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Campaign ME
06-05-2025
- Business
- Campaign ME
Brands for Less reveals its first complete AI-generated summer campaign
Brands For Less (BFL) Group has launched its first fully AI-generated summer campaign in a bold step that aims to fuse the latest technological tools with creative retail strategy. Going live in April, the campaign reimagines every element of a traditional fashion rollout: AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced promotional visuals. At its core, the initiative showcases Brands For Less' exclusive summer collection, featuring clothing, toys and home products from a curated range of high-quality, authentic brands. But beyond products, the campaign also demonstrates a creative exploration of how generative AI can enhance brand storytelling, not by replacing human creativity, but by unlocking new dimensions of it. 'This campaign is more than just a first in the region, it's an indication of where we believe the future of retail is headed,' said Ayman Beydoun, Chief Executive Officer of Brands For Less Group. 'We approached this not just as a marketing initiative, but as a strategic innovation experiment. Our goal was to test how AI can accelerate the creative process, amplify visual storytelling, and ultimately drive deeper engagement with our audience, all while staying true to our core values of accessibility, quality, and originality,' Beydoun added. View this post on Instagram A post shared by BFL Group (@bflgroup) The campaign launches at a time when AI is transforming industries across the globe. By embracing this technology with intention and creativity, the brand aims to open up exciting new possibilities for storytelling, content creation, and customer engagement. In August 2024, the off-price retailer Brands for Less revealed a campaign collaborating with AI influencers. Brands for Less also claimed to be the first regional retailer to partner with AI Instagram personalities, featuring the first GCC virtual influencer Mayaseen, and the first Arab AI star, Jood. The first campaign was rolled out across multiple channels to maximise reach and engagement on social media platforms such as Instagram and TikTok. More recently, Brands for Less' The Agent campaign, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offered audiences an inside look at the sourcing process behind the brand. The campaign aimed to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality. Beydoun concluded, 'At Brands For Less, we are committed to embracing digital transformation and leading with innovation. Whether through AI integration, hoping on trends, or data-driven strategies, we continuously seek out forward-thinking solutions to keep us relevant and ahead of the curve.'
Campaign ME
07-04-2025
- Entertainment
- Campaign ME
Private View by C2 Comms' Zahir Mirza
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our 'Works' from January is by Zahir Mirza, Executive Creative Director, C2 Comms. Sleepzone: In-Snore Coupons Discount coupons don't necessarily scream 'wohooo, give me that brief'. Because more often than not they are pitched with the same run-of-the-mill mechanics. That's why the idea of site immediately jumps out. It rewards a natural human behaviour. That said, it does beg the question of whether consumers can game the system? After all, you do want to reward the authentic snores. Brands for Less: The Agent The angle is interesting. Hunting down the best brands for you. Ties in snugly with the purpose of the brand. The executional framework had potential as well, with Brands For Less agents on the prowl tracking down the latest fashion trends. But the execution of the spot leaves you wanting, even if the intention was super kitsch. The craft in every aspect is missing. Cheesy can be cool when scripted and shot well. Mountain Dew & Doritos: Dew x Doritos I loved this mash-up from the get-go. The tune is hypnotic, loved the synth hooks. The performances and kitschy CGI vibes go so well with the lyrics and the execution. I did track a lot of Mountain Dew but felt the Doritos flavour got a little sidelined. But thumbs up, nonetheless. Panadol: Break Up Text Songs I like it. Let's get that out of the way. Turning heartache on its proverbial head. The social execution is on point and on trend. And it's nice to have the brand fess up to the fact that for all other aches and pains you can trust Panadol Extra Strong. Adidas: You Got This It's a simple one shot feel. Feels airy and natural. You sense the protagonist's anxiety prior to the race. And the reassurance coming her way feels real. The dialogue could have sounded a little more conversational and less scripted. By Zahir Mirza, Executive Creative Director, C2 Comms.
Campaign ME
03-04-2025
- Entertainment
- Campaign ME
Private View by Memac Ogilvy's Jon Marchant
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our 'Works' from January is by Jon Marchant, MENA Group President, Memac Ogilvy. Sleepzone: In-Snore Coupons The best sales promotions are both simple and playful and with 'the louder you snore, the more you score,' Sleepzone is right on the money with a mechanic that is 100 per cent aligned to their brand. It makes for a thematic and humorous ecosystem of touchpoints – try the 'Snore-o-meter' to avail your 'in-snore coupons'. The only let down is the film execution which, for such a rich territory for comedy, fails to crack even a smile. Brands for Less: The Agent 'Find a product truth and tell it well'. This mantra has been embraced by Brands For Less, dramatising the lengths their buyers will go to in sourcing the best value products without compromising on quality. I didn't like the execution, and it felt cheap but maybe that was the point. However, my two Gen-Z daughters kind of liked it, so mission accomplished. Mountain Dew & Doritos: Dew x Doritos I love a good collab and boom! This mash up from two brands with bags of personality really pack a punch in this visually arresting campaign from the team at Awkward Ads and BigFoot Films. The great Sir John Hegarty once said advertising is 80 per cent idea and 80 per cent execution and the craft and love that's gone into this spot in post-production and sound engineering is to be commended. Local influencer choices bring unmatched cultural authenticity and credibility to the campaign. Well done. Panadol: Break Up Text Songs At the core of this campaign there is some refreshing honesty – Panadol is acknowledging that it can't fix everything, in this case heartbreak amongst young lovers. Unfortunately, the message out-take is rather alarming. 'If I get my heart broken, I should take Panadol to cheer myself up' was clearly not the intended message, but this is where it is landing. Adidas: You Got This What a refreshing take on runners' psyche in a category that is normally all about superlatives and pushing to the limits. This is a campaign that beautifully captures the anxious few minutes before the gun begins for thousands of amateur runners simply trying to hit a personal best or run further than they have before. The campaign line 'you got this' is bang on, the casting and location feels incredibly localised, and there is a seamless follow through into retail, timed to perfection with the culmination of the Dubai Marathon. Well done adidas and the agency team. By Jon Marchant, MENA Group President, Memac Ogilvy.
Yahoo
05-03-2025
- Business
- Yahoo
JobsNOW: The Agent adding to team to work in Boardman or Salem office
BOARDMAN, Ohio (WKBN) – Twice a year you hear us report on a flag exchange hosted by The Agent Insurance Services. The first one this year will be on Flag Day. More on that as we get closer to the day, but for right now, the agency says business is booming and it's hiring. Insurance is the mission of The Agent Insurance Services. Ron Nanosky is The Agent and he's adding to his team of insurance specialists with two positions, starting with a new business agent. 'We just have a lot of incoming leads, and we need somebody to help manage this for us. So it's going to be an in-house position where you would have to have an insurance license,' Nanosky said. That's a property and casualty license that allows someone to sell insurance in Ohio. The new business agent will be building relationships to take care of clients and put them in the right product. 'It's all about relationships here. We're not order takers. We like to spend the time and see what the needs are of the client and then be able to match the product with those needs,' Nanosky said. That position can work out of The Agent office in Boardman or Salem as well as the client service agent, another hire for the team, which would also need a P&C license. 'Managing all of our customers right now is priority one, and so that person would be in charge of any type of policy changes, claims, endorsements, helping clients navigate into other policies if they need to,' Nanosky said. There's opportunity with The Agent, a full-service independent insurance agency with a family legacy. Nanosky took us into the VIP room to show us how it treats clients. The team can find the right match for your insurance coverages, and be a perfect match for your career. 'We're 26 years in business now. So as we keep on growing. We feel the need to keep on hiring,' he said. You can apply right on The Agent website for both of these positions. Again, they're available for the Boardman or Salem office. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Campaign ME
10-02-2025
- Business
- Campaign ME
Brands for Less latest campaign, 'The Agent,' showcases sourcing process
Brands for Less' latest campaign, The Agent, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offers audiences an inside look at the sourcing process behind the brand. The campaign aims to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality. Inspired by playful storytelling, the campaign adopts a James Bond-style narrative, portraying Brands for Less agents as experts in sourcing products worldwide. The concept was designed to educate consumers in an engaging and entertaining manner, reinforcing the brand's commitment to offering genuine products at competitive prices. 'The campaign aimed to show how Brands for Less sources products from trusted and genuine sources across different countries and brands, ensuring high-quality and authentic products at unbeatable prices. By emphasising transparency and reliability, the campaign sought to spread awareness about what Brands for Less truly represents—offering great value without compromising authenticity,' says Ajmal Poyakkara Mahmood, the Creative Producer/Project Manager at Ninja Media Productions. The primary objectives of the campaign were to enhance brand awareness by educating a wider audience about how Brands for Less operates and what makes its operations unique. Released across Facebook, Instagram, and Google, the campaign leveraged Meta ads for targeted social media engagement and YouTube ads to expand reach through search and video platforms. The campaign messaging aligns with regional shopping habits, where family- orientated shopping habits value both affordability and product authenticity. 'The campaign targets anyone looking to save money on quality products, as the desire to get the best value for money is universal. Since everyone enjoys a good deal, the ad resonates with a broad audience, including budget-conscious shoppers, deal-seekers, and everyday consumers looking for affordable yet genuine products,' comments Mahmood. The campaign has amassed over 30,000 views on Instagram, with 250+ likes and 40+ comments, highlighting a strong audience interaction. 'Social media discussions showed that some consumers were unaware of the sourcing process, and the ad helped eliminate misconceptions about the brand,' says Mahmood. Credits: Client: Brands For Less Production House: Ninja Media Productions LLC Producer: Ajmal Poyakkara Mahamood Director: Gregory Koefer Senior Media Executive: Valroy Mascarenhas Head of Creative Department: Khalil Fares Regional Marketing Manager: Arlet Nahas Regional Marketing Manager Digital: Santhosh Kannan Social Media Manager: Marwan Junior Videographer: Nabil VP Studio: Pixojam Dubai Studio Manager: Azin Samarmand VP Supervisor: Hamed Tayebi VP Artists: Hugo Weichert, Sergey Kosenkov & Mina Production crew: Production House: Ninja Media Productions LLC Producer: Ajmal Poyakkara Mahamood Director: Gregory Koefer 1st AD: Arjun Manohar 2nd AD: Risal DOP: Michael Lagerwey 1st AC: Jaycee 2nd AC: Armen Bagheri Grip: Bob Touma Grip Best Boy: Ronel Gaffer: Lee Brinkley Abbas Best Boy: Dayyaan Randall Spark: Tharanga Art Director: Naser Nasane MUA: Manishka Eriyagama Stylist: Shivani Sudhir Audio Engineer: Midhun & Jidhun Editor: Etem Ozyay Colour Grading: Joshua Borrill BTS: Ashiq GA Catering: AVEC Cast: Casting Director: Sultan Abo Chief Agent: Lauren Anderson Connolly Cameo Boss: Toufic Kreidieh Sport Agent: Sasha Kitchen Agent: Alexandre Alfieri Kids Agent: Issam Remmaz Accessories Agent: Sherif Saleh Fashion Agent: Ainho Asanvi Kickboxer: Mia Walking Italy: Mirella Asian Cook: Leo Wong & Rolando Antonio Family: Momen Al Shourbajy, Iryna Kovalenko, Moral Friends: Alisha Younes, Omar Mohammed, Jessica, Saponisa Bella, Gennadi Khrameev Designer: Mahmoud Hamdy Coffee Girl: Sahar
