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Saudi Gazette
09-05-2025
- Business
- Saudi Gazette
PIF launches global women's golf series with Ladies European Tour
Saudi Gazette report RIYADH — The Public Investment Fund (PIF) and Golf Saudi announced that the fund has been selected as a principal partner for a new series of tournaments bearing its name, which will include five tournaments on the Ladies European Tour (LET). The new series, called the "Public Investment Fund International Series," will include five tournaments around the world in 2025. The tournaments will adopt a new format that includes both individual and team competitions. The Public Investment Fund Saudi Women's International Championship has also been added to the series' roster for 2025. It also will offer prize money of up to $5 million, while the other four tournaments each offer prize money of up to $2 million, making them among the highest in women's golf. The list of tournaments includes: The Public Investment Fund Saudi Women's International Championship at the Riyadh Golf Club in Riyadh, from February 12 to 15, addition to the Aramco Korea Championship at the New Korea Country Club in Seoul, South Korea, from May 9 to 11, and the Public Investment Fund London Championship at the Centurion Club in London, UK, from August 8 to Aramco Houston Championship will be held in Houston, USA, from September 5 to 7, and the Aramco Shenzhen Championship will be held in Mission Hills, Shenzhen, China, from November 6 to 8, Al-Thunayan, Director of Sponsorships and Events at the PIF, said: 'The Public Investment Fund continues to be a key driver of women's sports growth, committed to achieving long-term positive transformation by enhancing the inspiration and empowerment of women's sports at all levels.'Noah Alireza, CEO of Golf Saudi, said: 'The partnership aims to develop women's sports in Saudi Arabia and around the world. Through this new partnership, we hope to continue this growth by linking the Kingdom's commitment to women's golf with the global momentum the sport is receiving.'Alexandra Armas, CEO of the Ladies European Tour, said: 'The new series is highly regarded by all Tour members and is considered one of the major competitions in women's golf. The new partnership with PIF will further enhance the level of competition and commitment to women's golf and ensure our players have the best opportunities to develop and succeed on the international stage.'England's Charley Hull, Golf Saudi ambassador, said: 'The Public Investment Fund's partnership with the Ladies European Tour is transforming the landscape of women's professional golf, providing more athletes with unprecedented opportunities to compete for life-changing prizes. This commitment enhances professionalism and sustainability in golf and empowers a new generation of competitors.'
Leaders
08-05-2025
- Business
- Leaders
PIF Drives Women's Golf Revolution with New Global Series Partnership
The Public Investment Fund (PIF) solidifies its role as a trailblazer in women's sports by announcing its title partnership today of a revamped global series. This initiative, unveiled in collaboration with Golf Saudi, elevates the Ladies European Tour (LET) through innovative formats. The series also introduces record-breaking prize money, setting new standards for women's golf worldwide. The newly named PIF Global Series features five tournaments across three continents in 2025. Additionally, each event adopts a novel format that includes both team and individual competitions. Notably, four of the tournaments will offer a prize purse of $2 million, which ranks among the highest in women's golf. The PIF Saudi Ladies International has been added to the 2025 tournament roster, strengthening the series' position. This event stands as a key fixture alongside the regular LET schedule and major competitions. The PIF Saudi Ladies International offers an impressive prize purse of $5 million, making it one of the largest in women's professional golf. Schedule of the PIF Global Series Events The five events comprising the PIF Global Series are as follows: PIF Saudi Ladies International: Riyadh Golf Club, Riyadh (12-15 February, 2025) Aramco Korea Championship: New Korea Country Club, Seoul, South Korea (9-11 May, 2025) PIF Championship: Centurion Club, London (8-10 August, 2025) Aramco Houston Championship: TBC, Houston (5-7 September, 2025) Aramco Shenzhen Championship: Mission Hills, Shenzhen, China (6-8 November, 2025) Today's announcement reinforces PIF's role as a prominent supporter of women's sports globally. The organization breaks down barriers, addresses critical challenges, and drives a promising future for women in sports. Voices of the Game Alanoud Althonayan, Head of Events and Sponsorships at PIF, stated, 'PIF continues to be a catalyst for the growth of women's sports. We are committed to delivering long-term transformative impact by inspiring and empowering female athletes at every level.' Noah Alireza, CEO of Golf Saudi, expressed, 'We are humbled to partner with PIF to grow the women's game locally and globally. Hosting international tournaments has significantly boosted local interest, with over 6,000 individuals registering for our free 'GoGolf' lesson program.' Alexandra Armas, CEO of the Ladies European Tour, added, 'Our members strongly support these tournaments through their event experiences and competitive environments. This partnership with PIF raises the level of competition and commitment to the women's game.' Excitement from Golf Saudi Ambassador England's Charley Hull, Golf Saudi ambassador, remarked, 'The new PIF Global Series marks a huge moment for the LET. It continues to grow and offer more opportunities for players to compete and win globally. Golf Saudi and PIF have proven to be game changers for women's golf, creating equal opportunities and raising the bar for players.' Hull expressed her enthusiasm, stating, 'I can't wait to tee it up at series events throughout the year and inspire more young people to take up golf.' With its innovative formats and historic investments, the PIF Global Series redefines women's golf. As the series unfolds, it solidifies Saudi Arabia's role as a trailblazer in global sports development. Short link : Post Views: 17
