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Emirates Woman
02-06-2025
- Business
- Emirates Woman
How I got my job as… Founder of this UAE-based resortwear label
This week, we speak to Lucy Redfern, Founder of the UAE-based fashion label Scorpio Rizing. Welcome to the Emirates Woman weekly series 'How I got my job as…' where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they'd give to those starting out; and the hurdles they've had to overcome. It's in a Scorpio's nature to be passionate about their art, and at Scorpio Rizing, the brand embodies this. All products are designed and made in the UAE, where designs will be launched in exclusive collections to advocate sustainability and will feature around stand out pieces. With resortwear pieces taking centre stage, these piece are exactly what you need to pack for your next holiday. To delve into her journey as a creative lead and founder, Emirates Woman spoke to Redfern to see how it began for her in the fashion world. What was your favourite subject at school? My favourite subject was History, right from an early age I had a huge interest in the history of the world from the Ancient Greeks up to the Tudors. My grandmother was a history and Latin teacher so she would teach me both subjects on a weekend as a child. Our house was full of old history books that my grandfather picked up as he travelled the world after he served in the Gurkhas during WW2 and subsequently then after for his work. I also loved English Literature, I am a very creative person who doesn't have the ability to draw, so English Literature allowed me to be creative through writing. What was your first job? I got my first job working in a perfume shop in a shopping centre in Yorkshire, England (where I was born and raised) on my 16th birthday. I would get my weekly salary and then go straight into the stores to spend it. I have always been obsessed with clothes. What brought you to Dubai? I was working as fashion buyer for a fast fashion company in Manchester, England when I was contacted by a recruiter for an opening at the e-commerce brant that is Namshi. I had never even been to Dubai before, but 4 weeks later I was packing my bags and saying goodbye to my family, ready to move to Dubai. I remember being amazed as I drove down SZR for the first time ever after leaving the airport. I owe alot to Namshi, not only were they responsible for me moving to Dubai, but I gained so much valuable experience from them that absolutely helped me start my own business. What inspired you to enter the space and launch your brand? I had been a fashion buyer for 10 years and always had the dream of having my own brand but I really had no idea where to start. I have always been told that I have a 'good eye' for fashion and I could pick on and source pieces/prints/trends that nobody else would see, so I always knew that I wanted to channel this into something of my own, something that didn't necessarily have the restrictions that can come from buying for a large company. Then in 2022, my best friend suddenly passed away and it made me realize that life really is too short not to chase your dreams and that Dubai was really missing a 'cool girl' brand. So after some hesitation, and alot of doubt, one of my closest friends Elle (who owns Posture Pilates Studio), finally gave me the pep talk I needed to get up and go for it, and Scorpio Rizing was officially born. Talk us through the concept? I always knew that if I started a brand, it would be called Scorpio Rizing (as I am, of course, a Scorpio rising!). I have always been into fashion, right from a young age as my mum would make a lot of my clothes for me (she too has a great eye!) and my interest in history from a young age also lead me to explore things such as astrology as I would read about this and spirituality in many of the old, worldly books we had at home. I always had a vision of combining fashion with astrology. I ultimately want women to wear the pieces and to know that she stands out because of her femininity. We avoid any sort of mainstream trend and design pieces which are eye catching and original but can be worn again and again. I very much position the brand as a part of the 'slow fashion' movement, meaning that we limit consumption by releasing limited collections each year. What are the key elements of your role? As well as being the owner of Scorpio Rizing – I am also the social media manager, customer service manager, and occasional logistics and finance manager! I am heavily involved in all aspects of the business as we grow but mainly I focus on the creative direction of the brand by creating moodboards and design ideas which I then share with my incredible designer who will then takes care of the actual sketching/CAD'ing process.. I also oversee all content and creative shoots as well as managing the day-to-day communication with my suppliers and fulfilment partners to ensure everything runs smoothly and on time. I do however hire people for the design and digital marketing side of the business. Talk us through your daily routine. I am an early riser so this means starting emails at 6am, I will respond to any customer service enquiries at this time. I then check over all orders received the day before to ensure our fulfilment centers in the UAE and UK have packed and shipped on time. I then start one of my favorite parts of the job which is checking the daily analytics of the store, which countries are people looking at the website from (it blows my mind that people all around the world know about Scorpio Rizing!), have we acquired new customers, what product are people buying/looking at the most etc. Then I will work on social media posts and ensure these are scheduled through the week (I'm really trying to build TikTok so try and document what I can but I keep forgetting!). I have regular catch ups with the wonderful freelancer, Beth, who manages all my digital marketing as I will approve all ad and email messaging as well as analysing the performance of our paid ads. I also have regular calls with my suppliers to ensure there are no issues or delays – they will regularly send me samples and fabrics to fit and approve as well (the average time from design to going online is around 8 months as I like to make sure everything is done to a high standard and as we are a 'slow fashion' brand, we don't rush the process). And then we have the general admin side of the business. What advice do you have for anyone looking to follow in the same footsteps? Be passionate. Many people say they want to start a business or a brand but they don't know what business or what space they want to be in – I think if you don't already have that business/niche idea in your head, then you're not passionate enough to get started. Also ensure you do your research on suppliers, logistics, and the tech and AI needed to go into building a website. Make sure you have a target audience in mind and design everything for them. I always knew I wanted to capture the 'cool girl' who spends summers in Ibiza and winters in Dubai (with a little bit of Thailand and Bali thrown in!) so I build my branding to appeal to them. Tell us more about the pieces? Our pieces are limited, meaning we only initially buy 50-80 pieces per style and then repeat what works well (our Orange Tie Dye Soleil Maxi Skirt has been a best seller since day 1 so we always try to keep this in stock). I always start the design process by thinking 'where is the Scorpio Rizing girl going this summer?' and then I design based on that. Last summer it was the South of France, the summer before that when we launched was Coachella and this summer it is a full Euro Summer vibe! Each piece is designed with feminine fits (think backless, fishtail hems, flared sleeves) and stand out prints. We have released our first ever few pieces of swimwear this season and it has been amazing to see the reaction to this (pre-sales were crazy!). Our newest collection 'Celestial Waves' is really inspired by the magical island of Ibiza and the beautiful crystal waters that surround it. We develop our pieces using left over plain fabric which we then dye to our specific print, meaning we keep consumption as low as possible. What is the best piece of advice you have ever received? ALWAYS TRUST YOUR GUT INSTINCT. Nobody knows your vision and goals like you do, so if you feel that something isn't aligning with them, remove it. I have had a few instances where external parties have tried to strong arm me into things that haven't felt right, so I have always followed my gut. Also a few occasions where I have felt that a particular style wasn't perhaps right and they have ended up being my worst sellers. Your instinct is a very powerful thing. And what is the worst? 'That's life' – my wonderful mum said this to me after I once complained that I didn't want to work a corporate job for the rest of my life! That isn't life for me, life for me is building something of your own that gives you freedom. I love my mum more than anything, but she was wrong just this once. What's the biggest challenge you have had to overcome? It has been my own mindset when things haven't gone to plan or I've faced setbacks. As a Scorpio, we do have the tendency to be maybe just a little overdramatic sometimes, so when I have faced setbacks I have initially seen this as the end or a sign to give up, but each time I have persevered and always pulled through to resolve the issue at hand. What's lies ahead for the brand? Growth! We have some exciting partnerships coming up with 3rd party e-commerce platforms, we are already partnered with Wolf and Badger and Silk Fred in the UK and are now expanding with our UAE partnerships which is so exciting. On top of this we are also strengthening our D2C (Direct to Consumer) business through our website by really improving the functionalities. Due my experience in e-commerce, I have been able to build really strong foundations which will support growth. I am also attempting to build a TikTok audience (when I find time to document everything) on top of growing our overall social presence through Instagram. And as always, designing really great pieces with a big focus on strong creatives. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Instagram @scorpiorizing
Observer
11-04-2025
- Sport
- Observer
Tely Boyz Muscat win tournament in India
MUSCAT, APR 11 Oman based cricket team, Tely Boyz Muscat, has made it big at a tournament conducted in southern Indian state of Kerala. The All-India Tennis Ball Cricket Tournament – 'Kotta Cup Season 4', organised by St Fort Cricket Club Thalassery, Kerala, witnessed the Tely Boyz Muscat arriving with flying colours after defeating Fort Warriors, Thiruvananthapuram by 3 runs in the final. With this win, they became the first-ever overseas team to lift the Kotta Cup, making the expatriate community in Oman proud of chasing their innate sports talents. Defeating strong local and inter-district teams, Tely Boyz remained unbeaten throughout the league stage. In the highly intense and thrilling final, they faced the formidable Fort Warriors, Thiruvananthapuram, and clinched the title with a stellar all-round performance. Under the captaincy of Namshi, the team skillfully adapted to the unique rules and pitch conditions of the Kotta ground. With tactical leadership and sharp decision-making, Namshi led the team to achieve their dream triumph. Telyboyz members, Tafsi, Nuvaid, Hafis, Rafath, Anoob, Jamshi, Finoj and Muhammad Ali, travelled all the way from Oman to join Shuhaib, Sameer, Ubais and Saleem from Dubai, Shanawas and Raffi from Thalassery to support and encourage the team's success. From start to finish, the players were backed by passionate supporters who cheered from the gallery, making the win all the more memorable. When the team lifted the trophy, it was not just an individual achievement, but a moment of collective pride for the entire Tely Boyz community. Special thanks and heartfelt gratitude were extended to St Fort Cricket Club, especially Safar and team, for organising the tournament with great professionalism. Tafsi, one of the founding members of Tely Boyz, shared that participating in such a well-managed and grand event turned out to be the right decision – a fact proven by their championship win. In the individual awards category, Firas was named Player of the Final for his standout performance, Ramees of Tely Boyz won both Best Batsman and Player of the Tournament for his consistent excellence throughout the series. Upon their return to Muscat, the champion team received a grand welcome at the Muscat International Airport, marking a proud chapter in Tely Boyz Muscat's journey. Brief scores Tely Boyz Muscat – 41 runs (5 overs) bt Fort Warriors, Thiruvananthapuram – 38 runs (5 overs) Result: Tely Boyz won by 3 runs
Observer
10-04-2025
- Sport
- Observer
Oman based team wins big at tourney conducted back home
Muscat: Oman based cricket team, Tely Boyz Muscat, has made it big at a tourney conducted back home and made its teammates in Oman proud. The All-India Tennis Ball Cricket Tournament – 'Kotta Cup Season 4', organised by St Fort Cricket Club Thalassery, Kerala, witnessed the Tely Boyz Muscat arriving with flying colours after defeating Fort Warriors, Thiruvananthapuram by 3 runs and 38 runs (5 overs). With this win, they became the first-ever overseas team to lift the Kotta Cup, making the expatriate community in Oman proud of chasing their innate sports talents. Defeating strong local and inter-district teams, Tely Boyz remained unbeaten throughout the league stage. In the highly intense and thrilling final, they faced the formidable Fort Warriors, Thiruvananthapuram, and clinched the title with a stellar all-round performance. Under the captaincy of Namshi, the team skillfully adapted to the unique rules and pitch conditions of the Kotta ground. With tactical leadership and sharp decision-making, Namshi led the team to achieve their dream triumph. Telyboyz members, Tafsi, Nuvaid, Hafis, Rafath, Anoob, Jamshi, Finoj, and Muhammad Ali, travelled all the way from Oman, Shuhaib, Sameer, ubais and Saleem from Dubai, Shanawas and Raffi from T halassery To support and encourage the team's success. Their energy, unity, and a shared resolve to "return only with the cup" propelled them to victory. From start to finish, the players were backed by passionate supporters who cheered from the gallery, making the win all the more memorable. When the team lifted the trophy, it was not just an individual achievement, but a moment of collective pride for the entire Tely Boyz community. Special thanks and heartfelt gratitude were extended to St. Fort Cricket Club, especially Safar and team, for organizing the tournament with great professionalism. Tafsi, one of the founding members of Tely Boyz, shared that participating in such a well-managed and grand event turned out to be the right decision – a fact proven by their championship win. In the individual awards category, Firas was named Player of the Final for his standout performance, Ramees of Tely Boyz won both Best Batsman and Player of the Tournament for his consistent excellence throughout the series. Upon their return to Muscat, the champion team received a grand welcome at the Muscat International Airport, marking a proud chapter in Tely Boyz Muscat's journey.
What's On
03-03-2025
- Lifestyle
- What's On
23 of the best Ramadan sales 2025
Namshi have announced their sale with 30 to 80 per cent off. Use code RAMADAN. See the Ramadan women's sale here, and the men's sale here. Pottery Barn have up to 70 per cent off furniture bedding and decor. You cna shop the Ramadan collections too and get buy two get one free on some lines. Shop the sale here. Possibly the UAE's most popular choice for shoes, Birkenstock are having a sale and it's a flat 10 per cent off their site. Use code Ramadan10 and shop the sale here. Bloomingdale's has up to 70 per cent off selected lines, we had a cheeky look and you can get discounts on brands like Zimmerman, Marc Jacobs, Birkenstock, Self-Portrait, Coach and so much more. Sephora has released a bunch of sets that are great value for what they are actually worth. They make a lovely gift for the special people in your life, or yourself. There's brands such as Sol de Janeiro, Rare Beauty, Gisou, Kerastase and so much more. Take a look at them here. The ultimate candle to gift are now only Dhs45 each so head town to Bath and Body works stores or online to stock up for your friends and family (and yourself)… Shop here. ASOS have announced a Ramadan warm up sale with up to 50 per cent off the 1000s of items on the site. See sale here and use code DAWN. 6th Street has up to 80 per cent off items for the pre Ramadan sale. They have discounts of amazing brands such as Coast, Crocs, Tommy Hilfiger, Karen Millen, Boohoo, Steve Madden and more. See the sale on Sharaf DG have a large sale of up to 65 per cent on mobiles and home appliances such as dishwashers, cookers, coffee machines, vacuum cleaners and more. See the offers here. Dwell stores are a great option for homeware, especially if you're going to have people over to break your fast. They have a 'Ramadan Ready' Sale which is up to 80 per cent off selected pieces. They're a great place for towels, bedsheets, and unique decor pieces. Take a look here. UAE-based brand The Giving Movement has 30 to 60 per cent off plus an extra 20 per cent off with code EXTRA20. Garmin are having an early Ramadan sale if you're in the mood for a smart watch, a dashcam, satnav or more. There's a flat 10 per cent off and you can check on the deals here on Amazon have already started their Ramadan sale too with up to 70 per cent off and free delivery. You can grab fashion items, homeware, groceries, baby essentials and loads more. Choose what you need here. Sun and Sand Sports have a great Get Ramadan Ready sale and they have a long list of brands to choose from. They stock Adidas, Hoka, Nike, Converse and more. Spend Dhs500 and get Dhs100 off, spend Dhs1000 and get Dhs250 off with the code SAVE. Take a look here. Faces also have lots of Ramadan offers to choose from including giftsets and general offers,especially if you're looking for a fragrance. There's also a free Dhs200 gift card when you spend Dhs699 across the site Jumbo Electronics have a great Ramadan sale if you're looking for pretty much anything in your home. Get up to 50 per cent of home appliances, up to 25 per cent off TVs, and up to 40 per cent off gaming. PAN Home is currently havin a 50 per cent off with a buy one get one free offer, how long it's going to last, we don't know so get in there quick if you need some home bits. Centrepoint has started its Ramadan sales across men's, women's, kid's, home, beauty and sports where you'll find up to 70 per cent off. You can use codes BIG50 for Dhs50 off Dhs350, and BIG100 for Dhs100 off Dhs500 for that little bit extra. Dyson have an offer to save up to Dhs700 this Ramadan on some of their appliances so whether you're looking for a Dyson vacuum, a Dyson airwrap or a Dyson Purifier, there are lots of discounts on Homecentre have up to 70 per cent off their homeware and decor and if you're hosting over Ramadan, it's the perfect time to grab all you need. noon: Get Ramadan decorations starting at Dhs10, cards and board games from Dhs11, up to 80 per cent off on home essentials, and 40 per cent off (and more) on Abayas & Jalabiyas. noon Minutes: Grab discounts of up to 80 per cent off, dates from Dhs10, up to 60 per cent off on pantry staples, and up to 70 per cent off on household supplies. Shein have up to 90 per cent off over 800k+ items on their site so you can grab just about anything. Boots have 25 per cent off some brands such as Vitabiotics and Swedish Natura, and buy one get one on Bioderma, and up to 50 per cent off Soap & Glory. See here.
Campaign ME
28-02-2025
- Business
- Campaign ME
Ramadan marketing on LinkedIn – what you need to know
Ramadan is about to start, and every year marketers get the same question: Should we adjust our LinkedIn strategy? The short answer? Yes. But not in the way you might think. Some brands hesitate to post on LinkedIn during Ramadan, unsure of what works. But engagement actually soars during this time. If done right. The key is to show up with intention, be human, and foster real relationships. It's not about pushing services. It's about human content, community and connection. Why does LinkedIn engagement spike during Ramadan? LinkedIn's data shows that brands in MENA are becoming more active during Ramadan, with a 15 per cent increase in company posts compared to the previous year. And audiences? They're responding: 32 million total engagements with Ramadan posts in MENA (2024) 39 per cent increase in engagement compared to 2023 68 million unique members engaging with Ramadan content Community-driven content outperforms sales-driven posts—by a wide margin What does this tell us? Ramadan isn't a time to go silent. It's a golden opportunity for building an authentic presence and brand awareness. What kind of content works during Ramadan? I once worked with a CEO who hesitated to post during Ramadan, worried it would feel out of place. But after sharing a simple, personal reflection on what the month meant to him, his post became one of his most engaging of the year. Why? Because Ramadan is a time for authenticity. People respond to real, human stories. The brands that win during Ramadan don't push sales. They lean into storytelling, generosity, and human connection. Here are two standout examples: 1. Misr Digital Innovation (MDI) – Giving Back Instead of posting about their products, MDI showcased their team packing food donations. The result? Genuine engagement and stronger brand affinity. 2. Namshi X New Balance – Community-Driven Iftar Namshi and New Balance hosted a vibrant iftar event, capturing real moments of togetherness. The takeaway is that experiences drive engagement. People resonate with brands that celebrate with them—not just talk at them. Real goal of Ramadan marketing on LinkedIn? When Ramadan ends, the conversations shouldn't. The brands that focused on connection during the month continue to see engagement long after. Ramadan isn't about quick wins. It's about long-term brand trust. So, if you're expecting immediate ROI, Ramadan might not be the time. But if your goal is to create a lasting impact, build genuine trust, and reinforce what your brand stands for, this is your moment. Show up. Add value. Be remembered. By Svenja Maltzahn, Founder of Sumea Social
