Latest news with #BrandsforLess
Time Out Dubai
6 hours ago
- Lifestyle
- Time Out Dubai
Affordable fashion brands in Dubai: 8 cheap clothing shops that are stylish
Whether you're a Dubai newbie or in need of some sartorial inspiration, it's wise to be clued up on the best places to update your wardrobe – ideally, without blowing your monthly budget on one white T-shirt. Luckily, the city is stuffed full of affordable and cheap clothing brands that look anything but. From global fashion retailers with great presence in the UAE to bargain brands, here are the best affordable fashion brands to shop that don't sacrifice on style. Affordable fashion brands available in Dubai ASOS Known for its commitment to new fashion trends (butter yellow, anyone?) and stocking over 850 cool brands at great prices, ASOS is still very popular in the UAE. There are plenty of bargains on the site, especially when there is a seasonal sale. We recommend ASOS Premier, which is Dhs200 for the year and will give you unlimited Express delivery on anything over Dhs150 (and standard delivery on all others). ASOS parcels tend to arrive after around 5/6 days with express delivery, and returns are completely free. @asos Brands for Less Brands for Less, like its name suggests, is the place to find big brands for a generous discount. Similar to global retailers like TJ Maxx or TK Maxx, Brands for Less is basically a big treasure hunt, but when you do find something good – the smug feeling is like no other. As well as securing a fashion bargain or two, they also stock homeware, toys, beauty and electronics. @brandsforless Choice With stores in Dubai Hills Mall and Mirdif City Centre and specialising in Middle Eastern elegance with a modern twist, Choice really does have plenty of, well, choice. If you need an excuse to check it out, they've just launched a big summer sale and it's full of fashion steals that are more than worthy of a spot in your wardrobe. @choicegcc LIMÉ Originating in Russia, LIMÉ is loved for its modern yet minimalist take on clothing and has a huge presence in the Middle East. Prices start at Dhs75 for tops and Dhs150 for dresses, despite trendy pieces that could almost pass for designer. Yes, please. As well as stores in Dubai Hills Mall and City Centre Mirdif, you can also shop LIMÉ online. @lime_official M&S Marks & Spencer is big in Dubai, and its high-quality and stylish pieces forever have us in a chokehold. From beach club-worthy co-ords to statement dresses, M&S has plenty of reasonably priced pieces that will beg you plenty of compliments. With nine locations in Dubai including Ibn Battuta Mall, Mall of the Emirates and Dubai Mall, there is a big chance you'll bump into one on your shopping trip. @marksandspencerme Namshi One of the UAE's best-known online high street retailers, Namshi stocks men's, women's and kids' fashion, with brands ranging from New Balance to Coach. The best part? There are plenty of affordable yet stylish options and brilliant seasonal sales. With next day delivery and plenty to choose from, the Namshi app is great to have in case of an emergency (read: a last-minute brunch invite). @namshi Next With stores in the UAE and a great online presence, Next UAE is surprisingly affordable, with prices starting at Dhs30 for good quality basics and Dhs100 for on-trend dresses. As well as cheap prices courtesy of Next's own brand, the retailer also stocks pricier brands from Hunza G to Veja and Aspinal of London. @next_arabia River Island With over four dedicated stores in Dubai, River Island is here to save our summer wardrobes without swallowing up our entire paycheck. Known for its joyful co-ords, fun accessories and cracking occasionwear, it's the perfect destination for a brunch outfit that won't break the bank. @riverisland More in Dubai 9 women's clothes shops with same-day delivery in Dubai Lots of places can get your order to you in four hours or less The best shopping malls in Dubai: Your complete guide There are so many incredible options 16 of the best second-hand shops and thrift stores in the UAE There are so many incredible options
Campaign ME
06-05-2025
- Business
- Campaign ME
Brands for Less reveals its first complete AI-generated summer campaign
Brands For Less (BFL) Group has launched its first fully AI-generated summer campaign in a bold step that aims to fuse the latest technological tools with creative retail strategy. Going live in April, the campaign reimagines every element of a traditional fashion rollout: AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced promotional visuals. At its core, the initiative showcases Brands For Less' exclusive summer collection, featuring clothing, toys and home products from a curated range of high-quality, authentic brands. But beyond products, the campaign also demonstrates a creative exploration of how generative AI can enhance brand storytelling, not by replacing human creativity, but by unlocking new dimensions of it. 'This campaign is more than just a first in the region, it's an indication of where we believe the future of retail is headed,' said Ayman Beydoun, Chief Executive Officer of Brands For Less Group. 'We approached this not just as a marketing initiative, but as a strategic innovation experiment. Our goal was to test how AI can accelerate the creative process, amplify visual storytelling, and ultimately drive deeper engagement with our audience, all while staying true to our core values of accessibility, quality, and originality,' Beydoun added. View this post on Instagram A post shared by BFL Group (@bflgroup) The campaign launches at a time when AI is transforming industries across the globe. By embracing this technology with intention and creativity, the brand aims to open up exciting new possibilities for storytelling, content creation, and customer engagement. In August 2024, the off-price retailer Brands for Less revealed a campaign collaborating with AI influencers. Brands for Less also claimed to be the first regional retailer to partner with AI Instagram personalities, featuring the first GCC virtual influencer Mayaseen, and the first Arab AI star, Jood. The first campaign was rolled out across multiple channels to maximise reach and engagement on social media platforms such as Instagram and TikTok. More recently, Brands for Less' The Agent campaign, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offered audiences an inside look at the sourcing process behind the brand. The campaign aimed to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality. Beydoun concluded, 'At Brands For Less, we are committed to embracing digital transformation and leading with innovation. Whether through AI integration, hoping on trends, or data-driven strategies, we continuously seek out forward-thinking solutions to keep us relevant and ahead of the curve.'
Syyaha
16-03-2025
- Business
- Syyaha
Toufic Kreidieh Celebrates Customers at Exclusive BFL Group Ramadan Event in Riyadh
Riyadh, March – Brands for Less (BFL Group) hosted an exclusive Ramadan event at At the 'Brands For Less' branch on Khurais Road in Riyadh celebrating its valued customers in appreciation of their loyalty and contribution to the brand's success. The event featured Toufic Kreidieh, Executive Chairman & Co-Founder of BFL Group, who personally engaged with attendees, making the evening a truly memorable experience. Set in a vibrant and interactive atmosphere, the event welcomed a large turnout of enthusiastic customers who participated in a variety of engaging activities, exciting challenges, and exclusive giveaways. Guests had the unique opportunity to connect with Kreidieh, adding a personal touch to the celebration and strengthening the bond between BFL Group and its loyal community. Reflecting on the brand's journey, Kreidieh shared BFL Group's inspiring success story, from its inception to becoming a leading name in the retail industry. He emphasized the significance of such events in fostering customer relationships and expressing gratitude for their continued support. 'Our customers are at the heart of everything we do. They are our partners in success, and we are committed to delivering exceptional experiences. This event is a testament to our appreciation for their trust and loyalty,' Kreidieh stated. Attendees captured and shared their special moments on Instagram Stories and Snapchat, inviting friends and followers to be part of the excitement. The event also featured exclusive gift distributions, further reinforcing BFL Group's commitment to rewarding its customers and making the occasion an unforgettable experience.
Gulf Business
21-02-2025
- Business
- Gulf Business
Brands for Less CEO Toufic Kreidieh shares business lessons in new Maharat masterclass
Brands for Less CEO Toufic Kreidieh Arabic edutainment platform, Maharat, has unveiled its latest offering — a business masterclass led by Toufic Kreidieh, who is the executive chairman and group CEO of Brands for Less Group. Known for his strategic leadership and ability to scale businesses, Kreidieh's masterclass, entitled Maharat, an online learning platform created by Arabs for Arabs, has been redefining education in the region by offering exclusive masterclasses led by some of the Arab world's most influential figures. The platform covers a wide range of topics, from music and acting to makeup artistry, home cooking, and professional development. Among its notable instructors are Ragheb Alama, Kosai Khauli, Rahma Riad, Bassam Fattouh, and Salam Dakkak, all of whom provide unique insights and hands-on expertise to learners. A step-by-step guide for business success The latest addition to Maharat's masterclass series, Kreidieh's programme is a step-by-step guide that covers key aspects of business development, including understanding market dynamics, setting the right goals, identifying customer needs, and building a strong foundation for sustainable growth. Drawing from his real-world experience, Kreidieh shares practical insights on what it takes to grow a successful business in the region. 'As Maharat continues to grow, our focus remains on providing our users with access to knowledge from the Arab world's most accomplished figures,' said Arman Khederlarian, CEO of Maharat. 'Toufic Kreidieh's masterclass is a game changer for ambitious entrepreneurs and anyone in the business world looking to learn what it really takes to build a successful and sustainable business. His experience with Brands for Less exemplifies strategic thinking, perseverance, and innovation, and we are excited to have him join our platform.' As a self-made entrepreneur, Kreidieh has built Brands for Less into a billion-dollar company with operations in over seven countries and 35 cities. His influence extends beyond his own business ventures. He has also served as a guest on Shark Tank Dubai, where he has mentored and invested in up-and-coming entrepreneurs. 'I firmly believe that business success is not about luck, but about understanding the market, making smart decisions, and being willing to adapt,' said Kreidieh. 'Through this masterclass, I hope to share the lessons I've learned along the road so that others can develop businesses that are both successful and sustainable. I'm excited to support Maharat's mission in empowering and inspiring individuals across the Arab world to reach their full potential.'
Campaign ME
10-02-2025
- Business
- Campaign ME
Brands for Less latest campaign, 'The Agent,' showcases sourcing process
Brands for Less' latest campaign, The Agent, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offers audiences an inside look at the sourcing process behind the brand. The campaign aims to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality. Inspired by playful storytelling, the campaign adopts a James Bond-style narrative, portraying Brands for Less agents as experts in sourcing products worldwide. The concept was designed to educate consumers in an engaging and entertaining manner, reinforcing the brand's commitment to offering genuine products at competitive prices. 'The campaign aimed to show how Brands for Less sources products from trusted and genuine sources across different countries and brands, ensuring high-quality and authentic products at unbeatable prices. By emphasising transparency and reliability, the campaign sought to spread awareness about what Brands for Less truly represents—offering great value without compromising authenticity,' says Ajmal Poyakkara Mahmood, the Creative Producer/Project Manager at Ninja Media Productions. The primary objectives of the campaign were to enhance brand awareness by educating a wider audience about how Brands for Less operates and what makes its operations unique. Released across Facebook, Instagram, and Google, the campaign leveraged Meta ads for targeted social media engagement and YouTube ads to expand reach through search and video platforms. The campaign messaging aligns with regional shopping habits, where family- orientated shopping habits value both affordability and product authenticity. 'The campaign targets anyone looking to save money on quality products, as the desire to get the best value for money is universal. Since everyone enjoys a good deal, the ad resonates with a broad audience, including budget-conscious shoppers, deal-seekers, and everyday consumers looking for affordable yet genuine products,' comments Mahmood. The campaign has amassed over 30,000 views on Instagram, with 250+ likes and 40+ comments, highlighting a strong audience interaction. 'Social media discussions showed that some consumers were unaware of the sourcing process, and the ad helped eliminate misconceptions about the brand,' says Mahmood. Credits: Client: Brands For Less Production House: Ninja Media Productions LLC Producer: Ajmal Poyakkara Mahamood Director: Gregory Koefer Senior Media Executive: Valroy Mascarenhas Head of Creative Department: Khalil Fares Regional Marketing Manager: Arlet Nahas Regional Marketing Manager Digital: Santhosh Kannan Social Media Manager: Marwan Junior Videographer: Nabil VP Studio: Pixojam Dubai Studio Manager: Azin Samarmand VP Supervisor: Hamed Tayebi VP Artists: Hugo Weichert, Sergey Kosenkov & Mina Production crew: Production House: Ninja Media Productions LLC Producer: Ajmal Poyakkara Mahamood Director: Gregory Koefer 1st AD: Arjun Manohar 2nd AD: Risal DOP: Michael Lagerwey 1st AC: Jaycee 2nd AC: Armen Bagheri Grip: Bob Touma Grip Best Boy: Ronel Gaffer: Lee Brinkley Abbas Best Boy: Dayyaan Randall Spark: Tharanga Art Director: Naser Nasane MUA: Manishka Eriyagama Stylist: Shivani Sudhir Audio Engineer: Midhun & Jidhun Editor: Etem Ozyay Colour Grading: Joshua Borrill BTS: Ashiq GA Catering: AVEC Cast: Casting Director: Sultan Abo Chief Agent: Lauren Anderson Connolly Cameo Boss: Toufic Kreidieh Sport Agent: Sasha Kitchen Agent: Alexandre Alfieri Kids Agent: Issam Remmaz Accessories Agent: Sherif Saleh Fashion Agent: Ainho Asanvi Kickboxer: Mia Walking Italy: Mirella Asian Cook: Leo Wong & Rolando Antonio Family: Momen Al Shourbajy, Iryna Kovalenko, Moral Friends: Alisha Younes, Omar Mohammed, Jessica, Saponisa Bella, Gennadi Khrameev Designer: Mahmoud Hamdy Coffee Girl: Sahar
