17-07-2025
Career day empowers youth and supports local NPOs
SA communities are filled with young talent eager to be nurtured. However, without the correct support, this potential often goes untapped.
Investing in communities, especially disadvantaged ones, creates a ripple effect of positivity that can transcend borders and generations.
Michelin hosted a NextGen Leadership Career Day on July 4 at their office to empower youth and community members with valuable insights into the tyre industry, showcasing potential careers at Michelin and creating opportunities to connect with industry professionals. The attendees gained knowledge and guidance to help shape their future careers.
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This initiative was held close to Youth Month and as a lead-up to Mandela Day on July 18, when we unite to honour the legacy of Nelson Mandela through acts of giving back to their communities.
Reflecting its core value of offering everyone a better way forward, Michelin has reinforced its commitment to uplifting communities through its Care-In-Action initiative, which lets Michelin employees nominate local NPOs that align with the company's values, ensuring impactful support in their communities.
The initiative selected two NPOs, the Mashup Community Development and the People Matter Foundation, to receive financial support and mentorship.
Michelin director Elmarie Roberts said, 'In the spirit of ubuntu, we are passionate about partnering with community organisations to provide opportunities for future generations. This is a heartfelt commitment for us. Michelin cares about giving people a better way forward.'
The Mashup Community Development in Westbury tackles social issues like unemployment, substance abuse and gangsterism. With Michelin's support, it has introduced a sewing programme benefiting local women living with disabilities and empowering them with practical skills.
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Chosen for its belief that everyone deserves care and dignity, the People Matter Foundation provides emergency support like water access and food relief.
The Care-In-Action initiative is more than a corporate responsibility. It's about supporting communities and organisations making tangible changes in society. Michelin's belief in care, compassion and action continues to drive lasting impact, one community at a time.
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