool for a job. Equally, if you are applying a new paint colour, you might need several coats of paint, and a tanning mitt can only provide very thin coats of paint - meaning you'd be spending more hours on the job! Painting brushes and rollers are also much easier to clean and are longer lasting. Tanning mitts usually need throwing out after one use which is neither good for the planet nor your wallet."
The Sun
17-06-2025
- Lifestyle
- The Sun
I let my kid start wearing make-up aged 3 – she is now 10 & I've spent £1.5K on her 200 products, her regime has 9 steps
A 10-YEAR-OLD who started wearing make-up aged THREE has spent $2k (£1.5K) on over 200 products, has a nine-step daily skincare routine and describes herself as a "proud Sephora kid". Naiya White, 10, started wearing make-up at the age of three while performing at dance recitals. 3 3 3 Her mum, Ashley Paige, 38, was a make-up artist in her local Ulta store during the 2000s, and bought Naiya her first make-up item - an Anastasia Beverly Hills liquid lipstick costing $20 (£14.75) - in 2018. Since then, Naiya has developed a nine-step skincare routine and 11-step makeup routine - with $2,000 (£1.5k) worth of products - which takes her up to 30 minutes every day and refuses to be caught without seven lip glosses in her purse at once. She dubs herself a 'Sephora kid' - tweens and teens who are obsessed with skincare and beauty products, often visiting Sephora and similar stores to purchase and try products - and insists "you're never too young to start looking after your skin". Ashley, a graphic designer, from Grand Junction, Colorado, said: "The most important lesson I want Naiya to teach is: You can be a Sephora Kid and have a childhood. "For me personally, as a mum, I don't believe she needs all those products - I want her to have make-up and skincare and to play with them freely, if they're child-safe. "But, we don't believe in promoting overconsumption. moisturiser, cleanser and SPF." skincare advice. "I'm obsessed with makeup and skincare - I would honestly love to own my own skincare company when I grow up, or become a makeup artist. "I spend up to 30 minutes every morning on my skincare, and 15 minutes doing my makeup." 'Love these' shoppers cry as Primark launches new skincare range with £3.50 masks & SPF & it'll save you hundreds on the viral brand At the age of three, Naiya had already spent hours watching Ashley doing her skincare and make-up. By that time she began showing interest in playing with skincare herself and Ashley allowed Naiya to use her baby lotion, body wash and SPF. But her first make-up item, an Anastasia Beverley Hills liquid lipstick, was bought by Ashley just before Naiya was due to perform at a dance recital. "At dance, they require girls to wear red lipstick," Ashley said. "I don't believe girls should be wearing red lipstick or nail polish - it's a woman's colour. "I took Naiya to Sephora - we picked a very bright pink liquid lipstick. "That was her first, more prestige, item." At the age of five, and during the 2020 lockdown, Naiya began following tutorials by make-up artists Mikayla Nogueira and Jeffree Star, under Ashley's supervision. The tot became "obsessed" with shimmery looks, using glitter eyeshadow and eyeliner. Her make-up collection began growing, including more "prestige" items like $19 (£14) Laneige lip glosses and $30 (£22) Drunk Elephant skincare. Now, at the age of 10, Naiya has over 200 makeup and skincare items - and has spent $2,000 (£1.5k) - which she keeps in her vanity table, dresser drawers, and three make-up bags. Naiya said: "Most of my expensive make-up products I have are from Santa Claus. "I have 200 products - my mum had to turn my dresser into a vanity table so I could fill it with all of them." Ashley added: "Naiya is obsessed with Laneige, particularly lip gloss." A year after discovering her love for make-up, Naiya began watching skincare videos on TikTok, as well as accompanying Ashley to dermatologist appointments. Together, the mum-and-daughter duo have been reading into products Naiya can use safely - and Ashley says it's "great" she's looking after her skin from such a young age. Over four years, Naiya has created a nine-step skincare routine - including four steps in the morning and five steps in the evening. "A few years ago, I was going to Botox and facial peel appointments - Naiya would come with me and get very interested in them," Ashley added. "I share a lot of my skincare products with her, as long as they're age appropriate. "I think a lot of people forget that our skin is our largest organ - you can't really teach your child to take good care of their body and not teach them about their entire body. "We're happy to teach kids about eating healthy food, exercise and mental health, so why not about skincare?" The pair say they've received messages from critics on TikTok saying Naiya is "too young" to wear the products, after posting skincare videos together. But Naiya says people would still criticise her if she was suffering from skin issues. "If a kid has a bunch of breakouts, they'd tell them to take care of their skin more," she said. "But I do take care of my skin - and they just say I'm too young. "You have to be careful and educate yourself, because there are skincare products which can harm a kid's skin barrier. "But even babies have skincare products - I don't think you can be too young." Ashley added: "We're not saying kids should be using anti-wrinkle cream, or worrying about that. "But it's important for everyone to be protecting themselves from the sun, and keeping their skin moisturised."
