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NEXT IN BEAUTY RETURNS TO BEAUTYWORLD SAUDI ARABIA WITH BIG IDEAS AND BOLD VOICES
NEXT IN BEAUTY RETURNS TO BEAUTYWORLD SAUDI ARABIA WITH BIG IDEAS AND BOLD VOICES

Syyaha

time23-04-2025

  • Business
  • Syyaha

NEXT IN BEAUTY RETURNS TO BEAUTYWORLD SAUDI ARABIA WITH BIG IDEAS AND BOLD VOICES

Riyadh, KSA: The Next in Beauty Conference returns to Beautyworld Saudi Arabia 2025 this week with a three-day programme packed with industry insights, business intelligence and cultural relevance. From AI-powered retail and personalised skincare to the rise of independent brands and Middle Eastern fragrances, the conference reflects the fast-evolving face of the beauty industry in the Kingdom and beyond. Hosted as part of the show's fifth edition, Next in Beauty brings together senior voices from global brands, local entrepreneurs, and disruptive thinkers across retail, digital, fragrance, wellness and salon services. 'The response to Beautyworld Saudi Arabia 2025 and particularly the Next in Beauty conference which has become an integral centre point of the entire event, shows the appetite for forward-thinking conversations and meaningful exchange across the industry,' said Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences. 'The Saudi beauty market – valued at US$3.82 billion in 2021 – is on track to exceed US$5 billion, driven by a digital-savvy consumer base and rising demand for personalised and luxury products. The conversations happening at Next in Beauty reflect exactly where this momentum is headed. Saudi Arabia is fast becoming a testing ground for the future of beauty – not only in consumption, but in innovation, ambition and influence,' said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East. Highlights of Next in Beauty 2025 Day One (21 April): Market Dynamics, Regional Identity and Scent InnovationDay One opened with a powerful analysis of the Asian beauty boom in the GCC, led by Chalhoub Group's Andrea Fetzer, followed by a Saudi-focused panel on market dynamics featuring Muzon Ashgar (MZN Bodycare) and Ryan Ha (RYAN BEAUTY Co. Ltd.). Later in the day, leaders from Arabian Oud International, Robertet Group and Junaid Perfumes discussed how oud, amber, and regional scent stories are taking the global stage, with export demand and international consumer interest driving new product development. Day Two (22 April): AI, Wellness and the Conscious Consumer A standout panel titled 'Leaders' Opinion – Market Trends and Insights for the Beauty Business' featured executives from Powder Beauty, Puig, Fragrance Shop and media personality Alice Abdel Aziz, exploring AI, sustainability, and how Middle Eastern consumers are reshaping the global conversation around beauty and identity. Later, a session on hotel spa innovation in Saudi Arabia explored the surge in demand for luxury wellness services and holistic self-care — a growing sector within the Kingdom's hospitality and lifestyle industries. 'Wellness is expanding into new and broader spaces—it's no longer just about relaxation, but about creating enriching experiences that address everything from sleep improvement to fitness enhancement,' said Charbel Watfa, Senior Spa Director MEA at Four Seasons Hotel Riyadh. 'We're seeing growing demand for longevity treatments and wellness areas dedicated exclusively to women. Sustainability is also a major focus. In our upcoming project in the Red Sea, Amala, we are embracing sustainable practices by planting our own ingredients and incorporating natural elements like sand into our treatments.' Day Three (23 April): Digital Beauty and Indie Brand PowerThe final day of the conference is all about looking to the future of tech-driven beauty, with sessions on personalisation, AR, and AI retail innovation featuring Asteri Beauty and GSS Commerce. In 'The Rise of Indie Brands in the Middle East', founders and consultants are set to share how agile, community-first beauty labels are carving out loyal customer bases – and reshaping what success looks like. The Next in Beauty Conference runs alongside Beautyworld Saudi Arabia from 21–23 April 2025 at the Riyadh International Convention and Exhibition Centre (RICEC), welcoming more than 15,000 visitors across five exhibition halls.

MR. AHMED AL-SAHLI OFFICIALLY INAUGURATES BEAUTYWORLD SAUDI ARABIA 2025 IN RIYADH
MR. AHMED AL-SAHLI OFFICIALLY INAUGURATES BEAUTYWORLD SAUDI ARABIA 2025 IN RIYADH

Syyaha

time21-04-2025

  • Business
  • Syyaha

MR. AHMED AL-SAHLI OFFICIALLY INAUGURATES BEAUTYWORLD SAUDI ARABIA 2025 IN RIYADH

Riyadh, KSA: Beautyworld Saudi Arabia 2025 was officially inaugurated today by Mr. Ahmed Al-Sahli, Deputy of the Chairman of the Council of Saudi Chambers and Chairman of the Exhibitions and Conferences Committee. marking the start of the most expansive and international edition in the show's history. Held at the Riyadh International Convention and Exhibition Centre (RICEC), the show runs from 21 to 23 April 2025 and offers an unrivalled platform for the latest in global beauty, wellness, and fragrance innovation. Beautyworld Saudi Arabia has firmly established itself as the leading industry platform in the region. At this year's event, seven country pavilions and a wide range of local and global exhibitors perfectly mirror the event's tagline: 'Source locally, connect globally.' 'Beautyworld Saudi Arabia 2025 is most ambitious edition yet – a reflection of the incredible demand we're seeing from both international exhibitors and local beauty leaders,' said Bilal Al-Baramawi, CEO of 1st Arabia Exhibitions and Conferences. 'This year's show offers visitors a unique opportunity to experience the very best of global innovation and Saudi creativity, all under one roof. We are delighted to welcome our exhibitors and look forward to an expected 15,000+visitors over the next few days.' The opening day of Beautyworld Saudi Arabia marks the much-anticipated return of the Next in Beauty Conference, where more than 40 regional and international speakers will lead discussions on key industry topics—from AI and digital retail to influencer-led brand building. Next in Beauty featured powerful sessions on Saudi Arabia's evolving beauty scene and the global rise of Middle Eastern scents. In Mastering the Beauty Dynamics of Saudi Arabia, Valerie Kaminov led a dynamic discussion with Muzon Ashgar (MZN Bodycare) and Ryan Ha (RYAN BEAUTY), highlighting how Vision 2030 and shifting consumer trends are reshaping the market. The Essence of Tradition – Middle Eastern Scents on the World Stage explored the global appeal of oud, amber, and traditional notes. Speakers Amandine Galliano (Robertet Group), Ali Junaid (Junaid Perfumes), and Ralph Bou Nader (Arabian Oud) shared how brands are merging heritage with innovation to reach international audiences. Making its exciting debut this year is the Nail Arena, powered by Sawaya International, which brings technical artistry, live demonstrations, and nail competitions to the forefront of the show. 'As the Kingdom cements its position as the region's fastest-growing beauty market, Beautyworld Saudi Arabia has become the definitive meeting point for global brands, local entrepreneurs, and industry innovators shaping what's next,' said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East. 'This year's show is set to reflect the energy, ambition and creativity driving the region's beauty boom.' Notable exhibitors in the beauty sector included Wahl Middle East & Africa, a global leader in professional hair and beard grooming tools .From the fragrance sector, standout brands included Al Haramain Perfumes, La Fann Perfumes, and Sheikh Saeed Perfumes. The show spans five halls and six major product sections, including Fragrance, Hair & Nails, Personal Care, Skincare, Supply Chain & Services, and Beauty Technology. More than 15,000 trade visitors are expected over the three days, with thousands of B2B meetings taking place through the Premium Club and Business Matchmaking Programme. Beautyworld Saudi Arabia is one of several Beautyworld exhibitions held around the world, alongside Beautyworld Middle East in Dubai; Beautyworld Japan Tokyo; Beautyworld Japan Osaka; Beautyworld Japan Fukuoka; Beautyworld Japan Nagoya; as well as Beautyworld Central Asia and Beauty Expo in Taiwan. Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.

Beautyworld Saudi Arabia 2025: Get Ready for Premier Beauty Event in Riyadh
Beautyworld Saudi Arabia 2025: Get Ready for Premier Beauty Event in Riyadh

Leaders

time20-04-2025

  • Business
  • Leaders

Beautyworld Saudi Arabia 2025: Get Ready for Premier Beauty Event in Riyadh

Riyadh is gearing up for hosting a one-of-a-kind beauty event. Beautyworld Saudi Arabia, the Kingdom's largest trade show for beauty, hair, fragrance and wellness, will take place from April 21-23, 2025 at Riyadh International Convention and Exhibition Center (RICEC). Beautyworld Saudi Arabia is the largest event of its kind in the Middle East, bringing beauty professionals and industry leaders from across the globe to explore the latest trends and share industry updates. The premier beauty event aims to serve as a distinguished showcase of global beauty brands and groundbreaking innovations in the industry. It also displays the full spectrum of the beauty supply chain. Over three days, Beautyworld Saudi Arabia 2025 will gather more than 400 exhibitors from over 40 countries to discuss the latest industry updates and trends, providing a dynamic platform to connect industry leaders and highlight Saudi Arabia's flourishing beauty industry. The unparalleled event is expected to receive more than 15,000 visitors from the beauty sector's professionals to explore a wide variety of beauty products and solutions. The Beautyworld Saudi Arabia 2025 will feature 6 sections: Cosmetics and Skincare; Finished Fragrance and Fragrance Compounds; Hair, Nails and Salon Supplies; Personal Care and Hygiene; Supply Chain and Services; and Beauty Tech. Furthermore, the mega event will include the Next in Beauty Conference, where over 40 industry leaders and experts discuss trends and opportunities shaping the future of the beauty industry, with live demonstrations from some of the industry's renowned brands. Attendees will also have a unique opportunity to discover the latest in nail artistry at the Nail Arena by Sawaya International. Experts and nail artists will share the latest techniques, tools and textures in nail design through live technical demonstrations and trend showcases. Short link : Post Views: 153

Beautyworld Saudi Arabia is back with a bigger and bolder fifth edition
Beautyworld Saudi Arabia is back with a bigger and bolder fifth edition

FACT

time25-02-2025

  • Business
  • FACT

Beautyworld Saudi Arabia is back with a bigger and bolder fifth edition

Beauty enthusiasts, brace yourselves for the highly-anticipated return of Beautyworld Saudi Arabia, promising an extravagant showcase of the latest beauty trends, innovations, and global brands. From 21 to 23 April, the Riyadh International Convention and Exhibition Centre (RICEC) will transform into a haven for all things glamorous. As the Kingdom's premier exhibition for beauty, fragrance, hair, and well-being, Beautyworld Saudi Arabia is back for its fifth edition, and it's bigger and bolder than ever before. This event is not just a trade fair, it's a captivating journey through five key industry segments – fragrance, hair, nails and salon supplies, cosmetics and skin care, supply chain and services, and personal care and hygiene. It's an immersive experience tailor-made for industry professionals and beauty enthusiasts alike. The Beauty LIVE stage, a focal point of excitement, will feature live demonstrations that span the entire beauty spectrum – from skincare and beauty tech to intense barber battles and makeup styling. With over 400 exhibitors hailing from more than 40 countries, Beautyworld Saudi Arabia is a global celebration of beauty. The exhibition will be 43 per cent bigger than last year's edition. With more than 15,000 visitors expected, the event will showcase the rich diversity and innovation within the region's beauty industry. In a groundbreaking move, this edition introduces the Next in Beauty Conference. Expect conversations around topics such as 'Unlocking New Opportunities in Beauty Through Artificial Intelligence' and 'Frankincense in Skincare: The Ancient Elixir Meets Modern Science', as well as live demonstrations and captivating insights. Saudi Arabia is the biggest and fastest-growing market in the GCC, and this year's mega beauty event will offer the ideal showcase of its opportunities. Fragrancing is a highly important sector to watch in the Kingdom, with Expert Market Research predicting that the global fragrance market will reach $7.21 Billion by 2032, largely driven by the UAE and Saudi Arabia. Don't miss your chance to be part of this extraordinary event. GO: Visit for more information.

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