Latest news with #NeverStill
Tatler Asia
5 days ago
- Entertainment
- Tatler Asia
Rosé, Hamilton, Jay Chou and the common points in their journeys of self-definition in the Rimowa campaign
Above Rosé and Rimowa (photo: Rimowa) Their stories unfold not just in front of the camera, but through heartfelt narratives—moments of introspection, shifts in perspective, and the quiet significance of life's seemingly small experiences. 'The more I travel, the more I realise how much I have yet to learn,' Rosé reflects. 'Each journey leaves its trace.' For Jay Chou, travel feeds creativity and rekindles his first loves. Hamilton, meanwhile, sees stepping beyond comfort as a way to renew, to press forward. Above Lewis Hamilton and Rimowa (photo: Rimowa) Directed by Daniel Wolfe and Elliott Power, the campaign moves beyond polished visuals. It reveals unspoken emotions often hidden behind public lives. Each icon is featured in two short films: one intimate and behind-the-scenes, the other a lyrical look at their suitcase—a keeper of mementoes, a storyteller in itself. Read more: Understanding why the Cannes Film Festival dress code is problematic Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa) Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa) At the heart of the campaign are three classic Rimowa aluminium suitcases—scuffed, stickered, and storied. Jay Chou's tennis motifs, Rosé's album imagery, Hamilton's nod to his dog Roscoe—each mark a moment, each surface quietly bearing witness to a life in motion. Above These aren't just travel companions; they're part of the narrative (photo: Rimowa) More than a celebration of enduring craftsmanship, Rimowa's Never Still is a poignant reminder that luggage can become an extension of self. These aren't just travel companions; they're part of the narrative—a reflection of lives defined not by destination, but by the journey itself. NOW READ The prosperity story behind iconic jewellery Which Piaget watch design is captivating Korea's leading ladies? Cannes Film Festival: Most memorable fashion moments of all time
Nylon
17-05-2025
- Entertainment
- Nylon
RIMOWA continues next chapter of its Never Still campaign featuring Rosé, Jay Chou and Sir Lewis Hamilton
Renowned for engineering iconic travel companions that last a lifetime, RIMOWA continues its exploration into purposeful travel, personal evolution, and the pursuit of progress with the introduction of the fifth chapter of its Never Still campaign. Rosé for RIMOWA Never Still. Image courtesy of RIMOWA. Jay Chou for RIMOWA Never Still. Image courtesy of RIMOWA. Sir Lewis Hamilton for RIMOWA Never Still. Image courtesy of RIMOWA. Featured in this campaign are international superstars Rosé from Blackpink, Jay Chou and F1 racing star Sir Lewis Hamilton, alongside three of RIMOWA's iconic aluminium suitcases. Each of the suitcase is a celebration of the personal power of movement and they all carry the marks of adventure like a visual diary in various forms such as subtle dents, worn stickers, and gentle scuffs. They also have personalised touches like Jay Chou's tennis sticker (a nod to his favourite sport), Rosé's tribute to her new album, and Sir Lewis Hamilton's Roscoe sticker — immortalising the close bond with his beloved bulldog. Video courtesy of RIMOWA. Directed by Daniel Wolfe and Elliott Power in partnership with creative agency Anomaly, the campaign's films embrace a cinematic sensibility while remaining grounded in human connection. You can see movements of movement and stillness interwoven together with imagery captured by a global network of photographers and filmmakers to lend a quiet intimacy and sense of place. Each of the three icons are also featured in a pair of bespoke short clips that give a more personal lens on their journeys. Video courtesy of RIMOWA. The first provides a behind-the-scenes look at the making of the campaign while the second delves into their individual suitcase sticker collections which showcase the places they've been, ideas that they were drawn to, and the passions that continue to shape them. Together, they reveal a more intimate portrait of each person, offering you a deeper connection beyond what you might already know about them.
