Latest news with #NeonManagement
The Sun
7 days ago
- Entertainment
- The Sun
Ibiza Final Boss in talks for huge ITV reality show after viral fame
THE Ibiza Final Boss has been in talks to join Big Brother after being inundated with TV offers. After taking the internet by storm, raver Jack Kay has taken on a top manager to handle the deluge of showbiz interest. 4 His viral fame caught the eye of ITV2's Big Brother casting team and led to conversations about him joining the upcoming series. A source said: 'The Ibiza Final Boss has really captured the nation's imagination and is exactly the kind of character that makes for a fun Big Brother housemate. "Bosses had talks with his management, it is very late in the casting process for housemates but everyone thought worth a chat whether it be in time for this series, even as part of a task, or for the future. 'Jack's reps Neon Management have been inundated with offers for him so he's certainly going to be busy for at least the next few months. 'They've seen an unprecedented level of interest in him, and that's the nation loves him.' It comes after the lad revealed he was going on a nightclub tour to cash in on his fame. The holidaymaker shot to fame when an Ibiza clothing brand uploaded a clip of him cutting shapes and offering him free guestlist passes. With a perfect helmet of hair, a chunky gold chain, huge rave shades and bulging shoulders - Jack's appearance immediately caught people's attention. A flood of memes followed - and he was soon widely known as the Ibiza Final Boss. "Final boss" is a joke from the gaming world used to suggest someone is the ultimate version of a particular stereotype. Ibiza 'Final Boss' boards £5m jet as heads back to hols island with fresh bob Jack's lid has been compared to a range of pop-culture icons from Ringo Starr to Friar Tuck and a Lego man. Some social media accounts even claim to be selling Ibiza Final Boss wigs for £20 and free delivery. After a flurry of internet attention, the Final Boss dramatically revealed himself in an interview with The Ibiza Times. Sporting a thick Georgie accent, he declared: "I am the Ibiza final boss. Jack Kay. Get to know." 4
The Sun
08-08-2025
- Entertainment
- The Sun
Watch moment Ibiza ‘Final Boss' Jack Kay boards £5million private jet as heads back to hols island with fresh bob trim
WATCH the moment "Ibiza Final Boss" Jack Kay boards a £5million private jet as he heads back to the party island with a fresh bob trim. Jack and his mates are being treated like kings since the lad went viral for his incredible bowl haircut cut by his Gateshead barber, Ali. 8 8 8 Final Boss declares: "Ibiza, I'm on me way," in his thick Geordie accent as he struts across the tarmac. He jabs two fingers in the air - his signature move - disappears into the awaiting Cessna 525A jet. Jack is sporting his classic clobber, which means a chunky gold chain, huge rave shades and even an Ibiza club wrist band. Most importantly of all, however, his brunette bob is looking pristine. Jack popped home for one night to get a fresh trim from his trusty barber Ali Kurbani B&D Barbers in Blaydon - who revealed exclusively to The Sun the secrets behind the cut. The jet took off from Newcastle just before 10pm last night, and touched down in Barcelona at around 1:30am, according to flight data. It's not clear who funded the luxury transport, but Jack has been flooded countless offers of freebies since hitting the headlines. He was accompanied by his crew of four other mates, who all posed for a pic in front of the plane. And the bob seems to be multiplying, with the whole squad rocking very similar cuts - although Jack's trim still reigns supreme. Jack is likely to have a jam-packed schedule, and is expected to make a lap of Ibiza's clubs after signing up with top celeb talent agency Neon Management. Ibiza 'Final Boss' Jack Kay's barber tells ALL about viral star's legendary bob cut after his return from Spain He joins the ranks of Joey Essex and Love Island 's Harriet and Ronnie on their books. A source told The Sun: 'Signing up with the agency was a no-brainer given their past success and they've been inundated with requests for him already. "It all really blew up in a matter of hours so from TV shows to podcasts - the sky's the limit." Jack first shot to fame this week when a video of him grooving on the party island gained millions of views. 8 8 8 With a shiny helmet of hair, a chunky gold chain, huge rave shades and bright white teeth - his look immediately caught attention. His lid has been compared to a range of pop-culture icons from Ringo Starr to Friar Tuck and a Lego man. A flood of memes followed - and the " Ibiza Final Boss" born. After becoming one of the most famous faces in Ibiza, Jack dramatically revealed his true identity in a video for The Ibiza Times. Final Boss's barer spills the secrets behind the trim By Patrick Harrington ALI Kurbani, master-barber at B&D Barbers in Blaydon, Newcastle, welcomed Jack into the chair before he jetted back for a tour round Ibiza. He told the Sun that he was baffled to see his handiwork hitting the headlines. Ali said: "I have been doing this job a while now and this is amazing. "We have cut Jack's hair for around ten years and we didn't expect this." Ali, from Kurdistan, said that Jack has kept the same cut for a while. After wild speculation online about the style Jack requests - from Robin Hood to a bowl-cut or "short back and Battle of Hastings" - Ali gave us the truth. He said: "To get this style, Jack asks for a medium skin fade and then a bit of length of the top. But the key to creating the crisp Lego-like shape is to "keep the fringe sharp at the front," he said. B&D Barbers charges £26 for the Ibiza Boss special - but being a "very nice guy" Jack sometimes pays over the odds. Ali's cut said: "It made me very happy when I saw the video had gone viral but it was a shock. "I am very happy about it all and Jack is a very nice guy. "It is great to see this happen for our business. I think he is going to keep the style." Sporting a thick Georgie accent, he declared: "I am the Ibiza final boss. Jack Kay. Get to know." And then the Mrs Final Boss, Alisha Cook, revealed herself. Alisha, 23, from Durham, works as a debt collector and social media co-ordinator, according to her LinkedIn. She shared a series of clips on TikTok captioned: "POV ya boyfriend's now known as the Ibiza final boss". 8 8 The pair can be seen embracing on a beachfront, with Jack sporting his characteristic get-up of black vest and shades. Another shot shows him giving her a peck on the cheek.
Daily Mail
08-08-2025
- Entertainment
- Daily Mail
Revealed: What 'Ibiza Final Boss' is hiding behind his elaborate barnet as he becomes a global internet star and brands cash in on his viral fame
The secret of Spanish holiday sensation Ibiza Final Boss's incredible haircut has been 'uncovered' by fans - as the viral star has begun cashing in on his newfound fame while signing with a top talent agent. Images of Jack Kay's gleaming white grin, perfectly manicured beard and cartoonish haircut spread across the internet like wildfire earlier this week. Kay, from Newcastle-upon Tyne, has become a cultural phenomenon overnight, with brands scurrying to capitalise on the distinctive bowl-style haircut - which has been compared to those worn by monks, coconuts, and a Henry Hoover. Like other overnight viral stars such as Hailey Welch - known better as the 'Hawk Tuah' girl - and Nusret Gokce, also known as Salt Bae, Kay is likely to enjoy a boom in freebies, appearances and sponsorship opportunities. He has signed with top showbiz talent agent Dave Read, whose firm Neon Management juggles top clients including reality star Joey Essex and a cohort of Love Island contestants including Ronnie Vint and Jessy May Potts. But eagle-eyed fans believe they have spotted a flaw in the impossibly razor-sharp barnet - but it's not visible when taking in his awe-inspiring fringe from the front. A video shared on TikTok showed the raver wearing a t-shirt from designer brand Casablanca in the Destino Five Ibiza hotel and club venue as he showed off his moves in a crowd of ravers. 'Man the myth the legend,' the video's author wrote. Hard to miss, Kay was wearing his distinctive gold shades and chain, with the bob haircut sitting perfectly. Do YOU have the Ibiza Final Boss haircut? Email: But as he turned his head away from the camera, some fans appeared to notice that the 26-year-old had a small thinning patch in the back of his head. One TikTok user noted: 'Wait is it balding at the back - but a comb over at the front?' 'Best comb over 2025,' added another. '100 per cent combing that forward to cover the receeding hair line,' noted a user on Instagram, where the video was shared. Mr Kay's cut has been widely compared to, among other things, impressionist Leigh Francis' caricature of Craig David on Channel 4 shock comedy show Bo' Selecta!, a Henry Hoover and a coconut. Others noted the cut's similarity to that of the 'tonsure' haircut worn by monks - best immortalised by Friar Tuck, companion to Robin Hood - and the bowl haircut associated with medieval times. 'Monastery of Sound,' joked one TikTok user, alluding to London's legendary Ministry of Sound nightclub. 'Short back and sides and Battle of Hastings please, boss,' joked another. Brands have rushed to cash in on the meme on social media. Retailer Currys shared an image depicting the Ibiza Final Boss as a Henry Hoover, while bakers Greggs shared a photoshopped version of its gingerbread man. Elsewhere, package holiday firm On The Beach is depicting his mop-top as a parasol in a series of new adverts it is rolling out on advertising billboards. In a pun-laden press release, the firm said its 'trimmed down prices' were a 'cut above the rest'. The Mail understands Mr Kay originally travelled with the firm on what has become the most exceptional of holidays. equally eager to be seen, has written on his Instagram: 'Hey legend, we wanna get you back to Ibiza for an extended stay.' Any disparaging comments about Mr Kay's barnet are unlikely to dent his armour following his rise to viral fame - with promotional opportunities and bookings quickly being snapped up. A source told the Sun of his signing with Neon Management, home of reality stars including Joey Essex: 'Signing up with the agency was a no-brainer given their past success and they've been inundated with requests for him already. 'It all really blew up in a matter of hours so from TV shows to podcasts - the sky's the limit.' Internet funny people have fed photographs of Kay into every form of AI image generator under the sun, depicting him as a character in The Simpsons and South Park Scottish nightclub events firm Lionheart Entertainment says it has signed Kay up for a number of events in the UK Lionheart Entertainment, a Scottish nightclub events promotions firm, says it has booked him for a number of events in the UK. It said on social media: 'He's tanned, he's ready, he's got an open shirt and a half pint of Madri. The Ibiza Final Boss is bringing Ibiza energy to LionHeart events near you. Watch this space.' The Mail has contacted the firm for further comment. Kay's own social media following has exploded. His TikTok - labelled 'IBIZA FINAL BOSS' - has already picked up nearly 20,000 followers, while a newly created Instagram has 27,000. But he has also inspired a series of imitators in what appear to be cryptocurrency scams - launching what look to be unauthorised 'meme coins' bearing his face. One such account, which used AI generated images of Kay's face, shared a video appearing to suggest he had tattooed his own face on his leg. It has not appeared on social media accounts that the Mail has identified as legitimate, and the Twitter account refused to respond to messages from the Mail asking to prove its authenticity. He has even shared the clip showing his thinning hair patch on his Instagram stories. Kay has received offers for hair repair and holidays - and has been contacted by Gary Lineker's club-owning brother, Wayne Comments on his social media are laden with praise and offers to keep him coming back to Ibiza again and again. Travel firms have offered him holidays, while Gary Lineker's clubbing-obsessed brother Wayne - who owns club O Beach - has asked him to get in touch. His comments also include messages from DJs, OnlyFans models... and a firm specialising in hair repair. Kay - the son of convicted armed robber John Kay - has just returned from what he had once probably expected to be a routine Ibiza holiday. He describes himself as 'just a normal person from Newcastle' - but has thanked fans for the flurries of messages he has received since going viral. Other details have since come to light about Jack's life back in the UK after a woman has now claimed she is his girlfriend. Alisha Cook, 23, shared a series of videos of the 'Ibiza final boss' captioned 'POV (point of view) ya boyfriends now known as Ibiza final boss'. In the clips, the debt collector from South Hetton, who also makes cash selling clothes on Vinted, is seen cuddled up to 'Jack Kay' with him kissing her on the cheek, while in other clips they are seen clubbing. Hundreds of people have since commented on the video, with one saying: 'Girl least u knew he didn't cheat, there's like every angle of him on TikTok just having a ball.' Another added: 'Have a word with his barber then because I don't know how he leaves the house.' She has since locked down her social media amid the frenzy of memes. Pals back home told the Mail that Kay lives the same back home, adding: 'He walks about town with that haircut and gold chain. He's got the Turkey teeth and he's always on the sun beds. This is what he looks like all the time. He think he's gorgeous.' Kay is already heading back out for parties galore, writing on Instagram yesterday: 'Back to the UK for a day back back in Ibiza tmoz (tomorrow) night some big parties incoming.' It seems nothing will keep the Ibiza Final Boss away from his true home - not while there's summer sunshine to spare. 'Fresh trim Ibiza, here we go!' he posted on Instagram this afternoon - with the trademark barnet ready to go.
Daily Mail
08-08-2025
- Entertainment
- Daily Mail
He'll earn a bob or two! The staggering amount 'Ibiza Final Boss' is set to earn after viral video - as he signs up to top celeb talent agent who made Joey Essex a millionaire
Spanish holiday sensation Jack Kay - better known as the Ibiza Final Boss - could stand to make a huge amount of money over the next year and beyond after signing with a top talent agent. Kay, from Newcastle, has become a viral phenomenon with his sharp bowl haircut, neatly manicured beard, sunglasses, chain and blinding grin - catching the attention of promoters, talent agents and brands looking for the next big thing. The 26-year-old Scouser has just flown back to the Iberian party island after spending a day back home following his unexpectedly exceptional holiday - where he is set to make a series of appearances at 'big parties'. Like other overnight viral stars such as 'Hawk Tuah girl' Hailey Welch and ' Salt Bae ' Nusret Gokce, Kay is likely to enjoy a boom in freebies, appearances and sponsorship opportunities. Brand and culture expert Nick Ede told the Daily Mail today that the 'Final Boss' of Spanish party islands stands to earn six figures in the next 12 months alone - between nightclub appearances at home and abroad and potential brand deals. And he added that Kay's masterstroke move of signing with top talent agent Dave Read would steer him well. Read and his talent agency Neon Management are credited with making reality star Joey Essex a millionaire. Mr Ede said: 'It's amazing how he has captured the zeitgeist - he's the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while. 'He's a living caricature. People don't really look like that but he is exactly what you think people who go to Ibiza should look like and be like. It's actually crazy.' Kay, who shared a photo of his 'fresh trim' yesterday on Instagram, is likely to enjoy the attention of brands, nightclubs and celebrities all keen to be associated with him for some time to come, Mr Ede said. He continued: 'He's off doing nightclub appearances in Ibiza and I can see him doing others around Europe, being sent around by cheap holiday companies to promote their resorts. 'Then, 100 per cent, he'll do nightclub appearances in the UK and that's really lucrative. You can do four or five of them a night. 'That's going to be regular and they pay five to ten grand per appearance. Do four of them a night on a Friday and a Saturday and you can make a lot money. 'That's how people on TOWIE made their money. It wasn't through the show: it was through their nightclub appearances.' What does the 'Final Boss' meme mean? Derived from video games, a 'final boss' has come to mean the best or ultimate example of something. It typically refers to the most difficult opponent at the end of a game, who is normally stronger than, and unique from, other enemies players face. In the case of Jack Kay - with his gleaming teeth, heavy duty jewellery, perfectly manicured beard and unique haircut - it means, jokingly, that he has come to represent the absolute crux of a typical Ibiza partygoer. Kay may well get the opportunity to test out his earning power after landing in Ibiza on Thursday with half a dozen friends in tow. Photographs appearing on social media show the group posing in an airport terminal and again in front of what appears to be a private jet, lending a hint at the luxury treats that could lie ahead for Kay. And in solidarity with the 26-year-old, the group have even had their hair styled with the same sharp bowl cuts that have launched Kay towards cult celebrity status. In the wake of his newfound fame - and possibly with some guidance from his new management - Kay has launched social media profiles on TikTok and Instagram. With that, Mr Ede added, comes the possibility of brand partnerships. A number of big UK brands have already shared memes of Kay's distinctive noggin - dressing him as a Greggs gingerbread man and a Henry Hoover sold at Currys. And even as summer draws to a close and autumn sets in, the Ibiza Final Boss' presence is unlikely to go away - because he will be the Halloween costume of choice for many. Could an Ibiza Final Boss wig be around the corner? 'It's an easy costume and everyone will love it,' Mr Ede added. 'If he trademarks his look and looks into merchandise, he could make a lot of money that way.' Wholesalers have told the Mail they're already seeing spikes in demand for chunky gold chains, black vest tops, crossbody bags and oversized sunglasses - not to mention wigs in the style of Kay's distinctive barnet. Charlotte Broadbent, of wholesalers Faire, said: 'While it's not unusual for cultural moments to influence what independent retailers are looking for, this one definitely caught us by surprise. 'Interestingly, it's our novelty and fancy dress retailers driving the demand, not our usual fashion boutiques. That suggests we could be looking at this year's breakout Halloween costume.' Ms Broadbent added that her team had pulled together a dedicated page of Ibiza Final Boss items to help costume shops order items quickly, adding: 'All their customers need is the confidence and, ideally, the haircut.' Mr Ede says Kay can also expect TV appearances, possibly on late-night shows liked by an Ibiza-going audience such as Eight Out of 10 Cats Does Countdown and Channel 4's perennial Big Fat Quiz of the Year. If he plays his cards right - and with talent powerhouse Dave Read behind him - Kay will make £250,000 in the next year, 'minimum'. But he will have to keep his iconic look going all year round. 'He's so instantly recognisable - that look is going to carry the fun on. If he changes his look that fun goes. But that's his look - and he embraces it,' Mr Ede concluded. 'That's why the Ocean Beach crowd are loving it, Wayne Lineker's getting in touch... we're going to see him for a few years and in doing so he's going to make six figures. 'It might be low six figures, but easily £250,000 a year. With Dave Read, he will do extremely well. '(Dave) is a master at this. He made Joey Essex a millionaire. He knows exactly what he's doing.' On the Beach has unveiled new adverts featuring the haircut disguised as a parasol on an idyllic beach - cashing in on the meme Dave Read, Kay's new manager, has revealed that the living meme is 'going on tour' to unspecified destinations Internet funny people have fed photographs of Kay into every form of AI image generator under the sun, depicting him as a character in The Simpsons and South Park Scottish nightclub events firm Lionheart Entertainment says it has signed Kay up for a number of events in the UK Kay was spotted in clubs across Ibiza, with fresh clips appearing on social media in recent days. Not that he was hard to spot, with his gleaming white grin, perfectly manicured beard and cartoonish haircut - not to mention his trademark sunglasses and gold chain. But eagle-eyed fans believe they have spotted a flaw in the impossibly razor-sharp barnet - but it's not visible when taking in his awe-inspiring fringe from the front. A video shared on TikTok showed the raver wearing a t-shirt from designer brand Casablanca in the Destino Five Ibiza hotel and club venue as he showed off his moves in a crowd of ravers. But as he turned his head away from the camera, some fans appeared to notice that the 26-year-old had a small thinning patch in the back of his head. One TikTok user noted: 'Wait is it balding at the back - but a comb over at the front?' 'Best comb over 2025,' added another. '100 per cent combing that forward to cover the receeding hair line,' noted a user on Instagram, where the video was shared. Mr Kay's cut has been widely compared to, among other things, impressionist Leigh Francis' caricature of Craig David on Channel 4 shock comedy show Bo' Selecta!, a Henry Hoover and a coconut. Others noted the cut's similarity to that of the 'tonsure' haircut worn by monks - best immortalised by Friar Tuck, companion to Robin Hood - and the bowl haircut associated with medieval times. 'Monastery of Sound,' joked one TikTok user, alluding to London's legendary Ministry of Sound nightclub. 'Short back and sides and Battle of Hastings please, boss,' joked another. Brands have rushed to cash in on the meme on social media: Currys shared an image depicting him as a Henry Hoover; Greggs turned him into a gingerbread man. Elsewhere, package holiday firm On The Beach is depicting his mop-top as a parasol in a series of new adverts it is rolling out on advertising billboards. In a pun-laden press release, the firm said its 'trimmed down prices' were a 'cut above the rest'. The Mail understands Mr Kay originally travelled with the firm on what has become the most life-changing of holidays. equally eager to be seen, has written on his Instagram: 'Hey legend, we wanna get you back to Ibiza for an extended stay.' Ryan Pearson, Regional Manager, UK at said: 'Ibiza has always been about unforgettable characters and moments, and the Final Boss embodies the spirit of the island perfectly – unapologetic, full of energy and unique! We're pleased to extend his stay so more people can enjoy his eclectic moves – just drop us a DM Jack! 'And for anyone inspired to celebrate Ibiza themselves, we have options to suit every party‑goer – from flights and accommodation.' But any disparaging comments about Mr Kay's barnet are unlikely to dent his armour following his rise to viral fame - with promotional opportunities and bookings quickly being snapped up. A source told the Sun of his signing with Neon Management, home of reality stars including Joey Essex: 'Signing up with the agency was a no-brainer given their past success and they've been inundated with requests for him already. 'It all really blew up in a matter of hours so from TV shows to podcasts - the sky's the limit.' Lionheart Entertainment, a Scottish nightclub events promotions firm, says it has booked him for a number of events in the UK. It said on social media: 'He's tanned, he's ready, he's got an open shirt and a half pint of Madri. The Ibiza Final Boss is bringing Ibiza energy to LionHeart events near you. Watch this space.' The Mail has contacted the firm for further comment. Kay's own social media following has exploded. His TikTok - labelled 'IBIZA FINAL BOSS' - has already picked up nearly 20,000 followers, while a newly created Instagram has 27,000. Imitators pretending to be Kay have also sprung up on X, formerly Twitter, advertising unauthorised cryptocurrency 'meme coins' bearing his image. Such coins are commonly created by scammers who 'rugpull' the coin by selling it as it peaks in value, sending the value plunging and leaving most people who bought into the gag currency with nothing. One such account, which used AI generated images of Kay's face, shared a video appearing to suggest he had tattooed his own face on his leg. It has not appeared on Kay's legitimate social media accounts, and the X account refused to respond to messages from the Mail asking to prove its authenticity. Comments on his social media are laden with praise and offers to keep him coming back to Ibiza again and again. Travel firms have offered him holidays, while Gary Lineker's clubbing-obsessed brother Wayne - who owns club O Beach - has asked him to get in touch. His comments also include messages from DJs, OnlyFans models... and a firm specialising in hair repair. Kay - the son of convicted armed robber John Kay - has just returned from what he had once probably expected to be a routine Ibiza holiday. He describes himself as 'just a normal person from Newcastle' - but has thanked fans for the flurries of messages he has received since going viral. Other details have since come to light about Jack's life back in the UK after a woman has now claimed she is his girlfriend. Alisha Cook, 23, shared a series of videos of the 'Ibiza final boss' captioned 'POV (point of view) ya boyfriends now known as Ibiza final boss'. In the clips, the debt collector from South Hetton, who also makes cash selling clothes on Vinted, is seen cuddled up to 'Jack Kay' with him kissing her on the cheek, while in other clips they are seen clubbing. Hundreds of people have since commented on the video, with one saying: 'Girl least u knew he didn't cheat, there's like every angle of him on TikTok just having a ball.' Another added: 'Have a word with his barber then because I don't know how he leaves the house.' She has since locked down her social media amid the frenzy of memes. Pals back home told the Mail that Kay lives the same back home, adding: 'He walks about town with that haircut and gold chain. He's got the Turkey teeth and he's always on the sun beds. This is what he looks like all the time. He think he's gorgeous.' Kay is already heading back out for parties galore, writing on Instagram yesterday: 'Back to the UK for a day back back in Ibiza tmoz (tomorrow) night some big parties incoming.' It seems nothing will keep the Ibiza Final Boss away from his true home - not while there's summer sunshine to spare. 'Fresh trim Ibiza, here we go!' he posted on Instagram this afternoon - with the trademark barnet ready to go.
The Independent
07-08-2025
- Entertainment
- The Independent
Meet the Ibiza raver whose haircut went viral
A British clubber, Jack Kay from Newcastle, gained viral fame on TikTok after being dubbed the " Ibiza Final Boss" for his distinctive appearance and dancing at the venue Zero Six West. A video showcasing Kay's blunt bowl haircut, sunglasses, and gold chain amassed over 18 million views, leading to his image being widely used in memes and further viral clips. Major brands including Currys, Greggs, and capitalised on his popularity, with offering him an extended stay in Ibiza. Kay, 26, has embraced his newfound celebrity, establishing his own social media accounts and expressing his surprise as "just a normal person from Newcastle." He has reportedly signed with talent agency Neon Management, which plans for him to go on tour, further leveraging his viral status.
