Experts call for responsible use of Artificial Intelligence in PR
BHUBANESWAR
: The Public Relations Society of India (PRSI), Bhubaneswar Chapter, on Monday observed the National Public Relations Day 2025 at IIT-Bhubaneswar campus, with intellectuals and experts deliberating on 'Responsible Use of Artificial Intelligence: Role of Public Relations' for fighting misinformation.
IIT-Bhubaneswar director Prof Shreepad Karmalkar said, Technology, especially AI, is only as ethical and effective as the intent behind its use. 'As custodians of communication, PR professionals carry a deep responsibility not just to inform, but to influence ethically.
The three pillars - communication, collaboration, and critical thinking- are not just academic ideals, but essential tools in ensuring AI is used with responsibility and purpose.' he said.
Chairman, PRSI Bhubaneswar Chapter, Sudhi Ranjan Mishra, highlighted the importance of National PR Day and said in the age of huge social media influence, the role and responsibilities of PR persons are much higher in terms of fighting misinformation and fake news.
Vice-president and head Corporate Communications, Reliance Jio Infocomm Ltd, Rohit Dubey said, 'AI in PR is an augmenter, not a replacer. Those who embrace AI find it frees them from drudge work, enhancing their value rather than making them obsolete.'
The PRSI Bhubaneswar Chapter website www.prsibhubaneswar.in was launched on the occasion.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
&w=3840&q=100)
Business Standard
4 hours ago
- Business Standard
DRDO, IIT-Delhi demonstrate experimental progress in quantum communication
India has successfully demonstrated an experimental advancement in quantum communication domain that paves the way for real-time applications in quantum cyber security, according to the defence ministry. "The free-space quantum secure communication using quantum entanglement over a distance of more than one km was achieved via a free-space optical link established on the IIT-Delhi campus," it said in a statement on Monday. With this, India has entered a "new quantum era", officials said. Defence Minister Rajnath Singh has congratulated the DRDO and IIT-Delhi for this landmark achievement, stating that India entered a new quantum era of secure communication which will be a "game-changer" in future warfare. "This entanglement-assisted quantum secure communication paves the way for real-time applications in quantum cyber security, including long-distance Quantum Key Distribution (QKD), the development of quantum networks, and the future quantum internet," the statement said. The experiment attained a secure key rate of nearly 240 bits per second with a quantum bit error rate of less than 7 per cent, the ministry said. These efforts align with India's broader objectives to advance quantum technologies for national development. Under the project 'Design and development of photonic technologies for free space QKD', sanctioned by Directorate of Futuristic Technology Management (DFTM), DRDO, the demonstration was given by Prof Bhaskar Kanseri's research group in the presence of several senior officials of the DRDO, Dean (R&D) IIT-Delhi, Director (DIA-CoE) and DRDO laboratory scientists. "Quantum entanglement-based QKD offers several significant advantages over the traditional prepare-and-measure method by enhancing both security and functionality. Even if devices are compromised or imperfect, the use of quantum entanglement ensures the security of key distribution. "Any attempt to measure or intercept the entangled photons disturbs the quantum state, allowing authorised users to detect the presence of an eavesdropper," the statement said. Quantum communication provides fundamentally unbreakable encryption, making it a dual-use technology with applications in securing data in strategic sectors such as defence, finance, and telecommunications, as well as in protecting national security-related communications, it said. "Free-space QKD eliminates the need to lay optical fibers, which can be both disruptive and expensive, especially in challenging terrains and dense urban environments," the statement said. Earlier, India's first intercity quantum communication link between Vindhyachal and Prayagraj in 2022, using commercial-grade underground dark optical fiber was demonstrated by DRDO scientists along with Prof Bhaskar's team, it said. More recently, in 2024, the team successfully distributed quantum keys using entanglement over a 100 km spool of telecom-grade optical fiber in another DRDO-supported project. These technologies are being developed through DRDO-Industry-Academia - Centres of Excellence (DIA-CoEs) -- an initiative of the DRDO, where 15 Centres of Excellence have been established at premier academic institutes like IITs, IISc and universities for development of cutting-edge defence technologies. Department of Defence R&D Secretary and DRDO Chairman, Samir V Kamat, and IIT-Delhi Director, Prof Rangan Banerjee, also congratulated the team for these key achievements.
The Hindu
10 hours ago
- The Hindu
IIT Madras launches course in machine learning operations
The Indian Institute of Technology Madras Pravartak launched a machine learning operations course. The online 110-hour certification MLOps course, jointly offered with TCS iON, will prepare professionals for careers in AI, ML and aims to address the demand for talent in the evolving domain of machine learning operations. The MLOps Scalable ML Operations - Associate is expected to bridge the skill gap and graduates can aim for career opportunities in data science gen AI and LLM besides AI and ML. The course will commence on July 15. The last date to register is July 5. Aspirants may register at – 'To teach industry-relevant skills' Venguswamy Ramaswamy, global head, TCS iON said, the experiential learning programme with classes by IIT-M Pravartak professors and industry experts aims to equip learners with industry-relevant skills and knowledge on real-world application scenarios. TCS iON, a business unit within the Tata Consultancy Services focuses on providing technology-driven solutions for learning, assessments and business processes. It caters to various segments, including educational institutions, manufacturing industries and examination boards. M.J. Shankar Raman, chief executive officer, IIT-M Pravartak Technologies Foundation said, 'Machine learning models have to be deployed, managed and scaled in the right way. The course aims to upskill professionals and make them stay relevant in AI driven industries.' IIT-M Pravartak Technologies is a Section 8 company housing a technology innovation hub on sensors, networking, actuators and control systems. It is funded by the Department of Science and Technology under its national mission on interdisciplinary cyber-physical systems and hosted by IIT-Madras. The course will provide pathways for careers in job profiles including data engineer, MLOps engineer; MLOps Platform engineer and ML automation engineer.
The Hindu
11 hours ago
- The Hindu
DRDO and IIT-Delhi demonstrate free-space quantum secure communication over one-km distance
Defence Research and Development Organisation (DRDO)-Industry-Academia Centre of Excellence (DIA-CoE) at IIT Delhi has demonstrated free-space quantum secure communication using quantum entanglement over a distance of more than one km via an optical link. The development is being considered a key breakthrough in the field of cybersecurity. Defence Minister Rajnath Singh has congratulated DRDO and IIT-Delhi, describing it as a landmark achievement showcasing India's entry into a new quantum era of secure communication, 'which will be a game changer in future warfare'. The experiment, conducted on IIT-Delhi campus, attained a secure key rate of nearly 240 bits per second with a quantum bit error rate of less than 7%. 'This entanglement-assisted quantum secure communication paves the way for real-time applications in quantum cybersecurity, including long-distance Quantum Key Distribution (QKD), the development of quantum networks, and the future quantum internet,' said the Defence Ministry. Stating that the efforts aligned with India's broader objectives to advance quantum technologies for national development, the Ministry said under the project 'Design and development of photonic technologies for free space QKD', sanctioned by the Directorate of Futuristic Technology Management of DRDO, the demonstration was given by Prof. Bhaskar Kanseri's research group in the presence of several dignitaries. 'Quantum entanglement-based QKD offers several significant advantages over the traditional prepare-and-measure method by enhancing both security and functionality. Even if devices are compromised or imperfect, the use of quantum entanglement ensures the security of key distribution. Any attempt to measure or intercept the entangled photons disturbs the quantum state, allowing authorised users to detect the presence of an eavesdropper,' it said. The Ministry said quantum communication provided fundamentally unbreakable encryption, making it a dual-use technology with applications in securing data in strategic sectors such as defence, finance, and telecommunications, as well as in protecting national security-related communications. 'Free-space QKD eliminates the need to lay optical fibres, which can be both disruptive and expensive, especially in challenging terrains and dense urban environments,' the Ministry said. Earlier, India's first intercity quantum communication link between Vindhyachal and Prayagraj in 2022, using commercial-grade underground dark optical fibre was demonstrated by DRDO scientists along with Prof. Bhaskar's team. In 2024, the team successfully distributed quantum keys using entanglement over a 100-km spool of telecom-grade optical fibre in another DRDO-supported project. These technologies are being developed through DIA-CoEs, 15 of which have been established at premier academic institutes like IITs, IISc, and universities.
