Latest news with #NationalPublicRelationsDay
Indian Express
22-04-2025
- Business
- Indian Express
AI must serve humanity, not replace it: Experts stress responsible use at Dehradun PR workshop
Marking National Public Relations Day, the Dehradun Chapter of the Public Relations Society of India (PRSI) hosted a workshop on Monday focused on the theme 'Responsible Use of Artificial Intelligence: Role of Public Relations.' The workshop was inaugurated by Banshidhar Tiwari, Director General of Information and Vice Chairman of MDDA, along with Dr. Nitin Upadhyay, Joint Director of Information; Vijay Thapliyal, CEO of Badrikedar Temple Committee; and Ravi Vijarania, President of PRSI Dehradun Chapter. In his keynote address, Tiwari emphasized, 'In this era of rapid technological advancement, it is our collective responsibility to uphold human values.' He added, 'While AI saves time, we must be mindful of how we use that saved time.' Encouraging ethical use of technology, he stated, 'Before forwarding or sharing any information, it is vital to verify its authenticity, as misinformation can have a negative impact on individuals and society alike… Responsible use of AI is our duty, and there is a growing need to raise awareness about it.' Dr. Nitin Upadhyay noted, 'Every new technology brings challenges, as well as new opportunities and possibilities… we must not become entirely dependent on AI and should maintain our own capabilities… In the field of public relations, AI should remain a supporting tool.' Vijay Thapliyal added, 'While AI can provide almost everything, it cannot replicate emotions, which are unique to humans.' Technical expert Akash Sharma presented tools such as ChatGPT, Canva AI, and Google Alerts, explaining, 'AI is not replacing us but is making our work more effective. Public relations is a people-centric field, and AI helps enhance speed and accuracy.' Vijarania welcomed all attendees and highlighted the importance of organizing the workshop on the occasion of National Public Relations Day. The event was anchored by Verma. Among the attendees were PRSI Dehradun Chapter Secretary Anil Sati, Treasurer Suresh Chandra Bhatt, members Sudhakar Bhatt, Vaibhav Goyal, Rakesh Dobhal, Ajay Dabral, Deepak Sharma, Prashant Rawat, Jyoti Negi, Shivangi, Manmohan Bhatt, Sanjay Singh, and Pratap Singh Bisht.
Indian Express
22-04-2025
- Indian Express
Embracing AI responsibly: PRSI Dehradun marks National Public Relations Day with workshop
In recognition of National Public Relations Day, the Dehradun Chapter of the Public Relations Society of India (PRSI) hosted a workshop on 'Responsible Use of Artificial Intelligence: Role of Public Relations'. The event, held on Monday, brought together senior officials, public relations professionals, and technology experts to deliberate on the ethical and effective use of artificial intelligence in public communications. Director General of Information and Mussoorie Dehradun Development Authority (MDDA) Vice Chairman Banshidhar Tiwari was the chief guest. Accompanying him were Joint Director of Information Dr Nitin Upadhyay, Badrikedar Temple Committee CEO Vijay Thapliyal, and PRSI Dehradun Chapter president Ravi Vijarania. In his keynote address, Tiwari underscored the importance of preserving human values amid a surge in technological innovation. 'While artificial intelligence can enhance efficiency, we must remain vigilant about how we use the time and resources it saves,' he said. He stressed the need for authenticity in communication and warned against the spread of misinformation, encouraging a balance between technological tools and human connection. Echoing this sentiment, Dr Nitin Upadhyay spoke of the dual nature of emerging technologies. 'AI offers immense potential, but we must establish clear boundaries to ensure it complements rather than replaces human intelligence,' he said, advocating for public awareness and education regarding AI's capabilities and risks, especially within the field of public relations. Adding to the discourse, Vijay Thapliyal said that while AI may simulate many human functions, it cannot replicate human emotion. 'AI is both a blessing and a challenge – it is up to us how we choose to engage with it,' he said. AI expert Akash Sharma offered a practical perspective. He introduced participants to a suite of AI tools used in public relations, including ChatGPT, Canva AI, Mentimeter, Meltwater, SocialBee, and Mailchimp. 'AI is not here to replace us,' he said, 'but to make our work more efficient and impactful. In a people-centric profession like PR, AI should serve as an enhancer – not a substitute.' Among the attendees were PRSI Dehradun Chapter Secretary Anil Sati, Treasurer Suresh Chandra Bhatt, and members Sudhakar Bhatt, Vaibhav Goyal, Rakesh Dobhal, Ajay Dabral, Deepak Sharma, Prashant Rawat, Jyoti Negi, Shivangi, Manmohan Bhatt, Sanjay Singh, and Pratap Singh Bisht.
Hans India
22-04-2025
- Business
- Hans India
National Public Relations Day celebrated
Visakhapatnam: The National Public Relations Day was celebrated in a grand manner by the Visakhapatnam chapter of Public Relations Society of India (PRSI) here on Monday. The event brought PR professionals, government and private sector PROs, and communication experts together to reflect the role of public relations in the evolving AI era. Addressing the gathering, former CBI joint director VV Lakshminarayana focused on the theme 'responsible use of artificial intelligence: role of public relations'. He emphasised the importance of using AI in a manner that benefits society while minimising potential risks. He stressed the need for ethical considerations, transparency, fairness, and accountability to ensure that AI systems remain trustworthy and aligned with human values. MKVL Narasimham, chairman of PRSI, highlighted India's growing strength in the AI domain, noting that the country is now home to 16 per cent of the world's AI talent. PRSI advisor K Rama Rao called for a proactive approach in driving fair and ethical AI decisions, ensuring compliance with existing laws and regulations. NV Narasimham, treasurer, briefed the gathering about the significance of National PR Day and the various impactful initiatives taken up by the PRSI to foster professional excellence in public relations. The celebrations also featured a vibrant Kuchipudi dance performance by students of Nritya Bharati Dance School, showcasing India's rich cultural heritage.
Time of India
21-04-2025
- Time of India
Maintaining humanity in the age of AI essential: DG information Banshidhar Tiwari
DG Information Director general of information and vice chairman of MDDA Banshidhar Tiwari emphasized that maintaining humanity is essential even in the age of Artificial Intelligence. He urged everyone to understand their responsibilities in today's technological era. On the occasion of National Public Relations Day , a workshop was organized on Monday in Dehradun by the Dehradun Chapter of the Public Relations Society of India (PRSI). The theme of the workshop was " Responsible Use of Artificial Intelligence : Role of Public Relations." The workshop was inaugurated by chief guest Tiwari, along with Dr. Nitin Upadhyay, joint director of information; Vijay Thapliyal, CEO of Badrikedar Temple Committee; and Ravi Vijarania, president of PRSI Dehradun Chapter, by lighting the ceremonial lamp. In his address, Tiwari stated that in this era of rapid technological advancement, it is our collective responsibility to uphold human values. He noted that while AI saves time, we must be mindful of how we use that saved time. He encouraged staying connected with both social media and family/society. Before forwarding or sharing any information, it is vital to verify its authenticity, as misinformation can have a negative impact on individuals and society alike. While AI can generate content, integrating personal thoughts and experiences is essential. Responsible use of AI is our duty, and there is a growing need to raise awareness about it. Upadhyay remarked that every new technology brings challenges, as well as new opportunities and possibilities. As AI becomes more prevalent, it is crucial to set boundaries on its use. He emphasized that we must not become entirely dependent on AI and should maintain our own capabilities. In the field of public relations, AI should remain a supporting tool. There is a need to educate the public about the benefits and potential harms of AI. Thapliyal said that while AI can provide almost everything, it cannot replicate emotions, which are unique to humans. He suggested viewing AI as both a boon and a challenge. Technical exper Akash Sharma gave a presentation on "Responsible Use of AI in Public Relations ." He explained that AI is not replacing us but is making our work more effective. Public relations is a people-centric field, and AI helps enhance speed and accuracy. He also introduced various AI tools like ChatGPT, Canva AI, Google Forms, Mentimeter, SlidesAI, Buffer/ Hootsuite, Meltwater / Brand24, Talkwalker, Google Alerts, Later, SocialBee, Mailchimp and Hunter among others. Vijarania highlighted the importance of organizing the workshop on the occasion of National Public Relations Day. The event was anchored by Anil Verma. Among the attendees were PRSI Dehradun Chapter secretary Anil Sati, treasurer Suresh Chandra Bhatt, members Sudhakar Bhatt, Vaibhav Goyal, Rakesh Dobhal, Ajay Dabral, Deepak Sharma, Prashant Rawat, Jyoti Negi, Shivangi, Manmohan Bhatt, Sanjay Singh, and Pratap Singh Bisht.
The Hindu
21-04-2025
- Business
- The Hindu
National Public Relations Day observed
SVU College of Commerce, Management and Computers principal P.V. Narasaiah said public relations can serve as a powerful tool in the era of Artificial Intelligence (AI). Speaking at the 'National Public Relations Day' event organised by Public Relations Society of India's (PRSI) Tirupati chapter here on Monday (April 21), he called PR a powerful tool in ensuring the responsible use of AI. As AI impacts the entire society, it is PR that helps in its ethical use. SPMVV's Computer Science professor P. Venkatakrishna, IIT-Tirupati associate professor Y. Kalidas highlighted the role of PR experts in clearing the air among the citizens on the pros and cons of AI. PRSI Tirupati chapter chairman G.S. Prasad, secretary D. Chandramohan, national council member K. Srinivasa Rao and former chairperson C. Swarajyalakshmi took part.
