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Time of India
22-05-2025
- Business
- Time of India
City of Dreams set to host India's favorite customer engagement event: MoEngage #GROWTH Summit Back in Mumbai on 28th May, 202
After creating a global community of 50,000+ marketers, product, and growth professionals, MoEngage is set to host over 600+ leaders and practitioners from various consumer brands at its flagship event - #GROWTH Summit Mumbai , on 28 May 2025, in association with EY as the Knowledge Partner and, Adjust, Publics Groupe, and DWAO as Associate Partners. The #GROWTH Summit by MoEngage is a unique opportunity for consumer brands to come together, exchange ideas, and learn about actionable strategies for driving growth, customer loyalty, engagement, retention, and more. The event will also feature a diverse group of experts from the banking and finance segment, retail, healthcare, media and entertainment, lifestyle, and travel and hospitality. The industry veterans will share their experiences while discussing topics like enhancing customer engagement through AI-powered analytics and optimization, driving personalization at scale, sharing tried and tested strategies to cross the online-offline divide, and building for the next billion of Bharat. Here's a sneak peek of some of the experts joining us at #GROWTH Summit: Aman Gupta, Co-Founder and CMO, boAt (Chief Guest)Neelu Amber, Chief Growth Officer, AirtelSubhankar Sengupta, Chief Marketing Officer & Head – Alternate Channels, IndiaFirst LifeSuman Guha, Chief Technology Officer, Tata CLiQNishant Malsisaria, Business Head Savings & Head of App Product, PaisabazaarAbonty Banerjee, Chief Operating Officer - Technology, Digital & Marketing, Tata CapitalMr. Rajesh Unde, Chief Technology Officer, PL CapitalPrashant Sachan, Founder & CEO, AppsForBharatVipul Nirwani, Senior Vice President and Head of Digital Products, Motilal Oswal Financial ServicesKomal Chheda, Executive Vice President - Growth | Strategic Alliances & Partnerships & Customer Service, CASHeVarun Rajwade, Vice President of Product Management, Aditya Birla Fashion and Retail Shethia, Vice President - Product Head, Federal BankAnjali Thakur, Senior Vice President, HDFC BankArobindo Halder, Vice President and Product Head - Mobile payments, HDFC BankVaibhav Kokal, Senior Vice President - Product Management, Dream11Prabhakar Tiwari, Partner, FRN AdvisoryAlok Saraogi, SVP & Head of Marketing, TVS Automobile Solutions Pvt LtdTarun Mathur, Head of Strategy, Zuno General InsurancePrashant Singh, Head of Product, JarRajan Bansal, Business Head, Adani Digital LabsAmaresh Godbole, CEO, Digital Technology Business, Publicis Groupe IndiaDipesh Karki, Founder & CPTO, LenDenClubChetan Siyal, Founding Member & Chief Marketing Officer, SNITCHNishant Malsisaria, Business Head - Growth, Choudhary, Head of Marketing, Fino Payments BankSanjay Soni, GM Tech, NazaraReetesh Gade, Head of Marketing, TBZ - The OriginalKaveri Das, Business Head, Hindi, ZEE5Harpinder Singh, Head - Digital & eCommerce, Air India ExpressNarendra Motwani, Head of E-commerce, Malabar Gold and DiamondsRushabh Shah, Cofounder, CityfloHimanshu Garg, Head of Product Management, RP Sanjiv Goenka GroupShubham Choudhary, AVP & BU Head - Growth, Policybazaar In addition to the abovementioned leaders, the attendees will get access to actionable insights and real-world examples from the marketing leaders and CXOs of leading consumer brands like Airtel, Tata Capital, HDFC Bank, Asian Paints, ZEE5, Policybazaar, Nazara, Tata CLiQ, SNITCH, Federal Bank, Adani Digital Labs, and more! The #GROWTH Summit offers the audience a chance to get: Real-world insights from experts: Speakers are practitioners leading growth at top retail and consumer brands in India Unlock an exclusive world where marketing, growth, and product visionaries from consumer brands meet. This invite-only conference is your gateway to unparalleled conversations crafted just for the industry's best Dive into the Tank! A fireside session with Mr. Aman Gupta. 'The bond that unites tech leaders across industries is our pursuit of excellence and relentless innovation. At MoEngage, we empower these ambitions with cutting-edge technology that translates into measurable growth. I look forward to discussing our latest enhancements with peers at the #GROWTH Summit Mumbai, where every interaction is a step forward in our shared journey, said Narasimha P Rao, GM India, and MEA, MoEngage. About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Unilever, Airtel, PNB, The Coca-Cola Company, IndusInd Bank, Titan, Samsung, McAfee, Flipkart, Domino's, The Indian Express, Nestle, OYO, and more. Built for enterprises, MoEngage operates at a vast scale, processing 1 Trillion+ Data points per month, sending 80 Billion+ Messages and 1 Billion+ Emails per month, and engaging 900 Million+ MAUs per month. By increasing campaign velocity, reducing the time to go live, and eliminating redundancy while maintaining data security and privacy, MoEngage helps enterprises become more agile, efficient, future-ready, and independent. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was named a Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023, along with being recognized as a Customers' Choice Vendor in the 2022 Gartner Peer Insights 'Voice of the Customer' for the Multichannel Marketing Hubs Report. To learn more, visit Note: This article is a part of ETCIO's Brand Connect Initiative.
Time of India
21-05-2025
- Business
- Time of India
Maximum Growth Guaranteed in the Maximum City: MoEngage to Host Flagship #GROWTH Summit in Mumbai on 28th May 2025
With over 600 marketing, product, and growth professionals expected at the event, #GROWTH Summit Mumbai is being hosted on the 28th of May by MoEngage in EY as the Knowledge Partner and Adjust, Publics Groupe, and DWAO as Associate Partners. MoEngage, the leading insights-led customer engagement platform, has built this #GROWTH community to encourage peer-based learning. It provides a unique opportunity for marketers, growth drivers, and product owners to learn from industry veterans, exchange ideas with peers, and implement actionable insights. Featuring industry leaders from banking, finance, retail, healthcare, media and entertainment, lifestyle, and travel and hospitality, the event will include keynote and panel sessions on customer engagement, AI-powered analytics and optimization, personalization at scale, strategies to cross the online-offline divide, and building for Bharat. Here are the experts who will join us during the #GROWTH Summit: Aman Gupta, Co-Founder and CMO, boAt (Chief Guest)Neelu Amber, Chief Growth Officer, AirtelSubhankar Sengupta, Chief Marketing Officer and Head – Alternate Channels, IndiaFirst LifeSuman Guha, Chief Technology Officer, Tata CLiQ FashionNishant Mishra, Group Chief Marketing Officer, Apollo Health and Lifestyle LimitedAbonty Banerjee, Chief Operating Officer - Technology, Digital and Marketing, Tata CapitalMr. Rajesh Unde, Chief Technology Officer, PL CapitalPrashant Sachan, Founder and CEO, AppsForBharatVipul Nirwani, Senior Vice President and Head of Digital Products, Motilal Oswal Financial ServicesKomal Chheda, Executive Vice President - Growth | Strategic Alliances and Partnerships and Customer Service, CASHeVarun Rajwade, Vice President of Product Management, Aditya Birla Fashion and Retail Shethia, Vice President - Product Head, Federal BankAnjali Thakur, Senior Vice President, HDFC BankArobindo Halder, Vice President and Product Head - Mobile payments, HDFC BankVaibhav Kokal, Senior Vice President - Product Management, Dream11Prabhakar Tiwari, Partner, FRN AdvisoryAlok Saraogi, SVP and Head of Marketing, TVS Automobile Solutions Pvt LtdTarun Mathur, Head of Strategy, Zuno General InsurancePrashant Singh, Head of Product, JarRajan Bansal, Business Head, Adani Digital LabsAmaresh Godbole, CEO, Digital Technology Business, Publicis Groupe IndiaDipesh Karki, Founder and CPTO, LenDenClubChetan Siyal, Founding Member and Chief Marketing Officer, SNITCHNishant Malsisaria, Business Head - Growth, Choudhary, Head of Marketing, Fino Payments BankSanjay Soni, GM Tech, NazaraReetesh Gade, Head of Marketing, TBZ - The OriginalKaveri Das, Business Head, Hindi, ZEE5Harpinder Singh, Head - Digital and E-commerce, Air India ExpressNarendra Motwani, Head of E-commerce, Malabar Gold and DiamondsRushabh Shah, Cofounder, CityfloHimanshu Garg, Head of Product Management, RP Sanjiv Goenka GroupShubham Choudhary, AVP and BU Head - Growth, Policybazaar Attendees will take away actionable insights and real-world examples from leaders at Tata, Asian Paints, Airtel, ZEE5, SNITCH, Tata CLiQ, Apparel Group, and more! In short, the #GROWTH Summit will offer: Real-world, expert insights from practitioners, across panels and fireside chatsUnparalleled conversations with actual practitioners and industry veterans Meet the Shark! Your once-in-a-lifetime chance to meet and greet Mr. Aman Gupta. 'At MoEngage, we believe in the power of community to push the boundaries of innovation. As we host the #GROWTH Summit Mumbai, we are proud to take the lead in showcasing our innovative solutions, which are a game-changer in driving customer engagement. This event fosters a community keen on actionable insights, shared growth, innovation, and ambition', said Yash Reddy, CRO, MoEngage.
Time of India
21-05-2025
- Business
- Time of India
MoEngage's flagship event #GROWTH summit to be held in Mumbai on 28th May 2025
#GROWTH Summit Mumbai - MoEngage's flagship event in Mumbai offers attendees actionable insights and takeaways from expert panelists. MoEngage, the leading insights-led customer engagement platform, is set to welcome over 600 professionals from marketing, product, digital, and growth roles at its premier event, #GROWTH Summit Mumbai , on 28th May 2025. #GROWTH community serves as an exceptional gathering for entrepreneurs, product managers, and growth-focused marketers to exchange ideas and learn about the latest strategies for growth, customer loyalty, engagement, and retention. Hosted by MoEngage in association with EY as the Knowledge Partner and Adjust, Publics Groupe, and DWAO as Associate Partners, the #GROWTH Summit in Mumbai will bring together India's top consumer brands to converge, learn, and spark conversations with the best in the business. The event will also feature a diverse group of experts from the retail industry who will discuss hot topics like enhanced customer experience, personalization at scale, the role of AI-powered analytics , and tried and tested strategies to cross the online-offline divide, among others, successfully. Some of the speakers include: Aman Gupta, Co-Founder and CMO, boAt (Chief Guest)Neelu Amber, Chief Growth Officer, AirtelSuman Guha, Chief Technology Officer, Tata CLiQ FashionNishant Mishra, Group Chief Marketing Officer, Apollo Health and Lifestyle LimitedPrashant Sachan, Founder & CEO, AppsForBharatVarun Rajwade, Vice President of Product Management, Aditya Birla Fashion and Retail Kokal, Senior Vice President - Product Management, Dream11Prabhakar Tiwari, Partner, FRN AdvisoryAlok Saraogi, SVP & Head of Marketing, TVS Automobile Solutions Pvt LtdRajan Bansal, Business Head, Adani Digital LabsAmaresh Godbole, CEO, Digital Technology Business, Publicis Groupe IndiaChetan Siyal, Founding Member & Chief Marketing Officer, SNITCHSanjay Soni, GM Tech, NazaraReetesh Gade, Head of Marketing, TBZ - The OriginalKaveri Das, Business Head, Hindi, ZEE5Harpinder Singh, Head - Digital & eCommerce, Air India ExpressNarendra Motwani, Head of E-commerce, Malabar Gold and DiamondsRushabh Shah, Cofounder, CityfloHimanshu Garg, Head of Product Management, RP Sanjiv Goenka Group In addition to the insightful panel discussions and fireside chats, attendees will interact with marketers, growth leaders, founders, and CXOs from the country's top consumer brands, including Airtel, Asian Paints, IHCL, ZEE5, Nazara, Tata CLiQ, SNITCH, Adani Digital Labs, TVS Automobile Solutions, Apollo Health & Lifestyle, RP Sanjiv Goenka Group, and more! The #GROWTH Summit offers the audience a chance to get: Real-world insights from experts: Speakers are practitioners leading growth at top retail and consumer brands in IndiaUnlock an exclusive world where marketing, growth, and product visionaries from consumer brands meet. This invite-only conference is your gateway to unparalleled conversations crafted just for the industry's bestShark Tank Star Live! A fireside session with the marketing OG, Mr. Aman Gupta. 'As the Indian retail ecosystem undergoes a rapid transformation, a constant evolution in one's strategy is imperative. With #GROWTH Summit by MoEngage, we are committed to bringing together the brightest minds to discuss the future of customer engagement and retention. This summit is a reflection of our commitment to empowering marketers with the latest tools and strategies for success. I am proud to be part of a company that not only values its community but actively fosters it to create a global network of over 15,000 members, said Ms. Shivangi Boghani, VP Sales - India, MoEngage. About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Unilever, Airtel, PNB, The Coca-Cola Company, IndusInd Bank, Titan, Samsung, McAfee, Flipkart, Domino's, The Indian Express, Nestle, OYO, and more. Built for enterprises, MoEngage operates at a vast scale, processing 1 Trillion+ Data points per month, sending 80 Billion+ Messages and 1 Billion+ Emails per month, and engaging 900 Million+ MAUs per month. By increasing campaign velocity, reducing the time to go live, and eliminating redundancy while maintaining data security and privacy, MoEngage helps enterprises become more agile, efficient, future-ready, and independent. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was named a Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023, along with being recognized as a Customers' Choice Vendor in the 2022 Gartner Peer Insights 'Voice of the Customer' for the Multichannel Marketing Hubs Report. To learn more, visit
Time of India
13-05-2025
- Business
- Time of India
Marketers map behavioral states for richer customer engagement
Today, consumers value personalized journeys that are interactive and immersive, strengthening emotional connections with brands . The goal for brands is to create seamless interactions across digital and physical touchpoints, ensuring every customer interaction feels related and cohesive. in collaboration with CleverTap , recently concluded 'The Big Leap Season 4' roadshow in Delhi. The event featured a panel discussion on the theme, 'Mastering Interactive, Immersive, and Inconspicuous Customer Engagement .' The discussion included industry leaders like Avi Kumar, CMO, FnP (Ferns N Petals); Neelu Amber, Chief Growth Officer, Airtel; Pooja Baid, CMO, Philips Domestic Appliances; Aabhinna Suresh Khare, Chief Digital and Marketing Officer, Bajaj Capital and Anand Jain, Co-founder and Product Marketing Head, CleverTap. The session was moderated by Gautam Srinivasan, Consulting Editor. Today, customer interactions are a blend of digital and offline experiences, requiring brands to deliver on digital promises in the offline realm. A narrow gap between promise and reality signals authenticity. To remain authentic, brands must prioritize details, delivering consistent, genuine experiences that align with expectations without overpromising. Kumar (FNP) said, 'For starters, what the customer sees is what they should get. If they receive a communication with an offer or a coupon code, it should be applicable and work as expected. The image shown of the product should match the actual product you receive.' Effective communication depends on precise timing. Customers can be divided into two behavioral states: active and static. Static customers, such as those eating while watching a video, are preoccupied and less likely to respond to pop-up ads. In contrast, active customers are more receptive to engaging with prompts like pop-up ads. Airtel has taken a step forward by engaging with customers only during their active behavioral states. 'A significant shift we've made is engaging customers when they're active. For instance, watching a TV ad is a passive activity, whereas scrolling through social media is active and intentional. This means they can act immediately, whether to explore an offer or make a purchase without needing another device,' noted Amber. Customer engagement hinges not only on delivering an exceptional experience during the purchase but also on the customer experience post-sale. Many businesses prioritize a seamless, swift, and delightful pre-purchase experience but often neglect to maintain that same commitment during after-sales service . To ensure customers feel valued, Philips Domestic Appliances makes after-sales service a cornerstone of its customer engagement strategy. 'The after-sales cycle is less glamorous but incredibly impactful. We recognized that customers dread calling support, so we decided to solve this challenge. If you contact Philips customer care and your call drops or your issue remains unresolved, our system flags if you call back within 48 hours. The Interactive Voice Response (IVR) system acknowledges your recent call and reconnects you to the same executive, sparing the frustration of narrating the issue to another executive. Behind this is a robust Customer Relationship Management (CRM) software and a data engine tracking every interaction,' stated Baid. It is also important to understand the right communication approach for different contexts: while simple text messages get the job done in categories like grocery or quick-commerce, complex categories like financial services require richer media such as graphics, voice, or video to convey nuances and connect with customers effectively. Khare shared, 'We are experimenting with different mediums, such as voice notes styled like a celebrity's voice, as customers usually have an itch to open voice notes on WhatsApp. This instinctive action is helping us communicate more effectively and provide more information about insurance to our customers.' 'We're also experimenting with AI calls, making 30,000 calls using a small language model, achieving a 1% appointment rate for office visits across our 300 locations,' he added further. As marketing channels become saturated with promotional messages, customers often feel fatigued. Therefore, it is crucial for brands to continuously discover new channels to create a fully immersive and inclusive experience. 'Brands face the challenge of moving beyond saturated messaging channels to capture customer attention. With platforms like email and SMS often overwhelming users, innovative mediums offer fresh opportunities. For instance, Accelerated Mobile Pages (AMP) for email enables real-time, interactive responses, enhancing engagement. Similarly, RCS (Rich Communication Services) provides a richer, more interactive format, with some brands reporting significantly higher response rates than traditional SMS or WhatsApp. The key is blending digital and offline touchpoints, such as in-app and real-world interactions, while experimenting with novel channels to create seamless, impactful experiences that resonate with customers and stand out in a crowded landscape,' explained Jain. Exceptional customer engagement hinges on being agile, adaptive, and authentic, while also showing empathy towards users. Brands are continuously innovating to determine the optimal timing for communication and experiment with richer media formats.
