Latest news with #NinjaMediaProductions

Campaign ME

Brands for Less latest campaign, 'The Agent,' showcases sourcing process

Brands for Less' latest campaign, The Agent, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offers audiences an inside look at the sourcing process behind the brand. The campaign aims to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality. Inspired by playful storytelling, the campaign adopts a James Bond-style narrative, portraying Brands for Less agents as experts in sourcing products worldwide. The concept was designed to educate consumers in an engaging and entertaining manner, reinforcing the brand's commitment to offering genuine products at competitive prices. 'The campaign aimed to show how Brands for Less sources products from trusted and genuine sources across different countries and brands, ensuring high-quality and authentic products at unbeatable prices. By emphasising transparency and reliability, the campaign sought to spread awareness about what Brands for Less truly represents—offering great value without compromising authenticity,' says Ajmal Poyakkara Mahmood, the Creative Producer/Project Manager at Ninja Media Productions. The primary objectives of the campaign were to enhance brand awareness by educating a wider audience about how Brands for Less operates and what makes its operations unique. Released across Facebook, Instagram, and Google, the campaign leveraged Meta ads for targeted social media engagement and YouTube ads to expand reach through search and video platforms. The campaign messaging aligns with regional shopping habits, where family- orientated shopping habits value both affordability and product authenticity. 'The campaign targets anyone looking to save money on quality products, as the desire to get the best value for money is universal. Since everyone enjoys a good deal, the ad resonates with a broad audience, including budget-conscious shoppers, deal-seekers, and everyday consumers looking for affordable yet genuine products,' comments Mahmood. The campaign has amassed over 30,000 views on Instagram, with 250+ likes and 40+ comments, highlighting a strong audience interaction. 'Social media discussions showed that some consumers were unaware of the sourcing process, and the ad helped eliminate misconceptions about the brand,' says Mahmood. Credits: Client: Brands For Less Production House: Ninja Media Productions LLC Producer: Ajmal Poyakkara Mahamood Director: Gregory Koefer Senior Media Executive: Valroy Mascarenhas Head of Creative Department: Khalil Fares Regional Marketing Manager: Arlet Nahas Regional Marketing Manager Digital: Santhosh Kannan Social Media Manager: Marwan Junior Videographer: Nabil VP Studio: Pixojam Dubai Studio Manager: Azin Samarmand VP Supervisor: Hamed Tayebi VP Artists: Hugo Weichert, Sergey Kosenkov & Mina Production crew: Production House: Ninja Media Productions LLC Producer: Ajmal Poyakkara Mahamood Director: Gregory Koefer 1st AD: Arjun Manohar 2nd AD: Risal DOP: Michael Lagerwey 1st AC: Jaycee 2nd AC: Armen Bagheri Grip: Bob Touma Grip Best Boy: Ronel Gaffer: Lee Brinkley Abbas Best Boy: Dayyaan Randall Spark: Tharanga Art Director: Naser Nasane MUA: Manishka Eriyagama Stylist: Shivani Sudhir Audio Engineer: Midhun & Jidhun Editor: Etem Ozyay Colour Grading: Joshua Borrill BTS: Ashiq GA Catering: AVEC Cast: Casting Director: Sultan Abo Chief Agent: Lauren Anderson Connolly Cameo Boss: Toufic Kreidieh Sport Agent: Sasha Kitchen Agent: Alexandre Alfieri Kids Agent: Issam Remmaz Accessories Agent: Sherif Saleh Fashion Agent: Ainho Asanvi Kickboxer: Mia Walking Italy: Mirella Asian Cook: Leo Wong & Rolando Antonio Family: Momen Al Shourbajy, Iryna Kovalenko, Moral Friends: Alisha Younes, Omar Mohammed, Jessica, Saponisa Bella, Gennadi Khrameev Designer: Mahmoud Hamdy Coffee Girl: Sahar