Latest news with #Neelofa
New Straits Times
3 days ago
- Entertainment
- New Straits Times
Neelofa, Pak Nil hit by AI deepfakes promoting online gambling scams
KUALA LUMPUR: Gambling syndicates are now exploiting artificial intelligence (AI) to create deepfake videos and images of local celebrities in order to promote online gambling applications and maximise profits. The syndicates use AI-generated visuals and audio to mimic public figures, spreading convincing fake promotional content to deceive the public. Television host and entrepreneur Neelofa is among the celebrities affected by this latest scam. Neelofa, whose real name is Noor Neelofa Mohd Noor, 36, said she was shocked to learn that certain parties had taken advantage of her by creating a fake video of her promoting online gambling, clearly with malicious intent to mislead the public. "To date, I've not received any complaints from victims who were scammed by these gambling syndicates. "However, I've been alerted to other instances where my voice and face were used to promote lingerie products. "The dialogue in those videos wasn't even mine. Several people asked me about the product, and I told them not to believe it. It was clearly fake," she said. Neelofa said she had come to terms with the reality that such technological abuse is one of the challenges of the digital age. She acknowledged that scammers and fraud syndicates would continue to exploit any opportunity that could bring financial gain. "They are capitalising on celebrity content and public trust," she said. The misuse, she added, could negatively impact her reputation, especially given her public image and her status as the wife of celebrity preacher Muhammad Haris Mohd Ismail, better known as PU Riz. Nonetheless, the mother of two believes the public is becoming increasingly tech-savvy and able to differentiate between genuine and fake content. She urged people not to be easily swayed by social media promotions and advised them to take time to verify the authenticity of any content they come across. Meanwhile, popular television personality Datuk Aznil Nawawi, or Pak Nil, has also been targeted by scammers. Aznil said numerous people had contacted him to verify the legitimacy of videos showing him endorsing gambling activities and questionable products or services. "I've received many reports. Some people used my image to sell dubious goods. "What's more worrying is that they used AI to clone my voice and produce fake promotional videos. "One complaint I received involved the sale of health socks on Facebook. They edited a photo of me holding the product, but buyers later claimed it didn't function as advertised," he said. Aznil added that although he had reported the scams to social media platforms following complaints from his followers, the fraudulent use of his image and voice continued. He expressed concern over the widespread use of deepfakes and the lack of effective enforcement to curb such activities. "I'm saddened and demoralised that this continues to happen. But I trust the public can judge for themselves, and I hope no one falls for these scams," he said. He also urged victims to lodge police reports and reminded the public to be extra cautious and to verify content before believing or sharing it.
Malay Mail
08-05-2025
- Entertainment
- Malay Mail
How celebrities capture the hearts of Malaysians through social media — Safra Liyana Sukiman, Nurizah Md Ngadiran and Nor Fatin Abdul Jabar
MAY 7 — In the era of digital connection, social media has evolved from a mere tool for communication into a stage where fans meet, laugh, cry and grow together. For Malaysians, this virtual space is where admiration turns into affection — where celebrities do not just perform, but participate in everyday life. Whether it is on Instagram, TikTok, Twitter or Facebook, these icons have mastered the art of turning screens into a bridge to the heart. But what exactly makes them so magnetic to Malaysian audiences? 1. Authenticity: Behind the glamour curtain Malaysians have a keen eye and heart for authenticity. When celebrities share unfiltered glimpses of their personal lives, they become more than just famous faces; they become virtual friends. A heartfelt photo, a silly video, a candid confession — these moments resonate. Take Neelofa for instance, whose posts as a mother strike a chord with her audience, offering warmth and vulnerability that feels refreshingly real to the followers. By stripping away the polish and letting the human side shine through, celebrities earn not only just attention, but trust, loyalty, and love. 2. Engaging content and cultural relevance Stars who embrace Malaysian culture in all its colourful diversity win the hearts of fans faster than a flash sale on Shopee. Posting festive greetings during Hari Raya, Deepavali or Chinese New Year is not just a good PR. It is personal. It says, 'I see you. I celebrate with you.' Datuk Seri Siti Nurhaliza is a master of this, often seen strengthening her ties with Malaysian heritage and followers by sharing heartwarming family moments during festive gatherings. Topple it with the mix of some local slang, a cheeky nasi lemak meme, or a TikTok skit dodging durians at the pasar malam, and just like that, a celebrity is not just famous, they are one of us. When floods ravaged parts of Malaysia, figures like Khairul Aming and other celebrities stepped up using their social media to raise funds and deliver aid. — Picture by Sayuti Zainudin 3. Social causes and advocacy In a world of kindness, celebrities who champion in charitable endeavours or environmental issues gain deeper kind of admiration. When floods ravaged parts of Malaysia, figures like Khairul Aming and other celebrities stepped up using their social media to raise funds and deliver aid. These acts are not forgotten. Malaysians deeply respect celebrities who go beyond selfies and sponsorships, showing empathy and leadership when it matters the most. 4. Interactivity and engagement Gone are the golden days when celebrities lived behind velvet ropes. Now, they are going live, liking comments, replying to DMs, and reposting fans' art. This interactivity makes the fans feel seen and valued. Actress Mira Filzah, for instance, does this effortlessly by chatting about her daily life and responding to fans' curiosities. These exchanges turn admiration into attachment, forming a loyal digital village around her. 5. Humour: The shortcut to the soul If there is one thing Malaysians love more than food, it is a good laugh. Celebrities who tap into our national sense of humour, win followers and fondness. From Douglas Lim's satirical takes to Ryan Bakery's hilarious school day mockery, laughter becomes a shared language. A well-timed joke about traffic jams or the never-ending rainy season? Instant relatability and virality. 6. Brand collaboration: Repping Malaysian in style When celebrities partner with brands that speak to Malaysian identity, be it for halal cosmetics, batik fashion, or sambal snacks, they do more than the market. They reflect values, style and pride. Ayda Jebat's collaborations with beauty brands, for instance, do not just showcase the products. It showcases a Malaysian aesthetic, inspiring fans while staying rooted in local flair. 7. Behind-the-scenes access There is something irresistible about backstage passes. Social media gives fans access to the effort behind the glitz — gritty rehearsals, blooper reels and raw emotions. Henry Golding, for example, shares both Hollywood moments and nostalgic snippets on his Malaysian upbringing. It is a duality that fans admire: global, yet grounded. 8. TikTok trends: Dancing into relevance TikTok has become the playground of pop culture and Malaysian celebrities are playing along with gusto. Whether it is a dance challenge, a funny parody, or a trending soundbite, joining the fun keeps them youthful and in tune. Datuk Aliff Syukri's over-the-top antics may stir conversation, but they also rack up views — proof that personality and playfulness are still powerful. 9. Grace in crisis: The art of apology Nobody is perfect, but Malaysians value those who own up, speak sincerely and rise from mistakes. A thoughtful apology, spoken in earnest, can turn criticism into compassion. Celebrities who address catastrophe controversies with grace, transparency and humility often emerge stronger, as their fan base is deepened by respect. 10. Celebrating Malaysian identity with pride From donning traditional attire to promoting local food, celebrities who wear their Malaysian identity with pride evoke a shared sense of belonging. When Tan Sri Michelle Yeoh pays tribute to her roots on global platforms, Malaysians feel not just represented, but honoured. This sense of national pride resonates deeply, turning admiration into emotional kinship. A celebrity's influence is not measured by likes alone, but by the bonds they build in this digital age. Through laughter, empathy, cultural fluency and genuine connection, celebrities in Malaysia are crafting relationships that go far beyond the screen. With every heartfelt post, relatable meme and meaningful interaction, they are not just collecting followers — they are winning hearts, one post at a time. * This is the personal opinion of the writer or publication and does not necessarily represent the views of Malay Mail.
Malay Mail
07-05-2025
- Entertainment
- Malay Mail
How celebrities capture the hearts of Malaysians through social media — Safra Liyana Sukiman and Nor Fatin Abdul Jabar
MAY 7 — In the era of digital connection, social media has evolved from a mere tool for communication into a stage where fans meet, laugh, cry and grow together. For Malaysians, this virtual space is where admiration turns into affection — where celebrities do not just perform, but participate in everyday life. Whether it is on Instagram, TikTok, Twitter or Facebook, these icons have mastered the art of turning screens into a bridge to the heart. But what exactly makes them so magnetic to Malaysian audiences? 1. Authenticity: Behind the glamour curtain Malaysians have a keen eye and heart for authenticity. When celebrities share unfiltered glimpses of their personal lives, they become more than just famous faces; they become virtual friends. A heartfelt photo, a silly video, a candid confession — these moments resonate. Take Neelofa for instance, whose posts as a mother strike a chord with her audience, offering warmth and vulnerability that feels refreshingly real to the followers. By stripping away the polish and letting the human side shine through, celebrities earn not only just attention, but trust, loyalty, and love. 2. Engaging content and cultural relevance Stars who embrace Malaysian culture in all its colourful diversity win the hearts of fans faster than a flash sale on Shopee. Posting festive greetings during Hari Raya, Deepavali or Chinese New Year is not just a good PR. It is personal. It says, 'I see you. I celebrate with you.' Datuk Seri Siti Nurhaliza is a master of this, often seen strengthening her ties with Malaysian heritage and followers by sharing heartwarming family moments during festive gatherings. Topple it with the mix of some local slang, a cheeky nasi lemak meme, or a TikTok skit dodging durians at the pasar malam, and just like that, a celebrity is not just famous, they are one of us. When floods ravaged parts of Malaysia, figures like Khairul Aming and other celebrities stepped up using their social media to raise funds and deliver aid. — Picture by Sayuti Zainudin 3. Social causes and advocacy In a world of kindness, celebrities who champion in charitable endeavours or environmental issues gain deeper kind of admiration. When floods ravaged parts of Malaysia, figures like Khairul Aming and other celebrities stepped up using their social media to raise funds and deliver aid. These acts are not forgotten. Malaysians deeply respect celebrities who go beyond selfies and sponsorships, showing empathy and leadership when it matters the most. 4. Interactivity and engagement Gone are the golden days when celebrities lived behind velvet ropes. Now, they are going live, liking comments, replying to DMs, and reposting fans' art. This interactivity makes the fans feel seen and valued. Actress Mira Filzah, for instance, does this effortlessly by chatting about her daily life and responding to fans' curiosities. These exchanges turn admiration into attachment, forming a loyal digital village around her. 5. Humour: The shortcut to the soul If there is one thing Malaysians love more than food, it is a good laugh. Celebrities who tap into our national sense of humour, win followers and fondness. From Douglas Lim's satirical takes to Ryan Bakery's hilarious school day mockery, laughter becomes a shared language. A well-timed joke about traffic jams or the never-ending rainy season? Instant relatability and virality. 6. Brand collaboration: Repping Malaysian in style When celebrities partner with brands that speak to Malaysian identity, be it for halal cosmetics, batik fashion, or sambal snacks, they do more than the market. They reflect values, style and pride. Ayda Jebat's collaborations with beauty brands, for instance, do not just showcase the products. It showcases a Malaysian aesthetic, inspiring fans while staying rooted in local flair. 7. Behind-the-scenes access There is something irresistible about backstage passes. Social media gives fans access to the effort behind the glitz — gritty rehearsals, blooper reels and raw emotions. Henry Golding, for example, shares both Hollywood moments and nostalgic snippets on his Malaysian upbringing. It is a duality that fans admire: global, yet grounded. 8. TikTok trends: Dancing into relevance TikTok has become the playground of pop culture and Malaysian celebrities are playing along with gusto. Whether it is a dance challenge, a funny parody, or a trending soundbite, joining the fun keeps them youthful and in tune. Datuk Aliff Syukri's over-the-top antics may stir conversation, but they also rack up views — proof that personality and playfulness are still powerful. 9. Grace in crisis: The art of apology Nobody is perfect, but Malaysians value those who own up, speak sincerely and rise from mistakes. A thoughtful apology, spoken in earnest, can turn criticism into compassion. Celebrities who address catastrophe controversies with grace, transparency and humility often emerge stronger, as their fan base is deepened by respect. 10. Celebrating Malaysian identity with pride From donning traditional attire to promoting local food, celebrities who wear their Malaysian identity with pride evoke a shared sense of belonging. When Tan Sri Michelle Yeoh pays tribute to her roots on global platforms, Malaysians feel not just represented, but honoured. This sense of national pride resonates deeply, turning admiration into emotional kinship. A celebrity's influence is not measured by likes alone, but by the bonds they build in this digital age. Through laughter, empathy, cultural fluency and genuine connection, celebrities in Malaysia are crafting relationships that go far beyond the screen. With every heartfelt post, relatable meme and meaningful interaction, they are not just collecting followers — they are winning hearts, one post at a time. * This is the personal opinion of the writer or publication and does not necessarily represent the views of Malay Mail.
