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Americans Face a Scary New Retirement Risk — What It Is and How To Prepare
Americans Face a Scary New Retirement Risk — What It Is and How To Prepare

Yahoo

time2 days ago

  • Business
  • Yahoo

Americans Face a Scary New Retirement Risk — What It Is and How To Prepare

Americans are expected to live longer and longer, with the number of Americans living to 100 and beyond expected to quadruple by 2054, according to the U.S. Census Bureau. While this can certainly be viewed as a positive, it does come with a risk to Americans' retirement preparedness. Be Aware: Try This: According to a new report from the Nationwide Retirement Institute, extending time in retirement by just five years increases the risk of running out of money by 41%, though factoring in lower near-term asset returns increases that risk by more than 300%. And despite these high risks, many Americans are not taking longevity into account when it comes to their saving and investing behaviors. Here's a closer look at why increasing longevity is such a risk to retirement readiness, and what Americans can do to counteract this risk. Longevity is reshaping retirement as we know it. 'Our research found that 67% underestimated the average longevity of a 65-year-old at retirement, and less than half (48%) factor lifespan into their savings and investment decisions,' said Kristi Rodriguez, head of the Nationwide Retirement Institute. 'Longevity isn't just a number — it's a multiplier of other retirement risks,' she continued. 'The longer people live, the more they're exposed to market volatility, inflation, rising healthcare and long-term care costs, and the risk of outliving their savings.' Read Next: The first thing Americans need to do is mentally reframe the way they think about retirement, Rodriguez said. 'Americans need to shift their mindset from just saving for retirement to planning how they'll live in retirement — potentially for decades,' she explained. Getting professional advice is a wise way to ensure you're prepared for a lengthy retirement. 'Individuals should work with a financial professional to build a resilient retirement income strategy that includes guaranteed income, anticipates rising healthcare costs and protects against market volatility,' Rodriguez said. Even those who are decades away from retirement should start planning for it now. 'For younger savers, the most important thing to do is start saving now,' Rodriguez said. 'Make sure you're leveraging the benefits provided by your employer-sponsored retirement plan and the power of compounding interest over time to grow your nest egg, so you have more money to work with as you approach the end of your career. 'Longevity is a gift, but without proper planning, it can quickly become a financial liability.' More From GOBankingRates 9 Downsizing Tips for the Middle Class To Save on Monthly Expenses This article originally appeared on Americans Face a Scary New Retirement Risk — What It Is and How To Prepare Sign in to access your portfolio

Think you won't live to 100? You might be wrong, and it'll cost you.
Think you won't live to 100? You might be wrong, and it'll cost you.

Yahoo

time28-05-2025

  • Business
  • Yahoo

Think you won't live to 100? You might be wrong, and it'll cost you.

Who wants to live to 100? Not a lot of us, as it turns out. America's century club is getting larger, and reaching 100 is a realistic goal for a growing population of retirees. Longer life is a reward for improvements in exercise, diet and medical care. Yet, it's a club that only one in four Americans wants to join. Nationwide Retirement Institute, a division of the Nationwide insurance and financial services company, surveyed more than 1,000 Americans to gauge their thoughts on living a really long time. Most of us, they found, approach the topic with a mix of wonder and fear. Just 29% of adults said they want to live to 100. Among older workers, ages 55 to 65, only 23% voiced enthusiasm for the century club. Most Americans see living to 100 as a blessing, rather than a burden, the survey found. But the thought of actually living that long invokes a long list of worries: Declining health. Loss of mobility. Outliving loved ones. Running out of money. 'A lot of people would say, 'If I can live to 100 in good health, that's amazing, but if I'm going to live to 100 and be in poor health for the last 10 years, I'm not sure I'm up for that,'' said Catherine Collinson, CEO of the Transamerica Center for Retirement Studies. Centenarians are outliers in American retirement, but the odds might not be so long as you think. An American man who retires in good health stands an 8% chance of reaching 100, according to research by the American College of Financial Services, released in May along with the Nationwide survey. For a healthy female retiree, the chance of reaching 100 rises to 13%. For a healthy couple, there's a 20% chance that one partner will make a century. 'If you're a relatively healthy adult by the time you're 60 or 65, you're probably looking at 30 years of retirement,' said Kristi Martin Rodriguez, senior vice president of Nationwide Financial Marketing. Life expectancy rises with age. At birth, an American can expect to live between 70 and 80 years. By the time you reach 70, however, your expected longevity rises to at least 85. Most Americans underestimate the length of their retirement -- in other words, how long they will live. In a 2023 survey, the American College asked thousands of older adults how long a man of 65 could expect to live. Only 27% of respondents gave the correct answer: 20 years. 'I think a lot of people just look to their parents and their grandparents when they're thinking about how long they're likely to live,' said Michael Finke, professor of wealth management at the American College. 'But the reality is, half of men smoked back in the 1950s and early 1960s. People are taking better care of themselves. Survival rates for cancer are higher now than they were even 20 years ago.' The reality of American longevity has dire implications for retirement planning. The average over-50 worker expects to retire at 67, according to Transamerica research. But the average worker actually retires at 62, according to survey data from Transamerica and the Employee Benefit Research Institute. A worker who expects to retire by 67, and to die by 80, might plan for a 15-year retirement. That would be a mistake. Going back to those longevity statistics: A man or woman who retires at 62 can expect to reach 83 or 86, respectively. That would be at least a 20-year retirement. And that's the average. When you plan for retirement, experts say, you should plan for every scenario, including the one in which you live to 100. Many retirement planners assume a 30-year retirement. That span is the basis for the 4% rule: Plan to withdraw 4% of your retirement savings to cover your annual living expenses, adjusting the figure for inflation each year. The 4% rule prompts many financial planners to suggest Americans should aim to save $1 million for retirement. (Of course, millions of workers retire with much less, and many seem to be doing just fine.) If a retirement stretches to 35 or 40 years, however, the 4% rule starts to fall apart. 'Let's say you have a million dollars, and in the first year, you start taking out $40,000 to support your lifestyle,' Finke said, following the 4% rule. 'A very high percentage of the time, you're still going to have money in the bank after 30 years. But that drops very sharply after 35 years.' Worried you might live to 100? Here are some expert tips on how to prepare. The easiest way to write a retirement plan is with a retirement planner, who will know all about longevity rates and the 4% rule and the 30-year (or longer) retirement horizon. You can also do the work yourself. For a start, AARP and others offer retirement calculators. 'We ask how people have estimated their retirement savings needs, and if they have used a calculator, and most have not,' said Collinson of Transamerica. Americans can claim Social Security at 62. But that's pretty early, when you weigh the odds of living to 100. Consider working longer, and claiming Social Security later. There's a considerable financial reward for waiting until 70. A Stanford University study found that delaying retirement by just three to six months has the same impact on retirement savings as raising your 401(k) contribution rate by a full percentage point for 30 years. Commercial annuities, sold by insurance companies, deliver a guaranteed income stream in retirement, generally until death. The annuity industry has a mixed reputation. But recent legislation empowered employers to offer high-quality annuities as part of a 401(k) plan. That could be a game changer, said Surya Kolluri, head of the nonprofit TIAA Institute. 'In the corporate world,' he said, 'the move toward providing an annuitization option throughout your career is just beginning.' This article originally appeared on USA TODAY: Think you won't live to 100? You might be wrong.

Think you won't live to 100? You might be wrong, and it'll cost you.
Think you won't live to 100? You might be wrong, and it'll cost you.

Yahoo

time28-05-2025

  • Business
  • Yahoo

Think you won't live to 100? You might be wrong, and it'll cost you.

Who wants to live to 100? Not a lot of us, as it turns out. America's century club is getting larger, and reaching 100 is a realistic goal for a growing population of retirees. Longer life is a reward for improvements in exercise, diet and medical care. Yet, it's a club that only one in four Americans wants to join. Nationwide Retirement Institute, a division of the Nationwide insurance and financial services company, surveyed more than 1,000 Americans to gauge their thoughts on living a really long time. Most of us, they found, approach the topic with a mix of wonder and fear. Just 29% of adults said they want to live to 100. Among older workers, ages 55 to 65, only 23% voiced enthusiasm for the century club. Most Americans see living to 100 as a blessing, rather than a burden, the survey found. But the thought of actually living that long invokes a long list of worries: Declining health. Loss of mobility. Outliving loved ones. Running out of money. 'A lot of people would say, 'If I can live to 100 in good health, that's amazing, but if I'm going to live to 100 and be in poor health for the last 10 years, I'm not sure I'm up for that,'' said Catherine Collinson, CEO of the Transamerica Center for Retirement Studies. Centenarians are outliers in American retirement, but the odds might not be so long as you think. An American man who retires in good health stands an 8% chance of reaching 100, according to research by the American College of Financial Services, released in May along with the Nationwide survey. For a healthy female retiree, the chance of reaching 100 rises to 13%. For a healthy couple, there's a 20% chance that one partner will make a century. 'If you're a relatively healthy adult by the time you're 60 or 65, you're probably looking at 30 years of retirement,' said Kristi Martin Rodriguez, senior vice president of Nationwide Financial Marketing. Life expectancy rises with age. At birth, an American can expect to live between 70 and 80 years. By the time you reach 70, however, your expected longevity rises to at least 85. Most Americans underestimate the length of their retirement -- in other words, how long they will live. In a 2023 survey, the American College asked thousands of older adults how long a man of 65 could expect to live. Only 27% of respondents gave the correct answer: 20 years. 'I think a lot of people just look to their parents and their grandparents when they're thinking about how long they're likely to live,' said Michael Finke, professor of wealth management at the American College. 'But the reality is, half of men smoked back in the 1950s and early 1960s. People are taking better care of themselves. Survival rates for cancer are higher now than they were even 20 years ago.' The reality of American longevity has dire implications for retirement planning. The average over-50 worker expects to retire at 67, according to Transamerica research. But the average worker actually retires at 62, according to survey data from Transamerica and the Employee Benefit Research Institute. A worker who expects to retire by 67, and to die by 80, might plan for a 15-year retirement. That would be a mistake. Going back to those longevity statistics: A man or woman who retires at 62 can expect to reach 83 or 86, respectively. That would be at least a 20-year retirement. And that's the average. When you plan for retirement, experts say, you should plan for every scenario, including the one in which you live to 100. Many retirement planners assume a 30-year retirement. That span is the basis for the 4% rule: Plan to withdraw 4% of your retirement savings to cover your annual living expenses, adjusting the figure for inflation each year. The 4% rule prompts many financial planners to suggest Americans should aim to save $1 million for retirement. (Of course, millions of workers retire with much less, and many seem to be doing just fine.) If a retirement stretches to 35 or 40 years, however, the 4% rule starts to fall apart. 'Let's say you have a million dollars, and in the first year, you start taking out $40,000 to support your lifestyle,' Finke said, following the 4% rule. 'A very high percentage of the time, you're still going to have money in the bank after 30 years. But that drops very sharply after 35 years.' Worried you might live to 100? Here are some expert tips on how to prepare. The easiest way to write a retirement plan is with a retirement planner, who will know all about longevity rates and the 4% rule and the 30-year (or longer) retirement horizon. You can also do the work yourself. For a start, AARP and others offer retirement calculators. 'We ask how people have estimated their retirement savings needs, and if they have used a calculator, and most have not,' said Collinson of Transamerica. Americans can claim Social Security at 62. But that's pretty early, when you weigh the odds of living to 100. Consider working longer, and claiming Social Security later. There's a considerable financial reward for waiting until 70. A Stanford University study found that delaying retirement by just three to six months has the same impact on retirement savings as raising your 401(k) contribution rate by a full percentage point for 30 years. Commercial annuities, sold by insurance companies, deliver a guaranteed income stream in retirement, generally until death. The annuity industry has a mixed reputation. But recent legislation empowered employers to offer high-quality annuities as part of a 401(k) plan. That could be a game changer, said Surya Kolluri, head of the nonprofit TIAA Institute. 'In the corporate world,' he said, 'the move toward providing an annuitization option throughout your career is just beginning.' This article originally appeared on USA TODAY: Think you won't live to 100? You might be wrong. Sign in to access your portfolio

Gen Z Grapples with Debt, Some Spend Freely Despite Low Confidence in Retirement Readiness
Gen Z Grapples with Debt, Some Spend Freely Despite Low Confidence in Retirement Readiness

Yahoo

time27-05-2025

  • Business
  • Yahoo

Gen Z Grapples with Debt, Some Spend Freely Despite Low Confidence in Retirement Readiness

Only one in five Gen Z investors say they understand how compounding interest works; four in ten believe the standard retirement age of 65 is not relevant to them COLUMBUS, Ohio, May 27, 2025 /PRNewswire/ -- Despite just beginning their careers, many American Gen Z investors (aged 18-28) are already evaluating their retirement prospects – and many feel uneasy about their financial futures. A new Advisor Authority study, powered by the Nationwide Retirement Institute, highlights the financial challenges of Gen Z investors and the unexpected spending behaviors and digital strategies they're using to navigate them. More than two-in-five (44%) Gen Z investors say they feel behind in their retirement savings goals and are working to catch up. However, Gen Zers are leaning into spending despite long-term financial concerns, with nearly a fifth (17%) saying they are spending more on leisure expenses at this point in their life because they may never be able to retire. As traditional retirement feels increasingly out of reach, Gen Z is beginning to challenge the very concept of retiring at age 65. Thirty-eight percent believe the standard retirement age of 65 is not relevant to them in today's economic environment, and approximately half (48%) now plan to work longer, citing remote work as a factor that makes it unnecessary for them to retire at that age. Gen Z's skepticism is rooted in current financial pressures. Four in ten (40%) feel worried about their ability to afford monthly bills over the next 12 months, and nearly half (46%) cited paying down loans and debts (i.e., student loans, credit cards, mortgages, car payments, etc.) as a top financial commitment in that same timeframe. To further compound this generation's stress, 77% of Gen Zers are also concerned about a U.S. economic recession over the next 12 months. However, many aren't taking proactive steps to address that concern – four in ten (40%) currently do not have a strategy in place to help protect their assets against market risk, slightly up from 32% a year ago. Even more troubling, only a fifth (19%) of Gen Z investors say they understand how compounding interest works when investing over time, potentially limiting their ability to build long-term wealth. "With recent market volatility, it's not surprising that Gen Z savers are somewhat pessimistic about their financial futures," said Kristi Martin Rodriguez, leader of the Nationwide Retirement Institute and financial services marketing for Nationwide. "For these young people, retirement may seem like a lifetime away and feel like a very steep mountain to climb. However, something they may not be considering is that they could potentially live decades longer in retirement than prior generations. As a mother of two Gen Z daughters, I've been stressing the importance of beginning to save right away so they can leverage their most powerful advantage: A long-term horizon that allows them to maximize the power of compounding interest." A New Way of Saving and Investing Gen Z is taking advantage of new, less traditional financial tools to save their hard-earned cash, no longer relying on legacy financial institutions to grow their money. As a generation raised on modern technology, nearly one in three (32%) Gen Z investors use digital wallets (e.g., Apple Pay or Google Pay) and 30% use peer payment platforms (e.g., Venmo or Zelle) to invest, save or store their money. Additionally, a surprising one in five (19%) say they invest, save or store their money in cryptocurrency or non-fungible tokens. Gen Z Investors Delay Seeking Professional Guidance Despite concerns about both the current economic environment and their personal financial standing, many Gen Zers are holding off on seeking professional guidance. A third (33%) of Gen Z investors who don't pay to work with a financial professional indicated it is because they believe they are too young/early in their retirement planning journey to rationalize pursuing financial advice. Instead, they are turning to more accessible – though not always reliable – sources. A quarter (24%) of Gen Z investors who don't have a financial advisor indicated it is because they get any necessary financial advice from online financial influencers ("finfluencers") and social media platforms. While digital content can be a good starting place when it comes to financial literacy, the absence of professional advice may leave gaps in understanding or strategy. That said, personalization is still a key motivator for this group. More than a third (34%) say an advisor who understands their financial goals at this stage in their life would make them more likely to work with a financial professional. "It's great to see Gen Zers seeking out financial literacy from a variety of resources. Knowledge is power, and the more you learn about investing and saving, the better prepared you will be," Rodriguez said. "However, make sure you're working with trustworthy sources, including the most reliable source of all: a trusted financial professional. For those who feel they don't have the means or assets to do so, many workplace retirement plans offer some great educational tools and resources as well as financial guidance that can be both affordable and impactful." Financial Professionals Applaud Gen Z Financial Literacy Advisors who work with Gen Z clients see a generation that is both cautious and capable. A majority of these advisors (62%) believe that Gen Zers are more financially literate than previous generations. Advisors have noted they are spending a significant portion of their time educating Gen Z clients on foundational financial topics. Specifically, 42% of advisors are counseling their Gen Z clients most frequently on investing for the first time (e.g., 401(k)s, IRAs and stocks). Additional topics advisors feel are most important for their Gen Z clients include: The importance of starting retirement planning early (54%) Basic budgeting and building healthy spending habits (52%) Understanding the basics of investing and compounding growth (49%) Debt management and strategies for avoidance (49%) These ongoing conversations suggest that, while Gen Z may feel overwhelmed, many are actively looking to build a solid financial foundation— and advisors see an opportunity to guide them toward long-term success. "It's encouraging to see advisors focused on the right things with Gen Z clients. That includes helping them break the ice on saving and investing, while balancing that opportunity with other financial demands including debt and spending on today's needs," Rodriguez said. "However, to really connect with this generation of savers, advisors are going to need to lead with empathy. Make sure you are considering Gen Zers' unique financial situation and listening to understand. Help them recognize the longevity challenges they will likely face, provide them with education and knowledge to make smart financial decisions and arm them with a holistic financial plan that will help ensure they won't outlive their income in retirement." The Nationwide Retirement Institute offers additional resources to help advisors facilitate conversations with clients. For additional insights on this survey data, see our infographic. Nationwide's tenth annual Advisor Authority study powered by the Nationwide Retirement Institute® explores critical issues confronting advisors, financial professionals and individual investors—and the innovative techniques that they need to succeed in today's complex market. About Advisor Authority: MethodologyThe Harris Poll, on behalf of Nationwide, conducted an online survey in the U. S. among 610 advisors and financial professionals and 2,524 investors ages 18+ with investable assets (IA) of $10K+, January 6-25, 2025. Among the investors, there were 349 Gen Z investors (aged 18-28). The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data for advisors is accurate to within ± 4.0 percentage points and for investors the sample data is accurate to within ± 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed populations of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact news@ About The Harris PollThe Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. To learn more, please visit About NationwideNationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified financial services and insurance organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information about Nationwide and Nationwide's ratings, visit or Company Ratings -- Nationwide. Subscribe today to receive the latest news from Nationwide and follow Nationwide PR on X. Nationwide Investment Services Corporation (NISC), member FINRA, Columbus, OH. Nationwide Retirement Institute is a division of NISC. Nationwide, Nationwide is on your side and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2025 NFM-24833AO Subscribe to Nationwide News Contact:Alessandra MohrThe Bliss Group212-840-1661amohr@ Kristen Vasas-SamsonNationwide(614) 435-5716vasask@ View original content to download multimedia: SOURCE Nationwide

Gen Z Grapples with Debt, Some Spend Freely Despite Low Confidence in Retirement Readiness
Gen Z Grapples with Debt, Some Spend Freely Despite Low Confidence in Retirement Readiness

Yahoo

time27-05-2025

  • Business
  • Yahoo

Gen Z Grapples with Debt, Some Spend Freely Despite Low Confidence in Retirement Readiness

Only one in five Gen Z investors say they understand how compounding interest works; four in ten believe the standard retirement age of 65 is not relevant to them COLUMBUS, Ohio, May 27, 2025 /PRNewswire/ -- Despite just beginning their careers, many American Gen Z investors (aged 18-28) are already evaluating their retirement prospects – and many feel uneasy about their financial futures. A new Advisor Authority study, powered by the Nationwide Retirement Institute, highlights the financial challenges of Gen Z investors and the unexpected spending behaviors and digital strategies they're using to navigate them. More than two-in-five (44%) Gen Z investors say they feel behind in their retirement savings goals and are working to catch up. However, Gen Zers are leaning into spending despite long-term financial concerns, with nearly a fifth (17%) saying they are spending more on leisure expenses at this point in their life because they may never be able to retire. As traditional retirement feels increasingly out of reach, Gen Z is beginning to challenge the very concept of retiring at age 65. Thirty-eight percent believe the standard retirement age of 65 is not relevant to them in today's economic environment, and approximately half (48%) now plan to work longer, citing remote work as a factor that makes it unnecessary for them to retire at that age. Gen Z's skepticism is rooted in current financial pressures. Four in ten (40%) feel worried about their ability to afford monthly bills over the next 12 months, and nearly half (46%) cited paying down loans and debts (i.e., student loans, credit cards, mortgages, car payments, etc.) as a top financial commitment in that same timeframe. To further compound this generation's stress, 77% of Gen Zers are also concerned about a U.S. economic recession over the next 12 months. However, many aren't taking proactive steps to address that concern – four in ten (40%) currently do not have a strategy in place to help protect their assets against market risk, slightly up from 32% a year ago. Even more troubling, only a fifth (19%) of Gen Z investors say they understand how compounding interest works when investing over time, potentially limiting their ability to build long-term wealth. "With recent market volatility, it's not surprising that Gen Z savers are somewhat pessimistic about their financial futures," said Kristi Martin Rodriguez, leader of the Nationwide Retirement Institute and financial services marketing for Nationwide. "For these young people, retirement may seem like a lifetime away and feel like a very steep mountain to climb. However, something they may not be considering is that they could potentially live decades longer in retirement than prior generations. As a mother of two Gen Z daughters, I've been stressing the importance of beginning to save right away so they can leverage their most powerful advantage: A long-term horizon that allows them to maximize the power of compounding interest." A New Way of Saving and Investing Gen Z is taking advantage of new, less traditional financial tools to save their hard-earned cash, no longer relying on legacy financial institutions to grow their money. As a generation raised on modern technology, nearly one in three (32%) Gen Z investors use digital wallets (e.g., Apple Pay or Google Pay) and 30% use peer payment platforms (e.g., Venmo or Zelle) to invest, save or store their money. Additionally, a surprising one in five (19%) say they invest, save or store their money in cryptocurrency or non-fungible tokens. Gen Z Investors Delay Seeking Professional Guidance Despite concerns about both the current economic environment and their personal financial standing, many Gen Zers are holding off on seeking professional guidance. A third (33%) of Gen Z investors who don't pay to work with a financial professional indicated it is because they believe they are too young/early in their retirement planning journey to rationalize pursuing financial advice. Instead, they are turning to more accessible – though not always reliable – sources. A quarter (24%) of Gen Z investors who don't have a financial advisor indicated it is because they get any necessary financial advice from online financial influencers ("finfluencers") and social media platforms. While digital content can be a good starting place when it comes to financial literacy, the absence of professional advice may leave gaps in understanding or strategy. That said, personalization is still a key motivator for this group. More than a third (34%) say an advisor who understands their financial goals at this stage in their life would make them more likely to work with a financial professional. "It's great to see Gen Zers seeking out financial literacy from a variety of resources. Knowledge is power, and the more you learn about investing and saving, the better prepared you will be," Rodriguez said. "However, make sure you're working with trustworthy sources, including the most reliable source of all: a trusted financial professional. For those who feel they don't have the means or assets to do so, many workplace retirement plans offer some great educational tools and resources as well as financial guidance that can be both affordable and impactful." Financial Professionals Applaud Gen Z Financial Literacy Advisors who work with Gen Z clients see a generation that is both cautious and capable. A majority of these advisors (62%) believe that Gen Zers are more financially literate than previous generations. Advisors have noted they are spending a significant portion of their time educating Gen Z clients on foundational financial topics. Specifically, 42% of advisors are counseling their Gen Z clients most frequently on investing for the first time (e.g., 401(k)s, IRAs and stocks). Additional topics advisors feel are most important for their Gen Z clients include: The importance of starting retirement planning early (54%) Basic budgeting and building healthy spending habits (52%) Understanding the basics of investing and compounding growth (49%) Debt management and strategies for avoidance (49%) These ongoing conversations suggest that, while Gen Z may feel overwhelmed, many are actively looking to build a solid financial foundation— and advisors see an opportunity to guide them toward long-term success. "It's encouraging to see advisors focused on the right things with Gen Z clients. That includes helping them break the ice on saving and investing, while balancing that opportunity with other financial demands including debt and spending on today's needs," Rodriguez said. "However, to really connect with this generation of savers, advisors are going to need to lead with empathy. Make sure you are considering Gen Zers' unique financial situation and listening to understand. Help them recognize the longevity challenges they will likely face, provide them with education and knowledge to make smart financial decisions and arm them with a holistic financial plan that will help ensure they won't outlive their income in retirement." The Nationwide Retirement Institute offers additional resources to help advisors facilitate conversations with clients. For additional insights on this survey data, see our infographic. Nationwide's tenth annual Advisor Authority study powered by the Nationwide Retirement Institute® explores critical issues confronting advisors, financial professionals and individual investors—and the innovative techniques that they need to succeed in today's complex market. About Advisor Authority: MethodologyThe Harris Poll, on behalf of Nationwide, conducted an online survey in the U. S. among 610 advisors and financial professionals and 2,524 investors ages 18+ with investable assets (IA) of $10K+, January 6-25, 2025. Among the investors, there were 349 Gen Z investors (aged 18-28). The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data for advisors is accurate to within ± 4.0 percentage points and for investors the sample data is accurate to within ± 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed populations of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact news@ About The Harris PollThe Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. To learn more, please visit About NationwideNationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified financial services and insurance organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information about Nationwide and Nationwide's ratings, visit or Company Ratings -- Nationwide. Subscribe today to receive the latest news from Nationwide and follow Nationwide PR on X. Nationwide Investment Services Corporation (NISC), member FINRA, Columbus, OH. Nationwide Retirement Institute is a division of NISC. Nationwide, Nationwide is on your side and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2025 NFM-24833AO Subscribe to Nationwide News Contact:Alessandra MohrThe Bliss Group212-840-1661amohr@ Kristen Vasas-SamsonNationwide(614) 435-5716vasask@ View original content to download multimedia: SOURCE Nationwide Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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