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Iconic London landmark is transformed with projections of celeb-designed cars to mark nation's growing love of Formula 1
Iconic London landmark is transformed with projections of celeb-designed cars to mark nation's growing love of Formula 1

The Irish Sun

timea day ago

  • Entertainment
  • The Irish Sun

Iconic London landmark is transformed with projections of celeb-designed cars to mark nation's growing love of Formula 1

AN ICONIC London landmark has been transformed with projections of celebrity-designed motors to mark the nation's growing love of Formula 1. London's impressive Walkie Talkie building has been transformed with a 9 An iconic London landmark has been transformed with projections of celebrity-designed motors Credit: Matt Ben Stone 9 The dramatic visuals showcased 35 bespoke F1 car liveries Credit: Matt Ben Stone 9 The striking projection spanned 4,250 square metres across the skyscraper Credit: Matt Ben Stone The dramatic visuals showcased 35 bespoke F1 car liveries, including four designed by famous faces such as presenter Natalie Pinkham, Pussycat Doll Ashley Roberts, dancer Lighting up the The stunt marked research from It also highlighted a significant rise in female viewership of the sport, with 41 per cent of UK fans now being women. Read more Motors The same research revealed F1 is capturing the attention of younger audiences too – 42 per cent of fans are under 35, a figure that has risen by 11 percentage points in the past seven years. 9 DJ Roman Kemp was among the celeb guests attending the event Credit: Matt Ben Stone 9 The impressive light display was visible from across the river Credit: Matt Ben Stone 9 Ballroom dancer Nadia Bychkova was spotted taking snaps at the glamorous event Credit: Matt Ben Stone The projection was created in partnership with sponsor Lenovo, showcasing the fusion of sport, creativity, and cutting-edge technology. Louise Forbes from the tech company said: 'We're thrilled to unveil a world-first AI-driven projection experience on the iconic Fenchurch Building – bringing cutting-edge technology and bold creativity to the heart of London and igniting a new era of immersive marketing. 'We're constantly pushing the boundaries of what's possible and partnering with Formula 1 is the perfect showcase for that spirit of innovation.' Most read in Motors It comes after a record-breaking 500,000 fans descended on Silverstone earlier this month to catch the F1 action at the British Grand Prix. The event is estimated to contribute significantly to the £12bn value Formula 1 adds to the UK economy. Inside Taycan Turbo GT Porsche that can hit 200mph as SunSport's Isabelle Barker is taken for a spin by Formula E safety car driver But it's not just at the races or on TV where the sport's following is growing. Additional research by Formula 1 and Motorsport Network found 61 per cent of fans interact with F1 content daily – getting their fix via social media, YouTube, and Twitch. And it's not just the race days they're tuning in for – 71 per cent say the high performance and precision of the sport are key reasons they consider themselves fans. To help fans engage further, Lenovo has launched its #RaceToCreate web app, powered by Intel, allowing users to design their very own F1 car livery – from colours and patterns to personalised touches. 9 The projection was created in partnership with sponsor Lenovo Credit: Matt Ben Stone 9 American singer Ashley Roberts posing at the event Credit: Matt Ben Stone 9 The event is estimated to contribute significantly to the £12bn value Formula 1 adds to the UK economy Credit: Matt Ben Stone

Iconic London landmark is transformed with projections of celeb-designed cars to mark nation's growing love of Formula 1
Iconic London landmark is transformed with projections of celeb-designed cars to mark nation's growing love of Formula 1

The Sun

timea day ago

  • Automotive
  • The Sun

Iconic London landmark is transformed with projections of celeb-designed cars to mark nation's growing love of Formula 1

AN ICONIC London landmark has been transformed with projections of celebrity-designed motors to mark the nation's growing love of Formula 1. London's impressive Walkie Talkie building has been transformed with a stunning projection display – celebrating the nation's growing love for Formula 1. 9 9 9 The dramatic visuals showcased 35 bespoke F1 car liveries, including four designed by famous faces such as presenter Natalie Pinkham, Pussycat Doll Ashley Roberts, dancer Nadiya Bychkova, and broadcaster Roman Kemp. Lighting up the city skyline and stopping passers-by in their tracks, the striking projection spanned 4,250 square metres across the skyscraper. The stunt marked research from Formula 1 revealing that 16.7 million Brits – almost a quarter of the population – now identify as F1 fans. It also highlighted a significant rise in female viewership of the sport, with 41 per cent of UK fans now being women. The same research revealed F1 is capturing the attention of younger audiences too – 42 per cent of fans are under 35, a figure that has risen by 11 percentage points in the past seven years. 9 9 9 The projection was created in partnership with sponsor Lenovo, showcasing the fusion of sport, creativity, and cutting-edge technology. Louise Forbes from the tech company said: 'We're thrilled to unveil a world-first AI-driven projection experience on the iconic Fenchurch Building – bringing cutting-edge technology and bold creativity to the heart of London and igniting a new era of immersive marketing. 'We're constantly pushing the boundaries of what's possible and partnering with Formula 1 is the perfect showcase for that spirit of innovation.' It comes after a record-breaking 500,000 fans descended on Silverstone earlier this month to catch the F1 action at the British Grand Prix. The event is estimated to contribute significantly to the £12bn value Formula 1 adds to the UK economy. Inside Taycan Turbo GT Porsche that can hit 200mph as SunSport's Isabelle Barker is taken for a spin by Formula E safety car driver But it's not just at the races or on TV where the sport's following is growing. Additional research by Formula 1 and Motorsport Network found 61 per cent of fans interact with F1 content daily – getting their fix via social media, YouTube, and Twitch. And it's not just the race days they're tuning in for – 71 per cent say the high performance and precision of the sport are key reasons they consider themselves fans. To help fans engage further, Lenovo has launched its #RaceToCreate web app, powered by Intel, allowing users to design their very own F1 car livery – from colours and patterns to personalised touches. 9 9 9

London's Walkie Talkie building transformed with stunning F1 projection
London's Walkie Talkie building transformed with stunning F1 projection

Daily Mirror

time2 days ago

  • Entertainment
  • Daily Mirror

London's Walkie Talkie building transformed with stunning F1 projection

The dramatic visuals showcased 35 bespoke F1 car liveries, including four designed by famous faces such as presenter Natalie Pinkham, Pussycat Doll Ashley Roberts, dancer Nadiya Bychkova, and broadcaster Roman Kemp London's famed Walkie Talkie building has been given a dazzling makeover with an impressive projection display, in honour of the nation's burgeoning passion for Formula 1. The spectacular visuals featured 35 custom F1 car liveries, including four created by well-known personalities such as presenter Natalie Pinkham, Pussycat Doll Ashley Roberts, dancer Nadiya Bychkova, and broadcaster Roman Kemp. The eye-catching projection covered a whopping 4,250 square metres across the skyscraper. The stunt was in response to research from Formula 1 which revealed that around 16.7 million Brits – nearly a quarter of the population – now consider themselves big F1 fans. ‌ ‌ It showed a significant increase in the number of female viewers of the sport, with women now making up 41 percent of UK fans. The same study showed that F1 is attracting younger audiences as well – 42 percent of fans are under 35, a figure that has increased by 11 percentage points over the last seven years. The projection was brought to life in collaboration with sponsor Lenovo, demonstrating the blend of sport, creativity, and state-of-the-art technology. ‌ Louise Forbes from the tech firm expressed: "We're thrilled to unveil a world-first AI-driven projection experience on the iconic Fenchurch Building – bringing cutting-edge technology and bold creativity to the heart of London and igniting a new era of immersive marketing. "We're constantly pushing the boundaries of what's possible and partnering with Formula 1 is the perfect showcase for that spirit of innovation." ‌ This follows a record-breaking turnout of 500,000 fans at Silverstone earlier this month to witness the F1 spectacle at the British Grand Prix. The event is believed to contribute significantly to the £12bn value that Formula 1 brings to the UK economy. However, the sport's popularity isn't just growing at the races or on television. Additional research conducted by Formula 1 and Motorsport Network revealed that 61 percent of fans engage with F1 content daily – sourcing their fix through social media, YouTube, and Twitch. And it's not just the race days they're tuning in for; 71 percent state that the high performance and precision of the sport are key reasons they identify as fans. To further enhance fan engagement, Lenovo has introduced its #RaceToCreate web app, powered by Intel, which allows users to design their very own F1 car livery – from colours and patterns to personalised touches.

Natalie Pinkham CROPS her friend out of selfie with Brad Pitt before posting it to social media as she jokes she is going to make it her phone wallpaper
Natalie Pinkham CROPS her friend out of selfie with Brad Pitt before posting it to social media as she jokes she is going to make it her phone wallpaper

Daily Mail​

time24-06-2025

  • Entertainment
  • Daily Mail​

Natalie Pinkham CROPS her friend out of selfie with Brad Pitt before posting it to social media as she jokes she is going to make it her phone wallpaper

shamelessly cropped her pal Rachel Brookes out of a selfie with Brad Pitt and shared the photo of just the two of them on her social media page. The Sky Sports presenter, 47, was pictured snapping several shots with fellow Sky presenter Rachel, 51, and the Hollywood hunk at the F1 European premiere. However in the post shared to her Instagram page, Rachel was nowhere to be seen as she cosied up to Brad in the photograph. Natalie joked whether her husband Owain Walbyoff - who she affectionately calls Wiggy - and their children would mind if she made the image her phone background. F1 reporter Natalie has a cameo in the upcoming racing film and was in attendance at the premiere in London on Tuesday afternoon. Natalie looked lovely for the occasion in a black evening dress with gold chain detailing, which she teamed with a pair of strappy heels. Elsewhere at the premiere, Brad looked positively smitten as he packed on the PDA with his girlfriend Ines de Ramon. He cut a dapper figure as he arrived on the red carpet with the stunning 32-year-old, who was quick to help fix the star's outfit in front of the cameras. Brad donned a double-breasted British Racing Green-coloured suit, while flashing his movie star smile from behind tinted aviators. He paired it with a white collared shirt underneath, leaving the top buttons undone to reveal a satin scarf, which Ines was spotted adjusting in between snaps on the carpet. While she was already picture perfect, putting on a dazzling display in a champagne coloured halter-neck gown, that clung to her slender frame. She ensured all eyes were on her in the show-stopping number, which was encrusted in intricate beading and sequins and flashed a glimpse of her ample cleavage. He cut a dapper figure as he arrived on the red carpet with the stunning 32-year-old, who was quick to help fix the star's outfit in front of the cameras Brad plays the lead role of as troubled race car driver Sonny Hayes, who is pitted against rookie and rival Joshua Pearce (Damson Idris) as they battle it out at various Grand Prix's around the world. While the reviews for F1: The Movie aren't quite all in yet, social media reactions from several critics began flooding in on X this week. Many praised Brad and Damson's onscreen chemistry, as well the movie's overall look thanks to director Joseph Kosinski, who last worked on Top Gun: Maverick. With some even branding F1 the 'Top Gun for racing fans' - three years after the Tom Cruise aviator movie made an eye-popping $1.496 billion worldwide.

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