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Economic Times
3 days ago
- Entertainment
- Economic Times
Sydney Sweeney is selling her used bathwater — Here's how fans are reacting
From Viral Campaign to Limited-Edition Product What's Inside the Bar? Live Events A Commentary on Celebrity Culture Fans React to the Soapy Sensation Limited Run, Unlimited Buzz FAQs What is 'Bathwater Bliss'? Is there really bathwater in the soap? (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Hollywood actor Sydney Sweeney , known for her breakout performances in Euphoria and Anyone But You, is making headlines once again—this time for blending personal branding with bold product innovation. The Emmy-nominated actress has teamed up with men's grooming brand Dr. Squatch to release a limited-edition bar of soap dubbed Bathwater Bliss, which, according to the company, contains actual water from Sweeney's promotional bath shoot, as per a report by idea stemmed from a previous campaign in which Sweeney, 27, appeared in a playful, tongue-in-cheek advertisement for Dr. Squatch's Natural Body Wash. In the ad, the actress soaked in a bubble bath while teasing viewers with the line 'dirty little boys'—a moment that quickly went viral and sparked a frenzy among her online than ignore the ensuing online chatter, Sweeney leaned into the absurdity. 'When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,' Sweeney remarked in a press release issued this week.'It's weird in the best way, and I love that we created something that's not just unforgettable—it actually smells incredible.'The Bathwater Bliss bar is formulated with exfoliating sand, pine bark extract, and what the company claims is a splash of water from the bath featured in Sweeney's ad. In homage to her Pacific Northwest roots, the scent profile combines hints of Douglas fir and moss—evoking the great outdoors with a twist of Hollywood 5,000 bars have been produced, and they will be made available for purchase starting Friday, June 6, at noon EST, exclusively through Dr. Squatch's stunt, though unconventional, reflects Sweeney's growing self-awareness as a public figure subject to intense and often inappropriate scrutiny online. From comments on her red carpet appearances to viral vacation photos, the actress has frequently found herself the subject of public a recent interview, Sweeney admitted she was initially unaware of the 'erotic undertones' associated with fan requests for her bathwater. Yet, rather than retreat from the spotlight or engage in criticism, she opted to transform the moment into a tongue-in-cheek commercial venture—one that playfully challenges internet behavior while promoting natural personal expected, reactions to Bathwater Bliss have been intense. Social media platforms lit up with commentary ranging from amusement to disbelief. 'What has the world come to…' one user wrote, while another quipped, 'Never thought I'd see the day that washing my mouth out with soap wasn't a punishment.' Some fans even questioned broader implications: 'Are straight men ok?'While the campaign has elicited mixed reactions, it has undeniably succeeded in generating conversation—and demand. Like Laufey's upcoming tour supporting her new album A Matter of Time, which is expected to sell out across major North American venues, Sweeney's soap experiment is poised to become a sellout hit in its own right, albeit in a different aisle of pop Bliss is a limited-edition bar of soap created by Sydney Sweeney in collaboration with men's grooming brand Dr. Squatch. It's said to include a splash of water from Sweeney's promotional bath to Dr. Squatch, yes—a 'splash' of water from the bath used in the original ad shoot is included in the soap's formula.
Time of India
3 days ago
- Entertainment
- Time of India
Sydney Sweeney is selling her used bathwater — Here's how fans are reacting
From Viral Campaign to Limited-Edition Product What's Inside the Bar? Live Events A Commentary on Celebrity Culture Fans React to the Soapy Sensation Limited Run, Unlimited Buzz FAQs What is 'Bathwater Bliss'? Is there really bathwater in the soap? (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Hollywood actor Sydney Sweeney , known for her breakout performances in Euphoria and Anyone But You, is making headlines once again—this time for blending personal branding with bold product innovation. The Emmy-nominated actress has teamed up with men's grooming brand Dr. Squatch to release a limited-edition bar of soap dubbed Bathwater Bliss, which, according to the company, contains actual water from Sweeney's promotional bath shoot, as per a report by idea stemmed from a previous campaign in which Sweeney, 27, appeared in a playful, tongue-in-cheek advertisement for Dr. Squatch's Natural Body Wash. In the ad, the actress soaked in a bubble bath while teasing viewers with the line 'dirty little boys'—a moment that quickly went viral and sparked a frenzy among her online than ignore the ensuing online chatter, Sweeney leaned into the absurdity. 'When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,' Sweeney remarked in a press release issued this week.'It's weird in the best way, and I love that we created something that's not just unforgettable—it actually smells incredible.'The Bathwater Bliss bar is formulated with exfoliating sand, pine bark extract, and what the company claims is a splash of water from the bath featured in Sweeney's ad. In homage to her Pacific Northwest roots, the scent profile combines hints of Douglas fir and moss—evoking the great outdoors with a twist of Hollywood 5,000 bars have been produced, and they will be made available for purchase starting Friday, June 6, at noon EST, exclusively through Dr. Squatch's stunt, though unconventional, reflects Sweeney's growing self-awareness as a public figure subject to intense and often inappropriate scrutiny online. From comments on her red carpet appearances to viral vacation photos, the actress has frequently found herself the subject of public a recent interview, Sweeney admitted she was initially unaware of the 'erotic undertones' associated with fan requests for her bathwater. Yet, rather than retreat from the spotlight or engage in criticism, she opted to transform the moment into a tongue-in-cheek commercial venture—one that playfully challenges internet behavior while promoting natural personal expected, reactions to Bathwater Bliss have been intense. Social media platforms lit up with commentary ranging from amusement to disbelief. 'What has the world come to…' one user wrote, while another quipped, 'Never thought I'd see the day that washing my mouth out with soap wasn't a punishment.' Some fans even questioned broader implications: 'Are straight men ok?'While the campaign has elicited mixed reactions, it has undeniably succeeded in generating conversation—and demand. Like Laufey's upcoming tour supporting her new album A Matter of Time, which is expected to sell out across major North American venues, Sweeney's soap experiment is poised to become a sellout hit in its own right, albeit in a different aisle of pop Bliss is a limited-edition bar of soap created by Sydney Sweeney in collaboration with men's grooming brand Dr. Squatch. It's said to include a splash of water from Sweeney's promotional bath to Dr. Squatch, yes—a 'splash' of water from the bath used in the original ad shoot is included in the soap's formula.
Scottish Sun
3 days ago
- Entertainment
- Scottish Sun
Sydney Sweeney turning her bathwater into SOAP after fans demanded she sell it
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) ACTRESS Sydney Sweeney's cleaning up by turning her used bathwater into limited edition bars of soap. Sydney, 27, created her Bathwater Bliss with Dr. Squatch, who made 5,000 bars that come with a certificate saying they come from the water she bathed in. 6 Sydney is helping sell soap made partly with her own bathwater Credit: Not known, clear with picture desk 6 The actress has become one of the world's most in-demand stars Credit: Not known, clear with picture desk 6 The limited edition bar of soap will come with an authentication certificate Credit: Not known, clear with picture desk She said: "When fans start asking for your bathwater, either ignore it or turn it into a soap. "It's weird in the best way." The stunning Anyone But You star became an ambassador for the brand in October last year, leaving fans hot under the collar by selling body wash while sitting in a bubble bath. In the innuendo-filled ad, Sydney swooned to the camera: "'Hello you dirty little boys, are you interested in my body... wash?" READ MORE SYDNEY SWEENEY party on Sydney Sweeney leaves in same SUV as Patrick Schwarzenegger after beach club party "Well you can't have it, because this isn't for boys. It's for men. This is Dr. Squatch Natural Body Wash with long lasting, natural aromas like wood barrel bourbon, pine tar, coconut castaway, and fresh falls." She's then seen smelling the body wash and gasping in delight – with fans of both her and the soap brand branding the ad "genius". The new Bathwater Bliss soap bar is described as "the ultimate blend of outdoor serenity with refreshing notes of pine, douglas fir, earthy moss, and a touch of Sydney's Bathwater Bliss". The new ad comes as Sydney films the third - and potentially last – series of Euphoria. The explicit teen drama, which follows recovering drug addict Rue (Zendaya) as she navigates school life and relationships while narrating the lives of her school mates, has become known for its dark storytelling. Sydney shot to fame in the series as Cassie, a popular girl with painfully low self-esteem who starts an abusive relationship with her best friend's ex, the violent and uncaring Nate (played by Jacob Elordi). Sydney Sweeney stuns as she strips down to bikini for sizzling underwater snaps after cancelling wedding Despite the success of the series, by the time season three is released there will have been a four-year wait for new episodes, thanks to the massive success of its cast in other projects, the death of star Angus Cloud, and the 2023 writers and actors' strikes. As a result, writer Sam Levinson has placed a time jump, launching the troubled teenage group into adulthood. Sydney has since sparked rumours that, despite their physically and mentally abusive relationship, her character Cassie is set to marry Nate, with the actress being spotted in a wedding gown on set. 6 The actress shot to fame in Euphoria, which is currently shooting its third season Credit: Alamy 6 The actress admits the idea for her soap was "weird in the best way" Credit: Getty
