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Indian Express
22-04-2025
- Indian Express
Embracing AI responsibly: PRSI Dehradun marks National Public Relations Day with workshop
In recognition of National Public Relations Day, the Dehradun Chapter of the Public Relations Society of India (PRSI) hosted a workshop on 'Responsible Use of Artificial Intelligence: Role of Public Relations'. The event, held on Monday, brought together senior officials, public relations professionals, and technology experts to deliberate on the ethical and effective use of artificial intelligence in public communications. Director General of Information and Mussoorie Dehradun Development Authority (MDDA) Vice Chairman Banshidhar Tiwari was the chief guest. Accompanying him were Joint Director of Information Dr Nitin Upadhyay, Badrikedar Temple Committee CEO Vijay Thapliyal, and PRSI Dehradun Chapter president Ravi Vijarania. In his keynote address, Tiwari underscored the importance of preserving human values amid a surge in technological innovation. 'While artificial intelligence can enhance efficiency, we must remain vigilant about how we use the time and resources it saves,' he said. He stressed the need for authenticity in communication and warned against the spread of misinformation, encouraging a balance between technological tools and human connection. Echoing this sentiment, Dr Nitin Upadhyay spoke of the dual nature of emerging technologies. 'AI offers immense potential, but we must establish clear boundaries to ensure it complements rather than replaces human intelligence,' he said, advocating for public awareness and education regarding AI's capabilities and risks, especially within the field of public relations. Adding to the discourse, Vijay Thapliyal said that while AI may simulate many human functions, it cannot replicate human emotion. 'AI is both a blessing and a challenge – it is up to us how we choose to engage with it,' he said. AI expert Akash Sharma offered a practical perspective. He introduced participants to a suite of AI tools used in public relations, including ChatGPT, Canva AI, Mentimeter, Meltwater, SocialBee, and Mailchimp. 'AI is not here to replace us,' he said, 'but to make our work more efficient and impactful. In a people-centric profession like PR, AI should serve as an enhancer – not a substitute.' Among the attendees were PRSI Dehradun Chapter Secretary Anil Sati, Treasurer Suresh Chandra Bhatt, and members Sudhakar Bhatt, Vaibhav Goyal, Rakesh Dobhal, Ajay Dabral, Deepak Sharma, Prashant Rawat, Jyoti Negi, Shivangi, Manmohan Bhatt, Sanjay Singh, and Pratap Singh Bisht.
New Indian Express
22-04-2025
- New Indian Express
Experts call for responsible use of Artificial Intelligence in PR
BHUBANESWAR : The Public Relations Society of India (PRSI), Bhubaneswar Chapter, on Monday observed the National Public Relations Day 2025 at IIT-Bhubaneswar campus, with intellectuals and experts deliberating on 'Responsible Use of Artificial Intelligence: Role of Public Relations' for fighting misinformation. IIT-Bhubaneswar director Prof Shreepad Karmalkar said, Technology, especially AI, is only as ethical and effective as the intent behind its use. 'As custodians of communication, PR professionals carry a deep responsibility not just to inform, but to influence ethically. The three pillars - communication, collaboration, and critical thinking- are not just academic ideals, but essential tools in ensuring AI is used with responsibility and purpose.' he said. Chairman, PRSI Bhubaneswar Chapter, Sudhi Ranjan Mishra, highlighted the importance of National PR Day and said in the age of huge social media influence, the role and responsibilities of PR persons are much higher in terms of fighting misinformation and fake news. Vice-president and head Corporate Communications, Reliance Jio Infocomm Ltd, Rohit Dubey said, 'AI in PR is an augmenter, not a replacer. Those who embrace AI find it frees them from drudge work, enhancing their value rather than making them obsolete.' The PRSI Bhubaneswar Chapter website was launched on the occasion.
Hans India
22-04-2025
- Business
- Hans India
National Public Relations Day celebrated
Visakhapatnam: The National Public Relations Day was celebrated in a grand manner by the Visakhapatnam chapter of Public Relations Society of India (PRSI) here on Monday. The event brought PR professionals, government and private sector PROs, and communication experts together to reflect the role of public relations in the evolving AI era. Addressing the gathering, former CBI joint director VV Lakshminarayana focused on the theme 'responsible use of artificial intelligence: role of public relations'. He emphasised the importance of using AI in a manner that benefits society while minimising potential risks. He stressed the need for ethical considerations, transparency, fairness, and accountability to ensure that AI systems remain trustworthy and aligned with human values. MKVL Narasimham, chairman of PRSI, highlighted India's growing strength in the AI domain, noting that the country is now home to 16 per cent of the world's AI talent. PRSI advisor K Rama Rao called for a proactive approach in driving fair and ethical AI decisions, ensuring compliance with existing laws and regulations. NV Narasimham, treasurer, briefed the gathering about the significance of National PR Day and the various impactful initiatives taken up by the PRSI to foster professional excellence in public relations. The celebrations also featured a vibrant Kuchipudi dance performance by students of Nritya Bharati Dance School, showcasing India's rich cultural heritage.
The Hindu
21-04-2025
- Business
- The Hindu
National Public Relations Day observed
SVU College of Commerce, Management and Computers principal P.V. Narasaiah said public relations can serve as a powerful tool in the era of Artificial Intelligence (AI). Speaking at the 'National Public Relations Day' event organised by Public Relations Society of India's (PRSI) Tirupati chapter here on Monday (April 21), he called PR a powerful tool in ensuring the responsible use of AI. As AI impacts the entire society, it is PR that helps in its ethical use. SPMVV's Computer Science professor P. Venkatakrishna, IIT-Tirupati associate professor Y. Kalidas highlighted the role of PR experts in clearing the air among the citizens on the pros and cons of AI. PRSI Tirupati chapter chairman G.S. Prasad, secretary D. Chandramohan, national council member K. Srinivasa Rao and former chairperson C. Swarajyalakshmi took part.
