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Forbes
4 days ago
- Business
- Forbes
Generative Engine Optimization: How To Get Your Brand Cited By LLMs
Jeremy Fields is the VP of Corporate Development at Newsmatics, a Washington D.C.-based Newstech company. Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way people search for information has shifted—your content now helps shape how AI tools find, rank and present answers. Brand visibility, narrative control, web traffic and online influence are still essential—but now, communications and marketing teams must also think about how to shape the large language models (LLMs) behind today's emerging 'ask engines.' Before diving into strategy, it's important to understand how these systems work. GEO is something I've invested a lot of my time into learning and optimizing, and I'm eager to share some of those insights with you in this article. LLMs can be thought of as vast digital libraries, ingesting and indexing as much of the world's information as they can access. These models power generative AI tools, chatbots, digital assistants and AI search engines that provide real-time answers to nearly any question or task. They pull data from websites, social media posts, online forums, video platforms, audio files and more—essentially anything they can process and index. 1. Practical GEO Techniques GEO begins with a shift in mindset: you're no longer just writing for human readers and search engine crawlers. You're also writing for language models that summarize, synthesize and repackage your content. Here are a few key techniques to make your content AI-friendly: • Structure For Clarity: Use clear headlines, subheadings, bullet points and short paragraphs. LLMs perform best with well-organized information and are more likely to surface content that's easy to parse. • Write Conversationally, But Informatively: Think about how your content would sound if read out loud by an AI assistant. Use natural language, but also ensure your key facts and messaging are clear. • Use FAQs And Summary Boxes: These formats are commonly pulled by LLMs to directly answer user questions. Embedding a Q&A section at the end of your articles or press releases can increase visibility. • Prioritize Accuracy And Sourceability: LLMs are more likely to reference content that appears trustworthy. Include stats, links to original sources, dates and named experts to boost credibility. • Optimize Metadata And Schema Markup: Just as with SEO, include descriptive titles, alt text and semantic markup to help AI tools understand context, especially for multimedia or structured content. 2. How LLMs Determine What Content Gets Surfaced While traditional search engines use algorithms focused on keyword matching, backlinks and technical optimization, LLMs rely on a mix of factors. The following are a few of the factors I've found are particularly important in the LLM space: • Authority And Trust Signals: LLMs prefer content from reputable sources, including government sites, academic institutions, well-known media outlets and brands with consistent public presence. • Clarity And Self-Containment: AI models gravitate toward content that stands on its own without requiring additional context. A concise, fully self-contained explanation or answer is more likely to be reused. • Repetition Across Trusted Sources: If your brand narrative appears consistently across multiple authoritative sites, LLMs are more likely to pick it up as a validated truth. • Contextual Relevance Over Exact Keywords: LLMs don't rely solely on keyword density. Instead, they understand the meaning of content. This opens the door to more natural writing and varied phrasing. 3. Content Types That Perform Well With Generative AI Not all content is created equal when it comes to LLMs. Here are formats that I've found tend to be favored by generative engines: • Q&As And FAQs: These are a staple for LLM training. These are frequently reused when users ask AI tools for fast answers. • How-To Guides And Tutorials: Step-by-step breakdowns are commonly used to answer user questions and are often quoted directly. • Lists and Rankings: Top 5s, 10s and pros and cons lists offer clear insights that models can easily repackage. • Executive Summaries And Position Statements: These are useful when people ask 'What does X think about Y?' or 'What is [X Company]'s mission?' • Glossaries And Definitions: If you coin or define a term, especially around niche industry language, there's a chance the AI will adopt your version. 4. AI Discovery Versus Traditional Search: What's Changing The move from search engines to 'ask engines' changes how people find and experience your content. • From Finding To Fetching: Traditional search required users to sift through links. AI discovery provides synthesized answers, often without users visiting your site. That makes it more important than ever to have brand messaging baked into your content and referenced by others. • Voice And Tone Become Strategic Assets: AI assistants are increasingly reading content aloud or paraphrasing it in chat. That makes your brand voice part of the user experience. Clear, confident and accessible messaging is now a performance driver. • Being Referenced Is The New Ranking: Your brand doesn't have to appear in the top three search results anymore to be influential, meaning the playing field has been leveled. If LLMs mention you, quote you or use your data in their responses, you're winning the new visibility game. • Linkless Influence Is Real: AI generated answers often summarize content without crediting the original link. This means recognition is becoming as valuable as traffic. Expand Your Strategy For The AI Era As the internet evolves from pages and queries to prompts and conversations, businesses need to evolve with it. GEO is not about abandoning SEO or your other tools for brand visibility. It's about expanding your strategy to ensure your brand remains discoverable, quotable and trusted in a world increasingly mediated by AI. It's time to feed the LLMs and control your brand narrative! Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Associated Press
19-06-2025
- Business
- Associated Press
IPD Group, Owner of EIN Presswire, Affinity Group Publishing, and other News Applications, Rebrands to Newsmatics
Newsmatics Is a News Tech Company Developing Next-Generation Global News Platforms 'Our News Tech platforms are a proving ground for a range of our pioneering News Tech models and there are many more to come'— Mr. Rothstein. WASHINGTON, DISTRICT OF COLUMBIA, USA, May 2, 2022 / / -- Internet Product Development Group, Inc. (IPD Group) is announcing the change of its company name to Newsmatics. The name change reflects the company's focus on news technology platform development and its growing ambitions in areas such as media monitoring, custom media analysis, and advanced intelligence software applications for all types of business, academic, and government customers. Newmatics' current platforms include EIN Presswire, Perspectify News App, Affinity Group Publishing, NewsPlugin, and the Newsmatics News Index. Newsmatics develops and owns market-leading news applications and databases used worldwide by millions of people. It is a world-leading player in the news content distribution and newswire industries via its EIN Presswire. During 2021, Newsmatics' Affinity Group Publishing division launched 3,900 publications powered by the company's proprietary global news indexing systems, presenting structured news content from thousands of worldwide English language sources. The news index, branded as Newsmatics News Index, is a hybrid business model of content publishing and distribution. Each publication such as Beijing Free Press, China Daily Sun, Australian News Journal, Egypt Political Times, Saudi Arabia Business Times, The Japanese Globe, Afghanistan News Wire, etc. is dedicated to a specific topic, region, or a combination of both. Affinity Group Publishing uses proprietary tools to populate each publication with topic-relevant and engaging news articles, applying its vast experience from creating its own world-leading newswires. A professional team of content moderators oversees the results, but we are ready to open the platform for readers to further increase the quality of our localized news content. David Rothstein, CEO of Newsmatics, says, 'Launching 3,900 individually branded news publications in 12 months is no small feat. It represents the depth of technology we possess and the know-how in deploying it. We are reaching deeper into affinity topic communities to present localized content from vetted sources. We aim to help stem the tide of growing news deserts and to give a boost to community journalism. Our future planning leads to hiring local journalists to further increase the quality of our localized news content and help the community of journalists at a time when real journalism is under duress.' 'Our News Tech platforms are a proving ground for a range of our pioneering News Tech models and there are many more to come,' says Mr. Rothstein. Newsmatics News Index is positioning itself as one of the world's leading real-time news indexes. Newsmatics News Index already catalogs news from online news publications worldwide. Mr. Rothstein says, 'We go deeper than other news indexes in that we expect to index more sources than others and we are building analytics. Analytics will include graphs, charts, forecasts, mapping, sentiment analysis, plagiarism tracking, and even copyright violation detections. We apply mathematics to the news.' About Newsmatics Newsmatics is an independent privately held News Tech company headquartered in Washington, DC focused on news technology platform development. Its activities include media monitoring, custom media analysis, and advanced intelligence software applications. Its product line includes EIN Presswire, Affinity Group Publishing, Newsmatics News Index, and the Perspectify mobile app, among others. The company's workforce consists of a global network of talented individuals focused on providing clarity and increasing transparency with respect to news content, while simultaneously striving to help fill local news deserts. It does not rely on advertising as a material source of its revenue. The world is seeing a dangerous rise in propaganda and misinformation purposefully and strategically making its way into media outlets, with some dedicated solely to these harmful activities. Pushing back against these trends is part of our core ethos. David Rothstein Newsmatics +1 202-335-9494 email us here Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
