4 days ago
- Entertainment
- Fashion Value Chain
Suhana Khan Joins adidas India as New Face of Originals
adidas India has announced Suhana Khan as the newest face of the brand, ushering in a fresh chapter that fuses the brand's iconic legacy with the expressive energy of a new generation. The collaboration shines a spotlight on the enduring appeal of the adidas Originals Superstar—a sneaker that continues to resonate across generations.
Suhana Khan shared her excitement, saying the brand has always been part of her personal style, and she values its focus on creativity, authenticity, and self-expression. Her effortless aesthetic and cultural influence position her perfectly to bring new life to adidas Originals' most celebrated silhouettes.
Neelendra Singh, General Manager of adidas India, emphasized that Suhana embodies the spirit of a cultural creator—someone who redefines fashion norms and connects heritage to the present. Her entry into the adidas family underscores the brand's continued mission to support individuality through street culture.
With this announcement, adidas reaffirms its commitment to celebrating timeless icons while amplifying the voices shaping the future of style.
