Latest news with #Nexxus'
Business Standard
22-04-2025
- Business
- Business Standard
Salon-Science Meets Prestige Beauty: Nexxus New York Makes a Striking India Debut with Sobhita Dhulipala
PRNewswire Mumbai (Maharashtra) [India], April 22: Hindustan Unilever Limited marked a luxurious new chapter in India's premium beauty landscape with the grand unveiling of Nexxus New York Salon Hair Science, introducing the revolutionary PROMEND range at an exclusive event held at Famous Studios in Mumbai. With an evocative theme of 'Bond Together', the event brought together salon-grade science, deep proteomic expertise, and a sophisticated sensorial universe to Indian consumers for the very first time. * Launch Event Unveils Trillion Protein Hair Revival Ritual & Ultra-Luxe Gold Artist Showcase THE GOLD STANDARD OF LUXURY HAIRCARE True to its iconic roots, the highlight of the evening was the hero product - Nexxus PROMEND Resurrection Hair Oil-in-Serum - brought to life through an exquisite artistic installation. In a spectacular statement of luxury, Nexxus revealed an 18k real gold rendition of its iconic golden bottle, crafted by artisans to echo the brand's philosophy: when science meets luxury, hair shines like gold. This bespoke artist play reinforced Nexxus' prestige positioning, personifying its aspirational DNA and establishing its hero product as a future cult classic. SCIENCE THAT SHINES Taking center stage alongside the glamour were two immersive science demonstration zones that visually brought the promise of proteomic repair to life. * The Cuticle Transformation Zone offered a microscope-led analysis of untreated vs. Nexxus-treated hair, showcasing the visible revival of damaged cuticles--smoothened, strengthened, and sealed post-treatment. * The Protein Preservation Test used a protein indicator solution to compare regular shampoos with Nexxus. The test revealed significantly reduced protein loss--validating the 80% protein bleed reduction claim and underlining the efficacy of the Trillion Protein Transfusion technology behind Nexxus. THREE SIGNATURE ZONES OF ENGAGEMENT The event design blended immersive storytelling with high-touch elegance: * The Golden Tunnel & Glam Board led guests into a world of movement, shine, and transformation--amplified by a breathtaking aerial hoop performance that reflected the flowy, featherlight beauty of Nexxus-treated hair. * The Hero Room housed a 5-ft life-sized golden Nexxus bottle along with a stunning product wall, displaying the full PROMEND Repair, Moisture, and Oil Resurrection range, highlighting claims like '2X smoother,' '12X stronger,' and '6 drops to virgin hair.' * The Nexxus Salon Experience Zone offered a luxe experiential showcase that paid homage to the brand's 40+ year professional salon heritage from New York, complete with a salon-style installation where science, performance, and prestige came together seamlessly. A STARRY NIGHT WITH SOBHITA DHULIPALA Leading the brand's Indian narrative was actor and style icon, Sobhita Dhulipala, who made a glamorous appearance as Nexxus' newly announced Brand Evangelist. With effortless elegance and a strong belief in conscious beauty choices, Sobhita mirrored the brand's modern muse--refined, empowered, and self-assured. "Nexxus is where luxury meets science--and I'm thrilled to be part of its journey in India. Nexxus doesn't just care for your hair, it transforms it. It's like bringing the power of a salon and the precision of science into your everyday ritual," said Sobhita Dhulipala. BRINGING SALON-GRADE SCIENCE TO INDIA The launch also featured insights from Harman Dhillon, Executive Director - Beauty & Wellbeing, Hindustan Unilever, who presented the keynote and unveiled the vision behind Nexxus' India journey. "We're excited to bring Nexxus to India--a brand that embodies the future of haircare: precise, effective, and powered by science. Nexxus is designed to offer Indian consumers transformative results while indulging them in a luxurious experience," said Harman Dhillon. AVAILABILITY & PRICING Nexxus New York's PROMEND range is now available on leading e-commerce platforms--Nykaa, TIRA, Zepto, Amazon, and Myntra--and exclusively at Pricing starts at Rs 1599 for Shampoo, Rs 1899 for the Hair Mask & the Hair Serum in Oil at Rs 2499. About Nexxus: Founded in 1979 by renowned cosmetologist and hair scientist, Jheri Redding, Nexxus is one of the first brands to infuse hair products with proteins--harnessing the power of proteomics (the study of hair proteins at a molecular level).
Yahoo
18-03-2025
- Entertainment
- Yahoo
Hailee Steinfeld Channels Her Favorite '90s Supermodels 'and' Officiates a Wedding in Nexxus Campaign (Exclusive)
Hailee Steinfeld kept a specific era in mind while filming Nexxus' new "Get Hy" campaign. "I love a '90s supermodel hair reference, always," Steinfeld tells PEOPLE on set of the campaign in Los Angeles in late January. "I think there's something just so effortlessly cool in the volume and texture." As to her favorites of the '90s supermodels, the actress, 28, says: "Naomi [Campbell], Cindy [Crawford], Linda [Evangelista]...all of them." In the campaign, Steinfeld — rocking a voluminous blowout fit for the '90s shoot— encourages people to "Get Hy" in all types of settings with Nexxus' Hy-Volume collection. "Get super 'hy' for your wedding," Steinfeld — who got engaged to Buffalo Bills quarterback Josh Allen in November — cheekily states as she officiates a couple's nuptials. "I love the play on words," she says. "We're having a lot of fun with it." The Hy-Volume Collection introduces a shampoo, conditioner and a volumizing foam. The assortment is formulated with the brand's first-ever Hyaluronic Tubing Technology to strengthen and plump strands. Of course, the products defend against humidity, too, to boost your hair for hours. "One of the best parts of the job is getting dressed up and dolled up and glammed up for these events," Steinfeld says. "I've paid so much more attention and worked harder to find ways to take care of my skin and take care of my hair through all of this, because it's a lot. One event to the next, one shoot to the next. So I'm always so grateful to discover products that have ingredients like the Hy-Volume Collection. It gives your hair this feeling that you're using things that are helping you." Though Steinfeld has long hair in the campaign, she's been rocking a shorter cut since summer. "I love having been able to experiment with lengths," she says. "Before I cut my hair short, I had this constant inner monologue of what can I do with my hair that feels like a change, but isn't cutting it off and isn't coloring it or doing anything that's going to cause damage? It was such a refreshing change — I think the biggest sort of physical change I've ever gone through." Related: Hailee Steinfeld on Cutting Her Hair Into a Bob: 'Why Don't I Just Try Something New?' (Exclusive) Steinfeld initially cut her hair for her role in the upcoming film Sinners, a supernatural horror set in the 1930s. "It was kind of amazing because I cut my hair and then was on a plane the next day and then on set," she says. "I was in this beautiful period hairstyle that I really loved and it helped me embody a character in a way that I hadn't before. The physicality of a character can inform a lot. The wardrobe, the hair, the makeup — it's so important." Steinfeld says she "had the time of my life" getting to play a vampire in the film, which also stars Michael B Jordan. "It was equally as challenging as it was fun," she says. "What a learning curve to take on this supernatural element to this character, but making it feel very human and very real. I think there's something about vampires that people love and are really drawn to. It's just the most incredible original story. But yeah, so interesting to spend your days covered in blood and fangs." Related: Michael B. Jordan Plays Twins Defending Their Hometown Against Invading Vampires in Sinners Trailer Sinners, which premieres April 18, marks Steinfeld's first major live-action role since 2018's Bumblebee. "There's always the butterflies but so much excitement," she says. "I couldn't think of a better project to come back to the big screen with. Also, this was my first film back from the strike. And we were all so hungry to get back to work. I just love being in this creative world with so many people that are just so passionate and so creative, and willing to do whatever it takes to create the most beautiful final product." Another outlet for her creativity has been her weekly newsletter Beau Society. "Beau Society is this big umbrella for all these other ideas, and I like to consider myself very ambitious," she says. "I think maybe this will be this sort of bridge into all these other things that fall under the umbrella, which I plan to venture into at some point. But I'm so enjoying using it as a space to connect with people on a deeper level. I always felt like I had that with music, and there's nothing like a direct and personal connection to people that are going through the same things. I feel like my whole week will revolve around Friday's issue. So it's been a really fulfilling creative process for me." Related: Hailee Steinfeld Is 'So Grateful' Fiancé Josh Allen Made Sure She 'Looked Good' for Their Proposal With so much newness on the horizon, can we expect the bob to stay? "I think I'm going to see how long we can get," she says. "We'll see if I can fight the urge to cut it." Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Read the original article on People
