Latest news with #NewBalance
Malaysian Reserve
3 hours ago
- Business
- Malaysian Reserve
Snoafers become footwear's hottest trend
Brands bet on snoafers as comfort meets street style IN THE world of fashion hybrids, there are skorts (shorts that look like skirts), jeggings (leggings made of stretch denim) and shackets (shirt-jackets). The latest style mash-up: Snoafers. One of the biggest trends in footwear combines the cushioned sole of a sneaker with the upper of a loafer, for a comfortable business-casual shoe that is meant to be worn anywhere. Although their divisive appearance initially generated backlash, snoafers have emerged as a viral breakout category for major sneaker brands including New Balance Atheltics Inc, Hoka and Puma SE, selling out quickly and landing on online marketplaces at wildly inflated prices since last year. Joining the trend late is Nike Inc, which recently introduced its Air Max Phenomena, created through the company's Serena Williams Design Crew apprenticeship programme. Prior to its release last month, the US$155 (RMRM728.50) snoafer was listed on StockX LLC for as much as US$500, fuelling buzz for the sportswear giant after a year-long sales slump. In a US$457 billion global footwear market loaded with sneakers, 'customers are looking for something different,' said resale marketplace, StockX senior marketplace director Drew Haines, which has seen an influx of shoppers vying for the latest snoafers. Sneakerheads seem to be more open to unconventional silhouettes developed by a wider selection of brands, he said, an encouraging sign for footwear designers eager to experiment and stand out from the competition. When trends in fashion arise, they historically tend to have short lifespans — something that has become more pronounced in a culture driven by social media, forcing companies to constantly innovate to stay ahead. 'I do think brands are going to start to take some of these risks… to produce and release products that are outside of the traditional scope,' Haines said. 'Whenever they do that, it seems to really resonate.' New Balance began selling its snoafer, the 1906L, in September and is credited with popularising the silhouette. 'We've been blown away by how the 1906L has been embraced — not just by sneaker fans, but by a broader audience,' said New Balance design manager Charlotte Lee. 'It's opened up a new design space for us and we're definitely planning to explore that further.' That includes new colours and materials expected to be released soon. New Balance did not provide sales figures, but the shoes quickly sold out online in the US and Lee said demand has remained strong beyond the initial drop. 'We wanted to challenge the perception of loafers,' she said. By fusing the performance of a sneaker with the 'dressier' look of formal footwear, the 1906L is 'a product that fits how people actually live and move.' Shoppers vying for the latest snoafers, a sneaker-loafer hybrid gaining traction in the RM2.2t footwear market Hoka, known for its running shoes, is currently sold out of its all-gender Speed Loafer, which retails for US$185. Puma debuted its Sophyr loafer last year and is still sold out in multiple sizes. Nike-owned Converse is also getting in the game, unveiling its All-Star Coinloafer in the US in June. Different variations of the shoe have been offered in Japan as early as 2022, according to Women's Wear Daily. The hype hasn't let up: Online searches for New Balance's 1906 L have increased 3,700% on StockX since the first quarter last year (1Q25) — months before its release. Kelly Baartman, 27, bought a pair of Rich Oak 1906Ls from a shoe store called Archive in June and said she loves the formal-meets-athleticwear versatility of the shoes. 'I love wearing a sneaker and I love wearing a loafer,' the content creator from South Africa said. 'To see that concept come together, just based on my personal style, I was like, 'Oh, this is literally perfect.'' Angel Edme, a content creator from Brooklyn, said she loves when brands try new things. 'It was something different,' she said of her 1906Ls, which she wears to run errands and attend creator events. 'It was something fresh and it was something playful that I can possibly mess around with and find new ways of styling.' Even big apparel companies are taking note. 'The loafer is 100% making a comeback in every single form,' Gap Brand president and CEO Mark Breitbard, said in an interview with Bloomberg. He said Gap takes into account what shoe styles are trending when the company designs its jeans, to ensure its clothes will look good with what shoppers are wearing on their feet. — Bloomberg This article first appeared in The Malaysian Reserve weekly print edition
Hype Malaysia
11 hours ago
- Entertainment
- Hype Malaysia
New Balance 1000 Returns In 4 New Colourways, Available Exclusively At JD Sports!
New Balance is bringing back a Y2K-era favourite with the re-release of the 1000 sneaker, this time in four fresh and exclusive colourways available only at JD Sports. First introduced in 1999, the New Balance 1000 is a bold throwback to the turn of the millennium. The latest version maintains its futuristic edge with a refined, tech-inspired design. It features an inverted upper construction with mesh underlays and striking overlays, complemented by ABZORB cushioning at the heel and forefoot, and a Stability Web midfoot shank for enhanced support. To mark the global release, New Balance has launched a campaign spotlighting dynamic creatives who embody confidence and community. Leading the charge is England footballer Bukayo Saka, joined by rising British actor Araloyin Oshunremi and Maryland rapper redveil. Set in London, the campaign celebrates self-expression, friendship and style through a distinctly global lens. JD Sports Mid Valley Megamall will also host a series of exclusive on-ground activations from 16th to 20th July. The event will feature a fun, interactive challenge where participants can win prizes including New Balance 1000 sneakers, JD x New Balance vouchers, stylish utilitarian boxes and limited-edition sticker packs. Terms and mechanics will be available at the event area. Be the first to cop the all-new New Balance 1000 in four bold colourways – available exclusively at JD Sports stores and online starting 17th July 2025. Priced at RM699, these kicks won't wait – so head to JD Sports Mid Valley Megamall, join the launch fun and score your pair (plus exclusive rewards) while stocks last.
Hindustan Times
14 hours ago
- Lifestyle
- Hindustan Times
Price drop on New Balance shoes: Soothe your soles with these top 8 picks; Stay fit and active
If you're walking for heart health, jogging to clear your mind, or hitting the trails to boost endurance; your shoes make all the difference. The latest price drop on New Balance sneakers means now's the perfect time to upgrade your step and support your active lifestyle. Known for their cushioned comfort, breathable build, and performance-focused design, these sneakers are built to keep you on your feet, literally and metaphorically. Price drop on New Balance shoes: Soothe your soles with these top 8 picks(Pexels) Top 8 New Balance shoes to add to your collection now: Loading Suggestions... Slip into comfort and stride into better health with the New Balance Women's 460 Sneakers. Designed for women who prioritise movement, these sneakers feature breathable mesh uppers and soft cushioned midsoles that provide day-long comfort. Their supportive structure promotes proper foot alignment, helping reduce fatigue and improve posture. Why it's great for wellness: Perfect for light jogging or brisk walks, the 460 promotes cardiovascular health, boosts mood, and keeps joints active without strain. Loading Suggestions... The classic, no-fuss New Balance 500 sneakers are built for everyday movement—because wellness is a lifestyle. These unisex sneakers deliver a sleek silhouette, a padded footbed, and shock-absorbing soles that cushion every step. Ideal for commuters, casual walkers, or anyone on their feet all day, they offer the kind of support that makes you want to move more. Why it's great for wellness: Encourages daily low-intensity activity, which has proven benefits for metabolism, energy levels, and long-term heart health. Loading Suggestions... Blending heritage style with cutting-edge comfort, the New Balance 327 sneakers are as fashionable as they are functional. Their lightweight design and grippy outsole provide excellent control, making them a great companion for walking workouts or treadmill sessions. The roomy fit also reduces pressure points, enhancing foot comfort during long hours. Why it's great for wellness: Makes movement stylish and comfortable—encouraging consistency in your fitness routine, even if it's just a walk to the café. Loading Suggestions... Take your wellness off-road with the Men's Nitrel Sneaker from New Balance. Designed for trail running and hiking, it combines a rugged outsole with a cushioned, breathable interior that adapts to outdoor terrain. It's a performance-first shoe made for those who recharge in nature. Why it's great for wellness: Nature walks and trail hikes reduce stress hormones and boost mental health. The Nitrel keeps your feet stable and supported every step of the way. Loading Suggestions... Step into the great outdoors with confidence in the Women's Nitrel Sneaker. Built for versatile use, this shoe features trail-specific traction, a flexible yet sturdy midsole, and breathable upper materials for comfort during long walks or light jogs. It's your ticket to outdoor fitness that feels fun and freeing. Why it's great for wellness: Supports multi-surface activity, which engages different muscle groups, improves agility, and refreshes your mind. Loading Suggestions... Built for the urban jungle or the mountain trail, the New Balance Men's Nitrel Sneaker balances performance with comfort. Its grippy sole gives you the freedom to run, hike, or explore without slipping, while the cushioned footbed supports endurance. Great for people who like variety in their workouts or commute on foot. Why it's great for wellness: Variety in movement helps improve balance, muscle coordination, and brain function. Loading Suggestions... The Women's 327 sneaker fuses retro design with modern-day support, giving you a shoe that works hard and looks good doing it. With a lightweight feel, reinforced heel, and ultra-flexible sole, this pair is ideal for long strolls, casual biking, or quick on-foot errands. Why it's great for wellness: Keeps you comfortable and active without compromising on style—perfect for wellness on-the-go. Loading Suggestions... For those who live in motion, the 720 Unisex Sneaker delivers vintage charm and modern comfort. This everyday classic offers lightweight support, soft interiors, and a wear-anywhere appeal that fits into any active lifestyle. Why it's great for wellness: Encourages consistent movement throughout your day—whether it's walking to meetings or pacing through calls. Every step you take affects your entire body; from your ankles and knees to your back. That's why New Balance doesn't just make sneakers; it designs orthopedic-forward, biomechanically balanced footwear built for real-life movement. If you're battling flat feet, joint pain, or poor posture, these sneakers offer targeted support through cushioned midsoles, shock-absorbing heels, and arch-cradling insoles. Now with prices dropped, it's the perfect opportunity to swap out your worn-out shoes and upgrade to a health-first sneaker that cares for your body while you move through life. Similar stories for you: 10 Best shoe racks for your home: Reclaim your entryway with aesthetic elegance Best 8 skating shoes with LED wheels, adjustable fits and smooth glides Best 8 marathon shoes for beginners: Run a marathon in style and ace those steps Price drop on New Balance shoes: Soothe your soles with these top 8 picks: FAQs How do New Balance shoes support foot health? They offer contoured footbeds, superior arch support, and cushioning technology that align with your foot's natural shape—minimising fatigue and promoting healthy walking posture. Are these shoes recommended for older adults or beginners getting into walking? Yes! Their lightweight build, extra grip, and orthopedic support make them ideal for fitness beginners, older adults, and anyone prioritising comfort without compromising performance. Do these shoes improve posture or reduce joint pain? Absolutely. The shock-absorbing midsoles and stabilising heel counters reduce the stress on knees and lower back, aiding posture and comfort during long wear. Are New Balance shoes good for people with flat feet or plantar fasciitis? Yes. Models like the 460 and Nitrel series offer structured soles and added heel support, which help relieve pressure for people with flat arches or heel pain. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
North Wales Live
17 hours ago
- Lifestyle
- North Wales Live
What's On New Balance slashes 'trendy' trainers praised for comfort by 50%
Bargain hunters looking for stylish trainers without breaking the bank will be thrilled to find that New Balance has halved the price of their RC42 Shoes, dropping from £90 to a mere £45 in their sale. Currently, the trainers are up for grabs in sizes 4-9 and boast an impressive 4.3 out of 5 rating in customer reviews. They're described as having a 'low-profile silhouette' paired with a 'minimalist upper', striking the perfect balance between understated and fashionable. The New Balance website details the shoes as: "A classic, minimalist shoe, the low-profile RC42 is built for your active lifestyle." For those who fancy a different label, Nike's massive sale might catch your eye, which you can explore fully here. From superstar gigs to cosy pubs, find out What's On in Wales by signing up to our newsletter here. The Nike Zoom Vomero 5 trainers have seen a significant price cut from £144.99 down to £72.49, offering a 50% discount for shoppers, reports the Liverpool Echo. Returning to the New Balance site, one satisfied customer remarked: "Very cute and comfortable right out of the box. On trend and has a somewhat cushioned midsole-perfect for wearing all day". Another happy buyer commented: "These are very comfortable with great cushion inside. I purchased my regular size and width and they fit great. The shoe is actually leather with suede embellishments. Cute with everything. On-trend." And yet another shopper shared their positive experience: "Sharp lifestyle shoe, good for walking got immediate compliments from strangers." A fourth enthusiast commented: "I had been thinking about purchasing these for months and am so glad I finally did. They're super versatile and look even nicer in person! "Besides the clean design, I mainly bought them because I wanted a more comfortable but casual sneaker. Be warned, though, these are very narrow and wouldn't be great for someone with wide feet. "Thankfully it's not a problem for me so they've been very comfy. Couldn't be happier with these shoes! Might purchase another pair in a different color way". Nevertheless, certain customers complained that the footwear caused them discomfort according to the reviews. One assessment said: "I love the way the shoe looks but they give me blisters on the back of my ankles."
Fashion Value Chain
21 hours ago
- Entertainment
- Fashion Value Chain
Rosalía Joins New Balance as Global Brand Ambassador
New Balance proudly announces Grammy-winning artist Rosalía as its newest global brand ambassador. Known for her genre-defying music and bold fashion identity, Rosalía represents a fusion of independence, artistry, and cultural impact—ideals that align closely with New Balance's legacy since 1906. Chris Davis, Brand President and CMO of New Balance, commented, 'Rosalía is more than a global cultural icon—she's a trendsetter and a fearless creator. Her individuality and defiance of convention embody everything New Balance stands for. Together, we're building a narrative that goes beyond fashion or performance—this is about rewriting the rules.' To mark the start of this dynamic partnership, the brand unveiled a cinematic five-part campaign featuring Rosalía. Directed by Alex Prager and produced by American Haiku, the campaign plays out like a visual story. It begins at New Balance's Boston HQ and follows Rosalía on a symbolic journey to New York, ending with the reveal of a co-created logo—a custom painting that symbolizes this groundbreaking collaboration. The storyline showcases her fearless style, independent voice, and artistic flair. In the campaign, Rosalía also debuts the New Balance 204L, a sleek, retro-inspired lifestyle sneaker with premium suede overlays and early 2000s tech details. The 204L is set to launch globally in July through official New Balance outlets. Speaking on the collaboration, Rosalía shared, 'My love for fashion and design keeps growing. I've always admired New Balance's ability to connect sport with culture, and becoming an ambassador is both exciting and meaningful for me.' The announcement signals New Balance's continued focus on creative storytelling, unconventional partnerships, and expanding its cultural footprint through music, fashion, and design.
