Latest news with #NationalCheesesteakDay
Yahoo
24-03-2025
- Business
- Yahoo
SURFSIDE LAUNCHES NEW "SURF N' TURF" CAMPAIGN CELEBRATING NATIONAL CHEESESTEAK DAY AND COCKTAIL DAY WITH FUN TWIST
Leading RTD Brand Promoting Surfside + Cheesesteak Combo with Sports Bars and Restaurants Nationwide Ahead of Baseball Opening Day PHILADELPHIA, March 24, 2025 /PRNewswire/ -- Today, Surfside, the Iced Tea + Vodka / Lemonade + Vodka ready-to-drink (RTD) category leader, announces their nationwide "Surf N' Turf" promotion in honor of National Cheesesteak Day and National Cocktail Day – both coincidentally fall on March 24. In celebration, the beloved Philadelphia-based RTD brand is inviting hundreds of sports bars and restaurants across the country to participate in the "Surf N' Turf" combo, featuring Surfside canned cocktails and the iconic hometown Philly cheesesteak throughout the month of April. Founded by Philadelphia natives and brothers Matt and Bryan Quigley, and Clement and Zach Pappas, Surfside has experienced rocketship growth since its launch by independently owned parent company Stateside Brands in 2022. From the start, the brand has gained a passionate following in Pennsylvania, New Jersey and Delaware before expanding nationwide to all 50 U.S. states, and the Bahamas, Grand Cayman and St. Thomas. Surfside ended 2024 as the #1 fastest growing brand in the U.S. across all alcohol beverage at scanned retail and has had no signs of slowing down.* Heading into this baseball season, the brand is reimagining the gameday experience with their award-winning, 100 calorie, 0 bubbles canned cocktails – continuing their partnership as the official RTD Vodka Iced Tea and Vodka Lemonade of Minor League Baseball (MiLB) and growing its MLB baseball partnerships to a total of 11 teams for the 2025 season. To kick off the "Surf N' Turf" campaign in hometown Philadelphia, former Philadelphia Phillies All-Star shortstop Jimmy Rollins will be in attendance for a special meet and greet opportunity at Chickie's & Pete's, South Philadelphia from 6 p.m. to 7 p.m. on March 24, 2025. "My first endeavour as an entrepreneur was opening a Philly cheesesteak shop in the South-Central region of the U.S.," said Stateside Brands President and Co-Founder, Matt Quigley. "Now that Surfside is available in all 50 states, it feels fitting to have a 'Surf N' Turf' menu combo sold at bars and restaurants across the country." "It's apt that National Cheesesteak Day and National Cocktail Day fall on the same day; a fun and authentic way for Surfside to celebrate with our 'Surf N' Turf' pairing," said Stateside Brands CEO Clement Pappas. "From local small businesses to regional chains, we're honored to be working with our outstanding partners from coast-to-coast." Whether you enjoy your cheesesteak "wit or witout," there's an accompanying Surfside for easy, flavorful sipping. Surfside canned cocktails have only 100 calories, 2g Sugar, 0 bubbles and are very sessionable at 4.5% alcohol by volume. Proudly crafted with vodka and real tea / lemonade, the lineup of fan-favorite flavors includes Iced Tea + Vodka, Half & Half + Vodka, Lemonade + Vodka, Strawberry Lemonade + Vodka and Green Tea + Vodka. Consumers can visit and type in their zip code to find bars and restaurants participating in the "Surf N' Turf" promotion near them. To see more from the brand, visit Instagram and share how you enjoy #SurfsideSurfNTurf @drinksurfside. *Source: Nielsen IQ Total US xAOC + Liquor Open State for Beer, Wine and Spirits L52 weeks ending 12/28/2024, brands with minimum 100,000 cases sold in 2023 About SurfsideSurfside is a line of premium iced tea + vodka, lemonade + vodka and green tea + vodka canned cocktails recognized for its delicious full flavor taste and sunset stripes on the can for good vibes ahead. Surfside has experienced a meteoric rise since launching in 2022 from a beloved Philly ready-to-drink brand to achieving triple-digit growth within each of the last two years, becoming the spirit-based Iced Tea & Lemonade category leader. The brand has been widely celebrated in the beverage industry with recognition from Brewbound as the "Beyond Beer Company of the Year" and VinePair "Next Wave Awards Rising Drinks Brand" for 2024. These honors build on a list of notable achievements such as Shanken's IMPACT Magazine "Hot Brand" award in 2023 and Brewbound "Rising Star Award" in 2022. At 4.5% ABV, Surfside is made with vodka and real tea with just 2g of sugar, 100 calories and 0 bubbles. Available in 4-packs (SRP: $9.99) and an 8-can variety pack (SRP: $19.99), Surfside is a perfect complement for a day at the beach, by the pool, at the baseball game or on the golf course. To learn more, visit and follow on Instagram @drinksurfside. About Stateside BrandsStateside Brands was founded in 2016 in Philadelphia, PA, by two sets of brothers: Matt and Bryan Quigley and Clement and Zach Pappas. Driven by a bold vision to make the highest quality craft vodka in America, Stateside Vodka is meticulously crafted from 100% U.S. grown corn and pot-distilled seven times to deliver a velvety smooth mouthfeel. Building on the success of its award-winning vodka, Stateside Brands introduced Stateside Vodka Sodas in 2021, a refreshing and flavorful line of ready-to-drink cocktails crafted with premium vodka, real fruit juice, sparkling water, and natural flavors. In 2022 the company launched Surfside, a line of award-winning premium iced tea + vodka, lemonade + vodka and green tea + vodka canned cocktails recognized for its delicious full flavor taste and sunset stripes on the can for good vibes ahead. PR Contact: KLG Public Relations | surfside@ View original content to download multimedia: SOURCE Surfside Sign in to access your portfolio
Yahoo
24-03-2025
- Entertainment
- Yahoo
National Cheesesteak Day is March 24 — here are some sizzling ways to celebrate
National Cheesesteak Day, celebrated annually on March 24, pays tribute to the iconic sandwich. It's become a symbol of Philadelphia's rich culinary heritage, and offers both Philly locals and enthusiasts nationwide an opportunity to indulge in this savory delight — and honor its rich past. The cheesesteak's origins The cheesesteak's inception dates back to the 1930s in South Philadelphia. Pat and Harry Olivieri, originally hot dog vendors, decided to experiment by grilling sliced beef with onions, serving it on an Italian roll. A passing taxi driver, enticed by the aroma, requested the novel sandwich and was so impressed that he suggested the brothers focus solely on this new creation. This pivotal moment led to the establishment of Pat's King of Steaks, a landmark eatery that continues to operate today. While the original version lacked cheese, it was later added, with provolone being among the first, solidifying the sandwich's identity as the cheesesteak. National Cheesesteak Day is a modern celebration The exact origins of National Cheesesteak Day remain somewhat ambiguous. That said, our favorite theory comes from 1995 — when four students from a high school in the Philly suburbs created 'National Cheesesteak Thursday.' Their little annual tradition among friends and family gradually gained traction and by the early 2000s, the tradition had grown into the celebration it is today. And the celebrations are far from contained to just Philadelphia. Various events are held across the country. Most notably this year in Las Vegas, Pop's Philly Steaks will be holding its second annual cheesesteak eating competition. Entrants will compete to see who can wolf down a two-foot-long cheesesteak the fastest. How to celebrate National Cheesesteak Day this year If you're looking for a way to partake in the festivities — but maybe you don't have the appetite for a two-foot feast — here are some suggestions. Indulge in a cheesesteak. (You had to know we were going to say this.) See if you can find a local eatery that's known for its cheesesteaks; if not — try crafting your own at home. The official, classic combination includes thinly sliced rib-eye steak, melted cheese (such as provolone or Cheez Whiz), and sautéed onions, plus you'll need a hoagie roll or baguette if you want to be fancy. Host a cheesesteak cookoff. Think you're the supreme chef of the cheesesteak? Prove it. Gather friends and family for a friendly competition to see who can create the most delicious cheesesteak. You can even create categories — best traditional, most creative, and so on. Attend local events. The fun's not limited to Vegas and Philly — many cities will be hosting special events, promotions, or eating contests in honor of National Cheesesteak Day. Are you getting hungry? We are too — and it's got to be almost lunchtime somewhere. Since it's National Cheesesteak Day, we'll be taking advantage of this opportunity to savor Philly's beloved sandwich... don't tell the purists, but we like ours with mozzarella.
