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New Balance expands UAE footprint with new store at Nakheel Mall, Palm Jumeirah - Middle East Business News and Information
New Balance expands UAE footprint with new store at Nakheel Mall, Palm Jumeirah - Middle East Business News and Information

Mid East Info

time26-02-2025

  • Business
  • Mid East Info

New Balance expands UAE footprint with new store at Nakheel Mall, Palm Jumeirah - Middle East Business News and Information

New Balance, the brand synonymous with running excellence, announced the opening of its ninth store in the UAE, marking another significant milestone in its expansion across the region. Strategically positioned in one of Dubai's premier shopping destinations, the new store at Nakheel Mall, Palm Jumeirah offers an immersive retail experience that caters to the city's thriving community of athletes, sneaker enthusiasts, and fashion-conscious consumers. As New Balance continues its expansion within the MENA region, the brand is now coming closer to several more communities within the UAE and beyond. Located at the heart of Palm Jumeirah, Nakheel Mall is a luxury lifestyle destination that brings together a range of high-end fashion, retail, and dining experiences. The launch of the latest New Balance store is a natural fit, adding to the sophisticated retail mix and world-class offerings, the mall has to offer. The store will feature a curated selection of New Balance's top performance and lifestyle collections, including running shoes, training footwear, and athleisure apparel. Designed for both athletes and everyday consumers, the space brings together innovation, comfort, and style, allowing customers to experience the brand's latest offerings firsthand. Stuart Henwood, Senior Director for New Balance MEAI said: 'The store opening at Nakheel Mall marks another important step in our regional expansion. As one of the fastest-growing brands globally, with a CAGR of over 30% in the past three years and a record-breaking USD 7.8 billion in revenue in 2024, New Balance continues to build momentum toward our $10 billion goal and beyond. Our growth is fuelled by a direct-to-consumer mindset, strong partnerships, and a focus on the intersection of sport and culture. With Nakheel Mall being one of Dubai's most prominent shopping destinations, it is the perfect location to contribute to the vision we have for New Balance.' With several new store openings planned across the Middle East, including Saudi Arabia, Morocco, and the UAE, New Balance remains committed to enhancing its presence and accessibility throughout the region.

New Balance Unveils Ramadan 2025 Collection - Middle East Business News and Information
New Balance Unveils Ramadan 2025 Collection - Middle East Business News and Information

Mid East Info

time20-02-2025

  • Entertainment
  • Mid East Info

New Balance Unveils Ramadan 2025 Collection - Middle East Business News and Information

New Balance, the brand synonymous with running excellence, has launched its highly anticipated Ramadan 2025 Collection – a curated range of styles inspired by the community within the region. The Ramadan 2025 Collection offers versatile pieces for women, men, and kids. From everyday wear to performance-driven designs, the collection strikes a balance between functionality and fashion, making it perfect for the unique rhythm of Ramadan. Highlights of the women's collection include thoughtfully designed pieces, blending comfort and style such the Coastal Terry Fleece Cardigan (AED 329) and the Space Dye Full Zip (AED 299), amongst others. These pieces feature lightweight fabrics and chic tonal embroidery, perfect for warmer days. Playful yet practical pieces have also been launched for kids. Complementing this range are high-performance unisex pieces for those who stay active during Ramadan, including the RC Woven Tee & Tank Silhouettes starting at AED 329, crafted with ultra-lightweight fabrics to keep one cool and comfortable even during intense activities. The collection debuted at an exclusive fashion show held at Bab Al Shams Desert Resort on February 12, 2025. The event celebrated Middle Eastern heritage through a stunning runway featuring 30 looks, beautifully combining modern silhouettes with timeless inspiration. Professional models with local heroes such as Shayma Sabry who is fighting Breast cancer and UNHCR ambassador Karen Wazen walked the runway, highlighting the authentic stories that define the Middle East. The evening also included meaningful moments such as a symbolic 'Moonlight Ritual' and interactive experiences where attendees could customize their New Balance pieces with bespoke charms. Speaking about the collection, Stuart Henwood, Senior Director for New Balance MEAI commented, 'Ramadan is an incredibly important time across the world, marked by moments of unity and reflection. This collection was thoughtfully crafted to celebrate the region while providing our customers with versatile, stylish pieces to complement their lifestyle throughout the holy month.' The Ramadan 2025 Collection is available across all New Balance stores in the Middle East and North Africa, as well as online at newbalance website.

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