Latest news with #NewRealmBrewing
Bloomberg
3 days ago
- Business
- Bloomberg
Craft Beer Brewers Ponder THC Drinks: Friend or Foe?
Atlanta-based New Realm Brewing Co. has always been quick to adapt to the shifting tastes of its customers. In 2021, the just four-year-old company opened a distillery and released a series of ready-to-drink canned cocktails. The brewery debuted AlphaWater to cater to the hard seltzer craze that same year. They followed that with a nonalcoholic IPA in 2023. But in February 2025, New Realm introduced a beverage line that had posed a dilemma even for them: Higher Realm and Liquid Weed THC-infused seltzers. Thanks to a regulatory loophole created by Congress seven years ago, hemp-derived THC beverages are now being sold legally in liquor stores and online across the country—and yes, they'll get you high. This new, psychoactive drinks category is competing with craft beer for precious (and shrinking) shelf space and putting small brewers to a tough decision: should they partake?
Business Wire
07-05-2025
- Business
- Business Wire
New Realm Brewing Company Wins Multiple Awards at 2025 World Beer Cup ®
ATLANTA--(BUSINESS WIRE)--New Realm Brewing Company was awarded three 2025 World Beer Cup medals, including a silver medal for Blackberry Smoke ® lager, which also won a gold and bronze medal at the Great American Beer Festival and a bronze at a prior World Beer Cup. Additionally, NRBC won two bronze medals for Limeveza ® and its foeder-aged Saison. The 2025 World Beer Cup is the most prestigious beer competition in the world. The award ceremony took place on May 1, 2025, at the Indiana Convention Center in Indianapolis. Awards were given in numerous beer and cider categories. Accolades from the 2025 World Beer Cup mark the continued rise of New Realm Brewing as a leading brewery in the U.S., specializing in great-tasting craft beers under the helm of world-renowned brewer Mitch Steele. 'We're very honored by this recognition from the World Beer Cup. The organization is hands down the Olympics of the beer industry, and to receive several awards is recognition of the skill and hard work of our brewing team, and I celebrate these wins on their behalf,' said Mitch Steele, Co-founder and Brewmaster of New Realm Brewing. 'Once again, the New Realm Hoperations team has crafted beers demonstrating our commitment to high-quality, great-tasting beers. We're so proud of our Brewmaster, Mitch Steele, our COO, Brian Faivre, our Director of Brewing Operations, Kane Wille, along with the rest of the New Realm brewers for the success they continue to achieve to help fuel our growth,' said Carey Falcone, Co-founder and CEO of New Realm Brewing. The World Beer Cup, hailed as the 'Olympics of Beer,' crowns the globe's brewing elite. This year, an international group of 265 discerning beer judges, hailing from 37 countries, undertook the monumental task of evaluating 8,375 entries from 1,761 breweries across 49 countries. The World Beer Cup competition, established by the Brewers Association in 1996, remains the pinnacle of brewing achievement and celebrates the art and science of brewing. For additional information, visit the World Beer Cup website. ABOUT NEW REALM BREWING CO. New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone and Mitch Steele. The company operates production and innovation breweries/distilleries, each with on-site scratch kitchens serving globally-inspired, locally-sourced food, in multiple Southeastern U.S. cities. New Realm's core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric community focused commitment and approach. Additional awards for New Realm include multiple Great American Beer Fest gold medals, Brewbound's 'Rising Star' Brewery, Ratebeer's 'Best New Brewer in Georgia,' Ratebeer's 11th 'Best New Brewer in the World,' and Virginia Craft Beer Cup gold medals. Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and authored the book IPA: Brewing Techniques, Recipes, and the Evolution of India Pale Ale. Learn more at New Realm's beers include Hazy Like a Fox, Psychedelic Rabbit, and the newly launched Tiki Like a Fox to name a few. The brewery also has successful partnerships with the American rock band Blackberry Smoke in addition to Auburn University, Georgia Tech, Kennesaw State University, and Old Dominion University.
