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Warner Bros. Discovery TV Viewership Grew 3% in March Thanks to NCAA and ‘The White Lotus,' Nielsen Says
Warner Bros. Discovery TV Viewership Grew 3% in March Thanks to NCAA and ‘The White Lotus,' Nielsen Says

Yahoo

time22-04-2025

  • Entertainment
  • Yahoo

Warner Bros. Discovery TV Viewership Grew 3% in March Thanks to NCAA and ‘The White Lotus,' Nielsen Says

March was a good month for Warner Bros. Discovery. During that time, the company saw the largest monthly viewership increase among media distributors, according to Nielsen's latest Gauge report. Warner Bros. Discovery saw a 3% growth in television viewing compared to February. This growth was largely due to March Madness coverage on TBS, TNT and truTV. Max, Warner Bros. Discovery's streaming vertical, also had a notable month. It saw a 6% increase in viewership, the largest month-over-month increase among streaming services. Along with March Madness, which brought in younger consumers, new episodes of 'The White Lotus' and 'The Pitt' contributed to this growth. Mike White's vacation thriller was Nielsen's No. 4 most-streamed title in March, accounting for 4.5 billion viewing minutes. As for the Noah Wyle-led 'The Pitt,' that medical drama generated 2.3 billion viewing minutes and ranked on Nielsen's Streaming Top 10 for the first time during the week of March 17. Even with those numbers, Warner Bros. Discovery was still seventh on Nielsen's rankings of media distributors, only counting for 6.7% of overall television viewership. For the second month in a row, YouTube was at the top of Nielsen's Gauge list. The behemoth captured 12% of overall TV viewing in March, breaking its own previous record of 11.6%. YouTube set that previous record in February. The Walt Disney Company came in second place on the Gauge report, gaining half a share point over its February numbers and accounting for 10.5% of total TV viewing time in March. The company's simulcast of The Oscars across ABC and Hulu contributed to the lift as the event brought in 20.3 million viewers. 'American Idol' and 'ABC World News Tonight' also contributed. And third place for the month went to Paramount, a jump from its fifth place ranking in February. Paramount's viewership total jumped by 0.3 points and accounted for an overall 8.5% share of television. This rise was also due to March Madness paired with a crop of strong CBS dramas. During the spring month, 'Tracker' drew 10.7 million viewers, and 'Matlock' drew 9.2 million viewers. NBCUniversal then came in fourth place with 8% of the overall share of viewership despite seeing a 0.1 decline compared to February. Finally, The Roku Channel set a platform record, accounting for 2.2% of television. Regardless, the record did not change the channel's ranking on Nielsen's Media Distributor Gauge. The post Warner Bros. Discovery TV Viewership Grew 3% in March Thanks to NCAA and 'The White Lotus,' Nielsen Says appeared first on TheWrap.

The Pitt Averaging 10 Million+ Viewers, ‘A+' Grade From TVLine Readers — Among Max's Top 3 Series
The Pitt Averaging 10 Million+ Viewers, ‘A+' Grade From TVLine Readers — Among Max's Top 3 Series

Yahoo

time11-04-2025

  • Entertainment
  • Yahoo

The Pitt Averaging 10 Million+ Viewers, ‘A+' Grade From TVLine Readers — Among Max's Top 3 Series

Max's The Pitt is averaging more than 10 million global viewers through its first 14 episodes (of 15), the streamer reported the day after the hit medical drama's freshman finale. Max also noted that the Noah Wyle-led series enjoyed 'an unprecedented 13-week streak of week-over-week growth, with every single episode since its two-part premiere on January 9 outperforming the last.' More from TVLine Sex Lives of College Girls Fails to Find New Home After Max Cancellation From ER to The Pitt: Shawn Hatosy Talks 20-Year Relationship With John Wells and Hopes for Abbot in Season 2 The Pitt's Noah Wyle & Co. Talk Taking Robby to the Very Edge in Finale and 'Getting Mentally Healthy' in Season 2 To date, The Pitt's first episode has amassed 16.2 million global viewers. (Unlike some streamers, Max has not shared how exactly it defines a 'viewer.') As superlatives go, it was shared in a recent Variety cover story that The Pitt 'ranks among the Top 3 most-watched Max series in the nearly five-year-old platform's history. TVLine readers gave both Thursday night's finale and the season as a whole a rare average grade of 'A+.' In fact, Season 1 scored one of the highest 'A+' grades in our 14-year history — the equivalent of a 98 out of 100. The Pitt was renewed for Season 2 on Feb. 14, midway through the show's first season. TVLine on Thursday night shared all kinds of details on the Season 2 plan, including an expected time jump and in what month and year new episodes will arrive.

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