Latest news with #NissanMiddleEast
Campaign ME
28-03-2025
- Automotive
- Campaign ME
Nissan releases Kicks Key sneaker tag with Digitas Dubai
Nissan has launched the Kicks Key, a limited-edition sneaker tag that also functions as a car key, in an effort to connect streetwear culture and automotive tech. With only 50 units produced, the Kicks Key was designed as an exclusive give away for sneakerhead early buyers of the all-new Nissan Kicks. 'The all-new Nissan KICKS takes direct inspiration from sneaker culture, with design elements influenced by the world of footwear,' says Hossam Al Saeed, General Manager – Brand & Customer Experience, Nissan Middle East. 'So, we took it a step further, creating something that's not just inspired by streetwear but actively connects with it in an exclusive, authentic way.' Nissan's Kicks Key draws inspiration from the world of sneaker collaborations, where the rarer the drop, the higher the hype. By tapping into this culture, the automotive brand's strategy aims to not just launch a product, but create a collector's item that blends fashion, function, and automotive innovation. 'We put together two completely different worlds: automotive tech and streetwear culture. Taking advantage of a piece all car brands take for granted to drop a feature that only a car called 'Kicks' could claim,' adds Pierre Farra, Deputy General Manager – Customer Experience, Nissan Middle East. Sneaker culture in the GCC is booming, with drops selling out in seconds and events like Sole DXB and Sneaker Con Riyadh drawing massive crowds. The Kicks Key taps into this passion, positioning Nissan not just as an automaker, but as a brand that understands and engages with its audience's urban lifestyle. This initiative is part of Nissan's efforts to connect the Nissan Kicks with Gen Z, creating innovative brand experiences that don't just unlock cars – they unlock culture. Credits: Business Lead: Nour Abou Alwan Creative Direction: Caio Gandolfi, Eduardo Castello Branco, Rodrigo Rocha Product Design: Renata Moura Studio Strategy: Sameer Islam Client Servicing: Laura Abou-Zaraa, Lucas Rodrigues CX: Marie-Line Hindi, Nada Abboud Designer: Joe Karam Motion Designer: Gregorio Szalontai Production (Publicis Groupe): Sarah Arslan, Shereen Mostafa, Sylvia Trinidade Photography – I'm Blue I'm Pink Client approval (Nissan Middle East): Azin Khadem, Hossam Alsaeed, Pierre Farra
Web Release
15-03-2025
- Automotive
- Web Release
Ministry of Economy signs cooperation agreement with Nissan Middle East to strengthen intellectual property protection and promote innovation and creativity
By Editor_wr Last updated Mar 14, 2025 The Ministry of Economy has entered into a three-year cooperation agreement with Nissan Middle East to enhance community awareness and strengthen the protection of intellectual property rights. The signing ceremony was attended by H.E. Abdullah bin Touq Al Marri, UAE Minister of Economy, was officially signed by H.E. Dr. Abdulrahman Al Muaini, Assistant Undersecretary for the Intellectual Property Sector, and Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA & CIS – Nissan & INFINITI. This collaboration is part of a joint effort to foster an environment that encourages innovation and creativity. It aims to safeguard intellectual property rights through a series of community awareness initiatives designed to educate businesses, entrepreneurs, and the public on the importance of intellectual property compliance. Recognizing and respecting these rights plays a crucial role in advancing economic growth, competitiveness, and technological development across multiple sectors. H.E. Dr. Abdulrahman Al Muaini emphasized the significance of this agreement in strengthening cooperation between the Ministry and the private sector, staging: 'This agreement reaffirms the Ministry of Economy's commitment to developing strategic partnerships that enhance the protection of intellectual property rights. Intellectual property is a fundamental pillar in motivating creators and innovators to develop their ideas and transform them into economically valuable projects. By raising public awareness and promoting a culture of respect for three rights, we create an ecosystem where innovation thrives, benefiting both individuals and the economy. Additionally, the agreement aligns with the 'Year of Community' objectives, which focus on skill development, talent nurturing, and fostering innovation in key national priority sectors. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA & CIS – Nissan & INFINITI, reaffirmed Nissan's commitment to consumer protection and intellectual property rights, stating: 'At Nissan, we strongly believe that public-private partnerships play a crucial role in safeguarding intellectual property, ensuring compliance, and most importantly, protecting our customers. The Memorandum of Understanding that we have signed with the UAE Ministry of Economy underscores our ongoing commitment to combating counterfeit automotive parts, ensuring that every Nissan component meets the highest standards of safety and authenticity. Through these strategic collaborations, we remain dedicated to driving innovation, empowering communities, and reinforcing our customers' trust in our brand.' Under this agreement, the UAE Ministry of Economy and Nissan Middle East will implement a series of programs, initiatives and events aimed at increasing public awareness about intellectual property rights. Key efforts include: Educational workshops, seminars, and exhibitions to inform businesses, creators, and the general public about intellectual property protection. Awareness campaigns to highlight the risks and consequences of intellectual property violations and the benefits of compliances. Innovation-driven programs encourage entrepreneurs, businesses, and young talent to respect and protect intellectual property as part of sustainable economic growth. The collaboration with Nissan Middle East marks an important milestone in the Ministry of Economy's mission to promote corporate social responsibility and strengthen private-sector involvement in fostering innovation. By working together, the Ministry and Nissan aim to achieve long-term sustainable impact – supporting businesses, innovators, and the broader community in building a future where intellectual property protection drives creativity, safety, and economic progress. Comments are closed.
Muscat Daily
21-02-2025
- Automotive
- Muscat Daily
Nissan KICKS takes center stage with regional launch in Dubai
An immersive unveil event captures the spirit of individuality of the all-new KICKS featuring streetstyle installations and high-energy dance performances. Attendees including partners, customers and media experienced the stylish design, comfort, and advanced features of the all-new Nissan KICKS Dubai, UAE – – Earlier this week, Nissan introduced the 2025 Nissan KICKS to the region with a high impact launch at The Sevens Stadium, Dubai . Hosted under the theme 'GO EPIC', the venue was transformed into an urban-inspired stage, bringing together over 200 guests including Nissan's regional partners, media, automotive experts and select customers. Designed for individuals who dare to stand out, the KICKS introduces a progressive design, advanced technology, and dynamic driving performance that sets a new benchmark in its segment. Nissan transformed the stadium's grounds into a custom-built automotive arena, featuring a life-sized track encircling the central stage. The reveal unfolded with the 'KICKS Drop,' a seamless fusion of digital illusion and reality, where the all-new Nissan KICKS appeared to plummet onto the stage before transitioning into a real-world spectacle, reinforcing the model's urban, street-style identity. Additionally, two all-new KICKS vehicles drove onto the platform in synchronized motion, amplifying the sense of arrival, and then crossed the platform, giving attendees their first look at the region's newest crossover. The experience continued with immersive touchpoints, including vibrant parkour performances that infused the night with the raw energy of street culture, tying into the KICKS' bold, individualistic identity. Taking the stage on the opening night, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, set the tone for the evening, sharing Nissan's vision for the next-generation KICKS. He said, 'The all-new KICKS embodies our bold vision to 'Defy Ordinary,' offering a blend of style, innovation, and versatility that is truly unmatched. Since its debut in the Middle East, the KICKS has empowered drivers to express their individuality, and this new generation takes it even further. With a daring new design, cutting-edge technology, and exceptional performance and fuel efficiency, the all-new KICKS is built for those who live vibrantly and go epic every day.' Following the reveal, Charl Grobler, General Manager, Product Marketing at Nissan Middle East, took the stage to present an in-depth breakdown of the KICKS' latest advancements, highlighting the vehicle's refined design and innovative technologies, showcasing how the new powertrain enhances performance while maintaining fuel efficiency. He emphasized how the vehicle continues to reflect Nissan's commitment to delivering a bold, dynamic driving experience while offering a high level of personalization for those looking to express their individuality. The next morning, the excitement shifted from spectacle to experience as media and automotive enthusiasts took the wheel of the all-new Nissan KICKS for an exclusive ride-and-drive journey from The Sevens Stadium to Dubai Design District (D3). More than just a test drive, the route was carefully designed to showcase every aspect of the KICKS—its agility through urban streets, its power and stability on open roads, and its intuitive technology in real-world conditions. Settling into the Zero Gravity™ seats, drivers immediately noticed the comfort designed for long drives, while the panoramic sunroof framed the Dubai skyline. As they navigated the city, ProPILOT came into action, assisting with smooth acceleration and braking, reinforcing a sense of confidence and ease. The immersive dual 12.3-inch digital display provided clear navigation and connectivity, while wireless Apple CarPlay® and Android Auto™ kept drivers seamlessly linked to their playlists and calls. A highlight of the drive was the Reverse Challenge at The Sevens Stadium, where drivers tested the KICKS' suite of cameras and sensors, effortlessly maneuvering tight spaces using advanced 360-degree visibility and intelligent safety features. Whether accelerating down a straight or while executing driving maneuvers, the KICKS demonstrated its balance of power and precision, with the 2.0-liter inline-four-cylinder engine delivering 142 horsepower and 190 Nm of torque, seamlessly paired with Nissan's advanced Xtronic CVT transmission for smooth responsiveness. Now available through Nissan's partner network across the Middle East, the all-new 2025 Nissan KICKS expands the brand's diverse SUV lineup. Offering a dynamic new choice in the compact crossover segment, the KICKS is available in four distinct grades (S, SV, SV+, and SL) each designed to cater to different lifestyles. For those looking to make an even bolder statement, the model comes in 15 striking exterior hues, including six two-tone options, allowing for greater personalization.
