Latest news with #NikeDunks
Miami Herald
10-07-2025
- Business
- Miami Herald
Your favorite Nikes might be disappearing soon
I'll admit it...I'm a sucker for the classics. Give me a crisp pair of Air Jordan 1 Lows or Nike Dunks in a fresh colorway and I'm good. They're effortless, they go with everything, and they make you look put together without even trying. There's something about their shape, the colors, the nostalgia. They don't scream "look at me," but if you know, you know. And I'm not the only one who feels that way. These styles have had a stranglehold on streetwear and casual fashion for years. At one point, it felt like every other person walking into a coffee shop was wearing some version of a Panda Dunk. Related: Nike's latest announcement has fans scratching their heads But if you've been trying to buy a new pair lately and coming up not imagining it. Nike is quietly cutting back on these once-iconic sneakers. Fewer drops. Less shelf space. Slower restocks. The same styles that used to drive hype and dominate resale markets are now being phased out. Not because people stopped loving them-but because Nike's strategy is changing. It's a major shift and most customers won't see it coming. Especially if, like me, they assumed their go-to pairs would always be there. In its latest earnings report, Nike revealed something surprising: the sneakers that once built the brand are now dragging it down. According to CFO Matt Friend, Nike's classic footwear franchises (including the Air Force 1, Dunk, and Air Jordan 1) declined more than 30% in the fourth quarter. That alone created nearly a $1 billion revenue headwind. And Nike isn't trying to fix that decline. It's actively pulling back. The company says it's intentionally "right-sizing" those franchises to make room for new performance and sport-led products. In other words, Nike doesn't want these shoes to carry the business anymore. Related: Amid dupe lawsuit drama, Costco shoppers praise viral product CEO Elliott Hill put it bluntly: "We set out to aggressively right-size three very important franchises." Instead, the company is doubling down on running, training, and basketball. And while new models like the Vomero 18 and A'ja Wilson's A-ONE are gaining traction, they haven't scaled fast enough to offset what Nike's walking away from. The transition has been painful. Revenue is down 12%, and Nike Digital (the channel where many of these classics sold) is down 26% year-over-year. But Nike insists this is part of the plan. The brand calls it a "sport offense" and says it's time to reset for long-term growth. If you're a fan of the classics, this isn't great news. Nike isn't flooding the market with Dunks or Jordans the way it used to. That means fewer colorways, limited restocks, and a much tougher time finding your favorite pair in your size. And because Nike is repositioning its Digital channel as a full-price destination, those sale rack steals? They're likely not coming back. Nike is betting its new sport-focused gear will get shoppers just as excited. But that shift takes time-and risks leaving longtime fans behind in the process. I've even noticed it myself. The drops are fewer and farther between. I used to see new Dunk colorways popping up all the time-now it's mostly silence. And when a pair does drop, it's gone in minutes. So what can you do if your favorite pair is vanishing? Buy now, while you can. Keep an eye on trusted retailers. And know that if it feels like Nike is changing its identity, that's because it is. The classics aren't totally they're no longer the main event. Related: Nike raises prices and puts the blame purely on tariffs The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Business Insider
04-07-2025
- Business
- Business Insider
Sneakerheads and footwear insiders tell us why Nike is on the right track
Nike is trying to regain dominance with a new CEO, strategies, and sports-focused initiatives. Collectors and analysts emphasized the importance of using exclusivity to boost Nike's appeal. Nike's partnerships with athletes and innovation are keys to its comeback efforts. Nike's biggest fans have some tips for the retail giant. The sportswear brand is on a journey to regain its footwear dominance. Although its $46 billion in annual sales are ahead of smaller competitors like On Running, longtime rival brands like Adidas are nipping at its heels when it comes to mindshare. Nike's sales fell 10% during its last fiscal year. In October, as growth was stalling, the company brought on a new CEO, Elliott Hill, to get the business back on track. He's been slashing promotions, prioritizing wholesale relationships with major retailers, and putting sports back at the brand's forefront. Many avid shoe collectors, sometimes called sneakerheads, have followed the brand through its ups and downs over the years. Business Insider spoke with two loyal customers and an analyst who follows the company closely. They had mixed perspectives on the Nike of 2025. Here's what people who know Nike well have to say about the wins and losses of its comeback efforts. Nike needs to get better at knowing what to stock and when Lamar Stewart, a 32-year-old collector who estimates he owns over 100 pairs of shoes, said his love of Nike goes back to his teenage years. Lately, though, he's found some of the brand's drops underwhelming. Part of the problem is Nike's inventory strategy, including knowing when to limit or increase the quantity of a sneaker. Take the classic University of North Carolina Jordan 1 that Nike reimagined and released in May, Stewart said. Though he and other sneakerheads he knew were hyped for the famous blue and white shoe drop, the company released so many that Stewart saw them "sitting on shelves" in stores and online. "When they have a lot of stock, people aren't feeding into it," Stewart said. It's an issue Nike is addressing behind the scenes. Hill, the former president of consumer and marketplace who returned to the company as CEO, is helping Nike lessen its reliance on retro styles, such as Air Force Ones, Nike Dunks, and Air Jordan 1s. Nike has been collaborating with some of the WNBA's biggest stars on new styles and reviving its focus on running, for example. Some analysts are optimistic that Hill can help manage this "tug-of-war between scarcity and distribution," BMO Capital Markets analyst Simeon Siegel said. Exclusivity is necessary Nike did better anticipating demand with the Neon Air Max 95. It's "one of the most legendary Air Maxes," Stewart said, and collectors went crazy for the April release. Stewart said the drop drummed up feelings of the old days for sneaker collectors like himself, recalling the excitement of waking up early to stand in line for a coveted shoe. It may have been frustrating for those who couldn't get their hands on them, but complaints about not enough shoes are good for the apparel giant. It's better to leave customers wanting more. Hill said during Nike's earnings presentation last week that the company saw promising results in the fourth quarter with "reintroducing the Air Max 95 to a new generation." Siegel said creating exclusivity is key to appeasing sneakerheads. Recreational shoe collectors want what their peers can't easily get their hands on. That's part of why the company mixes in drops exclusive to its SNKRS app. "Nike needs to have many shoes that are hard to get," Siegel said. Innovation is tricky Innovation is also critical to Nike's efforts to move beyond its retro styles. Shu Cheng sells many Nike styles at .IMAGE, the New York City sneaker consignment store he cofounded. He said he does his best to educate Jordan-obsessed customers about Nike's new technologies, like the Nike x Hyperice Hyperboot, which heats up and massages ankles. His shoppers are more interested in retro styles, though. "We want to give our customers Nike's innovation, but they're not coming in and asking for it," Cheng told BI. Still, some of Nike's more innovative shoes have sold well. WNBA star A'ja Wilson's A'One sneaker sold out in under five minutes in May's online release. The A'One was made with Nike's cushioning technology called Cushlon ST2 foam. "I think where Nike went wrong in recent years was losing focus on what has made the company great for so many years, which is innovating and designing really cool products and telling marketing stories that gets the consumer excited about those products," Jim Duffy, a Nike analyst for Stifel Institutional, previously told Business Insider. Such innovation comes from putting their "ear to the streets" and listening to consumers, Stewart said. Smaller rivals are flourishing by "giving the people what they want," he said. Running brand Hoka, for example, has been a leader in the ultra-cushioned shoe trend among athletes. To catch up, BMO analysts suggested Nike take a leaf out of its old playbook and be a "fast copier" of what's working for Hoka. Nike, which released its cushioned Vomero 18 running shoes in February, is already following the trend. @torialynaee Testing out the newest Nike Vomero 18s on a quick 4 mile run, to see if they're worth all the hype! Spoiler alert ‼️: they absolutely are 🙂↕️🙂↕️ Every runner at any skill level needs a shor that feels great for THEM. I thought they would be all hype and feel like my Hokas, but boy was I WRONG! @Nike #nikeshoes #nike #runningshoes #nikevomero18 #vomero ♬ original sound - Toria Lynaee What's next for Nike Nike's renewed sports-first approach is smart, Cheng said. Instead of focusing on celebrities — like competitors Puma and On have done with Rihanna and Zendaya — collaborating with athletes leans into Nike's image as a sportswear brand. However, there's no denying the connection that sports style has with streetwear. The Air Jordan 1 started off as a basketball shoe and grew into a cultural phenomenon and its own brand under Nike Inc. The sportswear company is no stranger to partnering with luxury brands and A-listers like Jacquemus or Travis Scott, either. Nike is cooking up a unique collaboration with Kim Kardashian's Skims. The launch was recently delayed but is expected to be released in 2025, analysts said. Cheng said it's a good play to continue attracting female customers — something he said is missing from his shop. "We used to sell a lot smaller sizes, and now less and less females come in," Cheng said. "It might bring back that customer base." Winning over women is another brick laid in the groundwork of Nike's journey back to the top. Its first Super Bowl commercial in decades starred female athletes, and it's the popularity of the WNBA. "Nike, the business, still dwarfs the competition," Siegel wrote in an analyst note.
Time Business News
26-06-2025
- Entertainment
- Time Business News
Why Nike Dunk Sneaker Still Rules the Streetwear Game?
There are very few sneakers that have stood the test of time, such as the Nike Dunks. The Dunk has become a cultural phenomenon, changing as much on hardwood courts as on fashion runways — and now on TikTok feeds and resale shops. Whether it's the Nike Dunk Low, the Nike SB Dunk Low, suitable for skateboarding, or the always most famous Nike Panda Dunks, you will find one pair that appeals to all generations. The Nike Dunk was introduced in 1985 as a shoe model for college basketball players, part of the 'Be True to Your School' campaign. With confident colour schemes of the leading NCAA teams, the Dunk fast became a success both on and off the court. However, not only athletes noticed that. In the late 1990s, skaters discovered the flat sole and tough construction of the Dunk to be ideal for tricks. The Nike SB Dunk Low, a sneaker with padded tongues, Zoom Air cushioning, and reinforced stitching that was specifically designed for the sport of skateboarding in 2002, was thus the result of a natural adoption. At this point, the Dunk turned into a white canvas ready to be filled with personal expression, captured by artists, musicians, and sneakerheads. The fact that it went on to become an essential piece of streetwear after being a sport-oriented product is proving its cultural versatility. Era Milestone 1985 Introduction of the Nike Dunk High featuring colourways from college teams. 1990s Skaters adopt Dunks for grip and affordability 2002 Release of Nike SB Dunk Low, designed with features tailored for skating. 2010–2015 Cult following grows via limited drops and collabs 2020–2025 A revival in mainstream culture, fueled by Generation Z, social media influencers, and a longing for retro The Nike Dunks have grown to be a trademark of limited production that runs out in minutes. The very iconic ones include: Off-White x Nike Dunk Low- These became immediately grails with their industrial design language created by Virgil Abloh. Travis Scott x Nike SB Dunk Low – Paisley traditions, rope laces, and hype-related exiguity. Ben and Jerry's ice cream flavour, Chunky Dunky – A humorous design related to ice cream that is taking the internet by storm. Supreme x Nike Dunk Low Cement print: A streetwear must-have due to its powerful branding. Concepts Lobster series: A favourite among our collectors, the Concepts Lobster Series is inspired by seafood. Such partnerships took men's Nike Dunks and women's styles to the level of art to wear. Nike Dunk shoes have been popular for a prolonged period, and several main factors can be credited to this: Lasting Design: The profile has remained relatively the same since 1985, and that is a good thing. Versatility: This goes without saying, regardless of whether it is Nike Dunk low or Nike Dunk High Retro, they go well with joggers and jeans. Comfort: They are comfortable because of the padded collars, breathable uppers, and durable soles that are perfect on an everyday basis. Hype Culture: It has limited drops, the ability to sell off, and influencer promotion, which keeps the demand at an exorbitant level. Price (Relatively): It may be cheaper than other overhyped sneakers, but the Dunks can still be bought at retail selling price, assuming you are lucky. By 2025, Gen Z is keeping Dunk culture moving toward extreme styles represented by loud and expressive styling: Baggy Outfits: Oversized clothes, cropped sweatshirts, and Nike Dunk Low India all over. Gender-Neutral Fashion: Dunks will be styled in all identities and usually mixed with thrift or Y2K-inspired garments. Customisation: Gen Z is putting their influence on Dunks with lace swaps and even custom-painted panels. Sustainability: Belonging to the sneaker world, it is quite normal to purchase a second-hand pair of sneakers or sell them on the sneaker stock to avoid idling. It is quite obvious that Dunk outfits can find their inspiration on the existing platforms to socialise (such as Instagram Reels, Pinterest, etc.), so that one can understand that it will find its niche in the contemporary fashion world. These are some of the most anticipated Nike Dunk releases for 2025: Model Release Date Style Code Nike Dunk Low 'Reverse Panda 2.0' Summer 2025 IB4620-141 Supreme x Nike SB Dunk Low 'Ink' Summer 2025 HQ8487-500 Nike Dunk Low 'Love & Peace' Jan 2025 HQ3459-212 LEGO x Nike Dunk Low GS Sept 2025 IF2117-100 Nike Dunk Low 'Red Panda' Aug 2025 HQ1965-600 Such drops are taking over resale websites and sneaker boards, and prices are frequently doubling in a matter of days after the drop. Limited Edt has to be one of the best places to shop at when you need to cop your next pair of Nike Dunks: Handpicked: From Nike Dunk Low to Nike Dunk High, they carry the best and latest styles. Authenticity assured: All the pairs pass verification, thus avoiding any fear of fakes. In-store Release: The club, in the majority of cases, has access to exclusive releases that are limited and in-house restocks. Local Advantage: To Indian buyers, Limited Edt ships faster and makes the products available locally in the region, specifically for Nike Dunk Low India releases. Explore the full Nike Air Force 1 Collection as well, or browse the Limited Edt for more sneaker heat. You want to make your Nike Dunk shoes unique? These are some of the fast styling tips: Streetwear: Take your Nike Panda Dunks and pair them with cargo pants, a graphic tee and a cross-body bag. Smart-Casual: It can be a combination of Nike Dunk Low sneakers with chinos and a casual blazer. Skater: Put on Nike SB Dunk Low and baggy jeans, flannel shirt and a beanie. Low-hyped Fit: Wear a monochromatic outfit to have a minimalistic fit along with the white-colored Nike Dunk High. Nike Dunk is a movement. Having a long history and bearing cultural significance, the ever-changing design language still lies at the top of the streetwear scene as of 2025. Now is the best time to put on a pair of Dunks, whether you are a long-time collector or a first-time buyer. TIME BUSINESS NEWS
New York Post
24-05-2025
- Business
- New York Post
Last chance to shop Nike Memorial Day sales before prices hike June 1
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Nike announced it would raise prices on select apparel items starting June 1, prompting many consumers to consider this Memorial Day weekend the best time to stock up before costs climb. According to Reuters, the brand will slap an extra $10 on Nike shoes costing more than $150 and try to remain stable for anything under $100. For shoppers, the timing couldn't be more clear; now is the time to stock up, especially for collectors. Memorial Day weekend typically brings significant sales, and this weekend, although we do not see a ton of sales on Nike running shoes, it will be the last time we see these current prices before being hiked. We're seeing deals on Nike socks, hoodies, and secret sales on Amazon, cutting prices where Nike is most definitely not. The move also comes as brands across the board navigate a volatile global trade environment. With inflation concerns lingering and international tensions impacting supply chains, this may not be the last hike we see. 'Historically, when the leading brand adjusts its prices, competitors tend to follow suit shortly thereafter,' said Federico Borin, an analyst at Janus Henderson. We already see Walmart, Adidas and Puma joining the inflation club. So we urge you to consider all brands, from Memorial Day clothing sales to furniture deals, because this might be the last time you'll get an opportunity to save a buck, at least for the next four years. Men's Nike Shoes Amazon This is the lowest price we've seen in 30 days, and available in multiple colors. The shoe has a responsive ride with dual Air Zoom and ReactX foam, available in sizes 6 through 15. Nike These highly-rated Nike Dunks are low-cut and come in many colors from sizes 6-15. Shop all Nike Dunks for women, men and children. For even more deals, check out Nike Outlet for clearance items and last-call products. Nike Current sizes still available are 6 to 18; although white is the brand's bestseller, it also comes in three other black-and-white iterations. Nike Step into a legacy with the latest Air Jordan 12. This updated release brings fresh seasonal materials to a classic silhouette. Available in men's sizes 8.5 to 16. Women's Nike Shoes Nike Slip these on the go for running around town and doing your errands — in style. Sizes run from 5 to 12 and come in two colors. Nike Available in sizes 5 to 12 and a range of stylish colors, these trendy shoes are a must-have. And if you're into what's hot, the Nike Vomero 5 is also a top pick, especially among kids, ranking as one of Nike's bestsellers. Nike These Nike running shoes are the lowest they've been in 30 days and are a highly popular purchase. Available in sizes 6 through 11. Nike These trendy sneaks come in sizes 5 to 12 in seven shades. Hurry because the men's Nike Air Max is almost sold out, and it's just in. Nike Clothing & Accessories Nike It's time to stock up and get the best-selling Nike ski mask for your favorite snow activities or simply shoveling the driveway. One size fits all! Nike This bestseller is so popular that only two colors are available on in pink or black. It holds all your gear or makes for an excellent travel carry-on. Nike Cozy up in these Nike hoodies for men or women. Available in black, gray or white. Amazon This is the lowest price in 30 days and is available in tons of colors. Available in sizes small through XXL. Amazon Available in XS to XXX-Large and ten shades, these cozy joggers are perfect for laid-back weekends or winding down after work. This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post's office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian's Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more. Looking for a headline-worthy haul? Keep shopping Post Wanted.
Yahoo
23-04-2025
- Entertainment
- Yahoo
Celebs love Nike sneakers — shop styles worn by J.Lo, Jennifer Aniston and more
When the weather gets warm, folks inevitably head outdoors to soak up the sun. Sure, sandals are the shoe of choice for many during the summer months, but if you're racking up lots of steps, comfortable, supportive sneakers are the way to go. Whether you're planning a trip that will include exploring a new city or you just want to be more active in your own neighborhood this season, investing in a well-made, durable pair of kicks is a good idea. And if those athletic shoes happen to have a celeb's stamp of approval? Even better. Nike has countless famous fans. A-listers like Jennifer Aniston, Blake Lively and Jennifer Lopez have all been worn the brand's designs, and it's no surprise why. Nike has styles for every activity, from hardcore workouts to leisurely strolls. Not sure which pair of Nikes are perfect for you? Check out the picks your favorite celebs wear below, and snag a pair for yourself to live in this spring, summer and beyond. Kendall Jenner was just one of the many "It" girls who couldn't stop wearing these kicks back in 2020. The design has been around for more than 40s years, but they've experienced a real renaissance recently. The all-white design is a classic that never goes out of style and looks good with everything from dresses and skirts to jeans and leggings. Katie Holmes has come a long way since her girl-next-door days on Dawson's Creek. Now, she's a fashion trendsetter who sits front row at runway shows and is a darling of designers like Brandon Maxwell. Earlier this month, she was snapped wearing the highly coveted Nike + Bode trainers. The white pair is already sold out, but you can still snag the black. Way back in 2017, Jennifer Aniston was snapped sporting the Nike Air Zoom Pegasus 33 sneakers after working out. Since then, the brand has updated the best-selling sneaker — we're at style 41 now! — and they've only gotten better. The design features responsive cushioning and increased breathability. Jennifer Lopez wore these kicks during a pre-tour dance rehearsal, so you can pretty much guarantee they'll be comfy enough for you to walk around in. Nike Dunks are a timeless fave of sneakerheads, who collect them in different colors and appreciate the cool look and supportive fit. Blake Lively is among the many fans who wear Nike Air Max sneakers for working out or just hanging out. We first noticed her wearing them back in 2021. And then in 2023, she shared a split-screen pic on Instagram wearing the shopper fave in two different colors. Safe to say, she really likes these sneakers. We reported that lots of stylish folks in N.Y.C. are wearing this sneaker right now, so it makes sense that Jennifer Lawrence is among them. She was photographed rocking the of-the-moment style in black and gray earlier this month while walking around the Big Apple. The fashion world took a collective gasp when model Bella Hadid was spotted wearing an unreleased pair of Nike Blazers designed in collaboration with Virgil Abloh of Off-White back in 2017. The sneakers were eventually made available to the general public, but quickly (and unsurprisingly sold out). These day, the limited-edition kicks are selling for thousands of dollars on resale sites. Just a few weeks ago, Anne Hathaway wore another pair of limited-edition Nikes, which Vogue Arabia described as "very difficult to get." They're known as the Off-White x Nike Air Max 97 Elemental Rose, and cost a cool $820 at StockX. Don't have that kind of cash just hanging around? Consider the non-designer version of the beloved Air Max 97, which may be slightly less "cool," but are just as comfortable. The reviews quoted above reflect the most recent versions at the time of publication.
