Latest news with #NohaKattan
Asharq Al-Awsat
07-05-2025
- Business
- Asharq Al-Awsat
Saudi Culture Ministry Signs Agreement with Saudi Downtown Company to Boost Cultural Cooperation
The Saudi Ministry of Culture has signed an agreement with the Saudi Downtown Company to strengthen cooperation in areas of mutual interest. The agreement focuses on several key areas, including inventorying and documenting cultural heritage, sharing data, studies, and statistics, and establishing a solid financial framework to encourage public and private sector support for cultural initiatives. These initiatives aim to empower and develop cultural professions and assets, utilize underused resources to improve access to cultural sectors across regions, and incorporate cultural assets into the master plans for Saudi Downtown Company development projects. Deputy Minister for National Partnerships and Development at the Ministry of Culture Noha Kattan signed the agreement, along with Chief Executive Officer of the Saudi Downtown Company Eng. Fahad Al-Hammad. Among the agreement's key provisions is the adoption of the King Salman Charter for Architecture and Urbanism as a guiding reference for the company's projects. It also calls for participation in cultural awareness events and initiatives, the creation of investment opportunities for cultural assets in downtown areas, and the development of cultural talents and capabilities. This partnership reflects the Ministry of Culture's continued efforts, in collaboration with various government, private, and non-profit entities, to celebrate the diversity of local cultures, preserve the Kingdom's national heritage, promote cultural projects and professions, foster artistic programming, and create a vibrant cultural environment that supports education and exploration.
Broadcast Pro
28-04-2025
- Business
- Broadcast Pro
KSA's Ministry of Culture signs cooperation agreement with TikTok
The Ministry of Culture and TikTok's collaboration aims to enhance cultural content, support Saudi talent, showcase the Kingdom's role and promote its heritage. Saudi Arabia's Ministry of Culture has signed a cooperation agreement with TikTok, aiming to strengthen collaboration across multiple fields and to empower Saudi Arabia's cultural and artistic sectors by harnessing digital technology. The partnership seeks to enrich cultural experiences and raise public awareness of the Kingdom's cultural and heritage values. The agreement was formalised during a ceremony held at the Ministry's headquarters in Riyadh. Deputy Minister of National Partnerships and Talent Development Noha Kattan signed on behalf of the ministry, while Dr Hatem Samman, CEO of Government Relations and Public Policy at TikTok in Saudi Arabia, represented the digital platform. The agreement establishes a framework for joint initiatives that serve the community, reinforce cultural and social values aligned with the National Culture Strategy under the Kingdom's Vision 2030, and organise workshops and training programmes aimed at nurturing Saudi artistic talent and supporting cultural events across the Kingdom. This collaboration is part of the Ministry's broader efforts to engage with digital platforms to advance the Saudi cultural scene and promote the Kingdom's national identity. By embracing rapid digital transformation, the Ministry seeks to forge partnerships across public, private, and non-profit sectors to further these goals. Through this strategic cooperation, the Ministry of Culture and TikTok will work together to enhance cultural and creative content, support Saudi talents in various artistic fields, highlight the Kingdom's cultural and social contributions, and celebrate its heritage, all in line with the objectives of the National Culture Strategy and Vision 2030.
Asharq Al-Awsat
27-04-2025
- Business
- Asharq Al-Awsat
Saudi Culture Ministry Launches 'Support for Performance' Program for Cultural Nonprofits
The Saudi Ministry of Culture has launched the 'Support for Performance' program to empower non-profit cultural organizations by offering various support solutions based on eligibility and performance measurement, aiming to enhance their participation, impact, and sustainability in the development of the cultural sector. Deputy Culture Minister for National Partnerships and Talent Development Noha Kattan highlighted the crucial role of non-profit organizations across the cultural value chain, supporting the National Culture Strategy aligned with Saudi Vision 2030. The program is a key enabler of the ministry's strategy to empower the non-profit sector, aiming to build effective organizations that contribute to cultural development, enhance national values, and increase community engagement. Applications for support are open during specific periods, with the current application period running until May 15. Eligible organizations will be selected based on compliance with the ministry's goals and standards to ensure positive impact in the cultural sector.
Asharq Al-Awsat
21-04-2025
- Business
- Asharq Al-Awsat
Culture Ministry Partners with TikTok to Boost Saudi Cultural Sector
The Saudi Ministry of Culture signed on Monday a cooperation agreement with TikTok to strengthen collaboration across various fields, aiming to support and empower Saudi Arabia's cultural and artistic landscape by leveraging digital technology to enrich cultural experiences and enhance public awareness of cultural and heritage values. The agreement was signed by Deputy Minister of National Partnerships and Talent Development Noha Kattan on behalf of the ministry, and CEO of Government Relations and Public Policy at TikTok in Saudi Arabia Dr. Hatem Samman during a ceremony at the Ministry of Culture in Riyadh. The agreement outlines joint initiatives to serve the community, reinforce cultural and social values in line with the National Culture Strategy under the Kingdom's Vision 2030, and organize workshops and training programs to develop Saudi artistic talent and support cultural events hosted in the Kingdom. As part of the ministry's broader efforts to collaborate with digital platforms, this partnership contributes to the development of the Saudi cultural scene and the promotion of national cultural identity through modern channels that embrace rapid digital transformation. This strategic approach includes partnerships with entities across the public, private, and non-profit sectors. The collaboration between the Ministry of Culture and TikTok aims to boost cultural and creative content, support Saudi talent in diverse artistic fields, highlight the Kingdom's cultural and social role, and promote its heritage, all within the framework of the National Culture Strategy and the Kingdom Vision 2030.
