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New York Times
19-07-2025
- Entertainment
- New York Times
What if Theme-Park Rides Were Based on Art-House Films?
A version of this article appears in print on, Section AR , Page 2 of the New York edition with the headline: Sketch Pad
Korea Herald
07-05-2025
- Business
- Korea Herald
BAT's Global Editions by Dunhill makes debut in Korea
BAT Rothmans, the South Korean subsidiary of British American Tobacco, announced on Wednesday the global launch of a new cigarette brand, Global Editions by Dunhill, with Korea serving as the first market. The release marks the debut of Dunhill's first-ever sub-brand. Inspired by three of the world's most iconic cities — New York, Paris and London — the Global Editions aim to capture the spirit of travel and the allure of brief escapes from everyday life. The brand is designed specifically with Korean consumers in mind, reflecting their tastes in both flavor and design. The new line includes two King Size products — the New York Edition and the Paris Edition — each featuring a dual capsule system and delivering distinctive flavor combinations. The London Edition, a Fine Cut Super Slim cigarette, offers a crisp, single-capsule experience. Tar and nicotine levels range from 3.0mg to 0.20mg in the King Size variants to 1.5mg to 0.10mg in the Super Slim. A standout feature is the product packaging, developed through a collaborative 'Hot Housing' process involving Korean art directors, designers and 3D artists. The result is a visually sophisticated design tailored to local preferences, complete with a 'Fresh Zone' at the top of the pack that releases a refreshing scent when rubbed. "Global Editions by Dunhill captures special moments of travel and offers consumers a distinctive sensory experience,' said a BAT Rothmans representative. 'As we take this first step, we are committed to establishing a strong presence in the combustible cigarette market and building a new global brand story beyond Korea.' The three editions will be available nationwide at convenience stores and tobacco retailers, priced at 4,500 won ($3.22).
