Brands for Less latest campaign, 'The Agent,' showcases sourcing process
Brands for Less' latest campaign, The Agent, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offers audiences an inside look at the sourcing process behind the brand. The campaign aims to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality.
Inspired by playful storytelling, the campaign adopts a James Bond-style narrative, portraying Brands for Less agents as experts in sourcing products worldwide. The concept was designed to educate consumers in an engaging and entertaining manner, reinforcing the brand's commitment to offering genuine products at competitive prices.
'The campaign aimed to show how Brands for Less sources products from trusted and genuine sources across different countries and brands, ensuring high-quality and authentic products at unbeatable prices. By emphasising transparency and reliability, the campaign sought to spread awareness about what Brands for Less truly represents—offering great value without compromising authenticity,' says Ajmal Poyakkara Mahmood, the Creative Producer/Project Manager at Ninja Media Productions.
The primary objectives of the campaign were to enhance brand awareness by educating a wider audience about how Brands for Less operates and what makes its operations unique. Released across Facebook, Instagram, and Google, the campaign leveraged Meta ads for targeted social media engagement and YouTube ads to expand reach through search and video platforms.
The campaign messaging aligns with regional shopping habits, where family- orientated shopping habits value both affordability and product authenticity. 'The campaign targets anyone looking to save money on quality products, as the desire to get the best value for money is universal. Since everyone enjoys a good deal, the ad resonates with a broad audience, including budget-conscious shoppers, deal-seekers, and everyday consumers looking for affordable yet genuine products,' comments Mahmood.
The campaign has amassed over 30,000 views on Instagram, with 250+ likes and 40+ comments, highlighting a strong audience interaction. 'Social media discussions showed that some consumers were unaware of the sourcing process, and the ad helped eliminate misconceptions about the brand,' says Mahmood.
Credits:
Client: Brands For Less
Production House: Ninja Media Productions LLC
Producer: Ajmal Poyakkara Mahamood
Director: Gregory Koefer
Senior Media Executive: Valroy Mascarenhas
Head of Creative Department: Khalil Fares
Regional Marketing Manager: Arlet Nahas
Regional Marketing Manager Digital: Santhosh Kannan
Social Media Manager: Marwan
Junior Videographer: Nabil
VP Studio: Pixojam Dubai
Studio Manager: Azin Samarmand
VP Supervisor: Hamed Tayebi
VP Artists: Hugo Weichert, Sergey Kosenkov & Mina
Production crew:
Production House: Ninja Media Productions LLC
Producer: Ajmal Poyakkara Mahamood
Director: Gregory Koefer
1st AD: Arjun Manohar
2nd AD: Risal
DOP: Michael Lagerwey
1st AC: Jaycee
2nd AC: Armen Bagheri
Grip: Bob Touma
Grip Best Boy: Ronel
Gaffer: Lee Brinkley Abbas
Best Boy: Dayyaan Randall
Spark: Tharanga
Art Director: Naser Nasane
MUA: Manishka Eriyagama
Stylist: Shivani Sudhir
Audio Engineer: Midhun & Jidhun
Editor: Etem Ozyay
Colour Grading: Joshua Borrill
BTS: Ashiq GA
Catering: AVEC
Cast:
Casting Director: Sultan Abo
Chief Agent: Lauren Anderson Connolly
Cameo Boss: Toufic Kreidieh
Sport Agent: Sasha
Kitchen Agent: Alexandre Alfieri
Kids Agent: Issam Remmaz
Accessories Agent: Sherif Saleh
Fashion Agent: Ainho Asanvi
Kickboxer: Mia
Walking Italy: Mirella
Asian Cook: Leo Wong & Rolando Antonio
Family: Momen Al Shourbajy, Iryna Kovalenko, Moral
Friends: Alisha Younes, Omar Mohammed, Jessica, Saponisa Bella, Gennadi
Khrameev
Designer: Mahmoud Hamdy
Coffee Girl: Sahar
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