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Business Standard
27-06-2025
- Business
- Business Standard
Associated Alcohols gains after launching whiskey 'Hillfort' in Uttar Pradesh
Associated Alcohols & Breweries jumped 3.97% to Rs 1,116.25 after the company launched its premium blended malt whisky 'Hillfort' in Uttar Pradesh, available across select retail outlets. Following the commercial rollout of Hillfort, the company intends to introduce additional proprietary products including Nicobar Gin, CP Vodka, and other premium products, as part of a phased pan-India expansion strategy. The company said that it plans to launch its premium products in a few more states shortly, and the same shall be communicated to the exchange upon execution. Prasann Kumar Kedia, managing director, stated The launch of Hillfort in Uttar Pradesh marks a significant milestone in our journey toward premiumization and strategic geographic expansion. We are thrilled to introduce our premium offering to one of Indias most evolved and discerning liquor markets. This move underscores our commitment to delivering differentiated, high-quality spirits that resonate with modern consumers, and we look forward to deepening our presence in this important region. Associated Alcohols and Breweries (AABL) operates a state-of-the-art integrated alcoholic beverages manufacturing facility near Indore, Madhya Pradesh. AABL's core focus is on producing Indian Made Foreign Liquor (IMFL). The company is involved in the sales of Indian Made Foreign Liquor (IMFL), Indian Made Indian Liquor (IMIL), Extra Neutral Alcohol (ENA) and Ethanol. The companys standalone net profit jumped 82.3% to Rs 22.33 crore on 0.1% increase in net sales to Rs 242.48 crore in Q4 FY25 over Q4 FY24.
Business Upturn
27-06-2025
- Business
- Business Upturn
Associated Alcohols shares jump 6% after launch of premium whisky ‘Hillfort' in Uttar Pradesh
Associated Alcohols & Breweries Ltd. saw its shares jump over 6% in early trade after the company announced the launch of its premium blended malt whisky, Hillfort , in Uttar Pradesh. The product is now available at select retail outlets across the state. This launch marks a significant step in the company's strategy to strengthen its premium alcohol portfolio. Positioned as a high-quality offering, Hillfort is expected to cater to the growing demand for premium spirits in India's second-largest alcohol-consuming market. With the successful rollout of Hillfort , the company plans to continue its premiumization journey by introducing more in-house brands. Upcoming products include Nicobar Gin and CP Vodka , along with other premium labels. These will be launched in a phased manner as part of a broader pan-India expansion strategy. Associated Alcohols shares opened at ₹1,089.90 and, at the time of writing, reached an intraday high of ₹1,155.10, while the low stood at ₹1,087.00. The stock has shown notable movement, staying well above its 52-week low of ₹647.85 and inching closer toward its 52-week high of ₹1,496.00. Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
