Latest news with #NarrativePRSummit
Daily News Egypt
18-04-2025
- Business
- Daily News Egypt
Egypt Launches First National PR Association
Egypt's public relations industry has taken a historic leap forward with the official launch of the country's first national public relations association, announced during the closing session of the Narrative PR Summit 2025. The milestone not only establishes a unified body to represent Egypt's PR professionals but also marks Egypt as the first country in North Africa to join the prestigious Global Alliance for Public Relations and Communication Management. The announcement was made by Lamia Kamel, Founder of the Narrative Summit and Managing Director of CC Plus, a leading integrated communications and PR agency. Kamel described the move as a transformative step toward building a globally connected and locally empowered PR community that plays a vital role in Egypt's economic, social, and cultural development. 'Egypt is now the first country in North Africa to join this global body—an achievement that gives the public relations community here a platform to grow, train, and contribute to shaping the country's narrative,' said Kamel. 'One of the greatest legacies of the Narrative Summit is the belief that everyone is a storyteller—and now, we have the opportunity to build an army of storytellers who can share the story of modern Egypt with the world.' The launch ceremony took place during the ninth edition of the Narrative PR Summit, held at Somabay on Egypt's Red Sea coast under the patronage and in the presence of the Ministers of Planning and Economic Development, International Cooperation, Investment, Youth and Sports, and Tourism, along with the Governor of the Red Sea. With the theme 'Egypt Reset,' the summit brought together prominent government officials, industry experts, and local and international business leaders to explore how communication can drive national transformation. In a symbolic and highly anticipated moment, Stephen Shepperson-Smith, board member of the Global Alliance, presented Lamia Kamel with Egypt's official membership certificate during the summit's closing session. Also in attendance were Global Alliance President and CEO Professor Justin Green, board member Irene Lungu Chipili, and leading voices from Egypt's PR landscape. The new national association brings together five of Egypt's top PR firms under one board, forming a collaborative platform that will work to elevate industry standards, provide professional development opportunities, and foster innovation in communications. The founding board members include: Lamia Kamel, Managing Director of CC Plus Dr. Halim Abou Seif, CEO of Rada PR Mai Abaza, CEO of Publicist Inc. Mohamed Abdelkader, CEO of Influence Communications Rania Azab, CEO of 4PR Group This unified body is set to play a central role in driving initiatives aimed at promoting Egypt's image locally and internationally, supporting youth engagement through training and mentorship programs, and highlighting the importance of strategic communications in shaping public perception and policy. According to Kamel, the association will also act as a forum for knowledge sharing, research, and innovation, offering practitioners access to global best practices through its new partnership with the Global Alliance—an international federation of major PR and communication management associations. 'The creation of this association is about more than recognition—it's about building something that lasts,' said Dr. Halim Abou Seif, a founding board member. 'We are committed to nurturing the next generation of communicators who understand the critical role our industry plays in national development and global engagement.' The announcement was met with strong support from attendees of the summit, who hailed it as a long-overdue step toward institutionalizing public relations in Egypt and ensuring that the country's narrative is shaped by professionals with a deep understanding of its history, culture, and aspirations. A press conference is expected to be held in the coming weeks to unveil the association's detailed roadmap, including membership criteria, upcoming training programs, and regional engagement strategies. With this bold step, Egypt not only strengthens its presence in the global communications landscape but also empowers its PR professionals to play a leading role in telling the country's evolving story—one rooted in resilience, transformation, and vision for the future.
Daily News Egypt
12-04-2025
- Business
- Daily News Egypt
Private Sector's Strategic Role in Egypt's Economic Future Takes Spotlight at Narrative Summit 2025
Under the auspices of the Ministries of Planning, Economic Development and International Cooperation, Investment, and Youth and Sports, the Narrative Summit 2025 commenced at Somabay with a strong emphasis on the pivotal role of the private sector in Egypt's long-term economic growth. Among the featured speakers was Dr. Ahmed Moharram, Founder and Managing Director of Anchorage Investments, who delivered a powerful message during a session titled 'Empowering the Private Sector is Vital to Egypt's Growth and Prosperity.' He stressed that large-scale, export-oriented investments are key to achieving competitiveness and resilience in Egypt's economy. 'The private sector is the driving engine of economic growth. It generates revenue, creates jobs, and helps position Egypt competitively on the global map,' Dr. Moharram said. He pointed to Anchor Benitoite, a USD 2.2 billion petrochemical project by Anchorage Investments in Ain Sokhna, as a prime example of the private sector's capability to lead transformative change. The Anchor Benitoite Petrochemical Complex, located in the Suez Canal Economic Zone (SCZone), is set to produce 1.75 million tons of high-value products annually, including propylene, polypropylene, and acrylic acid derivatives. Its strategic location capitalizes on Egypt's maritime access, investor-friendly incentives, and a growing industrial ecosystem. Dr. Moharram identified several enablers of successful private sector engagement, including Egypt's location along major global shipping lanes, government facilitation efforts, and access to international technologies and partners. However, he also underscored ongoing challenges such as infrastructure gaps, policy consistency, and investment risk perceptions. 'To truly empower the private sector, we need to simplify the regulatory environment, promote public-private partnerships—especially in decarbonization infrastructure—and rebuild investor confidence, particularly for greenfield capital-intensive ventures,' he stated. 'These are strategic imperatives, not just economic choices.' He added that Egypt's economic future depends on building a business ecosystem that encourages innovation, fosters entrepreneurship, and sustains long-term value creation. 'Empowering the private sector is not about short-term gains—it's about building a sustainable economy that thrives across generations,' he said. Now in its ninth edition, the Narrative PR Summit has become a cornerstone event on Egypt's business and communications calendar. Since its launch in 2016, it has attracted more than 10,000 attendees and 500 speakers from Egypt and abroad. The summit is known for promoting cross-sector dialogue and showcasing Egypt as a dynamic destination for tourism, investment, and innovation. This year's summit, themed 'Egypt Reset,' also introduced new initiatives such as the Storytellers Awards, honoring young content creators who are redefining modern narratives about Egypt. As Egypt looks to position itself as a global investment hub, events like the Narrative Summit continue to provide a vital platform for advancing dialogue between the public and private sectors—and for shaping a forward-looking economic vision grounded in collaboration and innovation.
Zawya
11-04-2025
- Business
- Zawya
Private sector's role in Egypt's economic growth took center stage at the Narrative Summit 2025
Dr. Ahmed Moharram: The private sector is the driving engine of Egypt's economic growth generating revenue and jobs and helping Egypt build global competitiveness and long-term economic resilience Today Dr. Ahmed Moharram, Founder and Managing Director of Anchorage Investments, was a featured speaker at the Narrative PR Summit, which is taking place on April 7–9, 2025, at the magnificent Somabay on Egypt's Red Sea coast. With the captivating theme "Egypt Reset," the prestigious event kicked off today, drawing prominent global leaders, insightful experts, and influential figures from around the world. The ninth edition of the summit is proudly held under the auspices of several key ministries, including the Ministries of Planning, Economic Development and International Cooperation, Investment, and Youth and Sports, focusing on promoting investment, tourism, and sports as key pillars of Egypt's economic transformation. As a panelist in the session titled "Empowering the Private Sector is Vital to Egypt's Growth and Prosperity," Dr. Moharram highlighted the enablers and challenges of launching one of Egypt's largest private-sector industrial projects: the USD 2.2 billion Anchor Benitoite Petrochemical Complex in Ain Sokhna. "The private sector is a vital driving engine of economic growth. When we invest in large-scale, export-oriented industries, we not only generate revenue and jobs but also help Egypt grab global market shares, build competitiveness and long-term economic resilience," explained Moharram. The Anchor Benitoite project, developed by Anchorage Investments, is a state-of-the-art petrochemical complex designed to produce 1.75 million tons per annum of high-value products along its different phases, including propylene, polypropylene, and acrylic acid derivatives. Located within the Suez Canal Economic Zone (SCZone), the facility leverages Egypt's strategic access to global shipping lanes, investment incentives, and regulatory facilitation. In his remarks, Dr. Moharram emphasized key enablers of private sector success, including Egypt's strategic geographical location amidst global maritime routes, proactive government support, and access to international proven technology and international partners. He also addressed challenges such as some infrastructure and utility gaps requiring additional captive capital investments to bridge these gaps, policy stability considerations and capital and operational costs' uncertainties. "To truly empower the private sector, we need to simplify the regulatory environment, foster public-private partnerships particularly with regards to decarbonization infrastructure, and - with regards to greenfield capital-intensive manufacturing projects - work together on building confidence and improving investors' sentiment towards advocating investment decisions being taken into Egypt's greenfield projects not only brownfield turnarounds with quick targeted exits," Dr. Moharram noted. "These are not just business imperatives they are strategic necessities for Egypt's economic prosperity", he added. He also stressed on the importance of the long-term vision: "Empowering the private sector is not about short-term gains; it is about creating a sustainable business-friendly ecosystem that generates value across generations. Egypt's future prosperity hinges on our ability to build this ecosystem that helps private enterprises and private-sector entrepreneurship thrive and innovate." The Narrative PR Summit was initiated in 2016 with the goal of enhancing Egypt's global reputation. By uniting influential figures and leaders from the realms of investment, business, tourism, and art, this initiative facilitates the exchange of inspiring experiences and cultivates a sense of national identity. Their collective efforts propel Egypt onto the global stage as a premier tourist destination, while concurrently fostering partnerships with diverse stakeholders, both domestically and internationally, to drive investment in the country's burgeoning sectors. The Summit's 2025 edition also introduced new initiatives such as the Storytellers Awards, designed to celebrate young digital creators who are shaping modern narratives about Egypt.
Daily News Egypt
26-01-2025
- Entertainment
- Daily News Egypt
Narrative Summit Unveils 'The Storyteller Award' to Empower Young Egyptian Creators
In a groundbreaking initiative to spotlight young Egyptian creative talent, the Narrative PR Summit has introduced The Storyteller Award, a competition designed to inspire and empower emerging content creators. The award, part of Egypt's first and leading nation branding platform, seeks to showcase Egypt's vibrant and contemporary image while reinforcing its position as a pioneer across multiple sectors. This year's competition will be judged by an illustrious jury led by the legendary Tarek Nour, Chairman of United Media Services and founder of TN Communications. He will be joined by leading figures from Egypt's creative industries, including Tarek El Ganainy, founder of TVision Media Production; Lamia Kamel, founder of the Narrative PR Summit and Managing Director of CC Plus and Flair Magazine; Amy Mowafi, founder of Mo4 Network; Ahmed Ebeid, founder and Managing Director of RMC Worldwide; renowned cinema director Ahmed Wahba; and Kareem Abou Gamrah, founder and CEO of Peace Cake. Speaking about the initiative, Lamia Kamel emphasized the importance of nurturing young talent to redefine Egypt's image on the global stage. 'This award reflects our commitment to supporting young Egyptian storytellers and empowering them to express their vision of Egypt's contemporary narrative,' she said. 'By providing a platform for creative expression, we aim to showcase the narratives of young influencers, podcasters, and digital creators and invite them to join the journey of rebranding Egypt.' The competition features five diverse categories to cater to various creative disciplines: The Best Feature Film Award: Recognizing impactful documentary works of up to five minutes. The Creative Digital Content Award: Celebrating short, innovative videos under one minute, designed for digital platforms. The Visual Arts and Multimedia Award: Highlighting artistic creations that seamlessly fuse creativity with technology. The Camera-Based Reportage Award: Focusing on personal, on-camera storytelling that conveys impactful yet simple ideas. The Photographic Storytelling Award: Honoring captivating photo series that together narrate a cohesive and compelling story. According to Kamel, the jury has been carefully curated to include experts from various fields, ensuring a comprehensive and well-rounded evaluation process. 'The jury panel reflects a wide age and discipline diversity, which guarantees a thorough assessment of each entry's artistic and creative value,' she added. Participants are required to submit original works that effectively convey compelling messages. The competition encourages innovation by allowing the use of artificial intelligence tools, provided they are employed in a relevant and creative manner. All submissions must be entirely personal work and protected by intellectual property rights. The finalists—three from each category—will be announced on April 1, 2025. Winners will be revealed and celebrated during the ninth edition of the Narrative PR Summit, which will be held from April 7-9, 2025, in Egypt's stunning Red Sea governorate. The Summit itself promises to be a high-profile event, held under the auspices of several key ministries, including Planning, Economic Development, International Cooperation, Investment, and Youth and Sports. With strategic guidance from the private sector, the Summit will host prominent speakers, including senior government officials, industry experts, and influential business leaders from Egypt and abroad. By incorporating The Storyteller Award into its agenda, the Narrative PR Summit continues its mission to empower young talent and foster a new generation of creators who will redefine and elevate Egypt's global narrative. As the Red Sea governorate gears up to host this prestigious event, all eyes will be on the next wave of storytellers poised to shape the nation's future.
