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India.com
21-07-2025
- Business
- India.com
Mukesh Ambani, Isha Ambani make big move as Reliance Retail enters fashion quick commerce with..., it's offering...
New Delhi: Mukesh Ambani's Reliance Retail Ventures Ltd (RRVL), a subsidiary of Reliance Industries, has forayed into the fast-growing fashion quick commerce segment with the launch of Ajio Rush. What is Ajio Rush? Ajio Rush is a four-hour delivery service that went live in the first quarter of FY26. It is currently operational in six cities, including Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Chennai, and Ahmedabad. It is offering more than 1.3 lakh style options and its target customers are young, fashion-conscious consumers. Ajio Rush is offering fashion accessories in different segments, like casual wear, ethnic wear, western wear, footwear, and accoutrements. The service draws from Reliance's existing warehousing and logistics network, enabling quicker turnarounds without the burn-heavy tactics seen in younger Q-commerce players. What did Ajio Rush say about new offering? The company said that the new offering is delivering better unit economics on the back of higher average bill value and lower returns. 'AJIO Rush, a 4-hour delivery service was launched during the quarter and is live in 6 cities with 130k+ options. With faster deliveries, the initiative will further improve customers' shopping experience on the platform. The initiative is delivering better unit economics driven by higher average bill value and lower returns,' said the company. What is India's fashion Q-commerce scene? The launch of Ajio Rush comes as India's fashion Q-commerce space gains momentum. Myntra, owned by Flipkart, had piloted its M-Now express delivery service last year, promising fashion deliveries within 30 minutes to two hours. Several digital-first brands—such as Slikk, Newme, and KNOT—have also entered the space, catering to Gen Z's growing preference for on-demand fashion. The quick fashion delivery space has started attracting investor attention, as per Entrackr's recent report. Startups like Newme have secured fresh funding this year, while others are in advanced talks for new rounds. However, the model remains unproven at scale, with concerns around return rates, high logistics costs, and pressure on margins. With Ajio Rush, Reliance is relying on its deep catalogue, existing customer base, and strong back-end to improve unit economics. Higher average order values and lower dependency on discounts also give it an edge over VC-backed startups that are still building infrastructure.
Time of India
16-07-2025
- Business
- Time of India
VCs warm up to quick-fashion delivery startups as Knot, Zulu Club raise fresh capital
Academy Empower your mind, elevate your skills Funding momentum is building up in the quick-fashion delivery space, as investors double down on early-stage startups focused on fast-moving fashion products with shorter turnaround quick-fashion delivery startup Knot has raised a $3 million round led by Kae Capital , with participation from Sparrow Capital, founder Archit Nanda told ET in an interaction. The round also saw participation from the founders of D2C brands Snitch, Souled Store and Bonkers Corner, as well as lab grown diamond jewellery company plans to use the capital to expand beyond Mumbai to cities such as New Delhi, Bengaluru, and Pune, strengthen its product capabilities, and onboard additional partner brands. It was founded earlier this year by Nanda and Rachit Bansal, following a pivot from their previous social networking startup, startup has partnered with more than 70 brands, including Snitch,The Souled Store, The Bear House, and Off fashion commerce platform Zulu Club has also closed $250,000 in funding from early-stage venture capital firm TDV Partners.'Shopping behaviour has fundamentally shifted. Earlier, it was more casual, when people would scroll through a website or walk into a store and figure out an occasion to wear something later. Now, shopping is very event-driven, and moods are shaped by what users see on their Instagram feed,' said comes as new-age brands such as Newme, Slikk, and Snitch, along with ecommerce platforms Myntra, Ajio, and Nykaa , explore ultra-fast delivery for fashion and which offers 60-minute delivery, recently raised $10 million in a round led by Nexus Venture Partners . Snitch secured $40 million from 360 One Asset with plans to enter quick commerce. Meanwhile, omnichannel fashion brand Newme, which targets Gen Z consumers, raised $18 million in a round led by Accel , with participation from existing investors Fireside Ventures and AUM Ventures, as reported by ET.'Quick commerce has revolutionised the way we purchase groceries and essentials and it's extended to a few other categories beyond your daily provisions,' said Sunitha Viswanathan, partner at Kae Capital. 'However, fashion commerce has not been reimagined since the yesteryears when Myntra and others entered the space. It has continued to remain the same.''There needs to be a new platform-led approach. Gen Z cares about tight curation, fast delivery, and quick returns so that their money doesn't get blocked,' she added.
Fashion Network
16-06-2025
- Entertainment
- Fashion Network
Newme partners with Anushka Sen to step into workwear
Fashion-tech brand Newme has announced a strategic collaboration with actor and Gen Z style figure Anushka Sen to launch its first workwear line, marking the brand's entry into the category. The collection, titled 'WorkSenIty', has been co-created with Sen to help young women express their individuality in the workplace. The new range features over 500 styles, including oversized blazers, co-ords, wide-leg trousers, and soft tailoring in muted and pastel shades, the brand announced in a press release. It is designed to reflect confidence and creativity for a generation beginning to enter the workforce. 'When we started Newme three years ago, our goal was simple- to make fashion more aspirational, relevant, and boldly expressive for India's Gen Z women,' said Sumit Jasoria, co-founder and CEO of Newme, in a press release. He added that partnering with Sen brought authenticity and energy to the collection, which mirrors Gen Z's work and lifestyle habits. The launch is supported by a campaign titled #StaySenAtWork, encouraging young consumers to bring their full selves to work. The collection is available on Newme's app, website, and across its over 14 experience stores, signalling the brand's evolution alongside its customer base. 'Workwear is often overlooked when it comes to fashion, but it's such an important space for Gen Z women to feel confident, expressive, and seen,' said Sen. "That's exactly what WorkSenIty stands for- bringing your whole self to work, with style that reflects who you really are. I'm so proud to have co-created a collection that helps young women feel powerful and authentic. Newme's deep understanding of what Gen Z wants made the process both exciting and seamless.'
Time of India
05-06-2025
- Business
- Time of India
Rapid Delivery's in Fashion at Ecomm, New-age Apparel Cos
HighlightsNew direct-to-consumer brand Snitch has launched a pilot project for its quick fashion delivery service in Bengaluru, joining other brands like Newme, Slikk, and ecommerce platforms such as Myntra, Ajio, and Nykaa in exploring ultra-fast delivery for fashion and apparel. Slikk, which offers delivery within 60 minutes, recently raised $10 million in funding led by Nexus Venture Partners, while Snitch has secured $40 million from 360 One Asset to expand its offline retail presence and enter the quick commerce segment. Industry experts caution that the rush towards rapid fashion delivery may be an overhyped extension of the quick commerce trend, noting that the supply chain for fashion is significantly more complex than that of grocery delivery. New-age brands like Newme, Slikk and Blipp, as well as ecommerce platforms such as Myntra, Ajio and Nykaa are all exploring ultra-fast delivery for fashion and apparel. The latest to join the race is Bengaluru-based D2C brand Snitch. Its founder Siddharth Dungarwal told ET that the company has launched a pilot project for its own quick fashion delivery service in Bengaluru last week. Seeing the rush, venture capitalists are betting on the segment. Slikk, which promises delivery within 60 minutes, recently raised $10 million (about Rs 85 crore) in a round led by Nexus Venture Partners. Snitch has raised as much as $40 million from 360 One Asset, with the proceeds to be used for expanding its offline retail presence to more than 100 stores by the end of 2025 and entering quick commerce. Some industry insiders believe this may be another overhyped extension of the quick commerce narrative. The model is new and comes with its own set of challenges. The push towards rapid delivery began with quick commerce platforms like Zepto, Swiggy Instamart and Blinkit expanding the categories of products they deliver. These platforms, which were initially focusing on grocery delivery, partnered with brands like Jockey, Manyavar, Puma and Adidas to offer apparel and accessories, although limited to essentials such as innerwear, socks, gym wear, basic tees and track pants. This opened up a gap for fashion-first players to offer broader selections with quick fulfilment. "Fashion is an experiential category. The supply chain required for fashion and lifestyle is far more complex than grocery," said Akshay Gulati, cofounder and chief executive of Slikk.
Time of India
05-06-2025
- Business
- Time of India
Rapid fashion delivery gathers pace, but long-term viability in question
New-age brands like Newme , Slikk and Blipp, as well as ecommerce platforms such as Myntra, Ajio and Nykaa are all exploring ultra-fast delivery for fashion and apparel. The latest to join the race is Bengaluru-based D2C brand Snitch. Its founder Siddharth Dungarwal told ET that the company has launched a pilot project for its own quick fashion delivery service in Bengaluru last week. Seeing the rush, venture capitalists are betting on the segment. Slikk, which promises delivery within 60 minutes, recently raised $10 million (about Rs 85 crore) in a round led by Nexus Venture Partners. Snitch has raised as much as $40 million from 360 One Asset, with the proceeds to be used for expanding its offline retail presence to more than 100 stores by the end of 2025 and entering quick commerce . Some industry insiders believe this may be another overhyped extension of the quick commerce narrative. The model is new and comes with its own set of challenges. The push towards rapid delivery began with quick commerce platforms like Zepto, Swiggy Instamart and Blinkit expanding the categories of products they deliver. These platforms, which were initially focusing on grocery delivery, partnered with brands like Jockey, Manyavar, Puma and Adidas to offer apparel and accessories, although limited to essentials such as innerwear, socks, gym wear, basic tees and track pants. This opened up a gap for fashion-first players to offer broader selections with quick fulfilment. 'Fashion is an experiential category. The supply chain required for fashion and lifestyle is far more complex than grocery,' said Akshay Gulati, cofounder and chief executive of Slikk. 'I'm not sure how a grocery-first platform can scale and solve for this category in depth.' Predicting demand in real time Keeping up with ever-changing fashion preferences is another major hurdle. Brands say accurately forecasting demand — sometimes before customers themselves know what they want — is critical. Many startups are leaning on proprietary AI models and data science teams to stay ahead. These tools help analyse social media chatter, search trends and buying patterns to identify what is likely to trend next. Newme, for instance, has built a dedicated data science team that uses these insights to drive design and inventory decisions, cofounder Sumit Jasoria told ET. Cautionary signs Despite the buzz, challenges persist. One of them is customer behaviour. While there's early interest in fast delivery, shoppers tend to play it safe. Dungarwal said although customers initially showed enthusiasm when Snitch joined platforms like Myntra's M-Now, Slikk and Knot, many reverted to buying only wardrobe basics such as black t-shirts or shirts via these services. 'We've done multiple polls with consumers. Most of them said they don't buy clothes last-minute unless they have a sudden plan or urgent need,' he said. Another issue is forecasting fashion demand at a hyperlocal level. 'If a brand misjudges demand at the pin code level, it will be stuck with unsold inventory,' said a Bengaluru-based industry expert. 'Liquidating it will mean additional cost.' Returns are another pain point. Sizing, fit and comfort issues lead to high return rates in fashion, and rapid delivery doesn't solve for that. 'These platforms are burning money to process returns, which can go as high as 35-40%,' the expert added. The rapid fashion model is still in its early days. While there's excitement around it, the real test will be how brands manage inventory, reduce returns and drive consistent demand without compromising margins, say industry experts.
