Rosé, Hamilton, Jay Chou and the common points in their journeys of self-definition in the Rimowa campaign
Above Rosé and Rimowa (photo: Rimowa)
Their stories unfold not just in front of the camera, but through heartfelt narratives—moments of introspection, shifts in perspective, and the quiet significance of life's seemingly small experiences. 'The more I travel, the more I realise how much I have yet to learn,' Rosé reflects. 'Each journey leaves its trace.' For Jay Chou, travel feeds creativity and rekindles his first loves. Hamilton, meanwhile, sees stepping beyond comfort as a way to renew, to press forward.
Above Lewis Hamilton and Rimowa (photo: Rimowa)
Directed by Daniel Wolfe and Elliott Power, the campaign moves beyond polished visuals. It reveals unspoken emotions often hidden behind public lives. Each icon is featured in two short films: one intimate and behind-the-scenes, the other a lyrical look at their suitcase—a keeper of mementoes, a storyteller in itself.
Read more: Understanding why the Cannes Film Festival dress code is problematic
Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa)
Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa)
At the heart of the campaign are three classic Rimowa aluminium suitcases—scuffed, stickered, and storied. Jay Chou's tennis motifs, Rosé's album imagery, Hamilton's nod to his dog Roscoe—each mark a moment, each surface quietly bearing witness to a life in motion.
Above These aren't just travel companions; they're part of the narrative (photo: Rimowa)
More than a celebration of enduring craftsmanship, Rimowa's Never Still is a poignant reminder that luggage can become an extension of self. These aren't just travel companions; they're part of the narrative—a reflection of lives defined not by destination, but by the journey itself.
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Tatler Asia
3 days ago
- Tatler Asia
Rosé, Hamilton, Jay Chou and the common points in their journeys of self-definition in the Rimowa campaign
Above Rosé and Rimowa (photo: Rimowa) Their stories unfold not just in front of the camera, but through heartfelt narratives—moments of introspection, shifts in perspective, and the quiet significance of life's seemingly small experiences. 'The more I travel, the more I realise how much I have yet to learn,' Rosé reflects. 'Each journey leaves its trace.' For Jay Chou, travel feeds creativity and rekindles his first loves. Hamilton, meanwhile, sees stepping beyond comfort as a way to renew, to press forward. Above Lewis Hamilton and Rimowa (photo: Rimowa) Directed by Daniel Wolfe and Elliott Power, the campaign moves beyond polished visuals. It reveals unspoken emotions often hidden behind public lives. Each icon is featured in two short films: one intimate and behind-the-scenes, the other a lyrical look at their suitcase—a keeper of mementoes, a storyteller in itself. Read more: Understanding why the Cannes Film Festival dress code is problematic Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa) Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa) At the heart of the campaign are three classic Rimowa aluminium suitcases—scuffed, stickered, and storied. Jay Chou's tennis motifs, Rosé's album imagery, Hamilton's nod to his dog Roscoe—each mark a moment, each surface quietly bearing witness to a life in motion. Above These aren't just travel companions; they're part of the narrative (photo: Rimowa) More than a celebration of enduring craftsmanship, Rimowa's Never Still is a poignant reminder that luggage can become an extension of self. These aren't just travel companions; they're part of the narrative—a reflection of lives defined not by destination, but by the journey itself. NOW READ The prosperity story behind iconic jewellery Which Piaget watch design is captivating Korea's leading ladies? Cannes Film Festival: Most memorable fashion moments of all time
Tatler Asia
23-05-2025
- Tatler Asia
Blast from the past: Celebrities who stunned in archival looks at the Cannes Film Festival 2025
2. Natalie Portman Above Natalie Portman at the Cannes Film Festival 2025 () Above Christian Dior's 1951 Mexique dress (Photo: Instagram / @art8amby) Natalie Portman also turned heads in a custom Dior gown embellished with a bow detail at the bodice, inspired by Christian Dior's 1951 Mexique dress. 3. Elsa Hosk Above Elsa Hosk at the Cannes Film Festival 2025 () Above Thierry Mugler's autumn-winter 1995 collection (Photo: Instagram / @ideservecouture) Supermodel Elsa Hosk channelled drama and sensuality in an archival ensemble from Thierry Mugler's autumn-winter 1995 collection—featuring a transparent, figure-hugging gown paired with a velvet and satin coat. 4. Irina Shayk Above Irina Shayk at the Cannes Film Festival 2025 () Fellow supermodel Irina Shayk embraced retro glamour in a velvet and faille dress from the Yves Saint Laurent autumn-winter 1988 haute couture collection. 5. Rooney Mara Above Rooney Mara at the Cannes Film Festival 2025 () Above Vintage 1956 Givenchy dress (Photo: Instagram / @art8amby) American actress Rooney Mara chose a timeless silhouette with a vintage 1956 haute couture Givenchy dress. 6. Amal Clooney Above Amal Clooney at the Cannes Film Festival 2025 () Amal Clooney looked striking in a floor-sweeping black gown designed by John Galliano during his tenure at Dior. 7. Zoey Deutch Above Zoey Deutch at the Cannes Film Festival 2025 () Above Chanel spring 1956 dress (Photo: Instagram / @art8amby) Zoey Deutch looked pretty in pink by donning a recreation of a Chanel spring 1956 haute couture dress.
Tatler Asia
19-05-2025
- Tatler Asia
A history of Filipino filmmakers at the Cannes Film Festival
Mike De Leon Above Director Mike de Leon (Photo: Festival de Cannes) Known as one of the greatest Filipino film directors, Mike De Leon has co-written, directed and produced many films during the Second Golden Age of Philippine Cinema. He was the cinematographer for Brocka's Maynila sa mga Kuko ng Liwanag and had two films screened during the 1982 Cannes Film Festival— Batch '81 and Kisapmata . In 2022, a restored version of his 1976 film Itim premiered at the 75th edition of the festival as part of the Cannes Classics section. Brillante Mendoza Above Brillante Mendoza, the first Filipino to win the Best Director Award (Photo: Troy Espiritu) The first Filipino filmmaker to win the Best Director award, Brillante Mendoza, made his Cannes debut in 2008 with the film Service, which was nominated for the Palme d'Or category. The following year, he made history with Kinatay . He would continue his hot streak at the festival in 2015 when Taklub was selected to be screened in the Un Certain Regard section and in 2016 when Ma' Rosa was nominated for the Palme d'Or. So far, he is one of the few filmmakers—and only Filipino—to be nominated in 'The Big Three' film festivals: Cannes, Berlin and Venice. See also: Got a story? Cinemalaya 2026 calls for entries for its 21st year Raymond Red Above The first and only Filipino with the Palme d'Or Raymond Red (Photo: Festival de Cannes) Seen as a pioneer in modern alternative cinema, Raymond Red made history with his 13-minute short, Anino, when it was screened at the 2000 Cannes Film Festival. To this day, he is the first and only Filipino to have won the Short Film Palme d'Or. Raya Martin Above Raya Martin, director of 'Independencia' and 'Manila' (Photo: IMDB) The first Filipino filmmaker to be accepted in the Cinéfondation Résidence of the Cannes Film Festival, Raya Martin has directed several feature and short films. In 2009, his works Independencia and Manila starring Piolo Pascual and Alessandra de Rossi were shown in the Un Certain Regard and Special Screenings categories. Lav Diaz Above Lav Diaz, director of 'Magalhães' (Photo: IMDB) Regarded as one of the key members of the slow cinema movement for his films Evolution of a Filipino Family , Melancholia and From What Is Before, among others, Lav Diaz has made a number of the longest narrative films on record and is a critically acclaimed contemporary Filipino filmmaker. In 2013, he would make his Cannes Film Festival debut with Norte, the End of History, which was screened in the Un Certain Regard category. This year, his film Magalhães (Magellan) was selected to be screened at the festival's premiere. Adolfo Alix Jr One of the Philippines' (and the world's) most prolific filmmakers, Adolfo Alix Jr, has directed over 30 feature films in 11 years, with more writing credits, short films and television episodes under his belt. He also co-directed Martin's Manila and would later have his film Death March screened in the Un Certain Regard section of the 2013 Cannes Film Festival. Read also: Netflix's 'The Devil's Plan' returns: get to know the cast and players of season 2 Erik Matti Above Erik Matti, director of 'On the Job' (Photo: GettyImages) A household name in Filipino cinema, Erik Matti is most commonly known for his action and mythological films such as The Aswang Chronicles and BuyBust . In 2013, his film On the Job made its world premiere in the Directors' Fortnight of the Cannes Film Festival, where it won the Camera d'Or and a standing ovation from the audience. Eve Baswel As the co-writer and co-director of the black-and-white short Walay Balay —alongside Malaysian filmmaker Gogularaajan Rajendran—Eve Baswel made her Cannes Film Festival debut in 2024 during the Directors' Factory. Currently, her other film Tía Madré is available to be viewed on Netflix. Maria Estela Paiso Above Maria Estela Paiso, director of 'Nightbirds' (Photo: IMDB) A member of Tarzeer Pictures, Maria Estela Paiso made her first foray into directing in 2021 with her first short Ampangabagat Nin Talakba Ha Likol . In 2024, she wrote and directed Nightbirds alongside Ashok Vish, which made its way to the Cannes Directors' Factory. Dan Eblahan Above Dan Eblahan, director of 'Cold Cut' (Photo: IMDB) A filmmaker hailing from La Trinidad, Benguet, Dan Eblahan incorporates his heritage into his films. In 2024, his film Cold Cut —directed alongside Tan Siyou—was screened as part of the Cannes Directors' Factory, which exclusively starred local talent from Dapitan City in Zamboanga del Norte. See also: 5 glimpses into the life of Ahtisa Manalo, Miss Universe Philippines 2025 Arvin Belarmino A director with a passion for experimental and narrative short films, Arvin Belarmino boasts multiple entries into the Cannes Film Festival. Just last year, two of his shorts were premiered at the festival— Radikals and Silig, with the latter being written by Kyla Danelle Romero. This year, he continues his roaring flame with Agapito, which was done in collaboration with Romero. Belarmino also worked on the screenplay for Ali , directed by Adnan Al Rajeev. Kyla Danelle Romero A director, writer and producer from the University of the Philippines, Kyla Danelle Romero frequently collaborates with Belarmino. As the writer for Silig , screenwriter for Ali and co-director for Agapito , she currently has three films to be screened at the 2025 Cannes Film Festival. Just recently, she proudly announced that her first feature-length film, Giliw , has earned a spot in the Cinéma de Demain, for Focus COPRO' 2025. Kristine de Leon A communication arts graduate from Miriam College and a film graduate at the Busan Asian Film School, Kristine de Leon debuts at the Cannes Film Festival as the co-producer of short films Agapito and Ali . Geia de Vera
