Latest news with #NissanMiddleEast
Zawya
16-06-2025
- Automotive
- Zawya
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Patrol, Pathfinder, X-TRAIL, and KICKS lead the charge as regional SUV sales rise 17% year on year Jeddah, Saudi Arabia – Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales. SUV sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city living. Saudi Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent years. Thierry Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Adib Takieddine, Managing Director, Nissan Saudi Arabia, said: 'Our performance in FY24 marks a defining moment for Nissan in Saudi Arabia, driven by strong growth, growing customer trust, and sustained demand for our SUV lineup. With the Kingdom contributing over a third of regional sales, our results reflect the unique connection we've built with Saudi customers. This momentum highlights Nissan's deep alignment with the Kingdom's ambitions and evolving lifestyle. As we carry this progress into FY25, we are committed to building on this success by delivering more innovation, greater choice, and an ownership experience that exceeds expectations across Saudi Arabia.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in Kuwait. Product performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market. About Nissan Motor Co., Ltd. Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan's global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania). For more information about our products, services, and commitment to sustainable mobility, visit Nissan AMI. You can follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube. For more information, please contact: Hatoun Bushnaq GM Corporate Communications Nissan Saudi Arabia Co. Ltd. Email: Faisal Ghouth DGM Corporate Communications Nissan Saudi Arabia Co. Ltd. Email: Naif Al Shahrani Media Relation Director Edelman Saudi Arabia Email:
Web Release
11-06-2025
- Automotive
- Web Release
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales. SUV sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city living. Saudi Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent years. Thierry Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in Kuwait. Product performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market.
Al Bawaba
11-06-2025
- Automotive
- Al Bawaba
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market.
Campaign ME
28-03-2025
- Automotive
- Campaign ME
Nissan releases Kicks Key sneaker tag with Digitas Dubai
Nissan has launched the Kicks Key, a limited-edition sneaker tag that also functions as a car key, in an effort to connect streetwear culture and automotive tech. With only 50 units produced, the Kicks Key was designed as an exclusive give away for sneakerhead early buyers of the all-new Nissan Kicks. 'The all-new Nissan KICKS takes direct inspiration from sneaker culture, with design elements influenced by the world of footwear,' says Hossam Al Saeed, General Manager – Brand & Customer Experience, Nissan Middle East. 'So, we took it a step further, creating something that's not just inspired by streetwear but actively connects with it in an exclusive, authentic way.' Nissan's Kicks Key draws inspiration from the world of sneaker collaborations, where the rarer the drop, the higher the hype. By tapping into this culture, the automotive brand's strategy aims to not just launch a product, but create a collector's item that blends fashion, function, and automotive innovation. 'We put together two completely different worlds: automotive tech and streetwear culture. Taking advantage of a piece all car brands take for granted to drop a feature that only a car called 'Kicks' could claim,' adds Pierre Farra, Deputy General Manager – Customer Experience, Nissan Middle East. Sneaker culture in the GCC is booming, with drops selling out in seconds and events like Sole DXB and Sneaker Con Riyadh drawing massive crowds. The Kicks Key taps into this passion, positioning Nissan not just as an automaker, but as a brand that understands and engages with its audience's urban lifestyle. This initiative is part of Nissan's efforts to connect the Nissan Kicks with Gen Z, creating innovative brand experiences that don't just unlock cars – they unlock culture. Credits: Business Lead: Nour Abou Alwan Creative Direction: Caio Gandolfi, Eduardo Castello Branco, Rodrigo Rocha Product Design: Renata Moura Studio Strategy: Sameer Islam Client Servicing: Laura Abou-Zaraa, Lucas Rodrigues CX: Marie-Line Hindi, Nada Abboud Designer: Joe Karam Motion Designer: Gregorio Szalontai Production (Publicis Groupe): Sarah Arslan, Shereen Mostafa, Sylvia Trinidade Photography – I'm Blue I'm Pink Client approval (Nissan Middle East): Azin Khadem, Hossam Alsaeed, Pierre Farra
Web Release
15-03-2025
- Automotive
- Web Release
Ministry of Economy signs cooperation agreement with Nissan Middle East to strengthen intellectual property protection and promote innovation and creativity
By Editor_wr Last updated Mar 14, 2025 The Ministry of Economy has entered into a three-year cooperation agreement with Nissan Middle East to enhance community awareness and strengthen the protection of intellectual property rights. The signing ceremony was attended by H.E. Abdullah bin Touq Al Marri, UAE Minister of Economy, was officially signed by H.E. Dr. Abdulrahman Al Muaini, Assistant Undersecretary for the Intellectual Property Sector, and Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA & CIS – Nissan & INFINITI. This collaboration is part of a joint effort to foster an environment that encourages innovation and creativity. It aims to safeguard intellectual property rights through a series of community awareness initiatives designed to educate businesses, entrepreneurs, and the public on the importance of intellectual property compliance. Recognizing and respecting these rights plays a crucial role in advancing economic growth, competitiveness, and technological development across multiple sectors. H.E. Dr. Abdulrahman Al Muaini emphasized the significance of this agreement in strengthening cooperation between the Ministry and the private sector, staging: 'This agreement reaffirms the Ministry of Economy's commitment to developing strategic partnerships that enhance the protection of intellectual property rights. Intellectual property is a fundamental pillar in motivating creators and innovators to develop their ideas and transform them into economically valuable projects. By raising public awareness and promoting a culture of respect for three rights, we create an ecosystem where innovation thrives, benefiting both individuals and the economy. Additionally, the agreement aligns with the 'Year of Community' objectives, which focus on skill development, talent nurturing, and fostering innovation in key national priority sectors. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA & CIS – Nissan & INFINITI, reaffirmed Nissan's commitment to consumer protection and intellectual property rights, stating: 'At Nissan, we strongly believe that public-private partnerships play a crucial role in safeguarding intellectual property, ensuring compliance, and most importantly, protecting our customers. The Memorandum of Understanding that we have signed with the UAE Ministry of Economy underscores our ongoing commitment to combating counterfeit automotive parts, ensuring that every Nissan component meets the highest standards of safety and authenticity. Through these strategic collaborations, we remain dedicated to driving innovation, empowering communities, and reinforcing our customers' trust in our brand.' Under this agreement, the UAE Ministry of Economy and Nissan Middle East will implement a series of programs, initiatives and events aimed at increasing public awareness about intellectual property rights. Key efforts include: Educational workshops, seminars, and exhibitions to inform businesses, creators, and the general public about intellectual property protection. Awareness campaigns to highlight the risks and consequences of intellectual property violations and the benefits of compliances. Innovation-driven programs encourage entrepreneurs, businesses, and young talent to respect and protect intellectual property as part of sustainable economic growth. The collaboration with Nissan Middle East marks an important milestone in the Ministry of Economy's mission to promote corporate social responsibility and strengthen private-sector involvement in fostering innovation. By working together, the Ministry and Nissan aim to achieve long-term sustainable impact – supporting businesses, innovators, and the broader community in building a future where intellectual property protection drives creativity, safety, and economic progress. Comments are closed.
