Latest news with #Niazi
Campaign ME
5 days ago
- Business
- Campaign ME
TCL, Arsenal to focus on storytelling, brand experiences in multi-year deal
Global consumer electronics brand TCL has expanded its partnership with Arsenal Football Club to a global level, becoming Arsenal's Official Global Consumer Electronics Partner. The expanded partnership has been activated across several key markets in the Middle East, including the UAE, Saudi Arabia, and Turkey, with additional regional touchpoints planned as part of the extended rollout. This announcement builds on a successful regional partnership in the UK, Middle East, and Africa since 2023, TCL and Arsenal are now taking their collaboration global, connecting with fans and consumers in more markets through shared values of innovation, performance and progress. In conversation with Campaign Middle East, Majid Khan Niazi, Director of Marketing for TCL Middle East and Africa, said, 'We've taken an integrated approach across channels, combining digital storytelling, influencer collaborations, retail integration, and outdoor visibility. Each market's campaign is adapted to suit local audience behaviours and media preferences, ensuring consistent messaging while maintaining cultural relevance.' Campaigns and long-term engagement Since the beginning of the partnership in 2023, TCL and Arsenal have collaborated on a series of high-profile campaigns aimed at bringing fans closer to both the club and the brand. The Go Big with TCL digital campaign, featured Bukayo Saka, Gabriel Jesus, and Mo Elneny, introduced TCL's XL TV collection to global audiences. Following this, its Inspire Greatness regional hero film starring Mikel Merino, Declan Rice, and Ben White, showcased TCL and Arsenal's shared commitment to empowering communities through sport and innovation. In addition, exclusive meet-and-greet experiences in Dubai gave fans and TCL customers direct access to Arsenal players during the club's warm weather training camp, while in Turkey, Invincibles defender Martin Keown headlined TCL's regional product launch, engaging with media, partners and staff in celebration of the partnership. Niazi said, 'The campaigns are ongoing and will continue to roll out across key markets as we've just extended our partnership with Arsenal. This renewal represents a strategic focus on consistency and long-term engagement, particularly during high-impact sporting moments across the year.' TCL remains committed is to maintaining a sustained presence that aligns with the football calendar, leveraging key matches and events to maximise engagement and brand visibility throughout the duration of the partnership. Speaking about the strategy behind expanding the partnership, Niazi said, 'Our ambition was to go beyond visibility to create a deeper emotional connection with audiences across the Middle East and Africa. This collaboration also enables us to offer exclusive club content, exciting deals on our product range, and unique fan experiences, such as opportunities to watch live matches at Emirates Stadium and meet-and-greets with current players and legends.' TCL and Arsenal brand experiences As part of the expanded global partnership, TCL customers and Arsenal supporters can expect a new wave of storytelling in collaboration with Arsenal men's first team player and newly appointed TCL ambassador, Bukayo Saka. The expanded partnership also includes Arsenal's UEFA Women's Champions League-winning women's team in line with TCL's brand values. Niazi added, 'Football is not just a sport; it's a universal language of passion, pride, and perseverance. Partnering with Arsenal allows us to harness that energy and align it with TCL's core values: performance, innovation, and inspiring greatness. By expanding this partnership, we aimed to position TCL not just as a tech brand but as a cultural force, one that empowers fans, fuels ambition, and delivers world-class experiences both on and off the screen.' In addition, TCL products will be integrated into Arsenal's flagship matchday show 'Live from N5', further engaging the club's global fanbase and bringing smart technology closer to the heart of the match-day experience. TCL has also confirmed that it will continue to work with Arsenal to create unique fan interactions, and deliver unforgettable experiences across touchpoints on the field, on screen and at home. This global announcement is a testament to TCL's fast-growing presence across MEA and beyond, as the brand continues to innovate in consumer electronics while strengthening emotional connections with sports fans worldwide. Responding to how the outcomes of this partnership are being measured, Niazi added, 'We measure success holistically, focusing on how the partnership drives overall brand impact and consumer resonance across the region. This includes tracking shifts in brand perception, relevance among football audiences, and the effectiveness of engagement touchpoints across digital, retail, and influencer activations.' Additionally, TCL is monitoring participation in fan engagement activities, such as competitions and exclusive events, and assessing the reach and impact of its campaigns across various channels to ensure they contribute meaningfully to both long-term brand equity and immediate marketing objectives. Sunny Yang, General Manager – TCL Middle East and Africa, concluded, 'This expanded alliance reflects our shared ambition to lead through excellence, innovation and passion. As a brand committed to shaping the future of smart living, we aim to deliver immersive experiences that unite the power of technology with the spirit of sport. Together, we are building a legacy that will inspire greatness around the world.'
Business Recorder
24-05-2025
- Health
- Business Recorder
Obesity silently crushing Pakistan's economy, health experts say
ISLAMABAD: Obesity is silently crushing Pakistan's economy, costing the country an estimated $3.41 billion annually (over Rs950 billion) and threatening to double to $7.6 billion (Rs2.13 trillion) by 2030 if urgent measures are not taken, health experts warned on Saturday. Citing data from the World Obesity Federation (WOF) at an awareness session held at the National Press Club (NPC) Islamabad, senior endocrinologists and public health officials described obesity as both a national health emergency and a major economic liability. The experts said the financial toll stems from increased public and private healthcare expenditures, rising absenteeism, reduced workplace productivity, and premature deaths caused by obesity-related complications. The escalating burden of non-communicable diseases such as diabetes, hypertension, cardiovascular ailments, fatty liver, and kidney disorders — all linked to excess body weight — is draining vital national resources while shrinking the country's productive labour force. An alarming picture emerged from a free screening camp conducted at NPC in collaboration with Getz Pharma, where around 150 journalists and their family members were tested. More than 70 percent were found to be overweight or obese, while 25 percent showed signs of diabetes and elevated blood pressure. Experts termed these findings a wake-up call for all sectors of society, especially policymakers. Renowned endocrinologist Prof Rauf Niazi said 70 to 80 percent of Pakistanis, including children, now fall in the overweight or obese category. He blamed the crisis on the unchecked consumption of carbohydrate-laden diets, processed snacks, sugary drinks, and junk food, coupled with a sedentary lifestyle. 'Obesity is not only making men impotent and women infertile due to PCOS, but is also the leading cause of early diabetes, strokes, heart attacks, and kidney damage through metabolic changes,' he warned. Prof Niazi further revealed that over 85 percent of the population may already be suffering from fatty liver disease — a dangerous, often unnoticed condition that disrupts cholesterol metabolism, triggers inflammation, and elevates cardiovascular risk. 'It's a time bomb. People remain unaware until it's too late,' he said, urging a return to simpler, healthier lifestyles. 'The Prophet Muhammad (PBUH) had a flat belly, ate less, walked regularly, swam, and exercised with Hazrat Ali. That's the example we need to follow,' he stressed. Dr Mumtaz Ali Khan, Chief of Communicable Disease Control at the National Institute of Health (NIH), said Pakistanis are aging at an accelerated rate due to obesity and poor lifestyle habits. 'Most individuals screened at NPC were biologically at least ten years older than their actual age. We're becoming an old, diseased nation far too early,' he said. As a paediatrician, he expressed grave concern over rising childhood obesity, pointing to screen addiction, processed food, and lack of physical activity. 'We mistakenly equate fat with healthy in children. That mindset is dangerous.' Copyright Business Recorder, 2025
News18
07-05-2025
- Politics
- News18
From Pakistan Poisoning Wells To US Attack: Rumours Circulating During 1971 Indo-Pak War
Last Updated: A widely shared report claimed Pakistani paratroopers would land in Delhi, Agra, and Amritsar. Though it never happened, panic rose after airbases were bombed on December 3, 1971 During the 1971 war, as India and Pakistan engaged in intense combat, cities across India experienced blackouts and air raid sirens, while citizens stayed glued to their radios. With no access to the internet or television, unofficial reports and unverified updates spread rapidly. The sources of these reports were often unclear, but many appeared aimed at instilling fear, creating unrest or undermining trust in the government. Some were believed to be part of Pakistani propaganda, while others stemmed from local anxiety or misinformation. One widely circulated report claimed that Pakistani paratroopers were expected to land in Delhi, Agra and Amritsar. Although such an attack never materialised, panic intensified after Pakistan bombed Indian airbases on December 3, 1971. However, such claims were refuted by the government through All India Radio and national newspapers. Some false reports also suggested that the Indian Air Force had bombed Rawalpindi and Karachi. While the Air Force did carry out strikes on Karachi port and certain military installations, there was no major bombing of Rawalpindi. The war officially ended on December 16, 1971 with the surrender of General Niazi in Dhaka. Another widely circulated claim suggested that Pakistan possessed an 'Islamic bomb" and could launch a nuclear attack on India. In reality, Pakistan did not have nuclear capability at the time; it conducted its first nuclear test in 1998. There were also concerns that China might open a front along India's northeastern border, reminiscent of the 1962 conflict. In response, the Indian Army heightened vigilance along the Sikkim and Arunachal Pradesh borders. However, China refrained from any military action and instead extended verbal support to Pakistan. Another major claim that caused widespread alarm was that the US Navy's Seventh Fleet was preparing to attack India. While it was true that the United States deployed its Seventh Fleet, including the USS Enterprise, to the Bay of Bengal in support of Pakistan, it did not engage in any action against India. The presence of the Indian and Soviet navies, along with diplomatic pressure, prevented any intervention. Public anxiety grew amid comparisons to US involvement in the Vietnam War, but the Soviet Union's backing and Prime Minister Indira Gandhi's strong leadership helped ease tensions and dispel fears. Some reports falsely claimed that the Pakistani Army had entered Indian territory, which was not the case. The Indian Army secured decisive victories on both the eastern and western fronts within just 13 days. There were also unfounded claims that the government would confiscate property or shut down ration shops. In reality, while certain policies were tightened due to the ongoing economic crisis, the supply of grain and oil remained steady. The war concluded with a historic Indian victory marked by the surrender of 93,000 Pakistani soldiers. First Published: May 07, 2025, 17:00 IST
BBC News
04-05-2025
- Sport
- BBC News
Niazi closes out Karachi win against Lahore
Lahore Qalanders missed a chance to go top of the Pakistan Super League as Irfan Khan Niazi hit an unbeaten 48 from 21 balls to seal a four wicket win for Karachi Kings in a rain-affected a revised target of 168, Niazi struck five sixes in the final three overs of the Karachi innings, including one to finish the match with three balls to been put into bat, Lahore's openers raced to 90 before the dismissal of Mohammad Naeem (65) in the eighth over, after which the players were forced play resumed Fakhar Zaman pushed on to 51, but Lahore lost a flurry of wickets as they hurried to set a score in a reduced 15 overs a side Afridi took 4-27 while five Lahore batters were out for single figures as the home side finished on openers David Warner and Tim Seifert both made 24 in the reply, while James Vince was caught at long-off off Rishad Hossain for Khushdil Shah was the fifth wicket to fall, caught by Naeem off Haris Rauf for nine, Karachi needed 52 from 22 deliveries. Niazi and Mohammad Nabi (15) responded with a 45-run partnership, and while Nabi was caught tamely from the first ball of Daryl Mitchell's final over, his batting partner hit the remaining seven runs required to close out the move above their opponents into third, level on points with second-place Islamabad United, while Lahore remain two points off leaders Quetta Gladiators but with a superior net PSL fixtures & results, table
Yahoo
28-03-2025
- Yahoo
A double-amputee Army interpreter was murdered in his office. Then the killer confessed to his wife and young child, cops say
A former interpreter for the U.S. Army in Afghanistan who lost both legs in combat was stabbed to death at the Houston, Texas, office he opened to assist other refugees trying to make new lives for themselves. Masiullah Sahil, 37, is now facing murder charges over the March 26 death of Abdul Rahman Niazi, a 34-year-old father of five who was resettled in America in 2014. Sahil, who Niazi had reportedly helped, confessed to the crime while on the phone with Niazi's wife, who called her husband shortly after he was killed, according to news reports and court filings reviewed by The Independent. Sahil, who is also from Afghanistan, stabbed Niazi more than 20 times, prosecutors said during a probable cause hearing in court. Sahil was upset with how long it was taking for his refugee status to be approved, and, following an argument with Niazi over the apparent delay, went to his car and got a knife, investigators said. Niazi 'was more than a man; he was a pillar of our community,' according to a GoFundMe campaign set up by his family. It says Niazi 'devoted his life' to new immigrants like himself, 'ensuring they found safety, support, and hope.' 'Now, his grieving wife and five young children (all under 10 years old) are left behind, struggling to survive without their beloved husband and father,' the fundraiser states. 'Their pain is unimaginable, and their future is uncertain.' Sahil, who was booked into jail on Thursday and is being held on $750,000 bond, earns $3,000 a month as an Uber driver, a financial affidavit filed in Harris County District Court shows. Under the category 'Special Needs,' Sahil is listed as having 'mental problems,' according to the affidavit. Carlo Stefan Torres, Sahil's court-appointed public defender, did not immediately respond on Friday to a request for comment. Niazi's nephew, who did not want to be identified by name, told local Fox affiliate KRIV that his uncle 'literally helped thousands of people around Houston, a lot of them underprivileged.' Sahil was among the recipients of Niazi's kindness; his nephew told the outlet he put up 'his own money and time' in having provided support to the man who would later be accused of taking his life. After the stabbing, Niazi's phone rang and Sahil answered it, the nephew said. 'The defendant admitted to stabbing [Niazi] to [Niazi's] wife,' reads the complaint against Sahil. Niazi's nephew told KRIV that the wife called Niazi to come home for dinner, and that Sahil replied, 'We have sent him to the afterlife.' One of Niazi's young sons was also on the line, according to the nephew, who said the boy 'was traumatized by what he heard.' Of Sahil, the nephew said, 'I want the man to be held accountable as soon as possible. It's completely unacceptable.' As of Friday morning, the GoFundMe appeal had raised nearly $50,000 of its $100,000 goal. Niazi's funeral will be held on March 31 – the same day Sahil is due to make his preliminary court appearance.
