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3 Immersive Dramatic Experiences Not To Miss-2 In New York, 1 In Paris
3 Immersive Dramatic Experiences Not To Miss-2 In New York, 1 In Paris

Forbes

time31-07-2025

  • Entertainment
  • Forbes

3 Immersive Dramatic Experiences Not To Miss-2 In New York, 1 In Paris

In one section of the journey in Viola's Room, the group of six encounter a banquet. Marc J. Franklin Watching a theatrical production is not enough anymore. Audiences are increasingly becoming part of the show. When preview performances begin tomorrow for Masquerade, the new immersive production of Phantom of the Opera , aspects different from the Gaston Leroux novel based- Andrew Lloyd Webber musical will be visible immediately. For one, it will be a far better dressed crowd than usual since attendees are instructed to dress 'extravagantly' in black, white or silver formal or cocktail attire (but no high heels) and wear a masquerade mask (the staff will have handouts, though, if ticketholders arrive without one). And instead of the setting of a Broadway theater, this show takes place in a reconfigured five story building on West 57th Street that formerly housed the art supply store Lee's Art Shop. In that, it echoes the McKittrick Hotel, the six-story building in far west Chelsea that was the home of the immersive production that really set fire to this trend: Sleep No More , a limited run that ultimately ran for 14 years, closing this January. Costumes by Emilio Sosa and masks by Nicola Formichetti from MASQUERADE. César Buitrago for MASQUERADE This setting is constructed to resemble the Paris Opera House complete with the famous chandelier composed of 30,000 crystals provided by Preciosa, the production's 'Official Crystal Partner' as well as the catacombs below (the reason for no high heels; too dangerous to walk.) Within it, audience members are meant to pursue the Opera Ghost through the various floors, learning about his influence over Christine and hearing the original musical's songs sometimes inches from the cast member performing them. Some cast members know that score extremely well: they were principals in the original musical. Ticketholders to Masquerade are required to bring a mask or are provided one if they forget. But it will likely not be as elaborate as this cast member's mask designed by Nicola Formichetti. César Buitrago for MASQUERADE Interest in the show is so high that the preview period sold out within hours but the run has been extended with tickets now on sale for performances September 9 through October 19. The evening performances are adults only but there are a few special Saturday and Sunday matinees for 16 year olds and above. The bedroom of the main character in Viola's Room. Marc J. Franklin Over at The Shed in Hudson Yards, Punchdrunk, the company that created Sleep No More is at it again with Viola's Room, a particular favorite of Felix Barrett, the company's artistic director. Based on The Moon Slave , a turn of the 20th century Gothic story by author Barry Pain, it's a more linear production than Sleep No More : you're moving forward although in relative darkness guided by low level light cues through a labyrinth of passageways, sometimes with squishy walls closing in on you. You can't wear high heels here either; in fact you can't wear shoes at all, a directive which becomes clearer in the second half of the journey as your feet encounter uneven, sometimes gritty surfaces and sand as part of the story. Your guide for all this is the hypnotic voice of actress Helena Bonham Carter on noise canceling headphones, revealing a tale of an orphaned princess betrothed to a prince she doesn't want to marry and her amblings from the palace into a garden maze to dance under the spell of the moon. But you also start in the room of a young girl growing up in the 90's (cue Black Hole Sun by Soundgarden and a poster of Tori Amos among other memorabilia), a room that you return to as part of the meandering path but there are always changes in it when you do. The story is operating on two levels with so many sensory infusions (visuals, sounds, scents) that you don't always know in whose story you're moving. You're often also too busy trying to find the next doorway or wall opening to really try to figure it out at the same time. All in all, it's a dreamlike journey-you just go with it- and one with so many stimulations that it should be experienced twice at least to take it all in. The running time is about 50 minutes and the production also runs until October 19. Famous Paris landmarks provide the setting for an upcoming three day immersive experience created by the upscale travel company Ariodante. Leonard Cotte Solving A Mystery In The Landmarks of Paris Coming this fall in Paris, in the way that the Olympics Opening Ceremony used the city as a setting, the luxe travel company Ariodante plans to use it to stage a three day experience called The Queen's Lost Diamonds . Here, the participants are even more involved in the production because there's a mystery around a royal scandal and the guests are the ones solving it, traversing the city, venturing into parts of landmarks usually not open to the public and questioning historical figures played by actors. There are also promised challenges for aspiring daredevils. Tickets aren't being placed on public sale and very few other details are being released in advance. Would-be participants need to apply and prices start at $627,000; the exact price will be determined by the path the participant takes—each will be individually tailored. No exact dates have been announced yet but the time frame is expected to be October-November. MORE FROM FORBES Forbes These 4 New York Hotels Get You Into The Hottest Broadway Shows By Laurie Werner Forbes Discover Berlin Like A Local: An Expert's Guide To Summer In The City By Laurie Werner Forbes Unearth Dinosaur Fossils On Global Digs With Dinosaur Trips By Laurie Werner Forbes Chase Sapphire Reserve Announces New Restaurant And Celebrity Events By Laurie Werner

‘Phantom,' Transformed: A First Look at the Costumes of New York's Immersive ‘Masquerade'
‘Phantom,' Transformed: A First Look at the Costumes of New York's Immersive ‘Masquerade'

Vogue

time16-07-2025

  • Entertainment
  • Vogue

‘Phantom,' Transformed: A First Look at the Costumes of New York's Immersive ‘Masquerade'

Details about Masquerade, an immersive new revival of Andrew Lloyd Webber's The Phantom of the Opera in New York, are still scarce; so far, the production has obscured the cast and crew's specific roles under the guise of following strict instructions from the Opera Ghost. But here's what we do know: Named after one of the 1986 musical's songs and major setpieces, Masquerade will begin previews later this month at a renovated art-supply store near Central Park South. Excepting a few matinee performances, it will be a 21-plus affair, modeled after the recently shuttered Sleep No More. Another hint that this go-around with Phantom—which arrives two years after the iconic Broadway production ended its 35-year-long run—will be more grown-up? The recent announcement that Nicola Formichetti, Vogue Hommes Japan's former fashion director and a frequent collaborator of Lady Gaga's, serves as the show's Director of Masks. In an interview earlier this month, Formichetti told Vogue that he was brought into the fold of Masquerade by director Diane Paulus, who paired him with her longtime costumier, the Tony-nominated Project Runway favorite Emilio Sosa. Though this is Formichetti's first proper theater job, his appointment will make good sense to anyone who remembers Gaga's VMAs debut in 2009. Performing 'Paparazzi,' the then-23-year-old donned a custom Keko Hainswheeler mask and bled out onstage in an extremely theatrical homage to the musical. (Formichetti served as the performance's fashion director.) 'Gaga and I never put Phantom on the mood board, but it's just engraved in our DNA, this chic attire and mask,' Formichetti recalled. (He showed Paulus a video of the number upon first meeting.) 'I've always had a fascination with masks, and maybe it came from loving Phantom in high school, I don't know. To me, masks are very similar to the art of makeup or the art of drag: It's not about hiding who you are, but transforming yourself into something else, into whoever you want to be. Maybe that's showing, actually, the true self.' His list of inspirations for the nearly 50 designs used in the production range from the piece's early 20th-century Parisian setting to the modern underground club scene. Formichetti said that car parts and broken glasses, Dalí and Duchamp, '90s Alexander McQueen and Galliano, and Amanda Lepore's punk-glamour attitude also found their way in: The show's aesthetic is, in his words, a 'kind of surrealism-meets-S&M dungeons' situation.

Creative Visionary Nicola Formichetti Named Global Creative Director, M·A·C Cosmetics
Creative Visionary Nicola Formichetti Named Global Creative Director, M·A·C Cosmetics

National Post

time14-05-2025

  • Business
  • National Post

Creative Visionary Nicola Formichetti Named Global Creative Director, M·A·C Cosmetics

Article content Article content NEW YORK — The Estée Lauder Companies (NYSE:EL) and M·A·C Cosmetics announced today the appointment of Nicola Formichetti as Global Creative Director, effective May 19, 2025. A celebrated creative director, designer, and cultural icon, Formichetti brings his visionary artistry, genre-defying creativity and consumer-first mindset to the helm of M·A·C's global creative strategy. He will report directly to Aïda Moudachirou-Rébois, M·A·C's Senior Vice President and Global General Manager. Article content Formichetti's appointment marks a pivotal moment for M·A·C as the brand continues to shape the future of beauty through boundary-pushing innovation and cultural relevance. His dynamic approach to creativity, rooted at the intersection of fashion, music, culture, and technology, will spark new levels of desirability for M·A·C, driving its product innovation, creative collaborations, and global consumer engagement. In his new role, Formichetti will shape the strategy, conceptualization and execution of M·A·C's creative vision, elevating the brand's global image and impact across every touchpoint – from campaigns and social media platforms to product, packaging, and immersive retail experiences. At its core, M·A·C is built on artistry – and as an artist and visionary himself, Formichetti will play a central role in reimagining what artistry means for the next generation of consumers. He will lead a multidisciplinary creative team, building on the brand's iconic heritage in artistry, trendsetting, limitless self-expression and individuality to deliver bold storytelling that leaves a lasting impression on a global scale. Article content 'Nicola is a once-in-a-generation creative talent who perfectly embodies the bold, fearless energy of M·A·C and our global community,' said Aïda Moudachirou-Rébois. 'Like our consumers, Nicola is passionate, expressive and knows how to push boundaries. His appointment is not only a celebration of artistry, but a reflection of our commitment to serving our consumers with of-the-moment relevance, creativity and authenticity. He is the perfect Creative Director to drive the brand into its next exciting chapter.' Article content Renowned for his genre-defying work with global superstars like Lady Gaga, his creative oversight of some of fashion's most influential houses, and his reputation for trend-defining collaborations, Formichetti is uniquely equipped to help M·A·C deliver on its mission to be a brand for 'All Ages, All Races, All Genders.' Drawing from his Japanese and Italian heritage, he brings a globally attuned perspective that resonates deeply with M·A·C's inclusive ethos. His forward-thinking approach seamlessly integrates technology and digital innovation, pushing creative boundaries and redefining how beauty and fashion engage with global audiences. Article content 'Nicola's appointment is a bold step forward for M·A·C and for The Estée Lauder Companies,' said Jane Hertzmark Hudis, Executive Vice President, Chief Brand Officer, The Estée Lauder Companies. 'Nicola brings the vision, bold creativity and track record to take the M·A·C brand to new heights as it enters its next phase of growth. We are thrilled to bring this level of high-caliber creative talent to The Estée Lauder Companies.' Article content 'This appointment represents yet another definitive step forward for The Estée Lauder Companies as we execute our recently announced Beauty Reimagined vision, which is focused on becoming the most consumer-centric prestige beauty company in the world,' said Stéphane de La Faverie, President and CEO, The Estée Lauder Companies. 'A key component of Beauty Reimagined is meeting consumers where they are, and with Nicola's unique ability to capture the pulse of culture, he will help shape exciting and innovative products and experiences. M·A·C's tremendous brand equity is most powerful when it evolves with the times—and Nicola will leverage his creative vision to inspire a new generation of connection, self-expression, and loyalty.' Article content 'M·A·C is an iconic brand that has always championed the people and communities that move culture forward,' said Formichetti. 'Having previously collaborated with the brand on my Nicopanda collection and the M·A·C VIVA GLAM campaign, I'm thrilled to return and bring my vision to this next chapter. The world is craving creativity, beauty, and connection—and I can't wait to help bring that to life in a magical way.' Article content Cautionary Note Regarding Forward-Looking Statements Statements in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include those in the various quotations. Although the Company believes that its expectations are based on reasonable assumptions within the bounds of its knowledge of its business and operations, actual results may differ materially from the Company's expectations. Factors that could cause actual results to differ from expectations include the ability to successfully implement its strategy, including the Company's profit recovery and growth plan; successfully transition its leadership; and those other factors described in the Company's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K. The Company assumes no responsibility to update forward-looking statements made herein or otherwise. Article content About The Estée Lauder Companies The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Article content Article content Article content Article content Article content Contacts Article content Article content Article content

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