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Web Release
19-03-2025
- Business
- Web Release
Cisco Redefines Data Center Architecture with New Smart Switches, Embedding Services Directly into the Network
Cisco (NASDAQ: CSCO) announced a family of data center Smart Switches, disrupting traditional data center network design by enabling networking and security services in a compact all-in-one solution. Utilizing programmable AMD Pensando™ data processing units (DPUs), the switch functions as a high-capacity, multifunctional service-hosting device, architecturally transforming data centers to simplify their design and make them more efficient. Cisco's first integrated offering, the Smart Switch with Cisco Hypershield, introduces a new approach to securing AI data centers by fusing security directly into the network fabric. As AI workloads multiply, building and managing data centers has become much more complex. Data center operators require a simpler way to design, build, and deploy infrastructure to fully benefit from AI. AI applications must sit where they are needed, whether a massive large language model sitting in centralized hyperscale facilities or a network drone monitoring crop irrigation at the very edge of the network. This shift in where data is created, accessed, and stored requires a new type of simplified data center infrastructure–one that integrates compute, storage, networking, and security in new ways, and allows for automated and predictive operations via simplified management platforms. 'Data center infrastructure needs be reimagined for both AI training and inferencing workloads that dwarf even the largest enterprise jobs of the past,' said Jeetu Patel, EVP and Chief Product Officer, Cisco. 'Simply upgrading data center infrastructure with higher 'speeds and feeds' switches does not address the requirements of modern data centers, which require acceleration of security and network services natively within the data center fabric.' 'Cisco's innovative approach to data center design, leveraging leadership AMD Pensando DPUs, marks a significant milestone in transforming enterprise infrastructure to address the evolving security demands of data center networks while dealing with the fast paced AI deployments,' said Soni Jiandani, senior vice president and general manager, Networking Technology and Solutions Group, AMD. 'Our collaboration with Cisco enables enterprises to achieve high-capacity throughput and impressive network security without compromising on workload performance on Cisco UCS servers or Hypershield enabled platforms. Together, we are paving the way for a new era of intelligent, adaptive, and secure data centers.' Cisco Smart Switches: a Game Changer As AI drives rapid growth, organizations must manage significantly increased power, compute and networking demands. In traditional data center architectures, when each new service required a specific device, growth led to complexity. It also required adding, changing, or upgrading the enforcement of security policies with each new service or workload. Cisco Smart Switches offer a simpler, more efficient and extensible architecture by integrating services directly with the data center fabric, rather than bolting them on top. By combining Cisco data center networking, Silicon One, and AMD DPUs, customers can scale services and adapt quickly to evolving business needs, all without the need for any additional hardware. The switches feature two processing engines: a high-performance network processor for stable data transfer and a network services sidecar for agile security processing. Traffic is intelligently steered between the two engines for optimal performance. This architectural shift drives cost savings through hardware consolidation, reduced power consumption, and operational simplicity. Cisco Smart Switches embrace all the capabilities of a NX-OS switch and management through Nexus Dashboard, and will unlock a diverse set of use cases like stateful segmentation, IPSec encryption, enhanced telemetry, DDoS protection and more. Reimagining Data Center Security with Smart Switch and Hypershield The first integrated service will combine Cisco Smart Switches and Hypershield to form a new approach to data center security. It will combine an advanced, AI-native, hardware-accelerated, distributed security architecture directly within the data center fabric to: Provide security that's melted into the data center network. Hypershield embedded in the switching layer reduces the number of appliances and allows data center operators to create a 'micro perimeter' around each service that makes up a workload. Enable autonomous segmentation policies. Customers can benefit from automatically updating security policies to the right enforcement points, ensuring consistent security with minimal manual effort. Keep security posture up to date reducing disruption. Organizations can minimize risks and drive policy lifecycle management at scale by using self-qualifying policy updates before deployment. Easily extend consistent policy enforcement across multiple domains. With the ability to manage policies consistently across a library of enforcement points in the cloud, on-prem, and on traditional next-gen firewalls, customers now have a single management system with Cisco Hybrid Mesh Firewall. Manage network and security workflows with persona-driven operations. The solution seamlessly integrated into existing processes, and supports common and separate workflows for NetOps, SecOps, or NetSecOps teams using a single solution to maintain connectivity and security. Fusing security directly into the data center network changes the fundamentals of data center security. Combined with Cisco Firewall Threat Defense, new AI Defense capabilities, and Security Cloud Control, Cisco will offer the first Hybrid Mesh Firewall optimized to protect AI applications in the data center and public cloud. General Availability The first available Cisco N9300 Smart Switch, which features 24 100G ports, is targeted for shipment in spring 2025. A top-of-rack model, which will feature 48 25G ports, two 100G ports, and six 400G ports, is targeted for first availability in summer 2025.


Arab News
18-03-2025
- Business
- Arab News
Cisco redefines data center architecture with new Smart Switches
Cisco announced a family of data center Smart Switches, disrupting traditional data center network design by enabling networking and security services in a compact all-in-one solution. Utilizing programmable AMD Pensando data processing units, the switch functions as a high-capacity, multifunctional service-hosting device, architecturally transforming data centers to simplify their design and make them more efficient. Cisco's first integrated offering, the Smart Switch with Cisco Hypershield, introduces a new approach to securing AI data centers by fusing security directly into the network fabric. As AI workloads multiply, building and managing data centers has become much more complex. Data center operators require a simpler way to design, build, and deploy infrastructure to fully benefit from AI. AI applications must sit where they are needed, whether a massive large language model sitting in centralized hyperscale facilities or a network drone monitoring crop irrigation at the very edge of the network. This shift in where data is created, accessed, and stored requires a new type of simplified data center infrastructure–one that integrates compute, storage, networking, and security in new ways, and allows for automated and predictive operations via simplified management platforms. 'Data center infrastructure needs be reimagined for both AI training and inferencing workloads that dwarf even the largest enterprise jobs of the past,' said Jeetu Patel, EVP and chief product officer, Cisco. 'Simply upgrading data center infrastructure with higher 'speeds and feeds' switches does not address the requirements of modern data centers, which require acceleration of security and network services natively within the data center fabric.' 'Cisco's innovative approach to data center design, leveraging leadership AMD Pensando DPUs, marks a significant milestone in transforming enterprise infrastructure to address the evolving security demands of data center networks while dealing with the fast paced AI deployments,' said Soni Jiandani, senior vice president and general manager, Networking Technology and Solutions Group, AMD. 'Our collaboration with Cisco enables enterprises to achieve high-capacity throughput and impressive network security without compromising on workload performance on Cisco UCS servers or Hypershield enabled platforms. Together, we are paving the way for a new era of intelligent, adaptive, and secure data centers.'


TECHx
18-03-2025
- Business
- TECHx
Cisco Unveils Smart Switches for AI-Driven Data Centers - TECHx Media Cisco Unveils Smart Switches for AI-Driven Data Centers
Cisco Unveils Smart Switches for AI-Driven Data Centers Cisco (NASDAQ: CSCO) has introduced a family of data center Smart Switches that are set to disrupt traditional network designs, offering an all-in-one solution for networking and security. Powered by programmable AMD Pensando™ data processing units (DPUs), these switches serve as multifunctional service-hosting devices, transforming data center architectures for improved efficiency and simpler designs. Cisco's Smart Switch with Cisco Hypershield is the first integrated offering, reimagining data center security by embedding it directly into the network fabric. As AI workloads surge, the complexity of managing data centers has grown significantly. To address these challenges, data center operators need a more efficient way to design, build, and deploy infrastructure that supports AI applications, whether in centralized hyperscale facilities or edge locations. This new approach requires simplified data center infrastructures that combine compute, storage, networking, and security, all while enabling automated and predictive operations. 'Data center infrastructure must be reimagined to meet the demands of AI workloads that are far more complex than traditional enterprise tasks,' said Jeetu Patel, EVP and Chief Product Officer at Cisco. 'Relying on upgraded infrastructure with higher speeds doesn't address the needs of modern data centers, which require integrated acceleration of network and security services.' Soni Jiandani, senior vice president and general manager of Networking Technology and Solutions Group at AMD, emphasized the collaboration with Cisco, stating, 'Our partnership with Cisco enables enterprises to deliver high-capacity throughput and advanced network security without compromising workload performance, paving the way for secure and intelligent data centers.' Cisco Smart Switches: A New Era of Data Center Efficiency With the rapid growth of AI, organizations are faced with increased demands for power, compute, and networking. Traditional data center architectures led to complexity as new services required additional devices and security policies had to be enforced with each new workload. Cisco Smart Switches simplify this by integrating services directly into the data center fabric, eliminating the need for additional hardware. The Cisco Smart Switch combines Cisco's networking technology, Silicon One, and AMD DPUs, offering customers scalability, adaptability, and cost savings through hardware consolidation, reduced power consumption, and operational simplicity. The switch features two processing engines for stable data transfer and agile security processing, ensuring optimal performance by intelligently steering traffic between them. With capabilities such as stateful segmentation, IPSec encryption, DDoS protection, and enhanced telemetry, these switches will redefine data center management. Revolutionizing Data Center Security with Hypershield Cisco is taking a revolutionary approach to data center security with its integrated Smart Switch and Hypershield solution. This advanced, AI-native security architecture is embedded directly into the data center fabric to provide: Embedded security, reducing the need for additional appliances by creating a 'micro perimeter' around each workload. Autonomous segmentation policies that automatically update security enforcement points, ensuring consistent security with minimal manual intervention. Real-time policy updates and management, reducing risks and enhancing security posture. Consistent policy enforcement across multiple domains, with management supported by Cisco Hybrid Mesh Firewall. This fusion of security directly into the data center network, combined with Cisco Firewall Threat Defense and new AI Defense capabilities, makes the Hybrid Mesh Firewall the first solution optimized to protect AI applications in both data centers and the public cloud. General Availability The Cisco N9300 Smart Switch, featuring 24 100G ports, is set for shipment in Spring 2025. Additionally, a top-of-rack model with 48 25G ports, two 100G ports, and six 400G ports will be available by Summer 2025.


Tahawul Tech
18-03-2025
- Business
- Tahawul Tech
Cisco on a mission to make data centers ‘smart' following introduction of new suite of solutions
Cisco have announced a new family of data center 'Smart Switches', which they believe will fundamentally redefine traditional data center architectectures in order to meet the requirements of modern data centers. Cisco have unveiled the family of data center Smart Switches, disrupting traditional data center network design by enabling networking and security services in a compact all-in-one solution. Utilizing programmable AMD Pensando™ data processing units (DPUs), the switch functions as a high-capacity, multifunctional service-hosting device, architecturally transforming data centers to simplify their design and make them more efficient. Cisco's first integrated offering, the Smart Switch with Cisco Hypershield, introduces a new approach to securing AI data centers by fusing security directly into the network fabric. As AI workloads multiply, building and managing data centers has become much more complex. Data center operators require a simpler way to design, build, and deploy infrastructure to fully benefit from AI. AI applications must sit where they are needed, whether a massive large language model sitting in centralized hyperscale facilities or a network drone monitoring crop irrigation at the very edge of the network. This shift in where data is created, accessed, and stored requires a new type of simplified data center infrastructure–one that integrates compute, storage, networking, and security in new ways, and allows for automated and predictive operations via simplified management platforms. 'Data center infrastructure needs be reimagined for both AI training and inferencing workloads that dwarf even the largest enterprise jobs of the past,' said Jeetu Patel, EVP and Chief Product Officer, Cisco. 'Simply upgrading data center infrastructure with higher 'speeds and feeds' switches does not address the requirements of modern data centers, which require acceleration of security and network services natively within the data center fabric.' 'Cisco's innovative approach to data center design, leveraging leadership AMD Pensando DPUs, marks a significant milestone in transforming enterprise infrastructure to address the evolving security demands of data center networks while dealing with the fast paced AI deployments,' said Soni Jiandani, senior vice president and general manager, Networking Technology and Solutions Group, AMD. 'Our collaboration with Cisco enables enterprises to achieve high-capacity throughput and impressive network security without compromising on workload performance on Cisco UCS servers or Hypershield enabled platforms. Together, we are paving the way for a new era of intelligent, adaptive, and secure data centers.' Cisco Smart Switches: a Game Changer As AI drives rapid growth, organizations must manage significantly increased power, compute and networking demands. In traditional data center architectures, when each new service required a specific device, growth led to complexity. It also required adding, changing, or upgrading the enforcement of security policies with each new service or workload. Cisco Smart Switches offer a simpler, more efficient and extensible architecture by integrating services directly with the data center fabric, rather than bolting them on top. By combining Cisco data center networking, Silicon One, and AMD DPUs, customers can scale services and adapt quickly to evolving business needs, all without the need for any additional hardware. The switches feature two processing engines: a high-performance network processor for stable data transfer and a network services sidecar for agile security processing. Traffic is intelligently steered between the two engines for optimal performance. This architectural shift drives cost savings through hardware consolidation, reduced power consumption, and operational simplicity. Cisco Smart Switches embrace all the capabilities of a NX-OS switch and management through Nexus Dashboard, and will unlock a diverse set of use cases like stateful segmentation, IPSec encryption, enhanced telemetry, DDoS protection and more. Reimagining Data Center Security with Smart Switch and Hypershield The first integrated service will combine Cisco Smart Switches and Hypershield to form a new approach to data center security. It will combine an advanced, AI-native, hardware-accelerated, distributed security architecture directly within the data center fabric to: Provide security that's melted into the data center network. Hypershield embedded in the switching layer reduces the number of appliances and allows data center operators to create a 'micro perimeter' around each service that makes up a workload. Enable autonomous segmentation policies. Customers can benefit from automatically updating security policies to the right enforcement points, ensuring consistent security with minimal manual effort. Keep security posture up to date reducing disruption. Organizations can minimize risks and drive policy lifecycle management at scale by using self-qualifying policy updates before deployment. Easily extend consistent policy enforcement across multiple domains. With the ability to manage policies consistently across a library of enforcement points in the cloud, on-prem, and on traditional next-gen firewalls, customers now have a single management system with Cisco Hybrid Mesh Firewall. Manage network and security workflows with persona-driven operations. The solution seamlessly integrated into existing processes, and supports common and separate workflows for NetOps, SecOps, or NetSecOps teams using a single solution to maintain connectivity and security. Fusing security directly into the data center network changes the fundamentals of data center security. Combined with Cisco Firewall Threat Defense, new AI Defense capabilities, and Security Cloud Control, Cisco will offer the first Hybrid Mesh Firewall optimized to protect AI applications in the data center and public cloud. General Availability The first available Cisco N9300 Smart Switch, which features 24 100G ports, is targeted for shipment in spring 2025. A top-of-rack model, which will feature 48 25G ports, two 100G ports, and six 400G ports, is targeted for first availability in summer 2025.


Trade Arabia
18-03-2025
- Business
- Trade Arabia
Cisco unveils Smart Switches, transforming data center architecture
Cisco has announced a family of data center Smart Switches, disrupting traditional data center network design by enabling networking and security services in a compact all-in-one solution. Utilising programmable AMD Pensando data processing units (DPUs), the switch functions as a high-capacity, multifunctional service-hosting device, architecturally transforming data centers to simplify their design and make them more efficient. Cisco's first integrated offering, the Smart Switch with Cisco Hypershield, introduces a new approach to securing AI data centers by fusing security directly into the network fabric, the company said. As AI workloads multiply, building and managing data centers has become much more complex. Data center operators require a simpler way to design, build, and deploy infrastructure to fully benefit from AI. AI applications must sit where they are needed, whether a massive large language model sitting in centralised hyperscale facilities or a network drone monitoring crop irrigation at the very edge of the network. This shift in where data is created, accessed, and stored requires a new type of simplified data center infrastructure–one that integrates compute, storage, networking, and security in new ways, and allows for automated and predictive operations via simplified management platforms. "Data center infrastructure needs be reimagined for both AI training and inferencing workloads that dwarf even the largest enterprise jobs of the past,' said Jeetu Patel, EVP and Chief Product Officer, Cisco. 'Simply upgrading data center infrastructure with higher 'speeds and feeds' switches does not address the requirements of modern data centers, which require acceleration of security and network services natively within the data center fabric.' "Cisco's innovative approach to data center design, leveraging leadership AMD Pensando DPUs, marks a significant milestone in transforming enterprise infrastructure to address the evolving security demands of data center networks while dealing with the fast-paced AI deployments,' said Soni Jiandani, senior vice president and general manager, Networking Technology and Solutions Group, AMD. 'Our collaboration with Cisco enables enterprises to achieve high-capacity throughput and impressive network security without compromising on workload performance on Cisco UCS servers or Hypershield enabled platforms. Together, we are paving the way for a new era of intelligent, adaptive, and secure data centers." Cisco Smart Switches: a game changer As AI drives rapid growth, organisations must manage significantly increased power, compute and networking demands. In traditional data center architectures, when each new service required a specific device, growth led to complexity. It also required adding, changing, or upgrading the enforcement of security policies with each new service or workload. Cisco Smart Switches offer a simpler, more efficient and extensible architecture by integrating services directly with the data center fabric, rather than bolting them on top. By combining Cisco data center networking, Silicon One, and AMD DPUs, customers can scale services and adapt quickly to evolving business needs, all without the need for any additional hardware. The switches feature two processing engines: a high-performance network processor for stable data transfer and a network services sidecar for agile security processing. Traffic is intelligently steered between the two engines for optimal performance. This architectural shift drives cost savings through hardware consolidation, reduced power consumption, and operational simplicity. Cisco Smart Switches embrace all the capabilities of a NX-OS switch and management through Nexus Dashboard, and will unlock a diverse set of use cases like stateful segmentation, IPSec encryption, enhanced telemetry, DDoS protection and more, the company said. Reimagining Data Center Security with Smart Switch and Hypershield The first integrated service will combine Cisco Smart Switches and Hypershield to form a new approach to data center security. It will combine an advanced, AI-native, hardware-accelerated, distributed security architecture directly within the data center fabric. Fusing security directly into the data center network changes the fundamentals of data center security. Combined with Cisco Firewall Threat Defense, new AI Defense capabilities, and Security Cloud Control, Cisco will offer the first Hybrid Mesh Firewall optimized to protect AI applications in the data center and public cloud.