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Campus Activewear Unveils Air Capsule Pro With New Campaign Film
Campus Activewear Unveils Air Capsule Pro With New Campaign Film

Business Standard

time3 days ago

  • Entertainment
  • Business Standard

Campus Activewear Unveils Air Capsule Pro With New Campaign Film

NewsVoir New Delhi [India], May 30: Campus Activewear, one of India's leading Sports and Athleisure brands, has unveiled upgraded version of its flagship Air Capsule Collection-- Air Capsule Pro. The new variant is engineered for the multi-faceted, fast-paced lifestyle of the youth, delivering elevated aesthetics, impact cushioning, and versatility across different moments of the day-- from work and workouts to gigs, gatherings, and getaways. At the core of the launch lies a sharp cultural insight: life today is lived in capsules-- high-energy bursts of moments, emotion, and intent. The Air Capsule Pro campaign builds on this metaphor to showcase how a single shoe tech can transit through these distinct life contexts without breaking the momentum. Be it the Work Capsule, Gym Capsule, or Play Capsule, the product is designed to move effortlessly between moments-- offering one tech for infinite modes. To bring this idea to life, Campus has launched a dynamic brand film featuring actor and youth icon Siddhant Chaturvedi, who also lends his voice to the campaign anthem Aye Bro, Capsule Pro. The film follows a day in the life of the protagonist as he flows from one role to another--each shift sparked by the Air Capsule Pro, the quiet catalyst helping him move through the many capsules of life with ease. From the gym to a shoot, and then to a football ground with friends, the shoe becomes a visual metaphor for momentum and versatility. The film concludes with a striking split-screen convergence into the Air Capsule Pro Collection, reinforcing the core message: "For Every Capsule of Life. Campus Air Capsule Pro." Campaign film link: Speaking on the launch of the collection, Nikhil Aggarwal, Chief Executive Officer and Whole Time Director, Campus Activewear Ltd, said, "Air Capsule Pro represents a decisive leap in our innovation journey--transforming a consumer-favourite technology into an active lifestyle ecosystem. Engineered around deep insights into the dynamic, multi-faceted lives of India's youth, the upgraded capsule unit provides enhanced impact cushioning with an elevated design language. But this is more than footwear--it's a cultural shorthand for unbounded movement. Today's Gen Z doesn't move in silos--they shift fluidly between work, play, socialising and beyond without compromising pace or personality. With the launch of the collection, we are reinforcing our long-term commitment to building future-forward products and stories that combine form, function, and foresight while celebrating the individuality, confidence, and instinct of the youth to move their way." The campaign will roll out as a digital-first initiative across Video+, social networking platforms, influencer collaborations, and an e-commerce focus for maximum discoverability and conversion--reinforcing Campus' position as a leading homegrown brand in youth-driven Sports and Athleisure segment. The Air Capsule Pro Collection is available at and all retail touch points including Exclusive Brand Outlets, Multi Brand Stores, and across e-commerce platforms. Campus is one of India's largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand 'Campus' has emerged as one of India's biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 296 company exclusive outlets, a website ( and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

Campus Activewear Unveils Air Capsule Pro With New Campaign Film
Campus Activewear Unveils Air Capsule Pro With New Campaign Film

Fashion Value Chain

time3 days ago

  • Entertainment
  • Fashion Value Chain

Campus Activewear Unveils Air Capsule Pro With New Campaign Film

Campus features Siddhant Chaturvedi in its latest campaign film Designed 'For Every Capsule of Life'- transitioning across work, play, and beyond Campus Activewear, one of India's leading Sports and Athleisure brands, has unveiled upgraded version of its flagship Air Capsule Collection- Air Capsule Pro. The new variant is engineered for the multi-faceted, fast-paced lifestyle of the youth, delivering elevated aesthetics, impact cushioning, and versatility across different moments of the day- from work and workouts to gigs, gatherings, and getaways. Campus Activewear Unveils Air Capsule Pro With New Campaign Film At the core of the launch lies a sharp cultural insight: life today is lived in capsules- high-energy bursts of moments, emotion, and intent. The Air Capsule Pro campaign builds on this metaphor to showcase how a single shoe tech can transit through these distinct life contexts without breaking the momentum. Be it the Work Capsule, Gym Capsule, or Play Capsule, the product is designed to move effortlessly between moments- offering one tech for infinite modes. To bring this idea to life, Campus has launched a dynamic brand film featuring actor and youth icon Siddhant Chaturvedi, who also lends his voice to the campaign anthem Aye Bro, Capsule Pro. The film follows a day in the life of the protagonist as he flows from one role to another-each shift sparked by the Air Capsule Pro, the quiet catalyst helping him move through the many capsules of life with ease. From the gym to a shoot, and then to a football ground with friends, the shoe becomes a visual metaphor for momentum and versatility. The film concludes with a striking split-screen convergence into the Air Capsule Pro Collection, reinforcing the core message: 'For Every Capsule of Life. Campus Air Capsule Pro.' Campaign film link: Speaking on the launch of the collection, Nikhil Aggarwal, Chief Executive Officer and Whole Time Director, Campus Activewear Ltd, said, 'Air Capsule Pro represents a decisive leap in our innovation journey-transforming a consumer-favourite technology into an active lifestyle ecosystem. Engineered around deep insights into the dynamic, multi-faceted lives of India's youth, the upgraded capsule unit provides enhanced impact cushioning with an elevated design language. But this is more than footwear-it's a cultural shorthand for unbounded movement. Today's Gen Z doesn't move in silos-they shift fluidly between work, play, socialising and beyond without compromising pace or personality. With the launch of the collection, we are reinforcing our long-term commitment to building future-forward products and stories that combine form, function, and foresight while celebrating the individuality, confidence, and instinct of the youth to move their way.' The campaign will roll out as a digital-first initiative across Video+, social networking platforms, influencer collaborations, and an e-commerce focus for maximum discoverability and conversion-reinforcing Campus' position as a leading homegrown brand in youth-driven Sports and Athleisure segment. The Air Capsule Pro Collection is available at and all retail touch points including Exclusive Brand Outlets, Multi Brand Stores, and across e-commerce platforms. About Campus Activewear Ltd. Campus is one of India's largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand 'Campus' has emerged as one of India's biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 296 company exclusive outlets, a website ( and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brands leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

Gensol misses May payment for loan on BluSmart cabs: Report
Gensol misses May payment for loan on BluSmart cabs: Report

India Today

time3 days ago

  • Automotive
  • India Today

Gensol misses May payment for loan on BluSmart cabs: Report

Gensol Engineering, promoted by two of the founders of electric mobility firm BluSmart, has missed a payment of about Rs 4 crore to its pass-through certificate (PTC) holders this month, reported The Economic Times (ET). The last successful repayment was made in April, said people familiar with the matter. Gensol had raised funds by issuing PTCs, which were offered to retail investors on the online platform Grip Invest. PTCs are loans given in exchange for an underlying asset, in this case, vehicles that run on the BluSmart loans were to be repaid using the cash earned by these electric cabs. But after BluSmart shut down its cab services and ongoing talks with Uber and other fleet operators failed to move ahead, repayments became Invest founder Nikhil Aggarwal confirmed the missed payment as quoted in the report. He said Gensol had raised a total of Rs 5.6 crore through the PTCs. So far, 56% of the principal has been repaid, but an amount of Rs 4.04 crore is still loans were secured against 76 electric vehicles. These vehicles are no longer in operation, as BluSmart has stopped its May 29, the Delhi High Court passed a final order, giving possession of these vehicles to the lessor, Vriksh Advisors, a subsidiary of Grip Invest. The court also allowed Vriksh to sell, operate or lease the vehicles. Aggarwal told ET that the vehicles have been inspected and found to be in good said Vriksh Advisors is now working on setting up charging stations and is in talks with fleet operators to re-deploy these vehicles on ride-sharing an industry insider pointed out that even if the vehicles begin running again, the terms of the original PTC agreement may change. He explained that revenues, commissions and pricing would differ on other platforms, and so the repayment plan would also need to be told ET that Vriksh Advisors is trying to find the best buyer or operator for the vehicles, in the hope that proceeds from the lease or sale will help repay the pending loan amounts.'People invested in BluSmart bonds and PTCs because they believed in the cab service, which had a good brand image, and they were also drawn by the high returns,' one investor told to a credit rating report issued by Care Edge Ratings on Tuesday, the bonds were issued in 2023, were due to mature in 2027, and offered a return of 13.6%.ET had earlier reported on April 21 that many BluSmart investors were expecting defaults on the bonds they had purchased through platforms like Yubi and Centricity. BluSmart had issued over Rs 100 crore worth of bonds over the past year. Of this, investors said that more than Rs 80 crore worth of non-convertible debentures (NCDs) are still due for troubles come as Gensol Engineering's promoters, brothers Anmol Singh Jaggi and Puneet Singh Jaggi, are under investigation. They are accused of diverting company funds for personal use. BluSmart has already stopped operations, and Gensol's bank accounts have been frozen following orders from the National Company Law Tribunal (NCLT) in Indian Renewable Energy Development Agency (Ireda), a government-run lender, said last week that it has moved the Debt Recovery Tribunal in Delhi against Gensol Engineering and its arm Gensol EV Lease, over a default of about Rs 729 crore. Ireda had earlier also filed an insolvency case against crisis began after market regulator Sebi launched a probe into Gensol Engineering following a stock manipulation complaint it received in June 2024. Sebi's investigation revealed that the Jaggi brothers had allegedly used loans meant for buying electric vehicles for personal In advertisement

Campus Activewear hosts distributor meet event 'Shoecase 2025'
Campus Activewear hosts distributor meet event 'Shoecase 2025'

Fashion Network

time15-05-2025

  • Business
  • Fashion Network

Campus Activewear hosts distributor meet event 'Shoecase 2025'

Campus Activewear, India's leading sports and athleisure footwear brands hosted its distributor meet 'Shoecase 2025' under the theme, 'Move together and grow together' in the national capital New Delhi. The two-day event saw participation by over 180 distributor partners from across India. Highlight of the event was a film conceptualised by Ogilvy showcasing real stories from Campus' distributor family. The event also featured a fashion-first runway experience, showcasing the brand's latest 'Focus' collection. Commenting on the event, Nikhil Aggarwal, CEO of Campus Activewear Ltd in a statement said, 'Shoecase 2025 wasn't just a milestone event—it was a reaffirmation of our purpose and our partnerships. Our distributors are more than just business partners—they are co-creators of our journey.' 'As we step into a future shaped by design, innovation, and youth's culture, we remain rooted in the legacy of trust and shared ambition that brought us here. We are proud to grow with them, and to move ahead—together,' he added. Campus Activewear retails its footwear through multi-branded stores, exclusive Campus outlets, and various e-commerce platforms.

No new tax-free bonds issued since 2016. Here's how to tap existing ones for tax-free income
No new tax-free bonds issued since 2016. Here's how to tap existing ones for tax-free income

Time of India

time13-05-2025

  • Business
  • Time of India

No new tax-free bonds issued since 2016. Here's how to tap existing ones for tax-free income

Tax-free bonds, a unique fixed income instrument, offer investors the advantage of earning interest income without the burden of taxation. Nikhil Aggarwal , Founder & Group CEO of Grip Invest, in an interaction with ETMarkets, emphasized that tax-free bonds became popular as they allow individuals, particularly those in higher tax brackets, to generate better post-tax returns . Tax-free bonds, which were initially issued by public sector undertakings ( PSUs ) under government directives, gained traction as they provided investors with secure, government-backed returns without any tax liability. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Learn How Smart Traders Use Data to Navigate Volatile Markets Trader Headline Learn More Undo "These came to be known as or are known as tax-free bonds because the interest is tax-free in the hands of the investor," he said, underscoring the appeal of these bonds for those seeking tax-efficient investments. Bonds Corner Powered By No new tax-free bonds issued since 2016. Here's how to tap existing ones for tax-free income Tax-free bonds, last issued in 2016 by PSUs, remain attractive due to their post-tax returns exceeding those of fixed deposits. Investors can access these AAA-rated bonds through wealth managers, stock market platforms, or online bond platforms. With interest rates ranging from 5.5% to 6% tax-free, these bonds offer liquidity and potential capital gains in a declining interest rate environment. Foreign banks dump $3 billion worth g-secs amid India-Pak tensions Is a US recession imminent and what would be the impact on India? How should we manage a robust portfolio in this scenario? Will NaBFID successfully navigate offshore bond market? Indian bond yields snap 7-week falling streak due to border conflict Browse all Bonds News with The last issuance was in 2016, and since then, no new tax-free bonds have been issued. However, Aggarwal pointed out that the existing supply remains robust, allowing investors to still participate in these instruments. "When they were done last in 2016, they were issued in large volumes and hence, there is sufficient supply in the market," he stated. Live Events Why tax-free bonds? One of the key advantages of tax-free bonds, as Aggarwal highlighted, is the favorable post-tax returns. While the interest rates on these bonds range from 5.5% to 6% tax-free, they are comparatively more attractive than fixed deposits (FDs) on a post-tax basis. For instance, a 6% FD return is taxable, reducing the effective yield to around 4.2% to 4.5% for those in the 30% tax bracket. "Tax-free bond today is actually a far better investment option than an FD from a pure returns perspective," Aggarwal emphasized, noting the significant post-tax advantage. In terms of liquidity, tax-free bonds also stand out as they can be easily traded in the secondary market without penalties. "In the case of a tax-free bond, they are actually super liquid," Aggarwal said, adding that investors can exit these bonds before maturity without facing a penalty, unlike FDs, which often impose a premature withdrawal charge. Also read: Is a US recession imminent and what would be the impact on India? How should we manage a robust portfolio in this scenario? Aggarwal also noted that in the current interest rate environment, where the Reserve Bank of India (RBI) has already implemented two rate cuts and is expected to lower rates further, tax-free bonds present an additional advantage of potential capital gains. "Investors purchasing tax-free bonds today will not only see interest but could see some capital appreciation as yields compress," he said. While new issuances of tax-free bonds have been halted, the possibility of reintroducing them remains uncertain. Aggarwal indicated that from the government's perspective, issuing tax-free bonds involves a trade-off as it leads to a loss in tax revenue. However, he suggested that the government could consider offering new tax-free bonds even at a lower interest rate, given their continued attractiveness as a risk-free investment option. Who issues tax-free bonds? Tax-free bonds, typically issued by government-backed entities such as NHAI, Rural Electrification Corporation, and others, carry AAA ratings, making them a low-risk investment option. "They do not typically see defaults. These are bodies like NHAI, Rural Electrification Corporation of India, and the likes. So, they are AAA rated, very secure instruments," said Aggarwal, drawing attention to their stability and security. How to invest in tax-free bonds? Despite no new issuances, retail investors can still access tax-free bonds through three primary routes. First, they can reach out to their wealth managers or bank relationship managers, who may have access to these bonds. Second, they can directly purchase these bonds through stock market platforms like Groww, Zerodha, or other brokerage apps. "You can actually try to buy these bonds directly in the stock market. Just open your Groww, Zerodha, whatever app you use and actually put in a request," said Aggarwal. The third option is through Online Bond Platforms (OBPP), where such bonds are periodically offered based on investor demand. For retirees and those seeking passive income, tax-free bonds can be particularly appealing due to their relatively higher coupon rates. Aggarwal explained, "The coupon on these bonds is in the range of 8% to 9%, making the interest payout quite healthy and interesting for someone looking for passive income." He provided a practical illustration: a Rs 10 lakh investment in a tax-free bond with a 9% coupon rate would yield approximately Rs 8,000 per month as interest income. Also read: Will NaBFID successfully navigate offshore bond market? For retail investors looking to enter the tax-free bond market, Aggarwal recommended exploring existing bonds from entities like NHAI and REC, readily available on brokerage platforms. With a minimum investment size of Rs 1,000, these bonds are accessible to a broad range of investors, offering a compelling combination of tax-free income, security, and liquidity. ( Disclaimer : Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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