Latest news with #NewBalance204L
Fashion Value Chain
7 days ago
- Entertainment
- Fashion Value Chain
Rosalía Joins New Balance as Global Brand Ambassador
New Balance proudly announces Grammy-winning artist Rosalía as its newest global brand ambassador. Known for her genre-defying music and bold fashion identity, Rosalía represents a fusion of independence, artistry, and cultural impact—ideals that align closely with New Balance's legacy since 1906. Chris Davis, Brand President and CMO of New Balance, commented, 'Rosalía is more than a global cultural icon—she's a trendsetter and a fearless creator. Her individuality and defiance of convention embody everything New Balance stands for. Together, we're building a narrative that goes beyond fashion or performance—this is about rewriting the rules.' To mark the start of this dynamic partnership, the brand unveiled a cinematic five-part campaign featuring Rosalía. Directed by Alex Prager and produced by American Haiku, the campaign plays out like a visual story. It begins at New Balance's Boston HQ and follows Rosalía on a symbolic journey to New York, ending with the reveal of a co-created logo—a custom painting that symbolizes this groundbreaking collaboration. The storyline showcases her fearless style, independent voice, and artistic flair. In the campaign, Rosalía also debuts the New Balance 204L, a sleek, retro-inspired lifestyle sneaker with premium suede overlays and early 2000s tech details. The 204L is set to launch globally in July through official New Balance outlets. Speaking on the collaboration, Rosalía shared, 'My love for fashion and design keeps growing. I've always admired New Balance's ability to connect sport with culture, and becoming an ambassador is both exciting and meaningful for me.' The announcement signals New Balance's continued focus on creative storytelling, unconventional partnerships, and expanding its cultural footprint through music, fashion, and design.
Hypebeast
14-07-2025
- Lifestyle
- Hypebeast
New Balance 204L 推出全新配色「Timberwolf」
New Balance近日備受喜愛的新銳生活風格鞋型204L再度迎來全新配色「Timberwolf」，整體設計融合了 70 年代跑鞋的纖細結構與科技感紋理，並採用簡潔的單色調奶油色系，貫穿其多層次的麂皮鞋面，帶來柔軟奢華的質感，賦予其精緻而近乎極簡的吸引力。這種低調的處理方式，讓鞋款的「vis-tech」視覺科技傳統成為焦點，突顯其精密的結構。 204L 的品牌標誌巧妙地呈現在鞋身外側的鞋跟處，而更多 New Balance 的標誌則可在鞋面、鞋舌標籤和鞋墊上找到。鞋底方面，New Balance 204L 搭載輕薄的同色系奶油色泡棉中底，為日常穿著提供舒適的緩震效果。下方則是帶有圓點的橡膠外底，其抓地紋路和設計靈感來自 70 年代和 2000 年代初期的跑鞋，確保可靠抓地力的同時，也兼具獨特的視覺美感。 New Balance 204L「Timberwolf」預計將於 8 月 13 日在 New Balance 官方網站及指定零售商發售，售價 $110 美元，有興趣的讀者不妨多加留意。
Hypebeast
12-07-2025
- Lifestyle
- Hypebeast
New Balance 204L Surfaces in Clean "Timberwolf" Colorway
Name:New Balance 204L 'Timberwolf'Colorway:Timberwolf/LinenSKU:U204LMMCMSRP:$110 USDRelease Date:August 13, 2025Where to Buy:New Balance New Balancecontinues to solidify its reputation for crafting exceptionally versatile and stylish everyday footwear, with the upcoming release of theNew Balance 204L'Timberwolf.' The 204L model itself is a relatively new addition to New Balance's lifestyle category, having debuted in 2025. It's designed to blend the slim structure of '70s running shoes with tech-inspired textures. It has quickly gained momentum, with recent collaborations includingAURALEEandBasketcase. The 'Timberwolf' iteration showcases this intricate design with a sophisticated, earthy palette. The shoe features a clean, monochromatic cream color palette across its multi-paneled suede upper, providing a soft and luxurious texture that gives it a refined, almost minimalist appeal. This subtle approach allows the model's 'vis-tech' heritage to take center stage, emphasizing its intricate construction. 204L branding details are subtly found on the lateral heel, with more New Balance references on the vamp, tongue tag, and insole. Underfoot, the New Balance 204L features a thin foam midsole in a tonal cream finish, offering comfortable cushioning for everyday use. Below that sits a dotted rubber outsole that borrows its traction pattern and design from '70s and early 2000s runners, ensuring both reliable grip and a distinctive aesthetic.
Fibre2Fashion
11-07-2025
- Entertainment
- Fibre2Fashion
American brand New Balance Taps Rosalía for cinematic global campaign
Grammy award-winning musician Rosalía officially joins the New Balance family of ambassadors and athletes, bringing her craft as a singer, songwriter, and producer, alongside her dynamic fashion sense to the brand's roster. Rosalía's purposeful and bold presence connects movement, music, and style with her work, creating culture across the globe. 'Rosalia reflects the celebration of independence that the New Balance brand has represented since 1906. We are honored to welcome her into our family with the goal of personifying her creativity, unique individuality, and courage to defy convention. Rosalia is much more than a globally renowned cultural icon. She doesn't follow trends, she creates them. Together, we will rewrite the rules through a coauthored strategy focusing on product and storytelling – being atypical is what unites us,' says Chris Davis, Brand President and Chief Marketing Officer at New Balance . Grammy-winning artist Rosalía joins New Balance as an ambassador, launching a cinematic five-part campaign that highlights her bold style and creative spirit. The campaign debuts the new 204L lifestyle sneaker and showcases Rosalía's journey through symbolic storytelling. She celebrates the brand's fusion of sport and culture with a shared vision of individuality and innovation. To kick off the ambassadorship, New Balance will launch a bold five-part campaign starring Rosalía. Shot with cinematic intensity, the campaign unfolds like chapters of a film—each moment capturing a new layer of her journey as she steps into this role with confidence and purpose. It begins at New Balance headquarters in Boston, where Rosalía sets off on a cross-city mission. From driving to New York, to delivering a mysterious package, the narrative builds with striking visuals and layered symbolism. The package—revealed to be a custom painting of a New Balance x Rosalía logo—signals a powerful artistic union. Through each chapter, Rosalía makes it clear she is unafraid to break barriers and share her unique vision for what's to come between her and the global athletic brand. The campaign includes Rosalía debuting the New Balance 204L, the latest Lifestyle model that combines the worlds of sleek, low-profile retro runners with premium, all-over suede and heavily overlayed 2000's tech. The 204L will release globally in July through New Balance channels. 'My love for fashion and design has only grown over the years. I've always been a fan of New Balance, and that's why working with the brand is especially exciting for me. I love how New Balance has brought sport and culture closer together in recent years and I couldn't be more excited and grateful to be an ambassador,' says Rosalía . The campaign was produced by creative agency American Haiku and directed by Alex Prager with lighting by cinematographer Robert Elswit (Magnolia, There Will Be Blood, Ripley) Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
