Latest news with #NickEde
Daily Mail
29-07-2025
- Entertainment
- Daily Mail
The humble lives of the Lionesses: From mid-sized homes to side hustles boosting their salaries - but squad are in line for a bumper payday after Euros victory
The Lionesses are set for a bumper payday after cementing their place in history with a nail-biting penalty-shootout victory over Spain to retain the Euros in dramatic style. Chloe Kelly, who scored the memorable winner at Wembley in the Euro 2022 final, was England's golden girl again as she emphatically fired home the decisive spot-kick, sparking scenes of jubilation across the country. Capturing the nation's hearts, she later bellowed 'f***ing come on!' into the TV cameras after shaking hands with Prince William to collect her historic medal in Switzerland. She was also seen belting out Sweet Caroline to the cameras and swaggering around the pitch with her team shouting: 'The first time was so nice, we had to do it twice!' The Lionesses partied late into the night before starting their return to London where they will head to Downing Street before celebrating with an open-top bus procession through the capital on Tuesday. Winning on the pitch clearly comes naturally to the Lionesses who celebrated their second European title on the trot after trouncing Germany 2–1 in 2022. But brand experts say they are set to triumph off the pitch too, anticipating they will make 'millions' over the coming months after becoming the first English team - men's or women's - to win on foreign soil. Brand and culture expert Nick Ede told MailOnline: 'The Lionesses are going to be winning off the pitch with many of them making millions in the next few months. 'Chloe Kelly is the poster girl for the Lionesses and will continue to make a lot of money with endorsements, TV work and brand deals. 'I think Chloe will be able to command millions from deals as her brand equity is so high. She will be courted from lifestyle brands, automotive and performance brands too. 'Because the ladies earn far less than their male counterparts, they have to do more deals outside of the sport to build themselves financially and I think they will be inundated with offers. 'They are perfect role models for so many people and brands want to create authentic campaigns rather than celebrity endorsed ones so choosing a Lioness is a great strategic move.' Mr Ede said it was important for the players to think 'strategically' about the deals and 'how to maximise as much as possible on their fame'. He said all eyes will be on stars including Lucy Bronze, Lauren Hemp and manager Sarina Wiegman - who may be on track for a damehood. The Lionesses may be back-to-back Euros champions - and narrowly avoided World Cup glory by losing to Spain in the final in 2023 - but they remain incredibly humble. When they are not on the pitch, the modest stars are maximising their pay outside of football with side hustle or spending time with partners and family in mid-sized houses. Captain Leah Williamson, 28, has modelled for Calvin Klein, is a brand ambassador for Gucci, enjoys a lucrative deal with Nike and has collaborated with global brands including Aston Martin, Pepsi, Walkers and Mastercard. She even has a range of children's books called The Wonder Team. Ella Toone, 25, has set up her own brand, ET7, which includes a football academy for young girls, and she has set up a creative agency to help female athletes maximise commercial opportunities. Her sponsors include make-up brand Charlotte Tilbury, orthodontic firm Invisalign and McDonald's. She and best friend Alessia Russo have a podcast where they tell all to host Vick Hope. Russo is now on £500,000 a year just for playing football – but off-the-field deals are understood to bring in much more. Forbes put her earnings in just 2023 at £2 million. She has deals with Gucci, Adidas, PlayStation, Beats by Doctor Dre, and last month was gifted an MG5 EV car. Forward Lauren Hemp, 24, has boosted her £400,000 salary with a sponsorship deal with Lego. Playing with the plastic bricks helps her relax and she was seen leaving the hotel in Switzerland holding a Lego set based on the Disney movie 'Beauty and the Beast'. She has also made a Mona Lisa out of Lego. Her other sponsors include Nike and Sports Direct. Lucy Bronze's on-field heroics and social media visibility have landed her lucrative endorsements with the likes of VISA, Spotify, and recently, Rexona, that have seen her rake in the big bucks, amassing a whopping £3.5m net worth. Away from the football limelight and the side hustles, the players live in minimalist and mid-sized homes. Lionesses left-back and Manchester City captain Alex Greenwood, who lives with childhood sweetheart Jack O'Connell, has revealed her plush grey sofas, where she has been seen recovering with Normatec compression boots on her legs. Hero Lucy Bronze, who played the whole tournament with a broken tibia, has also given an insight into her home, sharing photos of her minimalist yet trendy bedroom. In one photo, she is seen recovering in bed in her terracotta and pink room, which is adorned with framed prints, a circle mirror, plants, lamps with rattan shades and plush pillows. In a post back in 2021, she posted a photo of a her and her grandmother in a sleek, modern kitchen which featured a large island in the middle. Lioness legend Kelly, who lives with her husband Scott, has rarely offered a glimpse into their home. But fans have spotted the odd photo which shows the couple have also gone for a minimalist look with a grey carpeted staircase and grey flooring. Her teammate, Ella Toone, is understood to have now moved in with long-term boyfriend Joe Bunney. The Manchester United star has shared glimpses of the interior, including a cosy living room with a grey corner sofa, beige walls, prints and a grey rug. The dining room features a stone grey table with circular glass lights hanging above, plants on shelves and a bright neon light. Growing viewerships have seen the Lioness stars begin to bridge the chasm to the men's when it comes to earning away from the pitch - with brand experts revealing the women are doing far more than the men. Hayley Knight, Co-Founder and Director of Comms for BE YELLOW, a leading PR and Media Relations Agency, said: 'They're doing more outside the sport than the men's team ever have. 'They're more human. They're more accessible. They're pushing for equal access in sport for schools and they're influencing policy. 'And the one wonderful thing about the Lionesses in particular and this particular team is that there's no scandal, they're very open and honest. There's LGBT representation. It's very diverse. 'So there are a lot more brands that can invest and there's a lot more brand trust that they can hook onto. And the contracts will be longer because of that. 'Plus they have access to social media and influencer marketing in a way that previous teams and the men's team have never had access to.' Before the start of Euro 2025, Uefa confirmed record prize money of 41 million euros (£34m) for the 16-team tournament - a 156 per cent increase from Euro 2022 (16 million euros). The 2022 winners received just over 2 million euros but the Euro 2025 champions will this year take home up to 5.1million euros when performance bonuses are added to the 1.8 million euros participation fee. Before a ball had been kicked in Switzerland, the FA and Lionesses had agreed a payment structure that would see the 23 players selected for the tournament share 40 per cent of UEFA's prize money pot between them - which equates to £4.3million, working out to roughly £75,000-per-player. Furthermore, for every match England partake in an extra £2,000 would be added to that total - taking it to £87,000.
The Sun
12-07-2025
- Entertainment
- The Sun
Prince Andrew is not off the hook despite FBI dropping probe into his Epstein links, victims' lawyer warns
PRINCE Andrew's reputation is damaged beyond repair and he will never be able to engineer a return to public life, according to one of Britain's top PR gurus. Brand and culture expert Nick Ede, who runs East of Eden PR agency, called the shamed royal 'deluded' for thinking he could ever return to royal duties and urged him to give up and 'enjoy his life' in exile. It follows the release of Scoop - a Netflix movie based on the 2019 interview he gave to Newsnight. Nick said: 'There is no way back for him. 'I think you know this perpetual idea that he could still be back. Nobody cares. He hasn't got fans. 'There's nobody out there who's going 'We want to see Prince Andrew', not one single person. I think he has to realise that. But I think it's going to take a long, long time for him to actually understand. It's very deluded. "In my opinion, the best thing that he could do is just enjoy his life. He's got gorgeous daughters. He has a great relationship with Fergie, he has a lovely house. 'Just live a quiet life.' Reflecting on the interview five years ago - the fallout of which saw Andrew step back from royal duties "for the foreseeable future" - Nick compared the fallout to Frost vs Nixon and said he would have urged him not to do it. He said: ' If I had been advising him, I would say, go quiet, be quiet, just go to ground. You know you're a prince. Enjoy the life that you lead, but do not open this can of worms, because that's what it is. ' There was no admission that a relationship with somebody like Epstein was terribly toxic. There was no idea that there were loads of victims of trafficking whose lives were completely ruined by Epstein. He didn't seem to think that the association he had with that man was anything but positive. 'I think his worst gaffe was obviously being in that interview and agreeing to it in the first place, for not realising that he's actually going to be interviewed by a very, very good journalist who is going to ask him questions which he might not like. 'But I think what this has done is really shown how archaic Prince Andrew is in his opinions and thoughts. "Read the room. He's never read a room at all.'
Daily Mail
05-07-2025
- Business
- Daily Mail
EXCLUSIVE How OnlyFans killed off the strip club: Number of venues falls to lowest level in over a decade
Strip clubs are dying out – and experts blame OnlyFans. Only 103 premises still exist in England, Scotland and Wales, figures suggest. This is down from around 155 in 2022. Nick Ede, one of the UK's most esteemed experts on popular culture, told MailOnline: 'OnlyFans has totally killed the strip club. 'People are now tipping sex workers and strippers using their phones, rather than slipping a 10 pound note in a thong. 'It's also a clear generational thing, too. Strip clubs were seen as sleazy venues, now they are seen as old and out of touch with today's lifestyles.' The statistics, obtained by MailOnline under Freedom of Information laws, also show how standalone sex shops are vanishing. Just 42 now exist, compared to 104 in 2010. Mr Ede added: 'Sex shops will soon die a death because people purchase them from online shops which package and post them discreetly.' MailOnline sent FOI requests to all 350 local authorities responsible for issuing sexual establishment licences in England, Scotland and Wales. Under current laws, all sex premises – including pole dancing venues and standalone shops selling sex toys and paraphernalia – have to apply for new operating licences (SEV) each year. Applications can cost businesses up to £10,000, although fees vary wildly across the country. Campaigners fighting to keep the sex worker industry alive say the rules have given council bosses 'much greater powers over whether to keep them open'. In total, 184 councils have taken no SEV applications at all since 2010 – when the new rules came into play. The amendment was proposed and passed after a series of objections from local councils to the formation of new or operation of existing strip clubs on the grounds of the impact on the community. Edinburgh, Swansea and Exeter councils have even introduced 'nil cap' orders, which effectively ban new sex venues from opening. Only 50 strip clubs that were licensed in 2010 remain open today. Birmingham is the strip club capital of the country, with 21 active establishments. Liverpool (10), Newcastle Upon Tyne (10) and Manchester (8) follow behind. Meanwhile, Cardiff, Birmingham and Wolverhampton all lay claim to having the most sex shops, with four apiece. Experts believe the erosion of strip clubs and sex shops reflects the overall trend of British nightlife. Around a quarter of UK adults are thought to be teetotal, jumping to over a third of Gen Z, meaning less punters are likely to cross the strip club thresholds after a night out on the town. A 2021 YouGov poll suggests that only a quarter of men would support banning strip clubs outright, with the figure reaching over 40 per cent for women. And earlier research from the pollster shows that the majority of people in Britain think it is acceptable for a person in a relationship to go to a strip club on a stag or hen do. But the advent of OnlyFans has reshaped how some young people engage with sexual content, some experts believe. Data from Ipsos Iris show that in January, 4.4 per cent of the British population – or 2.2m people – visited the site. This was up 64 per cent in a year. Audrey Jones, a campaigner for DecrimNow – the unofficial union for sex workers, disagreed with Mr Ede. She said: 'I don't think OnlyFans has made an impact at all. 'This trend (the decline of strip clubs) was happening way before OnlyFans was a thing. 'They work in different markets and big groups of lads on stag dos... don't go on OnlyFans.' Proliferation of free online porn and cheap subscriptions to creators on OnlyFans does present a cheaper alternative to real life encounters in strip clubs. Ms Jones told MailOnline: 'Strippers are some of the first to talk about when a recession is coming because their customer base is the first thing to go.' Venues don't require SEV licenses if sexual entertainment takes place less than once a month. Sixteen councils didn't respond to our FOI request. Others refused to supply figures. High Street stores such as Anne Summers and Agent Provocateur weren't included in the analysis because they don't need licences to operate.
The Sun
08-06-2025
- Entertainment
- The Sun
How Sydney Sweeney's sexy new single life will ‘DOUBLE her £40m fortune' with her raciest ever stunts
AS an actress, she's got Hollywood at her feet - with bigwig directors lining up to work with her, and a slew of movies in the pipeline. But Sydney Sweeney isn't just resting on her laurels on set. 15 15 Instead, the very savvy star is cashing in on the side with enough money-making brand deals to fund a small nation, and she's leaving no doubt as to what those deals all hinge upon: her irresistible sex appeal. After all, while Hollywood is built on beauty, there are few stars who can fully embody that bombshell energy of yesteryear - in the guise of Marilyn Monroe and Sophia Loren - and become a brand unto themselves in the process. Yet Sydney manages to toe that line - and it's no coincidence that she's fully embraced her sexiest, and most marketable, self yet in the wake of her relationship ending earlier this year. According to brand and culture expert Nick Ede, the 27-year-old knows what her selling power is. And with her single status now confirmed to the world, she's leaning into that bachelorette image. Hollywood bombshell 'She's a modern-day sex symbol - and it feels like brands are really buying into her,' Nick tells us. 'They want to be associated with her, and they love the fact that she's single because it means she's potentially obtainable to guys. "Meanwhile, women feel like she's more relatable because of the likely heartbreak she's had, so they want to support her too. 'There's lots of opportunities in this from a branding point of view - and with 25m Instagram followers, she's got a lot of influence!' Last week, the Euphoria star confirmed reports that had been circulating since February, that, after seven years, she'd broken up with fiancé Jonathan Davino. Speaking to The Sunday Times Style magazine, she said she was now single, adding, 'I'm learning a lot about myself, spending more time with my friends. And I'm loving it.' Sydney Sweeney looks incredible as she makes FOUR outfit changes in one day to promote new movie Echo Valley 15 15 And one thing she's seemingly learnt about herself is that she's a highly valuable commodity, who can command big figures from companies begging her to promote them. Indeed, over the past few months - and coinciding with her break-up - Sydney has aligned herself with more brands than ever, fronting their ad campaigns and posting branded content to her social media. Big brand deals Some of her recent brand partnerships include the likes of MiuMiu, HEYDUDE shoes, Armani makeup, Samsung, Laneige, Kérastase, Ford and Dickies. Meanwhile, her recent - very tongue in cheek - campaign for Dr Squatch, which saw her release a range of soap made out of her own bathwater, proves the fact that she knows her sexy image sells. Joking that the idea was born from 'dirty little boys' who 'wouldn't stop asking' for her used bathwater, Sydney cheekily posed for the men's soap company in a bathtub. Would she have done so willingly if she were still engaged? Possibly. But she couldn't fully represent that attainable fantasy to her mostly male market with a ring on her finger. 'When she was still in her relationship, it didn't really feel like she was being so overtly sexual with her social posts, and she wasn't doing as many brand collaborations,' says Nick. 'But now that she's single again, and she's not getting married, it feels like she's come out of that spell. Now, she's out there, and she's owning it. 'I think that's what's great about her - she owns herself and she owns the way she looks. 'She's a bit like Sabrina Carpenter - they both own their sexuality and it's up to them what they push and what they don't push.' Of course, this isn't the first time that Sydney has leaned into her desirability to earn the big bucks. In 2023, she starred in the romcom Anyone But You - but it was the press tour to promote the movie that had fans running to the cinemas, as they couldn't get enough of Sydney's 'are they - aren't they' chemistry with co-star Glen Powell. The pair have both been open about how they harnessed the rumours surrounding their relationship to feed fans' frenzy, and ultimately guarantee box office success. To that end, they happily flirted for the cameras and cosied up together on red carpets - despite the fact that Sydney was still coupled up with Jonathan at the time. Clearly, the actress isn't afraid to ham it up for the cameras - and also blur the lines between film and reality. As Nick tells us, she's 'not pretentious nor prissy' when it comes to press and publicity, and she enthusiastically embraces her image as a pin-up. 15 15 15 She even fashioned a T-shirt last year that read: 'Sorry for having great t**s and correct opinions' across her chest - in response to some complaints about her sexualised image. What's important to note is that - while bombshells of the past like Marilyn Monroe were beholden to others, including film studios and directors - Sydney is fully in control of her image. On camera, she hasn't shied away from her sexy looks in the past - especially with envelope pushing roles in Euphoria and the erotic thriller The Voyeurs. But, given that - up until recently - she was engaged in real life, it was confined to make believe. Now, her sexy image seems more real than ever, and brands are clearly buying into the narrative… which is, ultimately, Sydney's bottom line. Money minded As the actress herself has explained, she's driven to make a lot of money, which comes from her parents' financial struggles during childhood. When she was 16, her parents, Lisa and Steven, had to sell their home in Washington, forcing the family (she has one younger brother, Trent) to live in one bedroom together in a Holiday Inn hotel for eight and a half months. Three years later, her parents filed for bankruptcy. Since then, she's been determined to make a better life - both for herself and her parents - and has grafted hard to up her earning potential. 15 15 Clearly, her efforts have paid off. While Sydney earned $2m to star in Anyone But You, she's since upped her film fee to around $7.5m - earning her a reported net worth today of approximately $40m. And she spends it well, admitting she's 'obsessed with Zillow' (America's version of Rightmove), and has invested in a highly lucrative property portfolio that includes homes in Bel Air, Los Angeles, Florida Keys, and several more properties in the Pacific Northwest. She also has a vintage car collection - which she last added to with a $68,500 Fiat Jolly. Meanwhile, the savvy star has also cemented herself behind the camera in Hollywood, producing Anyone But You and her recent film Immaculate. She's also producing her two upcoming movies - The Housemaid, and an untitled biopic about the boxer Christy Martin. However, as she herself has previously said, the acting and producing gigs only go so far - especially in today's economy. 'They don't pay actors like they used to,' she said in 2022. 'And with streamers, you no longer get residuals'. On brand That's where the brand deals come in. According to Nick, Sydney's massive following - which eclipses most actresses working today - guarantees her a sizeable income from sponsored content. That means that, the way things are going, she could easily double her fortune in no time. 'She could absolutely double it - I think she could be making hundreds of thousands per post,' he explains. 'She's wearing clothes from the likes of Miu Miu and jewellery from De Beers - ultra fabulous stuff. 'And she recently did a deal with Samsung Galaxy - deals like that can bring in six figures, definitely. 'With 25m followers, she's up there with the Kardashians. Sydney's really captured the zeitgeist.' As for where she goes from here, the sky's the limit for the star - who's somehow achieved the impossible: straddling the worlds of old Hollywood and new-age social media. Some stars in the past have tried and failed to be both commercial and respected in acting circles, but Sydney's somehow struck that balance. According to Nick, her brand comes down to some excellent strategising and talent management. 'If she were a mediocre actress, she couldn't have done this,' he says. 'Look at Megan Fox, who kind of ruined her career because her sexuality came before her acting. 'Sydney's different - she's got really great range, and also has that respect of Hollywood, which allows her to do these brand deals. 'She's very clever - and the team behind her must be really clever as well. Everyone understands what she's doing. 'She's peppering the deals with movies and she's not over-saturating in either arena - that means we'll keep buying into her.' As for where she goes from here, it seems the sky's the limit for Hollywood's ultimate It Girl. She'll soon be starring as boxer Christy - in a film that's already being pegged for Oscar success. Meanwhile, in the meantime, she's proving she's got enough self-awareness - and cheekiness - to cash in on her sex appeal. It seems that, as long as people are happy to buy soap made of her bathwater, she'll continue to sell it. And - in the process - Sydney's cleaning up very nicely indeed. 15
The Sun
03-06-2025
- Business
- The Sun
Meghan Markle couldn't get Beyonce so settled for her mum… but even a global star couldn't save As Ever, expert slams
Emily Jane Davies Summer Raemason Published: Invalid Date, MEGHAN Markle couldn't bag Beyonce for her podcast so she settled for her mum instead, an expert claimed. The Duchess of Sussex, 43, sat down with Tina Knowles for the latest episode of Confessions of a Female Founder this week. 6 6 6 But marketing expert Nick Ede told The Sun how chats with famous celebs won't be enough to save her brand. This comes as the Duchess decided to"just pause" restocking As Ever - after previously selling out in under an hour. Meg said she wants to wait until it is "completely stable and we have everything we need" as to not annoy customers. Mr Ede said: "Meghan obviously is trying really hard to establish herself in a big way, and associating herself with other female founders, was kind of a good idea, because it went well with the As Ever brand, and how that was developing. "But the issue is that actually the As Ever brand hasn't really gone particularly far, so she can't really say that she's a particularly great female founder. "And so when she's been interviewing some of these brilliant people like Sarah Blakely, for instance, who who came up with Spanx and was one of the first youngest billionaires in the world, that's somebody who's actually aspirational, somebody who's worked really hard and created a product which is sold around the world and recognized around the world. "And unfortunately, as ever isn't." Mr Ede dubbed it more of a "PR spin" than a proper brand. He also compared it to Tina Knowles ' success as a bestselling author in America and a popular fashion designer. "Meghan is great at piggybacking off other people's success," the expert added. But, despite chatting to popular celebs on the podcast, Mr Ede didn't think it would be of much benefit. "I think one of the biggest problems with this is that unfortunately, Meghan hasn't had the people who are going to get the bums on seats who are going to get the listeners who are going to get the downloaders," he said. "And also the conversations aren't particularly interesting. "They're only interesting to people who want to be female founders, and if they're not, then it doesn't really give them much to talk about." Mr Ede also highlighted how the Duchess "isn't particularly relatable". He said there's a "massive disconnect" as "really she's not a female founder". The expert suggested the mum-of-two's best bet would be venturing into the fashion world. "I don't think she'll do another podcast. I just don't think it's working," he continued. "I would really sit back and go, 'how front facing do I need to be? Do I actually need to be right at the forefront of it? Or can I just use my name to influence and drive sales, make money and feel much more protected?' "I think that would be the best strategy for her in the long run." Meghan has previously told of the difficulties of building her firm and "how many tears" she has shed behind the scenes. She chatted about As Ever on a bonus episode of her podcast featuring Beyoncé's mother Tina Knowles. The Duchess has suffered a myriad of problems with the business, from branding rows to claims she is "out of touch" with reality with her pricey jams. The 43-year-old has previously admitted As Ever "overwhelms" her and she stays up stressing about it until 3am. On the podcast, she also expressed her dream of launching a future business with daughter Princess Lilibet, after talking to Tina about the Cecred haircare line she started with Beyoncé. "I wonder if one day I'll be in business with Lily and we'll be building something," the Duchess said, with Tina adding: "That's the best." Meghan spoke about the April launch of her As Ever products including jam and herbal tea. She said that the "scarcity mentality at the beginning might be a hook for people", comparing it to "a sneaker drop". But she feared it might be "annoying" for customers, adding: "I don't want you to eat that jam once every six months. I want that to be on your shelf all the time." Meghan said: "So for me at the moment, with As Ever, it was great. We planned for a year we get and then everything sells out in 45 minutes. "Yes, amazing, great news. Then what do you do? And then you say 'Ok, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer? "I'm looking at it saying 'Just pause. That happened. Let's wait until we are completely stable and we have everything we need'." She added how people "see all the flashy stuff and they see the product. But that end game... those behind the scenes moments, how many tears I've shed". But experts claimed she used a sneaky "ploy" to make sure her pricey food brand sold out in minutes. When Meghan, 43, finally launched her highly anticipated As Ever items, from £11 jars of jam to £22 limited edition honey, it was swiftly out of stock. But a source said: "This is simply a marketing ploy. "You make a relatively small amount available so it all gets bought and then you can say it's so popular it sold out." Meg's chat with Tina comes she shared snaps with Prince Harry as the couple enjoyed watching a Beyonce concert last month. The pair were seen dancing in a luxury suite worth thousands of dollars at the singer's Cowboy Carter tour in LA. Harry, 40, was standing and bopping his head awkwardly while the Duchess repeatedly threw her hands in the air as Beyonce belted out Texas Hold'Em. A separate official photo posted onto Beyonce's official tour website showed the couple smiling with their arms around each other. 6 6 6
