Latest news with #NationalCineMedia
Yahoo
3 days ago
- Business
- Yahoo
You're about to get ads right before the movie at AMC too
AMC Theaters will show ads after the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US theaters fell 11% in the first quarter. You're going to see ads right before the movie at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an agreement with National CineMedia that will give AMC a slice of the revenue from these ads, which the company describes as "vital" to its post-pandemic recovery. Rivals including Regal and Cinemark have been playing pre-show ads since 2019. AMC had held out over fears of alienating movie fans. AMC said in a statement that its competitors had not suffered "any direct impact to their attendance. This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits." AMC said last month it would start offering 50% off tickets on Wednesdays for members of its loyalty scheme in a bid to boost midweek attendance, alongside an improved selection of food and beverages. Revenues fell 9% to $862 million in the first quarter for AMC, while attendance at US theaters fell 11%. Total US box office takings stood at nearly $3.4 billion by the end of May, per Comscore data — 26% higher than the same period last year. A $4.2 billion haul is being forecast by the data provider for period from the first weekend in May to the Labor Day weekend in early September, Screen Daily reported. That could beat 2023's "Barbenheimer" summer when ticket sales reached almost $4.1 billion. Read the original article on Business Insider
Business Insider
3 days ago
- Business
- Business Insider
You're about to get ads right before the movie at AMC too
You're going to see ads right before the movie at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an agreement with National CineMedia that will give AMC a slice of the revenue from these ads, which the company describes as "vital" to its post-pandemic recovery. Rivals including Regal and Cinemark have been playing pre-show ads since 2019. AMC had held out over fears of alienating movie fans. AMC said in a statement that its competitors had not suffered "any direct impact to their attendance. This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits." AMC said last month it would start offering 50% off tickets on Wednesdays for members of its loyalty scheme in a bid to boost midweek attendance, alongside an improved selection of food and beverages. Revenues fell 9% to $862 million in the first quarter for AMC, while attendance at US theaters fell 11%. Total US box office takings stood at nearly $3.4 billion by the end of May, per Comscore data — 26% higher than the same period last year. A $4.2 billion haul is being forecast by the data provider for period from the first weekend in May to the Labor Day weekend in early September, Screen Daily reported. That could beat 2023's " Barbenheimer" summer when ticket sales reached almost $4.1 billion.
Daily Mail
4 days ago
- Entertainment
- Daily Mail
AMC fans threaten to BOYCOTT after movie theater chain announces shock change
A shocking announcement from AMC has left movie-goers fiercely outraged. Anyone who has gone to the cinema knows the torture of waiting for the film to begin and having to watch a slew of ads about upcoming films and attractions. And now, it's going to get worse as the theater chain revealed this week that it has agreed to run even more commercials before its movies, per Bloomberg. The outlet said that starting July 1, AMC theaters will add one more commercial right before the start of the movie as part of a new deal with American cinema advertising company National CineMedia Inc. According to the publication, AMC will get a cut of the ad sales from the 'platinum spot,' which it described as 'vital revenue.' 'While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance,' it said in a statement. Fans were not happy with the news, and took to X, formerly Twitter, to slam AMC. 'Now I have even more reason not to go there,' announced one angry user. 'It already takes 30 minutes for the movie to actually start! I DO NOT want to wait any longer,' agreed another. 'No, no and no. I ain't trying to see trailers and ads for 45 mins before my [movie] starts. I got s**t to do,' someone else wrote. 'I honestly think that the movie theater is going to go extinct in the next 10 years,' predicted a different person. 'Boycott AMC,' a fifth tweet read, while a sixth said, 'No thanks, I'll stay home.' Others branded the company as 'tone deaf,' 'trash,' and 'excessive.' Variety reported last month that AMC Theatres' quarterly losses had hit $202.1 million after a 'lack of winter blockbusters.' On its website, AMC currently states that 'there are approximately 20 minutes of preshow material, including trailers, between the published showtime and the start of the feature film.' Last year, a moviegoer lashed out at AMC Theaters after discovering a sneaky fee on their concessions receipt. Fans were not happy with the news, and took to X, formerly Twitter, to slam AMC TikToker Kikntiger detailed his frustration in a video entitled: 'Pretty weak move AMC Theatres.' In it, he explained how after ordering a popcorn and two large drinks at a cost of almost $24, he was then charged an additional $2 delivery fee alongside the usual $1 service fee. 'Delivery fee INSIDE of a movie theater is insane,' he wrote alongside the clip. 'Companies are getting out of control with their fees,' Kikntiger starting by saying in his 45 second rant. 'This is for concessions in a movie theater. You know, this isn't DoorDash!' he added, referring to the popular food delivery app. 'This is at my local movie theater, where the only option to get any snacks is they bring it to you, straight to your seat,' Kikntiger went on. 'You can't just go to the snack counter and order what you want and walk to the theater with it. 'So, OK, whatever - but then they charge you $2 just to deliver it 25 feet from the kitchen? 'Like, you're not driving it to my house. And then a dollar service fee, too? For what? For the privilege of ordering food?' 'I understand concessions are expensive; I don't care about that. But just slapping me with a $2 fee that I can't avoid? Ridiculous,' he said before ending his video. His post quickly went viral, gaining millions of views and erupting in backlash for AMC. A check of Dine-In AMC locations confirms that an additional $3 is added to any food order tab. As per the TikTok video, the charge consists of a $2 Delivery Fee and $1 Service Fee; AMC locations without the Dine-In option charge a $1 flat fee for service.
Geek Tyrant
5 days ago
- Business
- Geek Tyrant
AMC Theatres Is Adding More Pre-Movie Ads; Is This a Nessassary Evil For Theaters To Survive? — GeekTyrant
If you've ever checked your watch 15-20 minutes into what should've been the start of your movie, only to be greeted by yet another trailer or car commercial, well... buckle up. Starting July 1, AMC Theatres, the biggest movie chain in the world, is adding even more ads before the film actually begins. AMC has inked a deal with National CineMedia Inc. to begin running what's called a 'platinum spot', which will feature an ad shown right before the movie starts, in that final stretch of trailers when the anticipation is peaking. It's an ad that audiences won't miss. This is a move aimed squarely at generating what AMC calls 'vital revenue,' and here's what they had to say about it: 'While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance.' They're not wrong. Regal and Cinemark signed on to this model years ago. AMC was the last holdout. But, after the pandemic ravaged the exhibition industry and with 2024 delivering a mixed bag at the box office, the company is looking for every dollar it can find. Still, it's hard not to feel a little defeated. As a movie fan, you want theaters to thrive. You want AMC to survive because the industry needs it to survive. But making the moviegoing experience worse, especially when it's already fighting the "I'll just wait to stream it" mindset, feels like a step in the wrong direction. It's funny, because AMC's slogan is 'We Make Movies Better' but this will make the movie going experience at their theaters worse. It's not like audiences don't notice. According to AMC's own website: 'The listed runtime is the duration of the feature film. The feature film does not start at the published showtime. There are approximately 20 minutes of preshow material, including trailers, between the published showtime and the start of the feature film.' And now, that 'preshow' just got longer. To be fair, AMC is trying some genuinely good stuff. Discount Wednesdays are coming back, which is a solid move to get casual audiences back in the habit. But commercials? That's just another reason for people to show up late, or skip the theater entirely. This isn't about hating on ads. It's about the core experience. People go to the movies for escape, not to see ads for insurance rates or real estate agents. If the industry really wants to survive, maybe it should focus more on reminding us why we fell in love with movie theaters in the first place, not why we keep showing up 25 minutes late. Source: Bloomberg
Forbes
5 days ago
- Business
- Forbes
AMC Theatres: New Plan Of Ads Before Movies Won't Detract Moviegoers
NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theaters is confident its new business model of running ads before movies won't discourage filmgoers from coming to movies at the theater chain. AMC announced Wednesday that it has partnered with movie ad company National CineMedia to add a 'platinum spot' with commercial ads before movies, according to The Hollywood Reporter. The ads, of course, will run in addition to the movie trailers that run before shows. 'While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance,' AMC Theatres said in a statement (via THR). 'This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits.' AMC and National CineMedia will share the revenues from the endeavor, THR reported. AMC's ad program with NCM will begin on July 1. 'For the past five years," AMC noted in a statement through a spokesperson to Deadline, 'AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices.' "We've done this through more and better moviegoing enhancements like our significant expansion of PLFs, a greater selection of food and beverage offerings, and the introduction of movie-going merchandise like popcorn buckets and other collectable concession vessels,' AMC said in the statement (via Deadline). NEW YORK, NEW YORK - MARCH 09 (Photo by) AMC Theatres is the largest theater chain in the U.S. and Europe. As the largest theater chain worldwide, AMC has 900 theaters that hold 10,000 screens. The company recently noted in a press release that it had a record-breaking Memorial Day weekend holiday at the box office, with 'more than 7 million moviegoers visited an AMC in the United States or an ODEON Cinemas location internationally from Thursday through Monday.' Over the five day, period, which ran from May 22-26 — and saw the openings of Disney's Lilo & Stitch and Tom Cruise's Mission: Impossible – The Final Reckoning — 'AMC set all-time weekend records for the Memorial Day holiday for admissions revenue, food & beverage revenue and overall revenue at its domestic locations,' the press release noted. The theater chain added that May 22-26 was the most attended weekend of 2025 and marked its highest-attended Memorial Day weekend since 2013.
