Latest news with #NationalE-CommercePlan


Muscat Daily
16-07-2025
- Business
- Muscat Daily
Social media powers rapid increase in e-commerce in Oman
Muscat – The e-commerce sector has recorded exponential growth with over 10,500 businesses licensed to operate online as of mid-July 2025. According to Ministry of Commerce, Industry and Investment Promotion, the number of e-commerce licences has grown at a compound annual rate of 191% between 2020 and 2025 fuelled largely by increased activity on platforms such as Instagram, TikTok and WhatsApp. This rapid expansion is attributed to an increasing preference for digital interaction, especially among small and medium enterprises that now rely on social media to market and sell products. The trend aligns with global shifts in consumer behaviour and is further supported by Oman's first e-commerce regulatory framework which was introduced in September 2023. Hanan bint Hamid al Jabriya, Head of E-Commerce Section in the ministry, said the regulations under Ministerial Decision No 499/2023 provide the legal basis for online businesses to operate. These include websites and social media accounts, with most popular being those dealing in perfumes, cosmetics and ready-made garments. Hanan bint Hamid al Jabriya While the sector shows promise, challenges remain. Sellers often face issues such as payment fraud, fake receipts and last-minute order cancellations. Buyers, in turn, report concerns about return policies, quality assurance and data protection. Digital security expert Dr Nasser bin Hamid al Musalhi of Mazoon College highlighted the need for stronger cyber safety measures. He warned against purchasing from unverified platforms and urged users to avoid storing payment details in browsers. 'Fraudsters often use psychological tactics like urgency and unrealistic discounts to prompt hasty payments,' he said. Malik bin Ishaq al Qarni, an online entrepreneur, said that social media was key to his business success, allowing him to reach a wide audience at low cost, showcase products instantly, engage with customers directly and build a credible brand. These factors make e-commerce faster, easier and more accessible than traditional methods. Malik bin Ishaq al Qarni Speaking of challenges, he added, 'Some customers hesitate to pay in advance due to scams they've seen online. Others cancel after placing orders, which creates logistical and financial setbacks.' Despite these hurdles, Oman's e-commerce environment is gaining traction. The National E-Commerce Plan (2022–2027) aims to transform the country into a regional hub by building an advanced digital trade ecosystem. The ministry continues to tighten monitoring of online transactions and promote safer practices across social platforms. As Oman's online business community expands, the government is working to ensure regulatory and technical infrastructure keep pace, supporting both sellers and consumers in a fast-evolving marketplace.


Observer
28-06-2025
- Business
- Observer
E-freelancing gains momentum among Omani youth
MUSCAT: Online freelancing is gaining strong traction across the Sultanate of Oman, fuelled by the evolving digital economy and proactive government initiatives that support self-employment and youth empowerment. Aza bint Ibrahim al Kindi, Director of Commercial Affairs and E-Commerce at the Ministry of Commerce, Industry and Investment Promotion, noted that e-commerce has become one of the most prominent freelancing sectors. This growth has been supported by streamlined licensing procedures, including the introduction of the 'Freelance Business Register' – a low-cost, regulated framework for individuals to operate legally. She emphasised that e-commerce offers significant advantages: low startup costs, broad consumer reach, and access to regional and global markets. These benefits make it an ideal platform for young Omanis seeking to build sustainable businesses and diversify income streams. Aza bint Ibrahim al Kindi, Director of Commercial Affairs and E-Commerce at the Ministry of Commerce, Industry and Investment Promotion Over 200 commercial activities are now covered by freelance licences, allowing businesses to gain consumer trust through platforms such as 'Maroof Oman,' which authenticates licensed e-stores. Al Kindi highlighted e-commerce's contribution to job creation, especially for graduates and job seekers in marketing, software, and digital design. The sector also showcases Omani talent and innovation, boosting value-added economic activity and modernising the business landscape. She cited the government's National E-Commerce Plan (2022–2027), which includes initiatives like the SME Authority's training programmes for global platforms such as Amazon and Noon. Other initiatives, such as the Ministry of Transport's 'Makin' programme, help upskill Omanis with in-demand technical skills. In conclusion, Al Kindi noted that online freelancing is not just a source of income but a critical stepping stone for entrepreneurship. It allows Omanis to build professional portfolios and networks before launching independent ventures, reinforcing Oman Vision 2040's aspirations for a knowledge-driven, innovative economy. — ONA