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New Indian Express
22-04-2025
- New Indian Express
Experts call for responsible use of Artificial Intelligence in PR
BHUBANESWAR : The Public Relations Society of India (PRSI), Bhubaneswar Chapter, on Monday observed the National Public Relations Day 2025 at IIT-Bhubaneswar campus, with intellectuals and experts deliberating on 'Responsible Use of Artificial Intelligence: Role of Public Relations' for fighting misinformation. IIT-Bhubaneswar director Prof Shreepad Karmalkar said, Technology, especially AI, is only as ethical and effective as the intent behind its use. 'As custodians of communication, PR professionals carry a deep responsibility not just to inform, but to influence ethically. The three pillars - communication, collaboration, and critical thinking- are not just academic ideals, but essential tools in ensuring AI is used with responsibility and purpose.' he said. Chairman, PRSI Bhubaneswar Chapter, Sudhi Ranjan Mishra, highlighted the importance of National PR Day and said in the age of huge social media influence, the role and responsibilities of PR persons are much higher in terms of fighting misinformation and fake news. Vice-president and head Corporate Communications, Reliance Jio Infocomm Ltd, Rohit Dubey said, 'AI in PR is an augmenter, not a replacer. Those who embrace AI find it frees them from drudge work, enhancing their value rather than making them obsolete.' The PRSI Bhubaneswar Chapter website was launched on the occasion.
Hans India
22-04-2025
- Business
- Hans India
National Public Relations Day celebrated
Visakhapatnam: The National Public Relations Day was celebrated in a grand manner by the Visakhapatnam chapter of Public Relations Society of India (PRSI) here on Monday. The event brought PR professionals, government and private sector PROs, and communication experts together to reflect the role of public relations in the evolving AI era. Addressing the gathering, former CBI joint director VV Lakshminarayana focused on the theme 'responsible use of artificial intelligence: role of public relations'. He emphasised the importance of using AI in a manner that benefits society while minimising potential risks. He stressed the need for ethical considerations, transparency, fairness, and accountability to ensure that AI systems remain trustworthy and aligned with human values. MKVL Narasimham, chairman of PRSI, highlighted India's growing strength in the AI domain, noting that the country is now home to 16 per cent of the world's AI talent. PRSI advisor K Rama Rao called for a proactive approach in driving fair and ethical AI decisions, ensuring compliance with existing laws and regulations. NV Narasimham, treasurer, briefed the gathering about the significance of National PR Day and the various impactful initiatives taken up by the PRSI to foster professional excellence in public relations. The celebrations also featured a vibrant Kuchipudi dance performance by students of Nritya Bharati Dance School, showcasing India's rich cultural heritage.
