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NEXT IN BEAUTY RETURNS TO BEAUTYWORLD SAUDI ARABIA WITH BIG IDEAS AND BOLD VOICES
NEXT IN BEAUTY RETURNS TO BEAUTYWORLD SAUDI ARABIA WITH BIG IDEAS AND BOLD VOICES

Syyaha

time23-04-2025

  • Business
  • Syyaha

NEXT IN BEAUTY RETURNS TO BEAUTYWORLD SAUDI ARABIA WITH BIG IDEAS AND BOLD VOICES

Riyadh, KSA: The Next in Beauty Conference returns to Beautyworld Saudi Arabia 2025 this week with a three-day programme packed with industry insights, business intelligence and cultural relevance. From AI-powered retail and personalised skincare to the rise of independent brands and Middle Eastern fragrances, the conference reflects the fast-evolving face of the beauty industry in the Kingdom and beyond. Hosted as part of the show's fifth edition, Next in Beauty brings together senior voices from global brands, local entrepreneurs, and disruptive thinkers across retail, digital, fragrance, wellness and salon services. 'The response to Beautyworld Saudi Arabia 2025 and particularly the Next in Beauty conference which has become an integral centre point of the entire event, shows the appetite for forward-thinking conversations and meaningful exchange across the industry,' said Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences. 'The Saudi beauty market – valued at US$3.82 billion in 2021 – is on track to exceed US$5 billion, driven by a digital-savvy consumer base and rising demand for personalised and luxury products. The conversations happening at Next in Beauty reflect exactly where this momentum is headed. Saudi Arabia is fast becoming a testing ground for the future of beauty – not only in consumption, but in innovation, ambition and influence,' said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East. Highlights of Next in Beauty 2025 Day One (21 April): Market Dynamics, Regional Identity and Scent InnovationDay One opened with a powerful analysis of the Asian beauty boom in the GCC, led by Chalhoub Group's Andrea Fetzer, followed by a Saudi-focused panel on market dynamics featuring Muzon Ashgar (MZN Bodycare) and Ryan Ha (RYAN BEAUTY Co. Ltd.). Later in the day, leaders from Arabian Oud International, Robertet Group and Junaid Perfumes discussed how oud, amber, and regional scent stories are taking the global stage, with export demand and international consumer interest driving new product development. Day Two (22 April): AI, Wellness and the Conscious Consumer A standout panel titled 'Leaders' Opinion – Market Trends and Insights for the Beauty Business' featured executives from Powder Beauty, Puig, Fragrance Shop and media personality Alice Abdel Aziz, exploring AI, sustainability, and how Middle Eastern consumers are reshaping the global conversation around beauty and identity. Later, a session on hotel spa innovation in Saudi Arabia explored the surge in demand for luxury wellness services and holistic self-care — a growing sector within the Kingdom's hospitality and lifestyle industries. 'Wellness is expanding into new and broader spaces—it's no longer just about relaxation, but about creating enriching experiences that address everything from sleep improvement to fitness enhancement,' said Charbel Watfa, Senior Spa Director MEA at Four Seasons Hotel Riyadh. 'We're seeing growing demand for longevity treatments and wellness areas dedicated exclusively to women. Sustainability is also a major focus. In our upcoming project in the Red Sea, Amala, we are embracing sustainable practices by planting our own ingredients and incorporating natural elements like sand into our treatments.' Day Three (23 April): Digital Beauty and Indie Brand PowerThe final day of the conference is all about looking to the future of tech-driven beauty, with sessions on personalisation, AR, and AI retail innovation featuring Asteri Beauty and GSS Commerce. In 'The Rise of Indie Brands in the Middle East', founders and consultants are set to share how agile, community-first beauty labels are carving out loyal customer bases – and reshaping what success looks like. The Next in Beauty Conference runs alongside Beautyworld Saudi Arabia from 21–23 April 2025 at the Riyadh International Convention and Exhibition Centre (RICEC), welcoming more than 15,000 visitors across five exhibition halls.

The Power of Beauty, the Heart of the Kingdom: 5 Reasons to Attend Beautyworld Saudi Arabia 2025	Kate McGinley
The Power of Beauty, the Heart of the Kingdom: 5 Reasons to Attend Beautyworld Saudi Arabia 2025	Kate McGinley

Syyaha

time17-04-2025

  • Business
  • Syyaha

The Power of Beauty, the Heart of the Kingdom: 5 Reasons to Attend Beautyworld Saudi Arabia 2025 Kate McGinley

Riyadh, KSA: Beautyworld Saudi Arabia 2025, the Kingdom's largest trade show for beauty, hair, fragrance and wellness, returns to the Riyadh International Convention and Exhibition Centre (RICEC) from 21 to 23 April – and this year's edition promises to be more influential than ever before. Blending cutting-edge content, global product discovery, and curated networking – all tailored to one of the world's most dynamic and fast-evolving beauty markets. Whether you are a distributor, retailer, salon owner, brand builder or industry expert, here are five unmissable reasons to attend: Next in Beauty: Dive into the trends, ideas, and demos defining the industry's future in the region and beyond Beautyworld Saudi Arabia's signature content platform, Next in Beauty, returns with an expanded three-day agenda blending expert insights with live demonstrations from some of the industry's most exciting brands. This year, the Next in Beauty conference covers everything from the rise of Asian beauty trends in the Gulf and AI innovation in retail to the spa and wellness integration, and regulatory updates in the Saudi market. Alongside thought-provoking talks from speakers from Chalhoub Group, Arabian Oud International, Intertek, Four Seasons Hotel, and from influencer Alice Abdel Aziz, visitors can experience live showcases from brands such as DUOGEL, Provoc Makeup, and The Gel Bottle. Whether you're interested in consumer behaviour shifts, halal formulation standards, or the latest in beauty tech, Next in Beauty delivers a front-row seat to the conversations and concepts shaping the future of the industry in the Kingdom and beyond. Nail Arena powered by Sawaya International: A celebration of technique, creativity, and next-gen nail artistryThe Nail Arena powered by Sawaya International the new segment is a high-energy destination for nail professionals and salon owners looking to elevate their craft. This immersive feature blends live technical demonstrations, and trend showcases from leading international educators and artists. Attendees will gain hands-on insight into the latest techniques, tools and textures in nail design – from sculpting and intricate art to long-wear gel innovation. This year's programme includes appearances by world-renowned educators Vu Nguyen and Danny Phung, as well as headline showcases by Gelish and Morgan Taylor, two of the most trusted names in professional nail care. Whether you're seeking fresh salon inspiration or skill-building with the best in the business, the Nail Arena is the place to discover the future of nails in the region. A spotlight on Saudi beauty: Local brands, new voices, and a market defining its own identity As Saudi Arabia emerges as the fastest-growing beauty market in the GCC, it's not just consumers driving change – it's founders, formulators and fragrance innovators. Beautyworld Saudi Arabia 2025 offers a rare opportunity to connect directly with the Kingdom's most exciting homegrown beauty entrepreneurs, many of whom are shaping a new era of modern Arab beauty from within. This year's edition features returning favourites like Shifa, Makeover 22, and Mouna's Signature, alongside breakout brands exhibiting for the first time, including Sedr Al Khaleej Perfumes, Cherry Blossom, Katia, and La Fann Perfumes. These brands offer a perspective that fuses cultural heritage, luxury storytelling, and a deep understanding of Saudi consumers. For retailers, distributors and investors looking to source differentiated products with regional relevance, this is a chance to discover a new generation of brands before they scale globally. The fragrance capital of the region: where scent meets science, culture and commerceFew markets are as passionate – or as influential- when it comes to fragrance as Saudi Arabia. At Beautyworld Saudi Arabia 2025, this category takes centre stage through a unique mix of heritage perfumers, global ingredient houses, niche fragrance creators, and packaging innovators. Visitors can explore the artistry behind oud, musk, amber and rose absolutes, alongside modern fragrance layering concepts and made-in-KSA perfume houses making waves on the international stage. Exhibitors such as Sozio (France), Al Haramain Perfumes (UAE), and emerging Saudi brands like La Fann Perfumes represent the full fragrance value chain – from formulation and compounding to private-label solutions and luxury packaging. Whether you're in sourcing, retail, or brand-building, Beautyworld Saudi Arabia is a rare opportunity to tap into the region's deep fragrance heritage with a modern, scalable edge. A global platform at the heart of the Middle EastBeautyworld Saudi Arabia continues to strengthen its role as a truly international exhibition, bringing together leading brands from across Europe, Asia, the Americas and the GCC. From high-performance packaging machinery by Marchesini Group Beauty (Italy) to Brazilian smoothing systems by Floractive, fine fragrance from Sozio (France), and trend-led colour cosmetics from Kara Beauty (USA), the show offers global product discovery with regional relevance. Al Haramain Perfumes (UAE) also returns to spotlight heritage-rich scent profiles that resonate across the show floor: business with purposeBeautyworld Saudi Arabia 2025 is set to be a hub for high-level networking and deal-making, connecting global exhibitors with the region's leading distributors, retailers, salon owners, and beauty entrepreneurs. With a curated Premium Club programme, a dedicated area for top buyers to connect, and an efficient Business Matchmaking platform, the event facilitates thousands of pre-arranged B2B meetings, helping visitors connect with the right people and drive growth in one of the world's most ambitious beauty Saudi Arabia 2025 offers a rare, concentrated opportunity to engage with a wide variety of global suppliers—many of whom are tailoring their ranges specifically for the Kingdom's evolving beauty market. Beautyworld Saudi Arabia is one of several Beautyworld exhibitions held around the world, alongside Beautyworld Middle East in Dubai; Beautyworld Japan Tokyo; Beautyworld Japan Osaka; Beautyworld Japan Fukuoka; Beautyworld Japan Nagoya; as well as Beautyworld Central Asia and Beauty Expo in Taiwan. Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.

INNOVATION TAKES CENTRE STAGE: NAIL ARENA AND NEXT IN BEAUTY RETURN TO BEAUTYWORLD SAUDI ARABIA 2025
INNOVATION TAKES CENTRE STAGE: NAIL ARENA AND NEXT IN BEAUTY RETURN TO BEAUTYWORLD SAUDI ARABIA 2025

Syyaha

time14-04-2025

  • Entertainment
  • Syyaha

INNOVATION TAKES CENTRE STAGE: NAIL ARENA AND NEXT IN BEAUTY RETURN TO BEAUTYWORLD SAUDI ARABIA 2025

Riyadh, KSA: The stage is set for a bolder Beautyworld Saudi Arabia, the Kingdom's leading trade show for beauty, hair, fragrance and wellness, with record numbers of exhibitors and visitors expected to attend. Taking place at the Riyadh International Convention and Exhibition Centre (RICEC) from 21 to 23 April, this year's event is set to be a dazzling showcase of the flourishing beauty and wellness landscape in the region. Industry professionals including manufacturers, wholesalers, distributors, retailers, and salon and beauty experts will be able to peruse six product segments spread across five halls. The Nail Arena powered by Sawaya and Next in Beauty are two of the highlights of the show, attracting global speakers and experts to share their expertise. Introducing: Nail Arena powered by Sawaya Nail Arena powered by Sawaya is where passion meets artistry, and creativity and innovation take centre stage. Offering an electrifying platform for nail professionals, beauty enthusiasts, and trendsetters to immerse themselves in the latest nail artistry innovations, the Nail Arena promises live demonstrations, expert-led sessions, and hands-on experiences with cutting-edge products from leading brands such as Gelish and Morgan Taylor.​ Educators at this year's edition include Vu Nguyen, a renowned Global Artist who collaborates with top chemists to develop cutting-edge nail products; and Danny Phung, former Global Artist for OPI and now International Sales Manager at Nail Alliance. Highlights of the 2025 agenda for Nail Arena powered by Sawaya include: The Ultimate Performance in Mobile Curing: Gelish 18G Unplugged LED Light on Day One; The Perfect Manicure: Morgan Taylor Nail Polish & Breathable & Naturals on Day Two; and Elevate Your Nails to New Heights: Gelish Flash Glam & Cat Eye on day three. See the full agenda here. Next in Beauty This year's Next in Beauty stage will feature a dynamic blend of insightful speaker sessions and captivating live makeup and beauty demonstrations. With free-to-attend sessions across three days, the program encompasses market intelligence, emerging trends and revolutionary innovation reshaping the beauty sector on local, regional and global scales. The 2025 lineup brings fresh insight, regional expertise, and new strategies for growth across the Saudi beauty market. Key highlights This year's Next in Beauty programme is anchored around the trends transforming the global beauty landscape, and Saudi Arabia's fast-evolving role within it. Key highlights include, on Day One, Andrea Fetzer of Chalhoub Group will explore The Rise of Asian Beauty in the GCC, examining how Korean and Japanese beauty brands are reshaping consumer expectations and retail strategy across the region. During Day Two, the spotlight will turn on influence and authenticity, as entrepreneur and media personality Alice Abdel Aziz leads The Power of Personality – a discussion on how content creators are building brand empires and redefining trust with beauty buyers. Closing the programme on Day Three, a future-forward panel on AI, Personalisation and the Future of Beauty Retail will unpack the technologies revolutionising how consumers discover, try, and shop for products – from diagnostics to virtual try-ons. Other key speakers include: Charbel Watfa – Senior Spa Director MEA, Four Seasons Hotel RiyadhHayat Belhadji – Global Cosmetic & Drugs Programme Manager, IntertekHaifa Addas – Founder & CEO, INSTAGLAMLayla Alhajjaj – Serial Entrepreneur & Business MentorRalph Bou Nader – General Manager, Arabian Oud Tara Rose Kidd – Managing Director, Tara Rose Salon

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