Sydney Sweeney is selling her used bathwater — Here's how fans are reacting
From Viral Campaign to Limited-Edition Product
What's Inside the Bar?
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A Commentary on Celebrity Culture
Fans React to the Soapy Sensation
Limited Run, Unlimited Buzz
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What is 'Bathwater Bliss'?
Is there really bathwater in the soap?
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Hollywood actor Sydney Sweeney , known for her breakout performances in Euphoria and Anyone But You, is making headlines once again—this time for blending personal branding with bold product innovation. The Emmy-nominated actress has teamed up with men's grooming brand Dr. Squatch to release a limited-edition bar of soap dubbed Bathwater Bliss, which, according to the company, contains actual water from Sweeney's promotional bath shoot, as per a report by GQ.The idea stemmed from a previous campaign in which Sweeney, 27, appeared in a playful, tongue-in-cheek advertisement for Dr. Squatch's Natural Body Wash. In the ad, the actress soaked in a bubble bath while teasing viewers with the line 'dirty little boys'—a moment that quickly went viral and sparked a frenzy among her online followers.Rather than ignore the ensuing online chatter, Sweeney leaned into the absurdity. 'When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,' Sweeney remarked in a press release issued this week.'It's weird in the best way, and I love that we created something that's not just unforgettable—it actually smells incredible.'The Bathwater Bliss bar is formulated with exfoliating sand, pine bark extract, and what the company claims is a splash of water from the bath featured in Sweeney's ad. In homage to her Pacific Northwest roots, the scent profile combines hints of Douglas fir and moss—evoking the great outdoors with a twist of Hollywood glamour.Only 5,000 bars have been produced, and they will be made available for purchase starting Friday, June 6, at noon EST, exclusively through Dr. Squatch's website.The stunt, though unconventional, reflects Sweeney's growing self-awareness as a public figure subject to intense and often inappropriate scrutiny online. From comments on her red carpet appearances to viral vacation photos, the actress has frequently found herself the subject of public objectification.In a recent interview, Sweeney admitted she was initially unaware of the 'erotic undertones' associated with fan requests for her bathwater. Yet, rather than retreat from the spotlight or engage in criticism, she opted to transform the moment into a tongue-in-cheek commercial venture—one that playfully challenges internet behavior while promoting natural personal care.As expected, reactions to Bathwater Bliss have been intense. Social media platforms lit up with commentary ranging from amusement to disbelief. 'What has the world come to…' one user wrote, while another quipped, 'Never thought I'd see the day that washing my mouth out with soap wasn't a punishment.' Some fans even questioned broader implications: 'Are straight men ok?'While the campaign has elicited mixed reactions, it has undeniably succeeded in generating conversation—and demand. Like Laufey's upcoming tour supporting her new album A Matter of Time, which is expected to sell out across major North American venues, Sweeney's soap experiment is poised to become a sellout hit in its own right, albeit in a different aisle of pop culture.Bathwater Bliss is a limited-edition bar of soap created by Sydney Sweeney in collaboration with men's grooming brand Dr. Squatch. It's said to include a splash of water from Sweeney's promotional bath shoot.According to Dr. Squatch, yes—a 'splash' of water from the bath used in the original ad shoot is included in the soap's formula.
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