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The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters
The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters

The Verge

time22-07-2025

  • The Verge

The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters

NEW YORK, NY (July 22, 2025) – The Verge today launched a suite of homepage and editorial product updates aimed at deepening its direct relationship with readers. The announcement includes a new feature that allows readers to follow topics and individual Verge journalists, view those stories in a personalized feed on the homepage, and receive them via a daily digest email. Over the next month, the site will also launch several new editorial newsletters: a daily free flagship newsletter to give readers even more options for how they access The Verge, and multiple subscriber-exclusive offerings that will join Alex Heath's Command Line and Tom Warren's Notepad as part of The Verge's paid subscription. This update builds on the work of The Verge's 2022 homepage redesign, and reflects the brand's continued investment in building habit, loyalty, and a sustainable business model, on the heels of The Verge's subscription product which launched in late 2024. The launch also represents the next step in The Verge's long-term strategy to thrive in what editor-in-chief Nilay Patel has called the 'Google Zero' era, when Google search stops sending traffic to publishers. 'Google Zero is here, and the only currency that matters is direct loyal audience,' said Helen Havlak, publisher of The Verge. 'We've spent years investing in The Verge's own platform, and are thrilled to launch the next set of features for our loyal users. Our goal is to give our readers more reasons to log in; more personalized recommendations for stories they want to read; and more ways to access The Verge without any intermediaries. ' The new follow feature allows logged-in users to follow individual Verge reporters and topic areas. Users will see the stories from those topics and reporters in a new personalized 'Following' feed on their homepage and receive a daily email digest featuring the most relevant stories. This feature is free and available to all logged-in users. About The Verge The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience. Our original editorial insight was that technology had migrated from the far fringes of the culture to the absolute center as mobile technology created a new generation of digital consumers. Now, we live in a dazzling world of screens that has ushered in revolutions in media, transportation, and science. The future is arriving faster than ever, and The Verge brings you what's next. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Dane McMillan Posts from this topic will be added to your daily email digest and your homepage feed. See All Press Room

HBO's no good very bad rebrand
HBO's no good very bad rebrand

The Verge

time16-05-2025

  • Entertainment
  • The Verge

HBO's no good very bad rebrand

It's not TV, it's HBO. No, sorry, it's HBO Go. And also HBO Now. But now it's HBO Max, except wait, now it's not HBO at all? It's just Max? Actually, I'm being told it is once again HBO Max. Thank you for joining us on this wild and utterly nonsensical branding journey. Please keep watching The White Lotus. On this episode of The Vergecast, Nilay, David, and The Verge 's Jake Kastrenakes start the show with some personal news before digging into Warner Bros. Discovery's decision to rename its streaming service again this week, re-embracing the HBO brand after eschewing it only a few years ago. (Now that we think about it, maybe we should have seen this coming from a company that couldn't come up with a better combined name than 'Warner Bros. Discovery.') The hosts also talk about the rest of the news in a busy week in streaming, from ESPN's upcoming service to the plan for Fox One. After that, it's time to talk gadgets. Apple's next-generation CarPlay, now called CarPlay Ultra, is finally here, but it's not at all what we expected. Google revealed the colorful, bouncy future of Android, and we really like it — but we're not sure who's actually going to get to see it. Ahead of Google I/O next week, we have plenty of questions about what's next for Google's phone plans, and for Gemini in general. Finally, in the lightning round, it's time for another edition of Brendan Carr is a Dummy. We also talk about the strange, uncanny future of sponsored content — and why 'the Oscar goes to… Coca-Cola!' is a sentence we might need to get ready to hear. And we discuss the new Airbnb, and whether the company's pivot to experiences and services will actually pay off. If you want to know more about everything we discuss in this episode, here are some links to get you started, beginning with streaming: And in Android and CarPlay news: And in the lightning round:'

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