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Design vision for Imkan's Naseem Al Jurf revealed
Design vision for Imkan's Naseem Al Jurf revealed

Trade Arabia

time19-05-2025

  • Lifestyle
  • Trade Arabia

Design vision for Imkan's Naseem Al Jurf revealed

International architecture practice, 10 Design (part of 10N), has revealed its design vision for the latest phase of Imkan's landmark Al Jurf development, nestled along the Sahel Al Emarat Coast between Abu Dhabi and Dubai. 10 Design's vision for Al Jurf's latest phase, Naseem Al Jurf, centres around the provision of a modern lifestyle that is closely interlinked with nature. Led by Design Principal Jason Easter, the design concept proposes a mixture of varying residential typologies, with lower-lying villas placed nearest to the canal and taller apartments located along the masterplan's southern edge with access to garden spaces, a public boulevard, and a communal pool, enabling exclusive access to the surrounding natural landscape across the 220,000 square metre site. Paying tribute to Sheikh Zayed's cultural and historic legacy and the founding of the UAE, Naseem Al Jurf was designed as a community that brings together people from diverse cultural backgrounds to support social cohesion. The community will consist of 111 villas, 60 townhouses, and eight apartments. These residential designs echo the traditional values embedded within the historic palace within the larger Al Jurf masterplan, such as generous spatial layouts, filtered daylight and a material palette which reflects cultural accents and hues, embodying the spirit of local heritage. The villas, townhouses, and apartments are brought together via interlinked Sikkas (urban alleyways) that provide shading while seamlessly tying the residential components with a central garden, retail and F&B amenities, mosque, communal pool, beach club, and canalside promenade. In addition to the internal circulation, the scheme will be connected to other plots within the wider Al Jurf masterplan via a series of landscaped, pedestrian-oriented streets lined with native trees which provide natural shading. In addition to the streets connected to the main entrance at the western roundabout, the lush central garden also links the scheme to the wider masterplan via a bridge that stretches across the canal. Reflecting the scheme's name, which translates into "gentle breeze," a defining characteristic of Naseem Al Jurf is its surrounding natural landscape that instils a sense of tranquillity. The design has been carefully crafted to minimise the impact on the environment and preserve the lush vegetation. At the heart of the development lies a central garden, where the green canopy meets the water's edge, serving as a vibrant hub with world-class amenities for community engagement and wellbeing. Landscaping and green spaces within the scheme, designed together with Aspect Studios, were further curated with native greenery that thrives in the local climate with the minimum amount of water. These spaces will also serve as natural habitats for existing local wildlife such as reindeer. The villas' interiors, designed by Di Leonardo, capture the essence of Riviera living, where contemporary design is infused with effortless luxury. Soft neutral hues create a warm and inviting ambience, while accents of azure blues bring a refreshing connection to the canal's striking waters. Clean lines and yacht-inspired details enhance the light and airy villas, while layers of natural textures and bespoke finishes evoke the elegance of a private retreat. The scheme targets Estidama Pearl 1 certification, a sustainability assessment framework for buildings developed by the Abu Dhabi Urban Planning Council to meet the specific needs of the region's hot, arid climate. The framework is similar to that of LEED and BREEAM certifications, and puts a strong emphasis on water conservation, urban planning, and cultural heritage, reflecting the harsh desert climate of the UAE. The villas will incorporate solar panels on rooftops, which will offer renewable energy on-site with low carbon emissions. Jason Easter, Design Principal at 10 Design, says: 'Our architectural vision embraces the site's natural assets, crafting a serene community environment with a premium offering of contemporary living which is embedded in nature. Set within the diverse and biologically rich landscape of the Sahel Al Emarat Coast, we have curated a collection of villas, townhouses, apartments, and amenities connected by shaded Sikkas and green public spaces, offering residents a lifestyle experience which is both international and contextual.' Naseem Al Jurf is the latest scheme by 10 Design in the UAE following its track record of high-quality residences in the country. These include the Seventh Heaven masterplan at Al Barari, defined by 157 high-end apartments and sky villas alongside the boutique hotel, retail village, gardens, and community facilities; Ashjar at Al Barari, made up of 300 luxury residences woven into a lush forest landscape; and Bluewaters Residences, comprising 10 mid-rise buildings on a man-made island with over 700 apartments, penthouses, and townhouses, located next to Ain Dubai, the world's largest observation wheel; and Ghaf Woods' Cilia phase, consisting of 546 luxury residential units within a forested community defined by its open space ratio of 15 square metres per resident. Rowan D'Arcy, Regional Studio Director (MENA) at Aspect Studios, says: "We prioritised nature in the design of the Naseem Al Jurf community. We wanted to preserve the essence of a serene, beachside palace estate by creating pockets of secluded sanctuary within the development, places where you can simply immerse in nature. We planned for active, nature-inspired living, with a network of shaded trails, native wooded parklands and high-quality community amenities. Our ambition is for Naseem Al Jurf to become a statement of modern, sustainable living – a vibrant community where you can feel deeply connected to the extraordinary tranquillity and nature of this place."

Imkan unveils Naseem AlJurf
Imkan unveils Naseem AlJurf

ME Construction

time24-04-2025

  • Business
  • ME Construction

Imkan unveils Naseem AlJurf

Property Imkan unveils Naseem AlJurf By As part of the broader AlJurf masterplan, the phase includes a curated mix of residential offerings Imkan has announced the launch of Naseem AlJurf, the newest phase of its landmark development, AlJurf. The development is located within a 90,580sqm area nestled between Abu Dhabi and Dubai. The project aims to redefine coastal living in the UAE and promises a lifestyle that blends modern living with cultural heritage. As part of the broader AlJurf masterplan, the phase includes a curated mix of residential offerings, including 111 standalone villas, 60 contemporary townhouses, and eight low-rise apartment buildings. The announcement follows the success of AlJurf's first phase, which witnessed a complete sellout, highlighting the strong demand for lifestyle destinations that prioritise wellness, nature, and community connection. Engineer Suwaidan Al Dhaheri, CEO of Imkan said, 'With Naseem AlJurf, we have envisioned more than just a residential development – we are creating a sanctuary where tradition meets modernity. This phase embodies our philosophy of placemaking – crafting soulful, human-centric communities that not only enhance the lives of our residents but also honor the natural beauty and rich heritage of Sahel Al Emarat.' The launch event showcased the design of Naseem AlJurf and highlighted architectural elements inspired by the region's cultural roots, lush landscapes, and a profound respect for the surrounding environment. The community will also offer a range of amenities, green spaces, walking trails, and wellness-focused features to promote a balanced and fulfilling lifestyle, the developer said.

Imkan unveils premium coastal lifestyle destination in UAE
Imkan unveils premium coastal lifestyle destination in UAE

Zawya

time21-04-2025

  • Business
  • Zawya

Imkan unveils premium coastal lifestyle destination in UAE

Imkan, a leading master developer based in Abu Dhabi, has announced the launch of Naseem AlJurf, the latest addition to its iconic AlJurf community spanning over a 90,580 sq m area along the Emirates Riviera in a serene coastal setting between Abu Dhabi and Dubai. Unveiling the project at an exclusive media event, Imkan said this new coastal lifestyle destination features 111 villas, 60 townhouses and eight apartment buildings as part of the expansive AlJurf masterplan. This comes following the successful sellout of its first phase, stated the Emirati developer. Speaking on the occasion, CEO Engineer Suwaidan Al Dhaheri said: "With Naseem AlJurf, we have envisioned a sanctuary where tradition meets modernity. It reflects our commitment to placemaking and creating soulful communities that enrich lives while preserving the natural beauty of Sahel Al Emarat." The event showcased the project's refined design ethos, which blends heritage, nature, and modern living in a serene atmosphere.- TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Imkan unveils premium coastal lifestyle destination in UAE
Imkan unveils premium coastal lifestyle destination in UAE

Trade Arabia

time19-04-2025

  • Business
  • Trade Arabia

Imkan unveils premium coastal lifestyle destination in UAE

Imkan, a leading master developer based in Abu Dhabi, has announced the launch of Naseem AlJurf, the latest addition to its iconic AlJurf community spanning over a 90,580 sq m area along the Emirates Riviera in a serene coastal setting between Abu Dhabi and Dubai. Unveiling the project at an exclusive media event, Imkan said this new coastal lifestyle destination features 111 villas, 60 townhouses and eight apartment buildings as part of the expansive AlJurf masterplan. This comes following the successful sellout of its first phase, stated the Emirati developer. Speaking on the occasion, CEO Engineer Suwaidan Al Dhaheri said: "With Naseem AlJurf, we have envisioned a sanctuary where tradition meets modernity. It reflects our commitment to placemaking and creating soulful communities that enrich lives while preserving the natural beauty of Sahel Al Emarat." The event showcased the project's refined design ethos, which blends heritage, nature, and modern living in a serene atmosphere.- TradeArabia News Service

IMKAN hosts exclusive media preview of Naseem AlJurf coastal community
IMKAN hosts exclusive media preview of Naseem AlJurf coastal community

Zawya

time17-04-2025

  • Business
  • Zawya

IMKAN hosts exclusive media preview of Naseem AlJurf coastal community

IMKAN, a leading global master developer based in Abu Dhabi, hosted an exclusive media event to unveil Naseem AlJurf, the latest addition to its iconic AlJurf community along the Emirates Riviera. Following the successful sellout of Release 1, IMKAN is now launching Release 2 of Naseem AlJurf. This new coastal lifestyle destination features 111 villas, 60 townhouses, and 8 apartment buildings, set across approximately 90,580 m² as part of the expansive AlJurf masterplan. The event showcased the project's refined design ethos, which blends heritage, nature, and modern living in a serene coastal setting between Abu Dhabi and Dubai. Engineer Suwaidan Al Dhaheri, CEO of IMKAN Properties, said: 'With Naseem AlJurf, we have envisioned a sanctuary where tradition meets modernity. It reflects our commitment to placemaking and creating soulful communities that enrich lives while preserving the natural beauty of Sahel Al Emarat.' About IMKAN Properties: IMKAN, the leading global real estate master developer based in Abu Dhabi has earned its reputation with a portfolio of 26 projects spanning five countries across two continents. As a wholly-owned subsidiary of Abu Dhabi Capital Group, IMKAN prioritises the creation of soulful places that enrich lives. This philosophy is driven by a unique research platform that empowers IMKAN to understand the needs and desires of their diverse customer base, ranging from millennials to discerning high-net-worth individuals. Notable among its projects is IMKAN's AlJurf masterplan, a 3.8 million sqm mixed-use development along a 1.6km coastline and 9km long canal front, all set within a preserved natural ecosystem between Abu Dhabi and Dubai. AlJurf is set to become a global health and wellness destination when the SHA Emirates Residences open in 2026, with the third international SHA Wellness resort joining the flagship award-winning SHA Wellness Clinic in Spain. Other significant projects include Makers District on Al Reem Island, Abu Dhabi, an 18.6-hectare waterfront mixed-use development featuring Pixel, a cluster of seven residential towers; Nudra in Saadiyat Island, an exclusive beachside community; and Sheikha Fatima Park, Abu Dhabi's first urban park. With offices in Egypt and Morocco, IMKAN's global presence includes major projects like the 500-hectare Alburouj development in Egypt. In Morocco, key projects include Le Carrousel Residences and the country's first open-air shopping mall.

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