Latest news with #NikhilSinha
Indian Express
30-05-2025
- Entertainment
- Indian Express
New Launches, Top Brands, and Fresh Styles: Amazon Fashion unveils the 16th edition of the Wardrobe Refresh Sale from 30th May to 4th June
Amazon Fashion's 16th edition Wardrobe Refresh Sale is back from 30th May – 4th June; shop over 4 lakh styles with up to 50-80% off on 1500+ top brands! Discover the top brands and new launches from CaratLane, GAP, Calvin Klein, Wildcraft, Highlander and more-plus customer favourite brands like BIBA, USPA, Crocs, Puma, American Tourister, Titan, Fossil, GIVA and others at can't miss prices! In fact, the Wardrobe Refresh Sale is not your usual shopping event; it is basically a fashion carnival with over 4 lakh+ styles waiting for you to explore. Can't quite figure out what would go well with that killer Vero Moda top or fresh GAP jeans? Well, the 'Wear it with' feature on Amazon will assist you with style pairings so you can slay effortlessly. Hold onto your hats because this edition is dripping with exclusives: And if that is not enough, say hello to the rebranded Gen Z storefront – SERVE, packed with with street styles, celeb-inspired looks, and all the freshest trends to stay ahead. A very bold new space for everyone trend-obsessed, street-style-loving, and celeb-inspired – Welcome to the premium edit. 'At Amazon Fashion, we bring you an extensive collection of brands, trending styles, and exciting new launches — all at great value with Amazon's trust and convenience. With the 16th edition of the Wardrobe Refresh Sale, customers can explore a wide range of trendy apparel, premium watches, chic handbags, edgy sneakers, and much more. Our curated selections cater to every fashion enthusiast across the country, making it easy to complete their look with Amazon Fashion's wide offerings,' said Nikhil Sinha, Director, Amazon Fashion India. And of course, your favourite brands are all here. Amazon Fashion has pulled out all the stops to bring you an electrifying lineup of top brands: Deals that make your heart skip a beat with same day delivery on 4 Lakh+ styles: Amazon Fashion makes styling effortless with its 'Wear It With' feature, helping you discover the perfect finishing touches for any outfit. Whether it's shoes, bags, or accessories, you'll find everything you need to complete your look from head to toe – without the guesswork. Mark your calendars and set those reminders – Amazon Fashion's 16th edition of the Wardrobe Refresh Sale is here from May 30th to June 4th. Get ready to upgrade your summer style with the latest trends, fast delivery, and easy returns. All the convenience you expect from Amazon is just a click away for your next iconic look. Disclaimer: This content is sponsored and does not reflect the views or opinions of IE Online Media Services Pvt Ltd. No journalist is involved in creating sponsored material and it does not imply any endorsement whatsoever by the editorial team. IE Online Media Services takes no responsibility for the content that appears in sponsored articles and the consequences thereof, directly, indirectly or in any manner. Viewer discretion is advised.
Hindustan Times
30-05-2025
- Entertainment
- Hindustan Times
Amazon Fashion Announces 16th Edition of Wardrobe Refresh Sale from May 30
Amazon Fashion is back with its much-awaited 16th edition of the Wardrobe Refresh Sale (WRS) from May 30th to June 4th. The shopping event offers customers the ultimate fashion destination to upgrade their style game just in time for the summer holidays. Whether you are planning a beach getaway, mountain retreat, or city escape, Amazon Fashion ensures you're holiday-ready from head to toe with a wide selection of must-have looks. This edition of WRS features Amazon Fashion's most expansive brand portfolio of 4 lakh+ styles with up to 50-80% off on 1500+ top brands, all under one roof. Customers can explore the latest trends, new launches, and timeless classics with the trust, convenience, and delivery speed that only Amazon offers. Shoppers can discover exciting new additions and fresh launches from brands like CaratLane, GAP, Wildcraft, and more. Fashion-forward Gen Z buyers can explore SERVE – Amazon's revamped destination tailored to their style – while The Premium Edit offers a handpicked selection for those who love elevated fashion. With top-tier names such as GUESS, Armani Exchange, Calvin Klein, Lacoste, Michael Kors, Tommy Hilfiger, Fossil, and more now available at incredible value, it's never been easier to bring home luxury styles without stretching your budget. 'At Amazon Fashion, we bring you an extensive collection of brands, trending styles, and exciting new launches - all at great value with Amazon's trust and convenience. With the 16th edition of the Wardrobe Refresh Sale, customers can explore a wide range of trendy apparel, premium watches, chic handbags, edgy sneakers, and much more. Our curated selections cater to every fashion enthusiast across the country, making it easy to complete their look with Amazon Fashion's wide offerings,' said Nikhil Sinha - Director, Amazon Fashion India. Looking to refresh your wardrobe with the latest in fashion and accessories? These newly launched pieces on Amazon Fashion are perfect additions - designed to blend style, versatility, and seasonal charm. Add a touch of elegance to your everyday look with CaratLane's new 9 KT yellow gold ring, featuring a delicate pear-cut gemstone. Its minimalist yet sophisticated design pairs effortlessly with both Indian and Western outfits, making it a timeless addition to your jewellery box. A summer must-have, this new crepe dress from GAP offers comfort and effortless style. With its flattering fit and flare silhouette and breathable fabric, it's perfect for beach vacations or city strolls. Dress it down with sneakers or glam it up with heels and accessories. Whether you are planning a beach getaway, brunch with friends, or simply refreshing your everyday wardrobe, these handpicked Amazon Fashion finds for women offer the perfect blend of style, comfort, and versatility. This sleek crossbody bag from Miraggio is compact yet roomy and perfect for the woman on the move. Its minimal design and structured finish enables it to pair beautifully with both casual and formal outfits. Carry it from daytime errands to evening plans without looking out of place. Add a pop of colour to your holiday wardrobe with this playful playsuit from The Souled Store. Its vibrant pattern and breezy silhouette make it ideal for tropical escapes. Also, the relaxed fit ensures all-day comfort. Style it with sandals and hoop earrings for an easy and sun-kissed look. Step up your shoe game with these chic block heels from Theater that feature retro-inspired styling with a modern twist. The Kelly sandals offer both bold design and wearable comfort and are ideal for pairing with everything from denim to dresses. No vacation look is complete without a great pair of sunnies. These UV-protected sunglasses by GUESS combine functionality with high-fashion appeal. Their flattering frame and premium lens quality make them a stylish must-have for sunny days. Timeless meets trendy in this polished stainless steel watch by Armani Exchange. It is not only water-resistant but also designed with a clean, minimalist face. It serves as the perfect everyday timepiece that complements both office wear and off-duty looks. From last-minute getaways to well-planned holidays, these fashion and lifestyle essentials for men from Amazon Fashion are designed to keep you looking sharp and feeling comfortable - wherever your travels take you. A wardrobe classic that transitions effortlessly from airport lounges to beachside cafes. This slim-fit shirt from Levi's is made with high-quality breathable cotton. Moreover, it offers a clean, polished look that works equally well for meetings or me-time on vacation. This Seiko timepiece features a distinctive green dial and self-winding movement that make it perfect for the modern adventurer. This timeless accessory is built with durability and style in mind and adds instant edge to any outfit. These lace-up sneakers from Puma offer the perfect blend of performance and style. They are perfect for strolling city streets as well as for exploring new trails. Being lightweight, breathable, and fashion-forward, they're ideal for on-the-go comfort. Pack smart and travel light with this sleek spinner luggage from American Tourister. It is durable yet lightweight and comes with smooth wheels for effortless mobility. This makes it ideal for the demands of spontaneous trips and long-haul journeys. These Oakley sunglasses offer maximum UV protection and sharp visual clarity. This makes them perfect for men who live life outdoors. Their sporty design and polarised lenses make them suitable for everything from road trips to water sports. Amazon Fashion's 16th edition of the Wardrobe Refresh Sale is packed with unbeatable deals and smart features designed to make your shopping experience more rewarding and seamless than ever. Here's what you can look forward to: The 16th edition of Amazon Fashion's Wardrobe Refresh Sale arrives at the perfect time to give your wardrobe the upgrade it deserves. Whether you're eyeing bold vacation looks, stylish everyday wear, premium accessories, or practical travel essentials, this sale has something for everyone. Backed by trusted delivery, exciting new launches, and irresistible offers, Amazon Fashion ensures a seamless shopping experience that helps you stay stylish no matter the occasion. So, don't miss out - shop at the Wardrobe Refresh Sale from May 30 to June 4 and redefine your summer style. Disclaimer: This article has been produced on behalf of the brand by HT Brand Studio. Want to get your story featured as above? click here!
Fashion Network
29-05-2025
- Entertainment
- Fashion Network
Amazon Fashion announces 16th edition of ‘Wardrobe Refresh Sale'
Amazon Fashion has announced the 16th edition of its Wardrobe Refresh Sale (WRS), set to run from May 30 to June 4. The sale features over four lakh styles across apparel, footwear, accessories, and jewellery, with new collections from more than 20 brands, including CaratLane, Gap, and Wildcraft. This edition marks the debut of 'The Premium Edit,' Amazon's new destination for high-end fashion, offering collections from brands such as Guess, Armani Exchange, Calvin Klein, Lacoste, Tommy Hilfiger, Michael Kors, and Fossil, Amazon India announced in a press release. Gen Z-focused label Serve also returns in its rebranded form. Gap joins with a minimum 30% discount, while CaratLane adds fine jewellery to the platform with a focus on quality and delivery assurance. 'At Amazon Fashion, we bring you an extensive collection of brands, trending styles, and exciting new launches- all at great value with Amazon's trust and convenience,' said Nikhil Sinha, director of Amazon Fashion India. The sale includes luggage launches from Genius by Safari, Movement by Liberty, and Provogue, and summer collections from brands such as Vero Moda, Janasya, Highlander, and True Brown. Customers can explore curated looks through the 'Wear it with' feature and access deals including same-day delivery, 'Buy More and Save More' offers, and up to 60% off on trending styles.
India Today
24-05-2025
- Business
- India Today
Amazon Fashion's 'SERVE' Store Offers Convenience, Selection and Value to Gen Z, says Nikhil Sinha, Director, Amazon Fashion
In a move that redefines fashion accessibility for India's mobile-first generation, Amazon Fashion has unveiled SERVE, a bold rebranding of its Gen Z-focused online storefront previously known as the Next Gen Store. With its fresh identity and dynamic design language, SERVE promises to dish out trend-driven style with confidence and flair, just like its in Gen Z vernacular, the term 'serve' means to present oneself with impact, confidence, and individuality—an ethos that aligns seamlessly with the generation's evolving relationship with fashion. But this isn't just a name change. SERVE is a comprehensive transformation, designed to be more than a shopping platform. It's a cultural destination—fueled by self-expression, curated style, and the fast, affordable fashion Gen Z craves. 'SERVE is not just about style—it's about making fashion a tool for confidence and creativity,' says Nikhil Sinha, Director of Amazon Fashion India. 'We're not only democratizing fashion but also building a cultural platform for young India. With the help of creators, data, and an evolving aesthetic, we're bringing a sense of relevance, relatability, and aspiration to every corner of the country.' advertisement A Fashion Destination Tailored for India's Gen ZWith a whopping 3X growth in Gen Z shoppers and a 4X increase in customer activity from Tier II and III cities such as Chandigarh, Kochi, Patna, Nagpur, Jaipur, and Surat, SERVE is quickly becoming the go-to fashion hub for India's trend-conscious youth. Boasting over 2 million products and more than 350 homegrown and international brands, SERVE features everything from budget-friendly basics to buzzy collaborations like Diljit x Levi's. New additions like Barcino, The Bear House, Chumbak, Cosrx, and Moxie reflect the platform's diverse appeal—from K-beauty essentials to fashion-forward menswear and statement accessories.A Curation-First, Trend-Fueled Experience advertisement What sets SERVE apart is its sharply curated and constantly refreshed content. Expect monthly trend drops, creator-curated edits, seasonal lookbooks, and shoppable moodboards reflecting the pulse of Gen Z aesthetics—from Y2K nostalgia and Mob Wife Core to Soft Boy Energy and Dopamine for seamless mobile navigation, the platform also introduces an upgraded visual identity—featuring bold typography, community-led content, and imagery that mirrors Gen Z's subcultures and street-style roots. The voice and tone? Unapologetically real, inclusive, and ready to spark for Every ArchetypeDrawing from deep consumer insights, Amazon Fashion has mapped out Gen Z archetypes—like The Trend-Hacker, who jumps on viral styles, and The Elevated Everyday-ist, who masters minimalist chic. SERVE's offerings are tailored to these personas through themed categories like Budget Buys, Clean Girl Aesthetic, Monochrome Moments, and Weekend result is a digital-native fashion experience where individuality meets affordability, and where the vibe is always current, inclusive, and unmistakably Gen SERVE, Amazon Fashion isn't just keeping up with Gen Z—it's walking beside them, talking their language, and turning online fashion into a daily form of creative empowerment. For young Indians across metros and smaller towns alike, SERVE isn't just a store. It's a style revolution in real-time. Disclaimer: The material and information contained are for advertorial purposes only. India Today holds no responsibility for the content written on the website as a basis for making any business, legal, or any other decision. Any reliance placed on such material is at your own risk.
Hans India
21-05-2025
- Business
- Hans India
Amazon Fashion Unveils ‘SERVE' Store to Boost Gen Z and Tier II/III Sales
Amazon Fashion is relaunching its Gen Z–focused online storefront under a new name, 'SERVE,' with the goal of offering trend-forward fashion and a tailored shopping experience. The platform, previously called Next Gen Store, has been rebuilt to deliver timely styles and support individual expression among younger shoppers. Since its initial launch in 2023, Amazon's Gen Z hub attracted three times more users from that demographic and saw a fourfold rise in orders from India's Tier II and Tier III cities, including Chandigarh, Kochi, Patna, Nagpur, Jaipur and Surat. With SERVE, Amazon Fashion aims to deepen its reach by combining fast fashion, sustainable collections and budget-friendly options in one place. SERVE showcases over 2 million items from more than 350 domestic and global labels. Key additions include Barcino, Tokyo Talkies, Highlander, The Bear House, Diljit x Levi's, Mokobara, Casio, Chumbak, Cosrx and Moxie. The site updates monthly trend reports, seasonal lookbooks and style selections curated by creators. It highlights emerging movements such as Y2K revival, gender-fluid cuts, dopamine dressing, K-beauty regimens, minimal glam and conscious fashion. The redesign introduces a simplified logo and a modular design framework adaptable across web and mobile. Navigation has been restructured to spotlight discovery, community engagement and trend curation. Product imagery, site copy and user prompts now follow a voice and tone framework shaped by Gen Z preferences and subculture nuances. 'After opening India's first Gen Z store in 2023, we're stepping up our commitment with SERVE,' said Nikhil Sinha, director of Amazon Fashion India. 'Our data shows this generation wants styles that fit their identity at prices they can afford. With SERVE, we make trend-forward fashion accessible, especially in smaller cities where we've seen more than 40 percent year-over-year growth. This isn't just shopping—it's a platform for self-expression.' Amazon's research segmented Gen Z shoppers into archetypes such as 'The Trend-Hacker,' who chases rapid microtrends, and 'The Elevated Everyday-ist,' who seeks refined basics. These profiles guide SERVE's assortment, which includes themed sections like Clean Girl, Mob Wife Core and Soft Boy Energy alongside practical categories like Budget Buys and Seasonal Drops. The platform leverages Amazon's infrastructure to support fast loading, one-click checkout and personalized recommendations. A color-based filter system spans metallic, pastel and monochrome palettes.
